Role Of Public Relations Research Articles

Marketing Communication Strategy of Youth Works Breakfast Week (Pasar Kamu) in Increasing Local Tourist Visits in Kampoeng Lama Tourist Village, Deli Serdang Regency

This research aims to analyze the marketing communication strategy and analyze the obstacles of the marketing communication strategy of the Youth Works Breakfast Week (Pasar Kamu) in increasing local tourist visits in Kampoeng Lama Tourism Village, Deli Serdang Regency. This research uses constructivism paradigm with descriptive method and qualitative approach. The results of this study are that the marketing communication strategy of Pekan Sarapan Karya Muda (Pasar Kamu) in increasing local tourist visits at Kampoeng Lama Tourism Village, Deli Serdang Regency is by implementing marketing communication with the application of a marketing mix consisting of personal selling, advertising, as well as public relations, publicity and viral marketing. Through personal selling, managers and traders play an active and direct role in promoting to visitors who come Pasar Kamu. Advertising carried out by Pekan Sarapan Karya Anak Muda (Pasar Kamu) in collaboration with Metro Kampung as print media to promote activities that take place at Pekan Sarapan Karya Anak Muda (Pasar Kamu). Pasar Kamu's public relations role does not have a big impact because there is no public relations field. However, with the publicity carried out by Pasar Kamu to reach its target audience such as using goodie bags produced to do marketing with the public. There is viral marketing where visitors take the initiative to spread content containing information about Pasar Kamu on their Instagram and Tiktok social media accounts so that it becomes viral and succeeds in increasing tourist visits to Pasar Kamu

The Role of Public Relations at SMKN 3 Depok in Preparing Graduates Ready to Work in the World of Industry

This research aims to find out about the role of school public relations in preparing students to enter the industrial world. Of course, the role of Vocational High Schools cannot be underestimated, there is no longer the position of Vocational Schools as reserve schools which are the second choice, if you cannot enter the desired high school. This research uses descriptive qualitative methods with a constructivism paradigm. This research collects data through interviews, observation and documentation and data analysis by reducing data, presenting data and drawing conclusions. Talking about the role of public relations means discussing an industry or institution that communicates with the public or society. Two-way communication is established with the public to provide support for management functions and objectives by increasing the development of cooperation and fulfilling common interests. So the role of public relations will be seen as an Expert Preciber (management expert or advisor). Public relations practitioners are considered as experts who can provide solutions to the public relations problems of an organization and management. Communication Facilitator means that public relations practitioners act as intermediaries, liaisons, translators and mediators, and ensure the realization of two-way communication between the organization and its public, Problem Solving Process Facilitator means that public relations is involved in solving organizational problems even though its role is still in the communication corridor.

NAVIGATING CANCEL CULTURE: PR AND MARKETING TACTICS FOR BRAND REPUTATION MANAGEMENT

This paper explores the multifaceted role of public relations (PR) and marketing in managing brand reputation amidst the growing influence of cancel culture. With the rise of social media, cancel culture has become a powerful force, holding brands and individuals accountable for their actions and statements. This research delves into how brands can navigate this challenging landscape by employing proactive communication, apology strategies, and rebranding efforts. The study examines key case studies, such as Gillettes The Best Men Can Be campaign and Nikes partnership with Colin Kaepernick, showcasing how these brands tackled controversies through strategic messaging and aligning with social justice causes. Additionally, the research highlights the importance of authenticity, humility, and accountability in PR responses, and the power of real-time audience engagement in mitigating negative sentiment. By analyzing these elements, the paper provides actionable insights for PR professionals and marketers to enhance brand resilience and maintain trust in an era of heightened public scrutiny.

The Role of Social Media in Building the Image of TransJakarta

Instagram is a social media platform that is highly popular among the public, and its use is not limited to individuals but also extends to organizations and companies. PT. Transportasi Jakarta (TransJakarta) uses Instagram as a tool to support its reputation and image in the eyes of the public. The purpose of this study is to understand the role of Instagram in building the image of TransJakarta and to analyze the news content on the Instagram account owned by TransJakarta. In this research, the theory and method used is media ecology theory with a qualitative research approach. The nature or type of this research is descriptive research. Data collection techniques were carried out in the form of primary and secondary data. In this study, the researcher used source triangulation as a data validation technique. From the research results, it was found that the role of public relations in enhancing the image of TransJakarta through Instagram has been effective. This is evident from the positive feedback, the growing number of followers, and the increased engagement with TransJakarta's Instagram account.

