Role Of Public Relations Research Articles

The Role of the Coordinating Ministry of Economic Public Relations in Overcoming Hoaxes on Social Media

This research discusses the role of government public relations (PR) in combating the rampant spread of hoaxes in the digital era. The rapid dissemination of hoaxes on the internet and social media has prompted government PR professionals to take steps to address them, ranging from handling the issues to necessary follow-up actions. The aim of this study is to understand and analyze the role of the Public Relations Coordinator Ministry of Economic Affairs in combating hoaxes on social media. The research utilized a qualitative approach with a constructivist paradigm, employing a case study strategy for learning. Data collection techniques included interviews, observations, and documentation. The study examined how PR strategies were implemented in resolving the cases mentioned. The analysis found that the KLIP Bureau, responsible for public relations in the Ministry of Economic Affairs, plays a significant role in addressing hoaxes. Through stages of monitoring, issue identification, program planning, implementation, and evaluation, the KLIP Bureau successfully filters and clarifies hoax news. Media monitoring, especially through social media, serves as a crucial initial gateway to detect hoaxes before they are identified. Recommendations include the use of search engines and social media, the creation of Standard Operating Procedures (SOPs), training for PR staff, and collaboration with organizations and communities to combat hoaxes. The use of social media for clarification has proven effective in suppressing and halting the spread of hoaxes.

Public speaking skills of public relations at statistics of West Java Province

Background: Statistics Indonesia (BPS) is one of the government agencies that always engage with the community through, for example, censuses, surveys, and dissemination of statistical data. For that reason, the role of Public Relations at BPS is certainly needed. However, the organizational structure of Public Relations does not exist at BPS provincial and regency/city levels. The role of Public Relations at BPS provincial and regency/city levels is carried out by employees that are appointed based on policies through Public Relations Decree. Purpose: This study aims to examine public speaking skills possessed by the public relations staff of BPS Province and Regency/City of West Java. Methods: This study employed a descriptive quantitative approach. The sample used was a saturated sample of 79 people who were appointed as Public Relations of BPS Province and Regency/City of West Java in 2022. Results: The results showed that as many as 97.46 percent of Public Relations of BPS Province and Regency/City of West Java did not earn a degree from public relations background and only 37.97 percent had attended a Public Relations training. However, the public speaking skills of public relations staff of BPS Province and Regency/City of West Java were reported as “Good” category, both in general and in terms of gender, age, and education. Conclusion: This “Good” category result is argued to be caused by habituation to public speaking activities through meetings, committee activities, and training instructors. Implications: BPS Province and Regency/City of West Java should hold training activities, courses, and workshops on the topic of Public Relations routinely to improve the skills of Public Relations.

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

Background: The High Prosecutor’s Office for Yogyakarta Special Region (D.I.Y., abbreviation in Indonesia) conducts public relations through the Legal Information Section (Penkum., acronym in Indonesia). Penkum communicates and listens to public opinion and builds and maintains the institution’s image. Purpose: This study aims to find out the communication strategies employed by Penkum and its public relations opportunities and challenges. Methods: The current research used the four-step theory of the public relations process by Cutlip, Center, and Broom to see whether the communication process by Penkum had gone through the stages of mapping the situation and strategy, conducting program planning, program execution, and evaluation. Then, it used the SWOT concept to reveal internal and external factors that become opportunities and challenges in running public relations programs. It used a qualitative descriptive approach to examine and understand the data collected through interviews with relevant officials. Results: The results of the data analysis found empirically that the communication strategy of Penkum as public relations has adopted public relations stages by mapping budget availability, program planning, program execution, and evaluation. The SWOT analysis obtained opportunities and challenges encountered in the public relations programs, including strength-opportunity strategy; weakness-opportunity strategy; strength-threat strategy; and weakness-threat strategy. Conclusion: Based on the four-step theory of public relations process and SWOT Analysis, this research recommends that the public relations at the High Prosecutor’s Office of D.I.Y: 1) increased programs that involve the community; 2) established an SOP for handling issues; 3) strengthened collaboration with the mass media; 4) added and update of public relations facilities and infrastructure; 5) improved the ability and skills of personnel. Implication: The findings in this study are expected to strengthen the public relations role of the Public Prosecutor’s Office and become a source for further related research.

Role of public relations practices in content management: the mediating role of new media platforms.

Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researchers applied the case study method and selected a sample of n = 280 individuals from n = 12 media houses currently working in the UAE. The results obtained by structural equation modeling (SEM) revealed that media organizations in the UAE pay significant consideration to public relations practices (p > 0.000) and new media adoption (p > 0.000). Moreover, both these public relations practices (p > 0.000) and new media adoption were also found to significantly focus on two-way communication. Consequently, this two-way communication is significantly affecting content management among these organizations (p > 0.000), leading to the design, evaluation, and alteration of content that is acceptable and liked by their audiences. Thus, it has been concluded that media content and its management is not a simple task. Audience and communication are two basic factors that play an important role in this regard. Furthermore, the role of public relations practices also enhances communication and content management practices, leading to even more constructive outcomes.

Peran Public Relation Dalam Menarik Minat Peserta Didik Baru Di Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Kabupaten Garut.

Intense competition between educational institutions is currently increasingly felt. Schools, both public and private, use various methods to attract the attention of the public. One way is to maximize the role of public relations in promoting the school to attract the interest of prospective new students and be able to improve the school's image. The aim of this research is to provide a complex description regarding the role of public relations in attracting the interest of prospective new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk, Garut Regency, Academic Year 2023/2024. This research uses a descriptive qualitative approach. Data collection methods use observation, interviews and documentation. The research results show that the role of public relations in attracting the interest of new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Garut Regency for the 2023/2024 academic year includes: creating institutional programs b) helping to publicize institutional programs c) being a mediator between school institutions and the community .

Strategi Sustainability Strategy and The Role of Public Relations in the Promotion of Environmental Tourism Banten

Sustainable tourism development encompasses aspects of nature, culture, heritage, and economics, presenting a complex challenge involving tourists and local communities as hosts. This responsibility for preserving the environment falls on stakeholders, especially those in tourism planning and development. Environmental sustainability benefits local communities and enhances tourist experiences by maintaining natural beauty and culture, increasing income opportunities, and improving quality of life. Effective tourism management is crucial for attracting and retaining tourists. The study examines why certain attractions gain media attention, collaborating with public relations firms to disseminate reliable information. Public relations is vital in connecting producers with consumers and shaping public opinion. The study aims to explore public relations strategies in tourism promotion, special events, product development, and collaboration with the public, providing insights into their efficacy. Qualitative methods are employed to understand the cases comprehensively. The role of public relations in achieving institutional goals is crucial, using strategies like social, persuasive, and educational approaches. Public relations combines marketing mix with public relations to stimulate customer sales, which is essential in promoting tourism objects with excellent service and optimal management. Various media, including mass media and organisational publications, are utilised to disseminate tourism information effectively. The "Three Ways Strategy" includes pull, push, and pass strategies to influence public opinion and attract tourists. The study concludes by emphasising the importance of media usage and public relations strategies in tourism promotion, highlighting the need for cooperation with the public to achieve tourism objectives.

Product Diversification and Strategy Implementation Public Relations in Setu Babakan

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.

The Influence of Government Policy on Tourism Public Relations

This research focuses on the role of Public Relations (PR) in the tourism industry, specifically in the context of government policy influence. The study employs descriptive research to analyse the impact of government policies on PR functions and strategies within the tourism sector. Additionally, a SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats faced by the tourism industry in Indonesia. The findings highlight the importance of effective PR strategies in building and maintaining positive relationships with various stakeholders, including the government, the media, and the public. The research suggests that PR practitioners in the tourism sector should enhance issue management, crisis response, and adaptability to technological advancements. Furthermore, the study recommends improving communication effectiveness to benefit all stakeholders involved in tourism activities. Overall, the research contributes to understanding the intricate relationship between government policies, PR practices, and the sustainable development of the tourism industry.

Public Relations Panacea for Mental Health-Care Delivery: Study of Federal Neuro-Psychiatric Hospital Yaba, Lagos

