Role Of Social Influence Research Articles

Contextualizing psychological contracts research: a multi-sample study of shared individual psychological contract fulfilment

ABSTRACTResearch on psychological contracts has made significant contributions to theoretically advancing our understanding of the employee-employer exchange relationship and its implications for organizational practice. However, the predominant emphasis of this empirical research has been on the individual level of analysis and in the process does not give sufficient attention to contextual influences. Teams have become a common feature in organizations today and provide a proximal context through which to understand how teams affect individuals’ evaluation of their psychological contract. Based on the macrosociological perspective of social exchange theory as well as theories on the role of social influence in psychological contract evaluations, we examine how shared individual psychological contract fulfilment (PCF) shapes the relationship between individual PCF and outcomes (employee’s own contributions and contextual performance) at the individual level as well as the predictors (group POS) and consequences (average employee contributions and average contextual performance) of shared individual PCF at the team level. Our findings from three studies, representing a total sample of 995 employees and 170 teams, provide support for the study hypotheses. This paper contributes to the psychological contract literature by conceptually and empirically addressing the role of a team context (shared individual PCF) and its impact on individual- and team-level relationships.

The Mid-Twentieth Century Baby Boom and the Role of Social Influence. An Agent-Based Modelling Approach

Around the middle of the 20th century, most Western countries experienced a surge in birth rates, called the Baby Boom. This boom was unexpected at the time and the underlying mechanisms are still not entirely clear. It was characterized by high levels of inter- and intra-country variability in fertility, as some regions even experienced fertility decline during the Boom. In this paper, we suggest that social influence processes, propelling a shift towards two-child families, might have played an important role in the observed changes in fertility. Interactions in social networks can lead new types of childbearing behaviour to diffuse widely and thereby induce changes in fertility at the macro level. The emergence and diffusion of a two-child norm resulted in homogenization of fertility behaviour across regions. Overall, this led to a reduction of childlessness and thus an increase of fertility, as more people aspired to have at least two children. Yet, in those regions where larger family sizes were still common, the two-child norm contributed to a fertility decline. To explore the role of social influence with analytical rigor, we make use of agent-based computational modelling. We explicate the underlying behavioural assumptions in a formal model and assess their implications by submitting this model to computational simulation experiments. We use Belgium as a case study, since it exhibited large variability in fertility in a relatively small population during the Baby Boom years. We use census data to generate realistic starting conditions and to empirically validate the outcomes that our model generates. Our results show that the proposed mechanism could explain an important part of the variability of fertility trends during the Baby Boom era.

The Role of Social Influence and e-Service Quality in Impacting Loyalty for Online Life Insurance: A SEM-based Study

The aim of this research is to investigate the role of e-service quality, social influence and e-customer satisfaction on e-loyalty relationship. Data was collected from online life insurance policyholders in Delhi/NCR using structured questionnaires and in depth interviews and was then analysed and relationships were examined through structural equation modelling. Service quality and social influence were found to have substantial relationship with customer loyalty and satisfaction in online life insurance. E-customer satisfaction was found to have a mediating role in the relationship of customer loyalty with both service quality and social influence in online medium. The results of this study are estimated to offer significant contributions to academia, policy makers and facilitate a foundation for marketers to further examine various ways of interacting with customers that will aid in enhancing e-customer satisfaction leading to customer retention thereby improving overall business profits of the insurers.

The Role of Social Influence in Blockchain Adoption: The Brazilian Supply Chain Case

The aim of this study is to understand the blockchain adoption behaviour in Brazilian supply chains. Specifically, the study aims to unlock the potential of social influence; taking into consideration workers from the Brazilian supply chains. We proposed a model using constructs from a unified theory of acceptance and the use of technology (UTAUT). The models were analysed using partial least squares structural equation modelling (PLS-SEM) and the findings indicated the power of social influence in predicting other UTAUT constructs. In addition, this study shows the mediation effect of effort expectancy and the facilitating conditions in the relationship between social influence and the behavioural intention to adopt blockchain. Finally, our findings bring essential theoretical and managerial implications.

