Role Stereotypes Research Articles

Gender occupational segregation: a new approach to quantifying the effect of educational segregation

ABSTRACT This article analyses the impact of educational segregation on the gender gap in the probability of working in a gendered or gender-balanced occupation, which is our measure of occupational segregation. Specifically, our methodology allows quantifying two different effects of education on this gap: one due to girls and boys choosing different educational options (presorting), and the other due to men and women with the same education entering the same or different occupations (postsorting). Using a sample of university graduates from Spain, a country with a highly segregated labour market, we conclude that the gender composition of education and occupation are strongly related. However, the greater presence of women in female-dominated jobs is not only due to them choosing female-dominated degrees, but also due to many women from gender-balanced, and even some from male-dominated programmes, working in female-dominated occupations. Thus, reducing educational segregation does not seem to be enough to fight against occupational segregation. It is also necessary to guarantee that men and women enjoy the same opportunities in the labour market, removing discrimination practices, and to ensure that both, workers and employers, do not make decisions based on gender role expectations or stereotypes.

Doing welfare in German secondary schools—How students’ welfare receipt becomes visible in teacher-student interactions and how teachers perceive these students

AbstractWelfare recipients (e.g., “Bürgergeld”) generally are subject to negative stereotyping, but it is unclear whether students’ welfare receipt plays a role in teacher-student interactions, and if so, what. We conducted eight focus groups with 27 teachers and analyzed them using grounded theory to investigate how teachers characterize welfare-related teacher-student interactions. In addition, we examined how teachers perceive these students and the role of stereotypes in these perceptions. Welfare receipt becomes apparent mostly in bureaucratic care interactions in which teachers support corresponding students in financing school participation possibilities. The familial financial situation meets the school’s participation requirements in these teacher-student interactions. Teachers’ feeling of responsibility for this support varies. Most teachers perceive poverty-related shame among students in these interactions, while others do not. Accordingly, the need for a sensitive approach in these interactions is assessed differently. Teachers mentioned hardly any perspectives on the students themselves but on parents receiving welfare (e.g., low educational responsibility) and assumed parents pass on this behavior to their children. In some cases, this leads to negative educational expectations toward corresponding students, which could implicitly influence teaching-related teacher-student interactions. The results provide initial indications for subsequent negative self-perceptions of students on welfare about their social situation at school.

Investing in people, not in products: how age, gender, ethnicity, and attractiveness of entrepreneurial teams influence the decision-making of angel investors in Germany

AbstractThe high-risk decision environment and information asymmetries associated with investing in early-stage startups in pitch competitions make angel investors prone to biased decision-making. Drawing from social perception theory, this study examines how angel investors’ decisions are influenced by observed personal characteristics of entrepreneurial teams, based on representative stereotypes. Analyzing a dataset of N = 553 startup pitches from the German televised competition Die Höhle der Löwen, this study reveals that the likelihood of securing deals with German angel investors and the resulting business valuations are linked to certain superficial team characteristics. Specifically, the age, diverse ethnicity, and physical attractiveness of the entrepreneurial team have a significant positive effect on deal probabilities. Moreover, angel investors offer lower deal valuations to teams of older and female entrepreneurs, suggesting the presence of a systematic bias. These insights contribute to understanding the role of stereotypes in entrepreneurial finance and address the challenges related to bias in access to capital for early-stage startups in Germany.

Fracturing a Female Identity

As a white woman raised in a rural community in a heteropatriarchal, evangelical Christian family whose tradition is hard work and family values, the author lived within the boundaries of those archetypal, stereotypical roles until tragedy struck, shaking the foundation of her self-concept as mother, wife, woman. This crisis invited a deterritorialization of self-concepts that imprisoned her, exposing her gendered existence, which she chronicled in journals over the period of this reimagining of self. Reflection on this personal writing reveals its role in developing not only the identity of a writer but the identity of a woman in the shattering and reimagining of facets of her “self” when a spouse’s moral undoing threatens her sense of being. In this autoethnographic study, the author’s Deleuzian approach to reflecting on identity through journal dipping into her own writing in a time of trauma and self-examination explores the possibilities for applying hermeneutics to personal texts to free the potential for rhizomatic expansion of feminine becoming born when the cultural expectations of feminine being in the United States South are fractured.

Decoding consumer resistance to near-expired products: The role of social stereotyping

Why are consumers reluctant to purchase near-expired products despite the commonly tempting price deals associated with them? Whereas prior literature attributes this phenomenon to various product-related factors (e.g., freshness or quality concerns), we propose that it may also partially stem from consumers’ concern of being stereotyped as stingy; that is, people tend to stereotype the purchasers of near-expired products as stingy, which may in turn motivate consumers to resist these products to maintain their social evaluation. Seven studies—including an IAT (Implicit Association Test) experiment, a field experiment, lab and online experiments—offer converging evidence for the proposed effect. The authors also validate the proposed underlying process by showing that the effect is magnified when price discounts are applied to near-expired products and attenuates when purchases are made privately or when purchasers are imbued with socially desirable characteristics such as being proenvironmental and smart consumers. The authors conclude by highlighting insights for emerging ESG (Environmental, Social, and Governance) marketing and retailing practices.