Peran Komunikasi dan Organisasi Humas pada Lembaga Pendidikan

This research aims to determine the role of public relations communication in educational institutions. This research uses various research methods, one of which is library research. Research carried out in libraries using books, journals, previous research and other sources is called library research. The steps for setting goals and the stages of knowing the direction of the target components must be understood by humans before choosing strategies to be used in the classroom. In reality, there are many obstacles that must be overcome in creating public relations communications. Higher education institutions serve as valuable tools for human development and the creation of a better future. Each member of the institution will experience development and change according to the color and pattern of the organization. Public relations can be used to carry out an organization's strategic communications initiatives, but management must fully support public relations. The purpose of this article is to discuss the role of public relations in educational organizations globally. The practice of public relations or public relations has developed and continues to develop, whether consciously or not, as a result of increasingly fierce competition to win public attention. There are many ways used by institutions or companies to explain their programs or policies, even their advantages, but the main goal is to convey them to the public by empowering public relations or public relations, who in this case are tasked with conveying information to the public.

Mirah Bogor Hotel: Mastering Public Relations to Build a Lasting Brand Image

This article investigates the role of public relations in building the image of Mirah Bogor Hotel. Using a qualitative descriptive research method, the study found that effective public relations strategies include promotion, events, collaboration with media, and the use of social media. The research also highlighted that Corporate Social Responsibility (CSR) is a crucial strategy in building a positive hotel image. The challenges faced by hotels in building a positive image include communication crises, societal changes, and industry competition. The study's conclusion emphasizes the significant role of public relations in building and maintaining a positive hotel image. Recommendations for public relations practitioners include improving service quality and facilities, and being prepared to handle crises. This article comprehensively discusses the role of public relations in building hotel images, as well as the strategies and challenges faced by Mirah Bogor Hotel.

“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations

This research reports a five-year study with different types of participants to examine questions related to ethics in artificial intelligence (AI) and the use of AI in public relations and professional communication. AI specialists from computer engineering and closely related fields, as well as CCOs, communication directors/managers, public affairs officers, and CEOs participated in this research, explaining and assessing the role of ethics in AI. Through numerous points of data collection, the topic of AI ethics in public relations was examined through a mixed method approach. This study offers insight into the ethics and design of AI systems that communication professionals must not only use in practice but also understand, advise upon, ethically oversee, and occasionally defend in the public sphere when used (or commissioned) by our organizations. After a review of broad literature and longitudinal data from hundreds of sources, recommendations for a more robust framework for AI ethics in public relations are proposed. Ethical considerations and quantum and neuromorphic computing are posed as means to avoid technocracy, and base use of these advanced systems on moral values.

Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image

The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.

Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu

This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible

The Role of Public Relations in the KRG Institutions Regarding the Political Conflict between Erbil & Baghdad

The Role of Public Relations in the KRG Institutions Regarding the Political Conflict between Erbil & Baghdad

The Role of Public Relations in Managing and Delivering Information to the Public

This research aims to find out how the role of public relations in managing and conveying information to the people of Pinrang Regency is described. This research is qualitative, therefore to achieve the research objectives, data collection techniques are used, namely observation, interview and documentation techniques. There were 3 informants, namely the Head of the Public Communication Media Management Section, the Head of the Public Communication Media Management Section and the Staff of the Public Communication Media Management Section.The results of the study show that the role of public relations as a communication expert is tasked with conveying information to the public while receiving various directions and inputs from the Community Information Group (KIM). Public Relations as a problem solving process facilitator as a routine problem-solving facility carries out intense coordination with each KIM in each sub-district. Public Relations as a Communication Facilitator is tasked with establishing cooperative relationships with social media practitioners, actively and participatorically interacting with the community and providing understanding to the community and lastly, public relations as a Technician Facilitator is tasked with analyzing activities carried out by the community, including those that have a positive impact on the community itself, reporting on activities carried out by the community. This study proves that the implementation of the role of Public Relations in managing and conveying information to the community is going well so that the people of Pinrang Regency can get the information they need properly and appropriately.