The Role of Social Influence and Network Churn in Beliefs about Electronic Medical Record Technology

Abstract The successful implementation of technology often hinges on individual beliefs about the innovation being introduced. Little is known about how social networks shape these beliefs. In this study, we examine: (1) whether individual beliefs about technology are influenced by the beliefs of their peers within their social networks (network content); and (2) whether changes in the composition of the social network over time (network churn) moderates the effect of peer beliefs on individual beliefs. We offer and test hypotheses about these relationships using longitudinal social network survey data from hospital staff collected 2 – 4 months before (N = 256) and 3 – 5 months after (N = 284) the implementation of a new electronic medical record (EMR) system at a large, academic hospital. Our findings suggest that peer beliefs about new technology significantly and negatively affect individual beliefs about technology in the early stages of EMR implementation. We also find that the effect of peer beliefs on individual beliefs is stronger in more stable social networks (i.e., social networks that experience few tie deletions over time) and weaker in less stable social networks (i.e., social networks that experience many tie deletions over time). Our study examines social influence in a novel context – the implementation of EMR systems in the hospital setting – and extends network theory by conceptualizing network churn as a moderating variable that may amplify or dampen the effect of networks.

Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value

Expressing the Muslim identity and faith through clothing and wearing culturally permissible yet trendy fashion is increasingly becoming challenging for the individuals belonging to the Muslim communities. Therefore, the repurchase intentions of such individuals are being influenced by many factors. This study investigates the psychological process by which social agents with the religion and cultural mindset influence the individuals’ brand attachment and customers’ perceived value to develop the repurchase intentions in the clothing fashion industry. A conceptual model based on the relevant literature is proposed to understand the influence of different factors. The study was conducted in Gujrat (Pakistan) in the apparel sectors. The mixed sampling approach was adopted. Data from 524 respondents were collected by using self-administrated questionnaire. The collected data was analyzed by employing two-step SEM to assess the impact of the above mentioned factors on Repurchase Intentions. The findings revealed that the brand attachment and customers’ perceived value regarding apparel purchasing in religiously dominating society are strongly influenced by the social influences (which are created and monitored by the religion). Considering the findings, it can be concluded that repurchase intentions of Muslim customers can be strengthened and re-shaped through enhancing the social influence by the social agents (e.g., religion) in particularly clothing fashion industry of Pakistan. Furthermore, creating an emotional bond of consumer attachment and value perception with social and religious approval of a particular brand leads to strengthening the repurchase intentions of Muslim customers and loyalty of the apparel brand.

Online social media usage behavior of entrepreneurs in an emerging market

PurposeOnline social media has become an important marketing communication tool for entrepreneurs and their customers because of its ability to simplify various constraints in the communication process. Online social media allows entrepreneurs to access customers, suppliers, partners and other necessary resources that were not easily reachable before at significantly lower costs. Therefore, the current study aims to examine entrepreneurs’ motivations, expected benefits and intentions to use online social media in an emerging market.Design/methodology/approachThis study used a quantitative approach to investigate the entrepreneurs’ online social media use behaviors. Data are collected from n = 368 entrepreneurial organizations using structured questionnaires and personal interviews. Confirmatory factor analysis (CFA) along with structural equation modeling (SEM) was used to test the hypothesized relationships in the conceptual model.FindingsResults from the data analyses show that entrepreneurs’ perceptions about efforts needed, performance expectations and various social influences helped explain a significant proportion of the variation in entrepreneurs’ intentions to use online social media. All hypotheses tested in the study were confirmed.Research limitations/implicationsEfforts need to be spent on developing positive entrepreneurial attitudes toward online social media usage. As social media becomes more integrated with personal and business life, entrepreneurs need to use social networking sites to build relationships with existing customers or to reach new customers. A larger and more representative sample would have improved generalizability of the findings about entrepreneurial use of online social media. Future research studies should consider using additional independent measures to validate the study results.Practical implicationsThis study contributes to the entrepreneurial literature by providing empirical evidence for the link between entrepreneurs’ perceptions and attitudes about social media and their intentions to use it in an emerging market. Additionally, entrepreneurs need to expend more effort in understanding and effectively using social media and should develop positive attitudes toward online social media. Entrepreneurs’ feelings, perceptions and efforts need to be nurtured through support from online social media providers, educational institutions and local chapters of business organizations (i.e. SBA, Chamber of Commerce) alike.Originality/valueThis research is one of the few studies that has attempted to examine the effects of various antecedent factors in the context of entrepreneurs’ intentions to use online social media for business purposes in an emerging market. This study contributes to the entrepreneurial literature by providing empirical evidence for the link between entrepreneurs’ perceptions and attitudes about social media and their intentions to use it in an emerging market. Additionally, this study contributes to our understanding about the role of social influences, effort and performance expectancies on the formation of entrepreneurial intentions to use social media.

