Role Of Public Relations Research Articles

“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations

This research reports a five-year study with different types of participants to examine questions related to ethics in artificial intelligence (AI) and the use of AI in public relations and professional communication. AI specialists from computer engineering and closely related fields, as well as CCOs, communication directors/managers, public affairs officers, and CEOs participated in this research, explaining and assessing the role of ethics in AI. Through numerous points of data collection, the topic of AI ethics in public relations was examined through a mixed method approach. This study offers insight into the ethics and design of AI systems that communication professionals must not only use in practice but also understand, advise upon, ethically oversee, and occasionally defend in the public sphere when used (or commissioned) by our organizations. After a review of broad literature and longitudinal data from hundreds of sources, recommendations for a more robust framework for AI ethics in public relations are proposed. Ethical considerations and quantum and neuromorphic computing are posed as means to avoid technocracy, and base use of these advanced systems on moral values.

Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu

This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible

The Role of Public Relations in the KRG Institutions Regarding the Political Conflict between Erbil & Baghdad

The Role of Public Relations in the KRG Institutions Regarding the Political Conflict between Erbil & Baghdad

The Role of Public Relations in Managing and Delivering Information to the Public

This research aims to find out how the role of public relations in managing and conveying information to the people of Pinrang Regency is described. This research is qualitative, therefore to achieve the research objectives, data collection techniques are used, namely observation, interview and documentation techniques. There were 3 informants, namely the Head of the Public Communication Media Management Section, the Head of the Public Communication Media Management Section and the Staff of the Public Communication Media Management Section.The results of the study show that the role of public relations as a communication expert is tasked with conveying information to the public while receiving various directions and inputs from the Community Information Group (KIM). Public Relations as a problem solving process facilitator as a routine problem-solving facility carries out intense coordination with each KIM in each sub-district. Public Relations as a Communication Facilitator is tasked with establishing cooperative relationships with social media practitioners, actively and participatorically interacting with the community and providing understanding to the community and lastly, public relations as a Technician Facilitator is tasked with analyzing activities carried out by the community, including those that have a positive impact on the community itself, reporting on activities carried out by the community. This study proves that the implementation of the role of Public Relations in managing and conveying information to the community is going well so that the people of Pinrang Regency can get the information they need properly and appropriately.

Analisis Responsibilitas Sub Humas Protokol dalam Publikasi Kegiatan DRRD Provinsi Jawa Timur

This research is motivated by the work responsibilities of employees at the East Java DPRD Secretariat in the Sub Public Relations Protocol section which is seen from how government administrators exercise their authority. Responsibility is a crucial foundation for government performance and legitimacy. The DPRD Secretariat is a government institution that supports all activities of the East Java DPRD. The Protocol Sub Public Relations role is to facilitate and publicize the activities of the East Java Province DPRD. The aim of this research is to find out how responsive the Sub-Public Relations Protocol is in carrying out its duties and obligations, realizing quality and responsible performance so that it can achieve the desired goals and support the DPRD's duties optimally. This research uses a qualitative method with a descriptive approach. This research uses the Responsibility Parameter theory according to Jabra and Dwivedi, namely understanding responsibility, granting authority in accordance with responsibility, performance evaluation, accurate, fair, timely actions, and commitment from the leader. The results of this research found that the responsibility and responsibility of the Protocol Sub Public Relations section was very good. This can be seen from the results of the work achievements in that section, which has carried out its main duties and tasks well.

Analysis of Customer Relationship Management at Animation Studio - PT Jiwa Muda Cipta Indonesia in Yogyakarta

The role and function of Public Relations (PR) in carrying out tasks in the marketing sector of a digital service company, namely Animation Studio. Nowadays, managing relationships with customers is more familiarly known as Customer Relationship Management (CRM). In CRM management, a series of flows have been arranged as mentioned by Buttle, namely analysis, resource development and implementation. The data obtained in this research is the result of observation, documentation and interviews with Marketing and CEO while carrying out research at the Animation Studio. It was found that analyzes covering portfolio and customer intimacy had been run on a strong basis and implemented quite well. Likewise, the development of resources that have been designed by the CEO to develop the network and add value propositions has been carried out systematically according to procedures. As for the implementation of CRM in Animation Studio, although it is quite good, it still needs to be developed further in terms of the process to further perfect CRM within the company.