Advertising and gender stereotypes

Advertising and gender stereotypes constitute a complex theme that explores how the advertising industry perpetuates or undermines traditional gender roles in society. Each year, a variety of advertising techniques are employed to construct and reinforce gender stereotypes, shaping the perceptions and expectations of consumers. From portraying women in stereotypical roles to excessively promoting masculine traits, advertising influences public opinion and contributes to the perpetuation of gender inequalities. The impact of gender stereotypes in advertising is significant in society, affecting how gender identity is portrayed in the advertising space and impairing the creation of a fair and authentic image.Advertising and gender stereotypes constitute a complex theme that explores how the advertising industry perpetuates or undermines traditional gender roles in society. Each year, a variety of advertising techniques are employed to construct and reinforce gender stereotypes, shaping the perceptions and expectations of consumers. From portraying women in stereotypical roles to excessively promoting masculine traits, advertising influences public opinion and contributes to the perpetuation of gender inequalities. The impact of gender stereotypes in advertising is significant in society, affecting how gender identity is portrayed in the advertising space and impairing the creation of a fair and authentic image.

Креативные установки в контексте жизненных и профессиональных ценностей студенческой молодежи: гендерное измерение

The problem studied in the article is caused by the need to develop creative sectors of the Russian economy and generate innovative processes in all spheres of life, which require creating conditions for creative self-realization for both women and men equally. The article is devoted to the identification of the connection between students' attitudes to creative activity and their life and professional values, special attention is paid to the search for gender differences in creative attitudes of students. The empirical base of the study is the data from a survey conducted in 2024 among Russian university students (n=750). The results of the study identified the priority of essential terminal motivation of creative activity due to the high importance of selfactualization values in the structure of life and professional values of students. The following gender features of attitudes toward creative activity among students were identified: women are more involved in the development of creative projects and advanced training at courses and trainings, men – in programming, mastering and improving technologies; women are more often involved in the manifestation of creativity in creative hobbies, education, social and civic activism, men – in scientific research, politics and management. It is concluded that the institutional conditions existing in Russian society and gender role stereotypes rooted in the public consciousness influence the nature of women’s creative attitudes and their choice of areas for realizing their creative potential. Gender asymmetry in areas of employment and the “closedness” of women’s access to areas such as management and politics do not contribute to women’s desire to show their potential in them.

Exploring the impact of AI-translated hotel reviews: the roles of reviewer nationality, cosmopolitanism, and review dispersion

ABSTRACT This study investigates how AI-translated reviews affect consumer behavior in tourism, emphasizing the roles of national stereotypes, cosmopolitanism, and review dispersion. Utilizing three experiments, it demonstrates that reviewer nationality significantly impacts hotel evaluations and booking intentions, with cosmopolitanism moderating this effect. High review dispersion further amplifies the influence of nationality among less cosmopolitan individuals. The findings highlight the complex interplay of AI translation, cultural biases, and consumer psychology in online hotel bookings, offering insights for managing AI tools and consumer perceptions in the hospitality industry.

ANALISIS WACANA KRITIS SARA MILLS TENTANG STEREOTIPE PERANAN ISTRI DALAM BERUMAH TANGGA DALAM CERAMAH NASIHAT PERNIKAHAN

This study discusses Sara Mills' critical discourse analysis on stereotypes of the wife's role in the household in the religious speech given at a wedding event. The purpose of this religious speech is to provide understanding to married couples regarding their respective rights and responsibilities, as well as solve problems in the household, and also to prevent and reduce the number of divorce cases. There is a stereotype of women that is synonymous with femininity, namely in the form of the perception that women are attached, that women are gentle, beautiful, easily carried away by emotions, and full of affection. These perceptions of men and women provide cultural assumptions that give different and wider roles to men and make them obtain a relatively high social value status compared to women. In relation to marriage advice lectures, by looking at the stereotype phenomenon that occurs in women, the process and occurrence of marriage advice is one of the important processes and influences the development of these stereotypes. This study uses a qualitative method using the discourse analysis technique of Sara Mills. The primary data was obtained from a long process of repeatedly listening to the marriage advice video lectures to select scenes that display stereotypes towards women in the marriage advice video lectures. The purpose of this study is to find out and analyze critical discourse about the stereotyped role of the wife in marriage in marriage advice lectures.

