Role Of Storytelling Research Articles

Digital Storytelling vs. Oral Storytelling: An Analysis of the Art of Telling Stories Now and Then

Generally, oral storytelling is an ancient art of telling stories that has been passed down from generation to generation while digital storytelling incorporates technology which consists of various multimedia modes such as graphics, audio, texts, videos and animations. This paper analyses the differences between the two strategies by discussing their differences in four aspects: (1) the use of technology, (2) the role of storyteller, (3) the approach of process and product, and (4) the engagement of audience. The analysis aims to create awareness among academicians about these differences and highlight that digital storytelling is the combination of both the art of storytelling and digital story. Then, this paper provides a critical review of empirical studies on the potentials of using digital storytelling in teaching and learning for education. The results have shown that the use of digital storytelling is not only beneficial in developing the teachers' content, pedagogical and technological knowledge, but also in enhancing their students' learning as it increases their understanding of content and caters for their multiple intelligence. This study suggests the implementation of digital storytelling in teaching and learning in the classroom and future directions for research are suggested.

Cyborg Storytelling: Virtual Embodiment in Jennifer Egan’s “Black Box”

ABSTRACTResponding to criticism that Jennifer Egan’s 2012 Twitter story “Black Box” was a failed social media experiment, this paper argues for its critical bearing on contemporary cultural and literary concerns, including theories of new humanism, the value of beauty as an ethical dimension of art, and the role of storytelling in the digital age. The story’s dystopic future world refigures technological mediation of the self as a deeply political and ambiguously ethical act. Though lacking in the type of formal play we might expect from a Twitter story, “Black Box” mobilizes traditional storytelling conventions within a non-traditional medium as a means of bringing distracted digital readers into a reflexive relationship with their own modes of technological embodiment. In this way, “Black Box” does more than tell a story about human experience in the digital age; it actively contributes to such experience and serves as a kind of treatise for a new mode of online, cyborg storytelling.

Towards implementing an AI chatbot platform for museums

Recently, understanding their unique role in storytelling and aiming to attract more visitors, several museums have integrated modern ICT technologies. The problem with these technologies however is that gradually tend to be of no real interest to visitors, lack of significant interaction, cannot be continuously updated, and eventually distract visitors from experiencing the exhibits. Museum visitors do not need to be impressed by a technological application but need to learn about the stories of the exhibits in a creative, human-centered and interactive manner. This paper presents an ongoing work towards implementing a new interactive technological trend for museums, i.e., a museum chatbot platform, namely MuBot. The MuBot platform aims to provide museums the opportunity to create simple, interactive and human-friendly apps for their visitors. Such apps will integrate an intelligent chatbot that uses some of the most advanced AI technologies of Machine Learning, Natural Language Processing/Generation, and the Semantic Web. Museum visitors will be able to use a chatbot application that will be created through the MuBot platform, to chat with a ‘smart’ exhibit. They will be able to ask questions through text or voice (in natural language) and receive audible or written answers. The more the visitors ask, the more MuBot will learn and store new knowledge in its knowledge base. The paper presents a preliminary design of the proposed MuBot platform, experimenting with first prototype implementations using the well-known Dialogflow framework, as well as using a Knowledge Graph-based approach.

The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention

AbstractThis experimental study with a national online sample (n = 300) tested the effects of storytelling in radio advertisements on participants' positive emotional responses and intentions to share information about the product, depending on audiences' narrative engagement level. Treatments included a commercial for a fictitious brand of luggage using a story told by the founder of the company, another version of the same commercial manipulated so the speaker was a customer of the company, and a control stimulus consisting only of information about the product. Results showed that narrative transportation and narrative preference are positively associated with favorable responses toward ad. Stories elicited more favorable emotional responses and had some effect on participants' intention to share information about the product by word‐of‐mouth. This was especially true among participants hearing the founder's story. Results support previous assumptions about the power of storytelling in advertising, including distinctions regarding the identity of the speaker (founder vs. customer).

Telling stories that sell: The role of storytelling and big data analytics in smart service sales

The emergence of digitally connected products and big data analytics (BDA) in industrial marketing has attracted academic and managerial interest in smart services. However, suppliers' provision of smart services and customers' adoption of these services have received scarce attention in the literature, demonstrating the need to address the changing nature of customer-supplier interactions in the digital era. Responding to prior research calls, this study utilizes ethnographic research and a storytelling lens to advance our knowledge of how stories and BDA can enhance customers' attitudes toward suppliers' smart services, their behavioral intentions and their actual adoption of smart services. The study's findings demonstrate that storytelling is a collective sensemaking and sensegiving process that occurs in interactions between customers and suppliers in which both parties contribute to the story development. The use of BDA in storytelling enhances customer sensemaking of smart services by highlighting the business value extracted from the digitized data of a reference customer. By synthesizing insights from servitization, storytelling, BDA and the customer reference literature, this study offers managers practical guidance regarding how to increase smart service sales. An example of a story used to facilitate customer adoption of a supplier's smart services in the manufacturing sector is provided.