항공권 검색 모바일 어플리케이션의 지속적 이용의도에 관한 연구 : 사회적 영향의 조절효과

항공권 검색 모바일 어플리케이션의 지속적 이용의도에 관한 연구 : 사회적 영향의 조절효과

The roles of social influences on student competence, relatedness, achievement, and retention in STEM

AbstractStudents’ perceptions of competence and relatedness are known to influence learning processes and achievement, and may have particular import for underrepresented science, technology, engineering and mathematics (STEM) learners. Sources of social support that contribute to undergraduate life science learners’ perceived competence and relatedness were examined, as were achievement and retention outcomes influenced by these sources of support and self‐determination theory components. Female, ethnically underrepresented, or first‐generation students reported similar levels of perceived competence and relatedness in STEM compared to their majority counterparts at a large, urban university. However, social supports, competence, and relatedness were differentially important for these subgroups as predictors of achievement and intention to leave a science major. For the full sample, competence perceptions predicted greater achievement and lessened intentions to leave a major. Competence perceptions were primarily derived from contact with classmates, especially for underrepresented groups. Feelings of relatedness were specifically important for the retention of women pursuing science degrees. Contacts with STEM peers and classmates were sources of relatedness for majority groups, but classmate contact was not significant for underrepresented groups. Findings highlight the value of promoting competence and relatedness and the differing sources that these subgroups draw on to build the perceived competence and relatedness that can predict achievement and retention.

Consumer adoption of Mobile Social Network Games (M-SNGs) in Saudi Arabia: The role of social influence, hedonic motivation and trust

Mobile Social Network Games (M-SNGs) are highly upgraded technological applications which are used immensely within the electronic game sector. The proliferation of M-SNGs have triggered the necessity to understand factors that affect consumers' behavioural intention to use M-SNGs in order to gain a competitive advantage amongst companies in the market. However, there is no such literature that examines this topic in the Saudi Arabian context. Hence, the main purpose of this study is to identify the different factors which might impact on the intention to use M-SNGs amongst the Saudi potential users. As such, the influence of the independent factors of Unified Theory of Acceptance and Use of Technology (UTAUT2) has been highlighted (i.e. performance expectancy, effort expectancy, hedonic motivation, social influence, facilitating conditions and price value). Moreover, the importance of ‘trust’ factor in impacting the behavioural intention of the Saudi citizens has also been evaluated; furthermore, the impact of social influence and hedonic motivation over trust has been discussed. Regarding methodology, data has been collected through a field survey questionnaire and a total of 386 participants responded through the convenient sampling technique. The findings indicated that all the proposed hypotheses were accepted with the greatest impact of social influence over trust (0.41) followed by the impact of performance expectancy over behavioural intention (0.29).

The Role of Social influence, Team Exchange and Satisfaction in Explaining Intention to Volunteer at Green Events

The Role of Social influence, Team Exchange and Satisfaction in Explaining Intention to Volunteer at Green Events

Popularity signals in trial-offer markets with social influence and position bias

This paper considers trial-offer markets where consumer preferences are modelled by a multinomial logit with social influence and position bias. The social signal for a product is given by its current market share raised to power r (or, equivalently, the number of purchases raised to the power of r). The paper shows that, when r is strictly between 0 and 1, and a static position assignment (e.g., a quality ranking) is used, the market converges to a unique equilibrium where the market shares depend only on product quality, not their initial appeals or the early dynamics. When r is greater than 1, the market becomes unpredictable. In many cases, the market goes to a monopoly for some product: which product becomes a monopoly depends on the initial conditions of the market. These theoretical results are complemented by an agent-based simulation which indicates that convergence is fast when r is between 0 and 1, and that the quality ranking dominates the well-known popularity ranking in terms of market efficiency. These results shed a new light on the role of social influence which is often blamed for unpredictability, inequalities, and inefficiencies in markets. In contrast, this paper shows that, with a proper social signal and position assignment for the products, the market becomes predictable, and inequalities and inefficiencies can be controlled appropriately.