‘It just seems that they don’t act like men’: The influence of gender role stereotypes on women’s entrepreneurial innovation activities

The purpose of this study is to explore how gender role stereotypes influence women entrepreneurs in their innovation activities. To examine how women perceive and respond to stereotypes that deem them less capable of initiating innovation processes of creative destruction in Schumpeterian terms, I draw on symbolic interactionism. The ethnographic field study I conducted in an entrepreneurial ecosystem reveals that relevant actors and institutions still attribute women as exploring innovation potentials of limited scope, having higher risk awareness, and exploiting identified innovation potentials in niche rather than mainstream markets, while they are more often driven by emotions. To challenge these stereotypes and thrive in exploring and exploiting innovation potential, they need to invest considerable resources in legitimation efforts, building strategic alliances, and managing expectations. These findings contribute to the development of theory on the impact of gender on the performance of innovation activities.

How Government Stereotypes Affect Life Satisfaction: a Good Government Matters More Than a Government That Does Good

Many studies have noted the close relationship between the government and people’s life satisfaction. However, little literature has paid attention to the role of government stereotypes. This research fills this gap using two large samples of Chinese residents. In the first-phase study, we explored the content and structure of government stereotypes with a data-driven approach. We found that the content of government stereotypes consisted of four clusters: positive evaluations, negative evaluations, things about government duties, and things about the government system. Further, the content of government stereotypes could be distinguished based on two orthogonal dimensions: the valence (negative vs. positive) and the degree of generality (particularized vs. generalized). In the second-phase study, we examined how various dimensions of government stereotypes were related to life satisfaction. We found that people with more positive government stereotypes were more satisfied with life. This association was more potent when government stereotypes were more generalized (i.e., a good government at a higher construal level) than particularized (i.e., a government that does good at a lower construal level). Both studies of this research were repeatable within the two large samples. This research provided a new perspective for the literature on the relationship between government and life satisfaction and the interventions to improve life satisfaction.

Gendered stereotype content for people with a nonbinary gender identity

Background Gender stereotypes about women and men have a complementary structure, where women and men are seen as high/low in feminine characteristics and low/high in masculine characteristics. These stereotypes are related to representation within social roles, where beliefs about social role occupation influences which characteristics are associated with women or men. It is not known how people with gender identities that do not fit a binary structure are stereotyped. The current study provides a first step towards addressing this gap. Methods Swedish participants (N = 152) reported descriptive stereotype content (positive/negative feminine/masculine personality characteristics) and estimations of representation within domestic and occupational social roles for people with a nonbinary gender identity for the past, present, and future in a between-groups design. Stereotype content for the past included a higher degree of feminine compared to masculine characteristics, but ratings for the present and future showed no differentiation between femininity and masculinity. Results People with a nonbinary gender identity were believed to more frequently occupy feminine compared to masculine social roles for all time points; this was especially pronounced for occupational social roles. The theorised connection between social role occupation and stereotype content did not emerge: degree of positive masculinity and femininity correlated positively with representation in masculine domestic and occupational roles respectively, but positive femininity was negatively correlated with representation in feminine occupational roles. Conclusions These results indicate that stereotypes about people with a nonbinary gender identity do not show the same complementary pattern or reliance on social roles as gender stereotypes about women and men, but that there is a feminine bias in perceptions of social role occupation for people with a nonbinary gender identity.

Meta-narrative review of gender portrayal in Disney movies for young children and its pedagogical implications

Many of Disney movies have been criticized for perpetuating traditional gender stereotypes which constrain opportunities for children at large. Its recent characters have also incurred heated discussions on gender portrayal. Moreover, stereotypes of gender roles, developed early on, can exert an immediate impact on individuals’ behaviors and utterances and a long-term impact on individuals’ perceived options academically, professionally, personally, and socially. Recognizing the significance of this matter, this paper employed a meta-narrative review to collect and conceptually and empirically synthesize previous literature on the impact of Disney movies on young children’s gender awareness. Through an academic database search, 49 articles were collected using combinations of the keywords Disney character, Disney movie, young children, early childhood education, classroom practices, and gender. Furthermore, this review, in the pedagogical implication section, highlights the authors’ call for teachers to develop critical mindfulness of gender and shares hands-on activities for children to play with Disney characters in a reconstructive and agentic way.

Leader's Conveyed Emotional Labor and Leadership Evaluations

Abstract: We examined whether leader gender moderated the relationship between leader's conveyed emotional labor (EL) strategies and followers’ leadership evaluations [effectiveness, trust, leader–member exchange (LMX)]. Participants read a fictitious interview of a CEO (male/female) reflecting on their strategy (surface acting/deep acting/genuine displays) to express emotions. The results suggest that conveyed EL influenced evaluations of female, but not male, leaders for the three measures. Notably, females received better trust evaluations for genuine displays (vs. surface and deep acting), whereas males received similar evaluations across EL strategies. Although less clear for effectiveness and LMX ratings, the results suggest leader EL might influence evaluations of female (vs. male) leaders more strongly. This study sheds light on the role of gender stereotypes in evaluations of leaders performing EL.

