Role Of Online Reviews Research Articles

The Involvement of Reviews in Online Travel Agencies to Increase Hotel Booking Intention in Batam

Hotel reservations are currently dominated by online bookings from Online Travel Agent, therefore thisresearch was created to assist hoteliers in knowing how the role of online reviews can influence consumerpurchase intentions in making online reservations. There is no previous research that discusses this topic withthe setting in Batam, so this research was made to discuss it. This research used quantitative method and testedusing IBM SPSS, with the target population of respondents who have made hotel reservations using OTA inBatam, at the end of this study it is proven that the independent and mediating variables have a significantinfluence on the dependent variable. However, this study has limitations, which there are still invalid items andthere are still many that can be researched in more detail for further research.Keywords: Online Booking Intention, Purchase Intention, Reviewer Expertise, Online Travel Agent

Role of Online Reviews and Ratings in Attracting Consumers from Hospitality Industry: A Cross- Sectional Study

Role of Online Reviews and Ratings in Attracting Consumers from Hospitality Industry: A Cross- Sectional Study

The role of online reviews in restaurant selection intentions: A latent growth modeling approach

Despite the significant research regarding online reviews, one area remains under investigated: how the trust-behavioral intentions linkage formed by online reviews changes during subsequent restaurant consumption episodes. Using the latent growth curve at three time intervals, this study contributes to the research by highlighting (1) the mean change patterns of three specific review types, (2) the significant change rate between online reviews and trust in restaurants, and (3) the insignificant change rate between all review types and behavioral intentions during subsequent restaurant visits. Our findings showed that while consumers’ perceptions initially declined, they rose as consumption experience increased. Although this U-shaped curve appears for both pure text and text reviews with photos, perceptions of rating reviews continued to decline. Additionally, we found that all online review types directly impact increases or decreases in the change rate related to restaurant trust during subsequent visits. Finally, we observed no significant change rates between the three online review types and behavioral intentions.

The Role of Online Reviews and Salary on Hospitality Students’ Perceptions and Intentions

ABSTRACT This research utilizes signaling theory to shed light on the influence employee-generated reviews and job advertisements have on hospitality students’ perceptions and decisions. Specifically, the research examined the influence of salary information in job advertisements and review valence in employee-generated reviews on job pursuit intention (JPI) and person-organization (PO) fit. A vignette-based experiment was conducted in which potential applicants read job advertisements containing salary information and employee-generated reviews. Results show that organizations can overcome negative online employee reviews as long as the salary is adequate.

Confusion to Clarity: Role of online reviews on purchase decision of online Customers

Confusion to Clarity: Role of online reviews on purchase decision of online Customers

The impact of COVID-19 on online product reviews

PurposeThe ongoing COVID-19 pandemic has led to drastic changes in the lives of customers. Social isolation, financial difficulties, fear of being infected and many other factors have caused the psychological well-being of customers to deteriorate. By taking up the role of online reviews in the regulation of consumers’ moods, this study aims to examine the changes that have occurred in online product ratings, as well as the negative tone and word counts of product reviews during the COVID-19 pandemic.Design/methodology/approachThis study examines the online reviews of 321 products in the pre-COVID, immediate COVID and extended COVID periods. This paper compares the changes that have taken place in product evaluations via various analysis of variance analyses. The authors also test the effect of COVID-related deaths on product evaluations via regression analyses.FindingsThe results indicate that online product ratings decreased sharply just after the outbreak of COVID-19. The study also found that the tone of reviews was found to be more negative and the length of reviews appeared to be longer in comparison to the pre-COVID-19 period. The results also revealed that the product type (experience vs search) moderated the effect of the pandemic in online reviews and the impact of COVID-19 on online product reviews diminished in the later stages of the ongoing pandemic.Practical implicationsManagers should be aware of the detrimental impact of pandemics on online product reviews and be more responsive to customer problems during the early stages of pandemics.Originality/valueTo the best of the authors’ knowledge, this is the first study that analyzes the effects of a pandemic on online product ratings and review content. As such, this study offers a timely contribution to the marketing literature.

Too obvious to ignore: Influence of popular reviews on consumer online purchasing decisions

BACKGROUND: Online reviews, as an important way for consumers to understand product information, have an important impact on consumers’ online shopping decisions. A lot of useful explorations have been made on the role of online reviews in existing empirical research, but the interaction between online reviews and its subdivided dimensions have not been explored. OBJECTIVE: Based on the two-step flow theory, this article aims to explore the impact of online review valence, review volume, and their interactions on online sales, focusing on the question of what are the factors that influence customer purchase decisions and what is the moderating effect of popular reviews on review valence. METHODS: Empirical analysis was done by tracking the product information and online sales data of mobile phone products and laptops in search goods category on the Amazon.cn website. RESULTS/CONCLUSION: The research results found that: (1) in terms of review valence, the average score significantly promotes online sales, and negative word-of-mouth significantly decreases online sales; (2) as for review volume, the number of total reviews and popular reviews have significantly promote online sales; (3) regarding the interactions between the review valence and review volume, popular reviews significantly enhance the impact of review valence on online sales, playing a complementary effect for review valence.

Predict Consumers’ Automobile Purchase Behavior Based on the Preferences of Explicit Features and Implicit Topic

In order to know the role of online reviews in predicting consumers’ automobile purchasing behavior in the social network environment, this paper uses online reviews to construct a consumer interest preference model to obtain consumers’ explicit feature preferences and implicit topic preferences. Based on the preferences of consumers, introduce the tree structure to construct hierarchical prediction model to predict consumers’ purchase behavior. Meanwhile, consider the effect of online interactive comment on consumers’ automobile purchases. Several results are obtained in this paper:(1) The proposed hierarchical model introducing more information could achieve multi-granularity purchase-decision predicting;(2) the predictive effect based on implicit topic preference is better than that based on explicit feature preference; (3) integrating online interactive comments have positive effect in analyzing and predicting consumers’ purchasing behavior.

Intention to Provide Online Reviews: An ExpectationConfirmation Model with Review Involvement

Online reviews have become a good source of information for shoppers with increase in ecommerce activity. Although research has examined various factors behind customer online review posting behaviour, the role of online reviews in further propagating online reviews has not been given enough attention. In this study, we use the expectation-confirmation theory for examining customer review posting behaviour based on their examination of online reviews from other shoppers. The study reveals a few interesting and counter-intuitive findings that add to research and practice in understanding online review posting behaviour. The study also examines the role of review involvement and its effect on shoppers’ behaviour. The results show that shoppers are more inclined to write reviews when confirmation leads to lower satisfaction. Theoretical and managerial implications based on the findings have also been presented.

Too good to be true: the role of online reviews’ features in probability to buy

Online consumer reviews are broadly believed to be a necessary and powerful marketing tool, and as such they have attracted considerable attention from both marketers and academics. However, previous research has not sufficiently focused on the effects of various review features on sales but rather used proxy measures such as consumers’ purchase intention or perceived helpfulness of reviews. Hence, the aim of this study was to investigate the effect of review valence and volume on actual sales. We use data from three different e-commerce websites and study light bulbs, women's athletic shoes, natural hair care products, and herbal vitamins. The results show that, contrary to popular belief, more positive ratings do not simply result in higher sales. We find that the effect can be nonlinear, where the probability of purchase increases with rating to about 4.2–4.5 stars, but then decreases. Also, although the majority of extant research suggests that larger numbers of reviews bring more positive outcomes, we show that it is not always the case.

Role of Online Reviews in Hotel Reservations Intention Based on Social Media

Role of Online Reviews in Hotel Reservations Intention Based on Social Media