Analisis Responsibilitas Sub Humas Protokol dalam Publikasi Kegiatan DRRD Provinsi Jawa Timur

This research is motivated by the work responsibilities of employees at the East Java DPRD Secretariat in the Sub Public Relations Protocol section which is seen from how government administrators exercise their authority. Responsibility is a crucial foundation for government performance and legitimacy. The DPRD Secretariat is a government institution that supports all activities of the East Java DPRD. The Protocol Sub Public Relations role is to facilitate and publicize the activities of the East Java Province DPRD. The aim of this research is to find out how responsive the Sub-Public Relations Protocol is in carrying out its duties and obligations, realizing quality and responsible performance so that it can achieve the desired goals and support the DPRD's duties optimally. This research uses a qualitative method with a descriptive approach. This research uses the Responsibility Parameter theory according to Jabra and Dwivedi, namely understanding responsibility, granting authority in accordance with responsibility, performance evaluation, accurate, fair, timely actions, and commitment from the leader. The results of this research found that the responsibility and responsibility of the Protocol Sub Public Relations section was very good. This can be seen from the results of the work achievements in that section, which has carried out its main duties and tasks well.

Analysis of Customer Relationship Management at Animation Studio - PT Jiwa Muda Cipta Indonesia in Yogyakarta

The role and function of Public Relations (PR) in carrying out tasks in the marketing sector of a digital service company, namely Animation Studio. Nowadays, managing relationships with customers is more familiarly known as Customer Relationship Management (CRM). In CRM management, a series of flows have been arranged as mentioned by Buttle, namely analysis, resource development and implementation. The data obtained in this research is the result of observation, documentation and interviews with Marketing and CEO while carrying out research at the Animation Studio. It was found that analyzes covering portfolio and customer intimacy had been run on a strong basis and implemented quite well. Likewise, the development of resources that have been designed by the CEO to develop the network and add value propositions has been carried out systematically according to procedures. As for the implementation of CRM in Animation Studio, although it is quite good, it still needs to be developed further in terms of the process to further perfect CRM within the company.

Analisis Framing Pemberitaan Pemberantasan Narkoba dan Rencana Strategi Humas Badan Narkotika Nasional

This study discusses the role of public relations in planning communication strategies to handle news related to drug trafficking. Based on framing analysis from Antara and Detik.com media, it was found that these two media outlets highlighted drug trafficking as a serious threat, with news that focused on law enforcement actions and their social impact. Related to public relations strategy planning, the Ronald D. Smith model is used which includes four phases: formative research, strategy formulation, tactical implementation, and evaluation. The core of this study emphasizes the importance of structured and adaptive public relations strategic planning in dealing with drug trafficking issues, therefore it is necessary to increase cooperation with the media, adequate resource allocation, and the use of technology to reach a wider audience. Thus, it is hoped that drug eradication efforts can run more effectively and efficiently and get full support

Higher education reputation management through increasing the role of public relations

A university's reputation is an important factor in winning the competition and ensuring sustainability. The reputation built by a university must be about its vision and mission. Reputation needs to be managed professionally by an organization namely quality public relations as the spearhead in delivering and communicating information to all university stakeholders. This research aims to formulate how to manage the reputation of higher education by increasing the role of public relations. The research method used is a descriptive analysis method that combines surveys through questionnaires and in-depth interviews with stakeholders as the main informants. It can be concluded that public relations play an important role in managing higher education reputation based on the results of the research. The built reputation must be based on the values adopted because they become the guideline and direction of the college's development goals. A university's reputation is influenced by accreditation, quality of graduates, human resources, leadership, college rankings, facilities, curriculum, services, community service and innovation, publications and collaborations. Negative factors such as violence, bullying, plagiarism and diploma forgery have the potential to reduce reputation. In reputation management, public relation has a role as a liaison to stakeholders in conveying information about the reputation of higher education. Public relations must manage negative factors that can reduce reputation. The results of this study will be a reference for further research.

