Surface-enhanced Raman spectroscopy (SERS) has been used to study different kinds of surfactants (cationic, anionic, and nonionic surfactants) adsorbed on a roughened Ag electrode. Spectral assignments are made for the SERS spectrum of cetylpyridinium chloride (CPC), and it is shown that the molecule is oriented with its pyridinium ring end-on at the electrode surface at potentials positive to the point of zero charge (pzc) on Ag.