So, what’s your story? – The role of storytelling in nurturing inclusive congregational identity

South African churches are struggling to form cohesive communities and strategies are needed to bring people together. Because of a deficiency in trust, people are reluctant to get to know each other, impacting on the quality of relationships and a positive sense of belonging and community. Congregations need to find ways to nurture an inclusive identity instead of the current norm of all-white or all-black churches, which can be perceived as being inaccessible or exclusive. Innovative strategies like storytelling can unlock the power to understand each other breaking down prejudice, racism and xenophobia. Because intercultural socialisation is found wanting in congregations, sharing different perspectives and experiences can deepen engagements overcoming superficial interactions. This article expands on how storytelling can be used to facilitate an inclusive and intercultural congregational identity through identity formation, liberative practices of reconciliation, community building and as an educational resource.

So, what’s your story? – The role of storytelling in nurturing inclusive congregational identity

South African churches are struggling to form cohesive communities and strategies are needed to bring people together. Because of a deficiency in trust, people are reluctant to get to know each other, impacting on the quality of relationships and a positive sense of belonging and community. Congregations need to find ways to nurture an inclusive identity instead of the current norm of all-white or all-black churches, which can be perceived as being inaccessible or exclusive. Innovative strategies like storytelling can unlock the power to understand each other breaking down prejudice, racism and xenophobia. Because intercultural socialisation is found wanting in congregations, sharing different perspectives and experiences can deepen engagements overcoming superficial interactions. This article expands on how storytelling can be used to facilitate an inclusive and intercultural congregational identity through identity formation, liberative practices of reconciliation, community building and as an educational resource.

Scaffolding storytelling and participation with a bilingual child in a culturally and linguistically diverse preschool in Australia

Children frequently share stories as they play. Oral storytelling brings forth matters to do with language competence, and thus may present challenges for those with varying linguistic ability or those who are have a first language other than the dominant language of the setting. This article reports on a study of children’s playground interaction in a culturally and linguistically diverse preschool in Brisbane, Australia. An extended sequence of interaction is showcased in which one bilingual child (aged four years), speaking in his second language, takes up the role of storyteller in a designated ‘storytelling chair’. Sequential analyses using conversation analysis show how scaffolding is collaboratively achieved through a teacher’s responsiveness and the children’s demonstrated competence as storyteller and story recipients. By focusing on the interactional contributions of the members rather than individuals’ linguistic development, findings offer understandings about the co-productive and interactive communicative resources required for scaffolding storytelling.

New Venture Legitimacy Diffusion: The Role of Storytelling and Social Networks

Legitimacy diffusion is critical for new venture success, survival, and growth. Storytelling is a powerful technique to acquire legitimacy as well as to diffuse it. The focus of the current study i...

Communicating resilience in actual and imagined boundaries: narrative plots and meanings of retention in organizations

ABSTRACTThe paper examines the narratives of STEM (Science, technology, engineering and mathematics) career pathways constructed by women scientists and engineers through the theoretical lens of resilience. Based on in-depth interviews conducted with 45 women who are currently employed in STEM organizations in Singapore, I explore the narrative actions women deploy to survive in largely masculine STEM organizations. Using narrative analysis, I explore the stories women craft as strategies of resilience when negotiating STEM career pathways. Given the critical role of storytelling in resilience, the study points to the role of communication in enabling networks, and in making available opportunities for circulating stories. Moreover, the cultural and structural challenges to women’s work in STEM suggest the key role for communication interventions that are directed at changing sociocultural attitudes toward women’s work in STEM.

Stories and Words, Advocacy and Social Justice: Finding Voice for Aboriginal Women in Australia

. A framework of self-determination means not speaking on behalf of people – even as an advocate – but to create the environment and conditions for those who have been silenced to speak for themselves. This article reflects on the role of storytelling for justice for Aboriginal and Torres Strait Islander children and their families. I closely consider three stories of child removal, as told by their impacted families, and in their localised context. This article counterposes the stories that are told about them through care and protection law and related policy, and draws out the long precedent of these stories. Through the stories of impacted families, told in their own voices, it becomes clearer that the removal of Aboriginal and Torres Strait Islander children from their families is a key pillar of a concerted and complex colonial project. This has implications for how people working in law come to see the power of storytelling within and outside legal institutions, and how they can do those stories justice by making space for them to be heard on their own terms.

Playfulness in Online Marketing

This article explores different challenges and opportunities of using humour and playfulness in online marketing. Humour has been investigated intensively in marketing, especially in advertising, yet there is little knowledge of the challenges and opportunities in online marketing faced by practitioners. This study analyses key studies conducted in the context of a unique case: a Finnish research project exploring humour as a strategic tool for companies. These studies can provide emerging insights of humour in online marketing which are relevant for practitioners: humour as a transformational appeal, individual differences related to humour appreciation, role of storytelling and playfulness in blogging and challenges related to use of humour such as credibility.