Stereotypical Roles and Sexist Language: A Feminist Stylistic Study of Selected Fictions of Sidhwa and Hamid

Stereotypical Roles and Sexist Language: A Feminist Stylistic Study of Selected Fictions of Sidhwa and Hamid

The Evolving Landscape of Spanish Language Representation in U.S. Media: From Overt to Covert Discrimination

Despite the continuously expanding presence of Spanish-speaking communities in the United States, media representation of the Spanish language and that of its speakers has remained relatively scarce. At present, however, a growing interest in reaching and cashing in on this influential consumer group is forcing significant changes in the mass media communication landscape. Not only are an increasing number of movies and TV shows working with more diverse casts (ethnically, culturally, linguistically, etc.), but there also seems to be a heightened presence of Latinx characters in leading or supporting roles. This tendency, however, does not necessarily mean that mainstream media is becoming more inclusive and less anglocentric. In fact, a careful look at the storylines of individuals who are perceived to be Spanish speakers will reveal that they mostly portray stereotypical roles and behaviors. When their stories are told, they are all too often infused with unwarranted messages that portray Latinxs as lazy, unskilled, unintelligible in speech, hypersexual, or simply too ‘foreign’ to fit in. Whether overtly or covertly expressed, the negative impact of these persistent transgressions has the potential to shape real-world ideologies, attitudes, and prejudices. This paper adopts a critical raciolinguistic perspective, which underscores the co-naturalization of language and race, to highlight the role of media in reinforcing discrimination against the Spanish language and its speakers. In our analysis of six recently popularized TV shows (i.e., East Los High, Family Guy, Gentefied, Jane the Virgin, One Day at a Time, and That ‘70s Show), we examine the perpetuation of racialized stereotypes toward Latinx characters’ linguistic practices with regard to (i) the environment in which they exist, (ii) their mannerisms, (iii) speech patterns, and (iv) interactions with other characters. We demonstrate how these shows’ blending of seemingly harmless linguistic ideologies with stereotypical and sensationalized representations grounded in colonial hierarchies reproduces hegemonic interests, perpetuates social inequalities, and places racialized Spanish speakers at a disadvantage.

The Persistence of Gender Bias in Student Evaluations of Teaching: The Role of Gender Stereotypes

The Persistence of Gender Bias in Student Evaluations of Teaching: The Role of Gender Stereotypes

Entrepreneurship as career choice of Russian students: the role of university education, cultural traditions, and gender stereotypes

In this paper, based on our own recent sociological survey of more than 800 students of 15 Russian universities, we explore the views of Russian students regarding entrepreneurship as their possible choice of a future career. We are interested above all in the role of university education in shaping these views. However, in order to scrutinize this role to full extent, we place our study in the broader framework of national cultural traditions which constitute an integral contributing factor and underlying influence not only in educational, but also in the general existential realm. In this context, we argue that a substantial impact on the students’ future career choice is made by existing gender differences based on the stereotypes of the ‘typically male’ and ‘female’ employment fields. Our study demonstrates, in particular, that Russian students display—notably, just as the older generation of educated Russians too—a noticeable conservatism in their career choices (including entrepreneurial aspirations), by adhering to the traditional cultural values and gender perceptions. We also provide a nuanced analysis of the motivations and expectations associated with choosing an entrepreneurial career by our respondents. Our method of collecting information is chosen to be questionnaire-based—as most effective for descriptive research—which is then complemented by further qualitative analytics intended to reveal hidden causal connections. Our approach is interdisciplinary, as it combines sociological research methods with socio-economic and culturological analysis.

부부 동반 출연 예능 · 상담형 리얼리티 프로그램에 나타난 성별 고정관념의 재현과 갈등 양상

부부 동반 출연 예능 · 상담형 리얼리티 프로그램에 나타난 성별 고정관념의 재현과 갈등 양상

Exploring the Hidden Curriculum on Gender in Contemporary Picturebooks from the Book Dash Collection

In this article, I discuss how gender roles are represented in a selection of South African picturebooks, paying particular attention to how these books cumulatively constitute a hidden curriculum. The picturebooks of the Book Dash collection, an online collection of free children’s literature created in South Africa, have been chosen as the case study. The data have been analysed using thematic analysis. Eagly and Wood’s Social Role Theory provides the theoretical framework. Findings from this study suggest that when the picturebooks are read cumulatively, the persistence of gender role stereotypes can be observed in the Book Dash collection, which depicts gendered characters in various ways that could be read as both perpetuating and challenging stereotypes. The recommendation of this study for teacher education is that aspects of the hidden curriculum should be addressed carefully when teaching or selecting children’s literature for children.