This mixed-methods study investigates the role of public relations in enhancing mental healthcare delivery at Federal Neuro-Psychiatric Hospital Yaba, Lagos. The study examines a sample of 400 respondents through interviews, surveys, and document analysed to explore the implementation and impact of public relations initiatives. Document analysis examines the strategies and out-of-public relations campaigns at the hospital. Findings highlight the critical role of public relations in changing negative perceptions, promoting inclusivity, and fostering understanding. The study shows that public relations initiatives, and communication techniques, including media campaigns and community outreach programs, can foster a positive perception of mental healthcare, disseminate essential information, advocate for increased support, and bridge the gap of limited public awareness about mental health resources and services. The study's findings contribute to knowledge on the role of public relations in mental health and provide insights for policymakers, healthcare professionals, and public relations practitioners seeking to improve mental healthcare services. The research underscores the importance of ongoing efforts to address challenges in the mental health sector.This mixed-methods study investigated the role of public relations in improving mental health services at Yaba Federal Psychiatric Hospital, Lagos. Using interviews, surveys, and document analysis, the study investigated a sample of 400 respondents to explore the implementation and impact of public relations initiatives. In particular, document analysis examined the strategies and campaigns undertaken by the hospital. The findings underscore the critical role of public relations in reshaping negative perceptions, fostering inclusivity, and nurturing understanding. In addition, the study revealed that public relations initiatives, coupled with communication techniques such as media campaigns and community outreach programs, can foster positive perceptions of mental health services, facilitate the dissemination of important information, advocate for increased support, and bridge the gap between limited public awareness of mental health resources and services. This research offers insights for policy makers, health professionals, and public relations practitioners seeking to improve mental health services. In addition, this study emphasizes the need for continued efforts to address the challenges faced in the mental health sector, including a clearer delineation of research boundaries and a deeper exploration of the barriers faced in implementing public relations initiatives in hospital settings.

Peran Public Relations Dalam Mempertahankan Citra Perusahaan Go To Pasca Merger

The company merger between Gojek and Tokopedia, which has been carried out since 2021, aims to unite two different company ecosystems into a single entity with a wider reach. Therefore, the existence of Public Relations is needed in maintaining the image of the two companies that have become one. This study aims to determine the role of Public Relations in maintaining GoTo's corporate image after the merger. The theory used in this research is the theory of Dozier and Broom regarding the role of Public Relations in maintaining the company's image, including (1) expert preciber communication, (2) problem solving process facilitator, (3) communication facilitator and (4) technician. The method used in this research is descriptive qualitative method with data collection techniques through literature search, company documents, media monitoring, and observation. The results showed that with the role of Public Relations as a problem solving process facilitator and communication facilitator, the GoTo Company can handle issues regarding the policy of reducing incentives and employee layoffs quite well, so that GoTo's image can still be maintained

Pemerintah Dalam Menyusun Kebijakan Pengawasan Media Sosial Dan Teknologi Digital

This research delves into the impact of scientific advancement on both governmental and private sectors, emphasizing the critical role of Public Relations (PR) in governance and corporate realms. Information technology, particularly the internet and social media, serves as the primary means for public information access. It highlights the significance of public information transparency based on legal regulations, along with social media's role in facilitating public participation concerning public policie. The research methodology includes literature reviews, case studies, expert interviews, and community surveys. Findings emphasize the government's role in supervising social media and digital technology to ensure their safe, fair, and just use. The research also underscores the importance of political participation, whether conventional or online, in governmental policy determination. A case study concerning the role of Facebook in disseminating information by the Faculty of Tarbiyah and Education at IAIN Kendari constitutes a pivotal part of this discussion.

Citra Starbucks Pasca Kasus Pemboikotan Pro Israel

Starbucks is a coffee processing company that has very fast sales and is very popular among consumers. Therefore, many branches are spread throughout the world. Images represent how others view your company, employees, committees or activities. Every company has as much image as people see it. A PR crisis is an event, rumor or information that negatively impacts a company's reputation, image or credibility. This research uses a qualitative approach to explore deeper information regarding the role of public relations in restoring the image of public companies

Peran Public Relation Pada Lembaga Non-Profit Ruang Belajar Aqil

Young people have an active role in moving a society. So create a social environment that aims at one. In society or organization, communication becomes important. In any institution the role of public relations is important as a liaison and image-building on the outside. In a non-profit institution, the Aqil Study Area has public relations organized as a social division. It's interesting to study his role as a public relations in a non-profit organization. This research uses the qualitative type of work done during the internship for about a semester. Research results show that the public role of relations to image on the outside is shaped through the development and collaboration of partnerships. Its activities focused on establishing sustainable cooperation with the government and colleges.

