Abstract
ABSTRACT This research utilizes signaling theory to shed light on the influence employee-generated reviews and job advertisements have on hospitality students’ perceptions and decisions. Specifically, the research examined the influence of salary information in job advertisements and review valence in employee-generated reviews on job pursuit intention (JPI) and person-organization (PO) fit. A vignette-based experiment was conducted in which potential applicants read job advertisements containing salary information and employee-generated reviews. Results show that organizations can overcome negative online employee reviews as long as the salary is adequate.
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