Analisis Framing Pemberitaan Pemberantasan Narkoba dan Rencana Strategi Humas Badan Narkotika Nasional

This study discusses the role of public relations in planning communication strategies to handle news related to drug trafficking. Based on framing analysis from Antara and Detik.com media, it was found that these two media outlets highlighted drug trafficking as a serious threat, with news that focused on law enforcement actions and their social impact. Related to public relations strategy planning, the Ronald D. Smith model is used which includes four phases: formative research, strategy formulation, tactical implementation, and evaluation. The core of this study emphasizes the importance of structured and adaptive public relations strategic planning in dealing with drug trafficking issues, therefore it is necessary to increase cooperation with the media, adequate resource allocation, and the use of technology to reach a wider audience. Thus, it is hoped that drug eradication efforts can run more effectively and efficiently and get full support

Higher education reputation management through increasing the role of public relations

A university's reputation is an important factor in winning the competition and ensuring sustainability. The reputation built by a university must be about its vision and mission. Reputation needs to be managed professionally by an organization namely quality public relations as the spearhead in delivering and communicating information to all university stakeholders. This research aims to formulate how to manage the reputation of higher education by increasing the role of public relations. The research method used is a descriptive analysis method that combines surveys through questionnaires and in-depth interviews with stakeholders as the main informants. It can be concluded that public relations play an important role in managing higher education reputation based on the results of the research. The built reputation must be based on the values adopted because they become the guideline and direction of the college's development goals. A university's reputation is influenced by accreditation, quality of graduates, human resources, leadership, college rankings, facilities, curriculum, services, community service and innovation, publications and collaborations. Negative factors such as violence, bullying, plagiarism and diploma forgery have the potential to reduce reputation. In reputation management, public relation has a role as a liaison to stakeholders in conveying information about the reputation of higher education. Public relations must manage negative factors that can reduce reputation. The results of this study will be a reference for further research.

The Role Of Government Public Relations In Building A Positive Image

Image is one of the crucial things needed by an organization, it determines how an organization is viewed by the public. However, the image of an organization does not automatically form. Therefore, it is necessary to have the role of a Public Relations. Good or bad image of an organization is determined by how a Public Relations builds an image, if the image is built in a good direction, it will certainly provide benefits. Conversely, if the image is built in a bad direction it will cause losses. The research was written with the aim of knowing the role of Public Relations in building the image of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta), using qualitative methodology and data collection techniques, namely interviews, observations and literature studies. To test the validity of the data, this research uses a credibility test with triangulation techniques. In this research, Public Relations of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta) is the subject of research. With this research, it is hoped that it can help the agency's Public Relations in building a positive image of the company to face the increasing number of negative news exposure that can reduce public trust in the agency.

The Role of Public Relations in Digital Era: Storytelling Strategy to Develop Corporate Reputation

The Role of Public Relations in Digital Era: Storytelling Strategy to Develop Corporate Reputation

The Role of Public Relations in Maintaining the Existence of the General Hospital Sayang Bunda Makassar

Background : The problem found at the Sayang Bunda Makassar General Hospital was a decrease in patients after the end of COVID-19 in 2023, there were visit data of 147 patients in January – July. Objective : The purpose of this study is to determine the role of Public Relations in increasing the existence of the hospital. Method : This type of research used qualitative research methods. Methods collected documentation data and in-depth interviews to Result : The research results obtained at the general hospital unfortunately have not been fulfilled in terms of social activities which were only held in 2020, as for the results of observations of social activities and published on social media, this provides satisfaction that the service at the general hospital unfortunately has not collaborated with BPJS insurance, as for communication through media, it has not been fulfilled so that the internet is widely used, social media such as Instagram, as well as the educational dimension when carrying out activities. such as handling mass circumcisions or providing direct health services. Suggestion : The hospital needs to improve marketing management by digitalizing marketing, promoting health through electronic media as well as re-organizing social activities, improving facilities and infrastructure as well as access to payment via card (JKN-KIS) at Sayang Bunda General Hospital.

The Role of Public Relations and the Positive Image of Regional Owned Enterprises (BUMD)

Public relations is a party that can connect a company with the community to create reciprocal communication and establish good relationships. This research aims to determine how BUMDs carry out their public relations role and create a positive image for the company. This research uses a qualitative descriptive analysis method. Interviews, observation, and documentation were carried out using data collection methods. The theory used in this research is the Role Theory of Public Relations. The research results show that the role of Regional Drinking Water Company (PDAM) Tirtajati Public Relations is to provide comfort, understanding, information, and solutions to customers. Public Relations of PDAM Tirtajati collects aspirations and complaints and then connects them to related fields. Several inhibiting factors, such as insufficient services, impacted the community's negative response. Public Relations of PDAM Tirtajati strives to provide excellent service, establishes good communication with customers, provides complaint services via WhatsApp Center and Social Media to make it easier for the public, and establishes external communication with other agencies or organizations, public relations also provide explanation of the problems that occur, then offers solutions and treatments to resolve issues.

The Role of Public Relations in an Illiberal State: The Case of Russia

Drawing upon in-depth interviews with seasoned public relations practitioners, this study suggests that the field of public relations in Russia has gradually transformed over the last 30 years from being relatively independent to being largely subordinated to political and business elites. Failure to sustain the role of public relations as a driver of democratization has coincided with the overall decline of democratic institutions in the country. Current practices in the field primarily focus on promoting government and business interests and lack a systemic approach to developing relations with citizens to address social problems. This study, which focuses on the Russian context, contributes to the body of literature on business communications and international public relations by analyzing how a country’s sociopolitical and economic context can influence transformations within the field of public relations; in this case, evolving from being relatively independent to becoming subordinate to political and business elites.

How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy?

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.