The Role of Public Relations in Disseminating Human Rights Culture and Social Peace in the Iraqi Society An Analytical Study of the Facebook Page of the High Commission for Human Rights

This research aims to clarify the role of public relations in disseminating a culture of human rights and social peace among the Iraqi public by examining the activities of the Public Relations Department in the Higher Commission for Human Rights. The primary focus of the research revolves around the question, "What is the role of public relations in spreading a culture of human rights and social peace among the Iraqi public?" The researcher employed a survey methodology to analyze the commission's activities published on its official Facebook page using both quantitative and qualitative content analysis from 1/10/2020, to 1/10/2021. Additionally, the researcher conducted scientific interviews with employees in the Public Relations and Outreach departments to obtain relevant information and data for the research. The study found that field visits were among the most important direct communication activities, while press releases constituted indirect communication activities, focusing on topics such as the right to healthcare and social care for citizens. The commission utilized persuasion techniques and arguments to convince its audience of the content of its communication messages. The communication strategies were identified as media strategy, relationship-building strategy, dialogue strategy, and social responsibility strategy. The research yielded several results, including the commission's focus on human rights in general and specific rights for targeted groups. Notably, field visits, receiving appeals and complaints, and conducting training workshops were prominent activities. Various persuasive techniques were applied, with a focus on logical appeals achieving the highest percentage compared to emotional and fear appeals. Additionally, the commission emphasized the use of logical arguments, such as the precedent argument, causal argument, and historical argument in its diverse content. Keywords: Role, Public Relations, culture, Human Rights, Social Peace, Higher Commission for Human Rights.

Peran Public Relations dalam Pelayanan Publik di Badan Kepegawaian Negara (BKN) Pusat

Every government institution must maintain a harmonious relationship with the community. As the front guard in establishing relationships between an organization and its public, public relations has a very important role in providing quality and satisfying public services for the community. The State Civil Service Agency as an institution that has responsibility for the management of the State Civil Apparatus makes public service one of the priorities that has targets that must be effective and efficient so that it must be taken seriously. This study aims to find out what roles are played by Public relations in carrying out public services at the National Civil Service Agency. This study used data collection methods through interviews and the selection of research informants through purposive sampling, which were in accordance with the selected criteria and were indeed relevant to the research problem, namely Youth Public relations Officers (Sub-coordinators). The results of this study indicate that the role of public relations in public services at the State Personnel Agency plays an important role in maintaining the positive image of the State Personnel Agency by publicizing all activities carried out by the State Personnel Agency, providing information, inviting scheduled hearings if problems occur and requires solutions by discussing directly, as well as ensuring that the public services of the State Civil Service Agency meet the required standards and can be used as evaluation material for improvement and enhancement of public services in the State Personnel Agency.

MANAGEMENT OF THE ISSUE OF DELAYS IN THE DISBURSEMENT OF ELECTION PANTARLIH HONORS FOR THE 2024 ELECTION IN EAST JAVA VIA INSTAGRAM

This study is a discourse regarding the issue management of the East Java Provincial KPU to overcome issues developing on social media, in this article the East Java Provincial KPU's Instagram due to delays in disbursing the honorarium for the Officer for Updating the Voter List (Pantarlih) for the 2024 Election in East Java. The practice of issue management cannot be separated from the role of Public Relations which manages the East Java Province KPU Instagram. Then, the aim of the study is to find out the East Java Province KPU's issue management efforts and understand its policy direction. The research uses a qualitative approach, with data collection methods namely observation, interviews, and document study. The selection of informants is determined based on certain criteria. The results of the study show that the East Java Province KPU has made several efforts to overcome this problem. The issue management carried out made the East Java Province KPU provide direction to internal parties and provide clarification in public. This clarification is one way to solve problems that occur between the public and agencies. Meanwhile, the East Java Provincial KPU took firm action against the parties responsible for Honor Pantarlih.

Tržišni odnosi s javnošću u tekstilnoj industriji

This research paper explains the importance of public relations and its role of public relations in textile organization. Public relations are the art and social science of that link inside and outside the organization together. PR in the textile industry plays a crucial role in building and maintaining a positive company image. The aim of this paper is to highlight the role and importance of public relations in creating a strong brand through effective communication with the public, customers, and partners. Additionally, PR strategies help in managing crisis situations and preserving the company's reputation. Effective PR can increase brand recognition, leading to higher sales and customer loyalty. Nowadays, as consumers become more aware of social responsibility, PR can contribute to promoting sustainable and ethical practices within the textile industry.

The Role of public relations in promoting communication and cooperation among universities

The Role of public relations in promoting communication and cooperation among universities

The Role of Public Relations in Enhancing the Quality of Education

The Role of Public Relations in Enhancing the Quality of Education

The Role of Public Relations in Enhancing the Quality of Education

The Role of Public Relations in Enhancing the Quality of Education