ANTECEDENTS AND CONSEQUENCES OF FASHION OPINION LEADERSHIP IN INSTAGRAM

In the fashion industry, online opinion leaders (e.g. fashion blogs) that may be a source of advice for other consumers have emerged since the beginning of the century. Nowadays, among the several social networking sites (SNS) available, Instagram is also experiencing a steady increase in the amount of active users related to the fashion industry. Taking into account the relevant role of social influencers in the fashion industry (Wiedman et al., 2010) and the increasing use of Instagram by influencers and their followers, this study is thus designed to identify some of the antecedents and consequences of opinion leadership in a fashion Instagram account.First, we consider the perceived characteristics of the account (originality [H1a], uniqueness [H1b], quality [H1c] and quantity [H1d] of the contents posted) as the main antecedent factors of opinion leadership. Second, since opinion leaders are thought to have a great understanding of a specific product category (Thakur et al., 2007), we propose that opinion leadership may influence consumer behavioral intentions (Park, 2013). Specifically, opinion leadership will influence the intention to interact with the Instagram account (H2a), the intention to recommend it (H2b) and the intention to follow the advices obtained there (H2c). Finally, online interaction propensity will reinforce the influence of opinion leadership on interaction (H3a) and recommendation intentions (H3b), and the influence of opinion leadership on the intention to follow the advice will be reinforced when the contents of the account match the consumer personality and interests (i.e. personal fit) (H3c).Data to test these hypotheses was collected from an Instagram account focused on fashion in which a potential influencer posts pictures related to new trends in the fashion industry and that could be imitated by the followers of the account. Specifically, this account has more than 62.000 followers, who were invited to participate in the research. Finally, 808 participants answered a questionnaire including measurement scales adapted from previous literature, using seven-point Likert-type response formats, which respondents rated from 1 (“strongly disagree”) to 7 (“strongly agree”).Partial Least Square was used as the estimation procedure. First, we analysed data to check validity of measures in order to confirm the factor structure, guarantee its internal consistency, and check both convergent and discriminant validity. After that, results of the proposed model reveal that opinion leadership is positively affected by perceived originality (β=.380, p<.01) and uniqueness (β=.298, p<.01), supporting H1a and H1b. However the influence of both perceived quality and quantity is non-significant. In turn, opinion leadership has a significant influence on the intention to continue interacting in the account (β=.558, p<.01), the intention to recommend the account online (β=.482, p<.01), and the consumer intention to follow the advice received in the Instagram account (β=.232, p<.01). As a result H2a, H2b and H2c are supported. Finally, while the interaction effects of online interaction propensity and opinion leadership are not significant, the interaction effect of perceived fit with personal interests and opinion leadership on the consumer intention to follow the advice received in the Instagram account (β=.078, p<.01) is significant. Therefore, H3c is supported. In sum, this study confirms that opinion leadership in the Instagram context may influence consumers and finds that originality and uniqueness are the key variables to develop this leadership and become influential, which suggests several implications for management.

The Role of Social Influences on Pro-Environment Behaviors in the San Diego Region.

From a social psychological perspective, addressing the threats of climate change involves not only education, which imparts objective facts upon a passive individual, but also a socializing process. The Tripartite Integration Model of Social Influence (TIMSI) provides a theoretical framework that connects acquiring climate change knowledge with integration into a community, which results in greater engagement in climate friendly behaviors. Survey data were collected from 1000 residents in San Diego County. Measures included (a) knowledge about climate change; (b) self-efficacy, what pro-environmental actions they felt they could do; (c) identity, to what extent they identified as part of a community that is concerned about climate change; (d) values, endorsement of values of the community that is concerned about climate change; and (e) pro-environmental behavior, engagement in conservation behaviors. Results indicated that self-efficacy and values mediated the relationship between knowledge and pro-environmental behavior.

Reported bed net ownership and use in social contacts is associated with uptake of bed nets for malaria prevention in pregnant women in Ghana

BackgroundDespite progress made in the last decades, malaria persists as a pressing health issue in sub-Saharan Africa. Pregnant women are particularly vulnerable to infection and serious health outcomes for themselves and their unborn child. Risk can be mitigated through appropriate use of control measures such as insecticide-treated bed nets. Although social networks can influence uptake of preventive strategies, the role of social influence on bed net ownership has not been explored. During an evaluation of a bed net distribution programme, the influence of non-health care advisors on ownership and use of bed nets by pregnant women in Kumasi, Ghana was examined.MethodsData were collected through in-person interviews with 300 pregnant women seeking antenatal care in an urban hospital in Kumasi, Ghana. Participants were asked about their bed net ownership, bed net use, and information about three personal contacts that they go to for pregnancy advice. Information about these advisors was combined into an influence score. Logistic regression models were used to determine the association between the score and bed net ownership. Those who owned a bed net were further assessed to determine if interpersonal influence was associated with self-reported sleeping under the bed net the previous night.ResultsOf the 294 women in the analysis, 229 (78%) reported owning bed nets. Of these bed net owners, 139 (61%) reported using a bed net the previous night. A dose response relationship was observed between the interpersonal influence score and bed net ownership and use. Compared to the lowest influence score, those with the highest influence score (>1 SD above the mean) were marginally more likely to own a bed net [OR = 2.37, 95% CI (0.87, 6.39)] and much more likely to use their bed net [5.38, 95% CI (1.89, 15.25)] after adjusting for other factors.ConclusionsInterpersonal influence appears to have modest impact on ownership and use of bed nets by pregnant women in an urban area of Ghana. Further investigations would need to be conducted to determine if the relationship is causal or if individuals who associate are simply more likely to have similar practices.