The Role Of Government Public Relations In Building A Positive Image

Image is one of the crucial things needed by an organization, it determines how an organization is viewed by the public. However, the image of an organization does not automatically form. Therefore, it is necessary to have the role of a Public Relations. Good or bad image of an organization is determined by how a Public Relations builds an image, if the image is built in a good direction, it will certainly provide benefits. Conversely, if the image is built in a bad direction it will cause losses. The research was written with the aim of knowing the role of Public Relations in building the image of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta), using qualitative methodology and data collection techniques, namely interviews, observations and literature studies. To test the validity of the data, this research uses a credibility test with triangulation techniques. In this research, Public Relations of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta) is the subject of research. With this research, it is hoped that it can help the agency's Public Relations in building a positive image of the company to face the increasing number of negative news exposure that can reduce public trust in the agency.

The Role of Public Relations in Digital Era: Storytelling Strategy to Develop Corporate Reputation

The Role of Public Relations in Digital Era: Storytelling Strategy to Develop Corporate Reputation

The Role of Public Relations in Maintaining the Existence of the General Hospital Sayang Bunda Makassar

Background : The problem found at the Sayang Bunda Makassar General Hospital was a decrease in patients after the end of COVID-19 in 2023, there were visit data of 147 patients in January – July. Objective : The purpose of this study is to determine the role of Public Relations in increasing the existence of the hospital. Method : This type of research used qualitative research methods. Methods collected documentation data and in-depth interviews to Result : The research results obtained at the general hospital unfortunately have not been fulfilled in terms of social activities which were only held in 2020, as for the results of observations of social activities and published on social media, this provides satisfaction that the service at the general hospital unfortunately has not collaborated with BPJS insurance, as for communication through media, it has not been fulfilled so that the internet is widely used, social media such as Instagram, as well as the educational dimension when carrying out activities. such as handling mass circumcisions or providing direct health services. Suggestion : The hospital needs to improve marketing management by digitalizing marketing, promoting health through electronic media as well as re-organizing social activities, improving facilities and infrastructure as well as access to payment via card (JKN-KIS) at Sayang Bunda General Hospital.

The Role of Public Relations and the Positive Image of Regional Owned Enterprises (BUMD)

Public relations is a party that can connect a company with the community to create reciprocal communication and establish good relationships. This research aims to determine how BUMDs carry out their public relations role and create a positive image for the company. This research uses a qualitative descriptive analysis method. Interviews, observation, and documentation were carried out using data collection methods. The theory used in this research is the Role Theory of Public Relations. The research results show that the role of Regional Drinking Water Company (PDAM) Tirtajati Public Relations is to provide comfort, understanding, information, and solutions to customers. Public Relations of PDAM Tirtajati collects aspirations and complaints and then connects them to related fields. Several inhibiting factors, such as insufficient services, impacted the community's negative response. Public Relations of PDAM Tirtajati strives to provide excellent service, establishes good communication with customers, provides complaint services via WhatsApp Center and Social Media to make it easier for the public, and establishes external communication with other agencies or organizations, public relations also provide explanation of the problems that occur, then offers solutions and treatments to resolve issues.

The Role of Public Relations in an Illiberal State: The Case of Russia

Drawing upon in-depth interviews with seasoned public relations practitioners, this study suggests that the field of public relations in Russia has gradually transformed over the last 30 years from being relatively independent to being largely subordinated to political and business elites. Failure to sustain the role of public relations as a driver of democratization has coincided with the overall decline of democratic institutions in the country. Current practices in the field primarily focus on promoting government and business interests and lack a systemic approach to developing relations with citizens to address social problems. This study, which focuses on the Russian context, contributes to the body of literature on business communications and international public relations by analyzing how a country’s sociopolitical and economic context can influence transformations within the field of public relations; in this case, evolving from being relatively independent to becoming subordinate to political and business elites.