LISTENING FROM PLACES OF SURVIVAL: THE ROLE OF STORY LISTENING IN THE EMPOWERMENT OF FEMALE VICTIMS OF VIOLENCE

This short essay represents an edited version of a larger work-in-progress article regarding the crucial role of storytelling, listening, and acknowledgment when working with survivors of trauma and abuse.

Dynamics of self-dialogue in the aftermath of trauma: A “fictional dissociation”

In light of the newly developed approach of “Virtual Fictional/Factual Positioning” (VFP), I introduce “fictional dissociation” as a new concept for evaluating “fictional positioning” and the role of storytelling as a coping strategy in the aftermath of trauma. Traumatic changes can interrupt one’s story and harm or even disconnect self-dialogue. The particular direction that survivors may take after a painful event is one of the most delicate concerns regarding trauma. This article especially examines the dynamics of self-dialogue following a fatal traumatic experience and the ways in which “fictional dissociation” as an artistic endeavour can help the self cope with psychological problems. A fictional case study from a Paul Auster novel, Oracle Night (2003/2011), displaying symptoms of complex post-traumatic stress disorder (complex PTSD) is examined to establish whether the protagonist can develop a functional dialogical self through storytelling in the act of “fictional dissociation.”

Ensayo sobre la realidad socioecológica: No alcanza para todos

The essay starts of with a personal reflection of a senior researcher who has been investigating on global environmental change since the early beginnings of his career. It then moves to an analysis of the present challenges of humanity and the predominant narratives, which seem to steer our actions and hinder us from mitigating climate change and for staying within the planetary boundaries. Also it points out the role of hyperobjects, such as climate change, which are too big to grasp and too abstract to feel or imagine. In the discussion it opens up the imperative of creating new narratives to tackle the above issues, and reflects on the role of storytelling / future narrations to reach this goal of utmost importance for our planet's - for humanity's sake.

Editorial

Editorial

The role of storytelling in the innovation process

In this article we explore a key challenge in the innovation process around how an innovation might be articulated and communicated in organizations. Articulating innovative ideas, refining them, drawing others into the vision and gaining their support is a key part of this process. It is essentially a process of “storytelling”— constructing and sharing stories that reflect on personal experiences and involvement in the innovation process. This paper is based on managers' own perceptions about storytelling throughout the innovation process. Twenty‐nine semi‐structured interviews were conducted with innovation managers and other senior managers from UK construction/infrastructure project‐based firms. The findings demonstrate that storytelling is essential for presenting innovative ideas and getting interest and support from others. It also plays a key role in motivating organizational members to innovate, and in promoting innovation success stories more widely. It is through storytelling that the image of firms as being and becoming “innovative” is constructed.

Narratives of change: the role of storytelling, artefacts and children’s literature in building communities of inquiry that care

ABSTRACTXenophobic discourse surrounding migration, resulting in marginalisation of the other, is on the rise. This article tracks the formation of a professional community of teacher inquirers who wanted to challenge the prevalent negative discourse by generating narratives of change. Using narrative inquiry methods to capture ‘stories of experience’ told in response to artefacts of value, the community of inquiry revealed through their storytelling the value of excavating knowledge connected to language, culture and identity. This personal knowledge evoked care and empowered the teachers to confidently select and use children’s literature alongside creative response strategies to re-imagine their classrooms as spaces to welcome refugee and new-arrival children. The article argues that communities of inquiry provide potential ways forward for educators to pre-figure ‘an imperative of mutual care’.

Performance as place preservation: The role of storytelling in the formation of Shankleville Community's Black counterpublics

ABSTRACTFrom 1870 to 1920, previously enslaved Texans founded more than 540 ‘freedom colonies.’ Since then, descendants left behind seemingly intangible Black geographies where evidence of their placemaking has disappeared. However, in Shankleville, Texas, settlement founder descendants sustained attachments to, and stewardship of, their communities, even as the population decreased and physical manifestations of place dissipated. To understand how place attachments are sustained in Shankleville, I analyze descendants’ stories, storytelling practices, and the spaces in which these performances take place. In these counterpublic spaces, descendants reproduce an identity rooted in a foundational story about their freedom-seeking, fugitive slave founders. Their ritual performances of these stories at a sacred spring in Shankleville cement attachments and catalyze descendants’ involvement in heritage conservation and preservation projects. The meanings and values informing these commemorative practices disrupt commonly held assumptions about Black community formation, Black heritage, and what constitutes legitimate preservation practice.

스토리텔링이 스포츠대회 참가자의 소비행동에 미치는 영향

스토리텔링이 스포츠대회 참가자의 소비행동에 미치는 영향