Social media adoption in higher education: a case study involving IT/IS students

This paper discusses the adoption and use of social media in Higher Education (HE). The aim of the research reported in this paper was to identify the main factors and problem areas in the adoption and use of social media in HE. Our study included a survey involving students of Information Technology and Information Systems in Greece and in Finland. In order to verify the findings from the survey, a follow-up survey was also undertaken. The unified technology adoption approach was identified to be a suitable underlying theory for this study. The analysis of viewpoints of students was needed in order to understand converging and diverging viewpoints. The results showed that infrastructure is the most important issue in the planning of learning/teaching activities based on social media, followed by the role of social influence. Based on the analysis, guidelines for planning social-media-based learning activities are proposed. Indications of further work complete the paper.

The Role of Social Influence in Purchasing Sports Apparel

The Role of Social Influence in Purchasing Sports Apparel

The role of emotions and social influences on consumer loyalty towards online travel communities

PurposeThe purpose of this paper is to analyse the role of emotions and social influences on loyalty formation towards online travel communities.Design/methodology/approachThe individual (perceived risk) and social (subjective norm and social presence) antecedents of emotions as well as the impact of emotions on attitude and loyalty towards online travel communities are tested through structural equation modelling techniques. The sample consists of 385 active users of online travel communities in Spain.FindingsData analysis shows that perceived privacy and security risk elicit negative emotions such as stress, frustration and fear towards the online travel community. Normative influences (subjective norm) and feeling the presence of other community members (social presence) boost positive emotions towards the online travel community. Interpersonal influences have a positive effect on subjective norm but not external influences. Positive and negative emotions affect preferences towards the online travel community (attitudes) as proposed by social impact theory. Subjective norm and attitude have a direct influence on loyalty towards an online travel community, confirming previous research grounded on theory of reasoned action models.Originality/valueDespite the crucial impact of consumers’ affective states on loyalty formation, research on social media is mainly focused on the technological nature of consumer information exchanges, neglecting other drivers of consumer behaviour beyond the technology employed. This paper develops a model that integrates the relationships between consumer emotions and their individual (perceived risk) and social (social presence and subjective norm) antecedents and outcome variables (attitude and loyalty). The role of social influences is analysed, assessing the conjoint impact of one-way communication (interpersonal influences and mass media) and Web 2.0 communications (social presence) on positive emotions and loyalty formation towards the online travel community.

Income differences in social control of eating behaviors and food choice priorities among southern rural women in the US: A qualitative study

The role of social influences on rural women's food choice is not well understood. Rural adults experience high rates of obesity and poor diet quality prompting exploration of how social factors influence food choice in this population. Semi-structured qualitative interviews were conducted with 20 women in rural North Central Florida. Women were purposively sampled and stratified by race and income. Lower income was defined as household income at or below 185% of the federal poverty level (FPL). Women at or below 185% poverty level (BPL) experienced direct social control of their eating behaviors, which occurred when social network members explicitly regulated or otherwise sanctioned eating behaviors or food choices. Women above 185% of the federal poverty level (APL) internalized social norms and self-regulated their eating behaviors to maintain healthy habits. APL women described choosing foods for health reasons whereas BPL women offered a variety of reasons including taste, convenience, family history, price, health, and routine. Findings suggest that women in different income groups have different social influences working to help them regulate eating behaviors as well as diverse priorities influencing their food choices. Future interventions to promote healthy eating may be more effective by incorporating social network members and framing intervention messages so they are consistent with priorities.

The Role of Social Influence in Anxiety and the Imposter Phenomenon

High anxiety levels have been associated with high levels of the imposter phenomenon (IP), a negative experience of feeling like a fraud. This study was designed to explore IP among graduate students and to determine whether a difference exists between online graduate students and traditional graduate students. The theoretical foundation of this study was social influence, which holds that students may feel pressured in a traditional setting because of the social cues of peers and instructors, as well as institutional norms. This quantitative study used a between-subjects design to compare 2 independent samples (115 online students &amp; 105 traditional students). The study used a cross-sectional survey design, with 4 different measures: the Clance Imposter Phenomenon Scale, the Zung Self-Rating Anxiety Scale, the Perfectionistic Self-Presentation Scale, and a basic demographic survey. Results indicated that traditional graduate students had significantly higher IP scores than online graduate students. Results also indicated a significant, positive relationship between IP scores and anxiety scores. Regression analysis indicated that perfectionism was the most influential predictor of IP scores, followed by anxiety and program type. Because the scale used in this study explored socially prescribed perfectionism, the results appear to suggest an underlying social component to IP.