The Role of Digital Public Relations in Sustaining Institutional Excellence in AR-Rasheed Modern Schools, Yemen

The current study aimed to reveal the role of digital public relations in sustaining institutional excellence through applying it to AR-Rasheed Modern Schools in Yemen. It too adopted both the field method and the questionnaire as a tool for collecting data from a stratified random sample of (163) individuals from workers in seven branches of these schools. The results of this study showed practices of Public Relations Department at AR-Rasheed Schools for its activities, digitally, to a “high” degree. While its indicators of sustainability of institutional excellence are available in these schools to a “high” degree. It was apparently shown that there is a positive, strong and significant direct correlation at (0.01) between digital public relations activities and indicators of sustainability of institutional excellence. It also depicted that there is a positive and strong significant effect (0.05) of digital public relations activities on sustaining institutional excellence. The study finally recommended the importance of activating the role of Public Relations Department in directing its digital activities towards enhancing the sustainability of institutional excellence in the long term.

Role of Public Relations in a Company

Companies today are growing and developing extremely normally, developing an increasingly diverse audience, both external and internal, requiring special treatment when communicating with them. Corporate communications activities are strategic communications that must be implemented according to the company. This comic activity involves management as a key decision-maker in the company. Through strategic communication, the company's PR can run well. PR needs to get full management support to complete the task, the purpose of this research is to describe the pent role that PR does in a company. The method used in this research is a library study that connects research with existing literature and fills gaps in previous research. The research results obtained on this research are some of the roles of a PR in a company.

THE ROLE OF PR IN THE FIGHT AGAINST CORRUPTION

The article examines the importance of the role of PR in the fight against corruption, since corruption has a devastating impact on the image of a country, and public relations (PR) is an important tool in countering this phenomenon. The importance of PR's role in public relations is enshrined in the United Nations Convention against Corruption (UNCAC), which recognizes the importance of public awareness and education as a means of combating this phenomenon. Given the dynamic development of media and online platforms and the proliferation of social networks where everyone can quickly share information, a carefully thought-out PR strategy is becoming necessary for political leaders. The ability to communicate effectively helps to resolve crises, reduce conflicts, and create a favorable climate for making the necessary decisions. PR strategies of political authorities are becoming a tool that helps to influence public opinion, providing support for important reforms and programs. The article analyzes various aspects of PR's role in the fight against corruption, including the potential of PR to change cultural perceptions of corruption, and provides examples of youth education campaigns and television commercials to raise public awareness that support this idea. Understanding and implementing modern PR methods is a necessary element in today's world, where information is rapidly changing and public trust is key to the effective functioning of the system. The article's second aspect highlights PR's role in supporting messages about corruption and encouraging citizens to fight it. The third part outlines the role of PR in increasing government support for anti-corruption measures by informing the public about their successes and achievements. The final part of the article discusses the importance of further research on the impact of anti-corruption PR campaigns on public awareness and behavior. It is emphasized that understanding effective PR strategies is the key to the successful fight against corruption and the creation of a responsible society.

Strategi Public Relations Yayasan Darut Tauhid Bandung dalam Membangun Branding di Akun Instagram @wakafdt sebagai Lembaga Penghimpun Wakaf.

In creating branding in the era 5.0 can be analogous as two sides of the currency, on the one hand there are different opportunities and references but on the other side there are also challenges because the internet media is accessed by different groups that must have their own needs. In responding to these challenges, the role of public relations in shaping, creating andining a good image must be very much needed by an agency. In line with the research that will be carried out against the Tauhid Darut Foundation in Bandung City. The research is aimed at analyzing the public relations strategy designed by the Darut Tauhid Foundation in designing branding on social media Instagram. As for the research method used in this research is qualitative with data analysis techniques descriptively. In this study there are findings based on data-result analysis from instagram account @wakafdt by applying Philip Kotler theory related to seven main elements namely PENCILS in using public relations strategy. The results and conclusions of this research show that the Foundation of Darut Tauhid Bandung has established branding as a foundation that cares about the goods of the people, one of them as a collective agency of wakaf through publication, exhibitions, news, relations with the community, relationships with the media, conducting approaches and organizing cooperation and participating in humanitarian activities. It is expected that this research could have implications either theoretically or methodologically for academics or future researchers.

Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.

საზოგადოებასთან ურთიერთობების გამოწვევები თანამედროვე საქართველოს საჯარო მმართველობაში

There are some modern problems in public relations that affect the political processes in the public administration of Georgia. The results of empirical research are discussed, the role of public relations in the state management process is analyzed on the example of Georgia; The main challenges that different political groups face in the process of implementing public relations are highlighted. The research was conducted through semistructured in-depth interviews with a targeted selection of politicians and PR professionals, both political actors and representatives of international and local organizations. The key issues of the interview included characterizing the role and importance of public relations in the state management process; the main features of the government's PR campaign; characterizing the public relations campaign of the opposition; Expectations of the population from the government, etc. Appropriate conclusions have been drawn and the relevant recommendations have been formulated in order to improve the political climate in Georgia.