At present, as to the rights of using rural collective construction land, our country in most cases adopts policy of limiting its transfer, however, the phenomenon of the transfer of collective construction land still occur in life. From the perspective of game theory, this paper established static game models to conduct analysis on the behavior choices of the village collective, construction land transferee and the government and elaborated the rise of transfer behavior in rural construction land. The final finding concluded that the optimal strategy in the game between the village collective and the government is to choose transference; the transferee's rational behavioral strategy is to transfer construction land to rural collective; and allowing the transfer of collective construction land is the conclusion of the government's rational choice. It theoretically explains the phenomenon that although the laws in our country prohibit the market transference of the rural collective construction land, in practice there is a large amount of such transference.