Role Of Culture In Management Research Articles

HOW RELIGIOUS BELIEFS SHAPE CONSUMER BEHAVIOR: AN EXPLORATORY AND PURELY QUALITATIVE STUDY ON CHRISTIAN, MUSLIM, AND TRADITIONAL CONSUMERS IN BURKINA FASO

There is no doubt that religion affects consumer behavior in the African context as well as in other geographies. While a lot of research has been done in other contexts, very little research has been conducted in the West African Geography. The purpose of this research is to explore the concepts of religious beliefs and consumer behavior in Burkina Faso to consider the role of culture in management and particularly in the marketing of products. Burkina Faso is a country where religion plays an important role. While the consumption of industrial non-alcoholic beverages is increasing, religious beliefs constitute a stumbling block that moderates the consumption of industrial non-alcoholic beverages. The approach is an exploratory qualitative one assorted with a sound documentary analysis. The qualitative data collection is performed with a digital voice recorder by the means of some semi-structured interviews. The number of semi-structured interviews recorded is 16. Then, the qualitative data is transcribed by hand. Results show that religious beliefs affect and moderate consumer behavior. Keywords: Religious beliefs, Consumer behavior, Beverages, Consumption, Marketing.

English

The interest of researchers on consumption and conflicts is explained by the fact that consumption behavior leads to conflicts. Most of the studies on the topic are done in other contexts, and little research on the subject has been conducted in the context of Burkina Faso. This research aims to explore the concepts of alcohol consumption and conflicts in Burkina Faso, and underline the role of culture in management. Burkina Faso is a country where religion has an important place. In this religious environment, ignorance and the lack of innovation in the alcohol production sector are barriers towards qualitative products and ethical consumption. The research is a mixed approach. Thus, qualitative data is collected by the means of some semi-structured interviews and the quantitative data is collected by the means of a paper questionnaire. The qualitative data is analyzed with the qualitative version of sphinx IQ. The quantitative data is also analyzed using the quantitative version of Sphinx IQ. The results show a strong relationship between alcohol consumption and conflicts. It also appears that conflicts also affect alcohol consumption. Key words: Alcohol, consumption, conflicts, development, management, Burkina Faso.

English

The interest of researchers on religiosity and consumer behavior is explained by the fact that religion has an influence, not only on the social behavior of individuals, but also on their consumption behavior (Fam et al., 2004; Nasse, 2006; Mansori, 2012; Diop, 2012). Most of the studies on the topic are from Western and Asian countries. Little research on the subject has been conducted in Africa and particularly in Burkina Faso. Therefore, this study aims to explore the concepts of religiosity and consumer behavior in Burkina Faso in order to consider the role of culture in management and marketing products such as halal products. Burkina Faso is a country where religion plays an important role while a definite portion of believers contribute to increase the consumption of industrial alcoholic drinks, and ignorance in the sector of marketing seems also to be a barrier that slows down the production and the consumption of industrial non-alcoholic drinks. The approach is a mixed one based both on a qualitative survey and a quantitative survey. The results show that Muslims religiosity affects consumer behavior in the context of Burkina Faso. Key words: Religiosity, consumer behavior, non-alcoholic drinks, consumption, marketing.

African culture and managerial behaviour: Clarifying the connections

There is an increasing recognition that Management is a critical factor in the running of African organizations and in pulling African countries out of their economic crisis. Although efforts have been made to provide management and administrative training, the role of culture in management remains poorly understood. This paper evaluates studies that look at the role played by African culture in managerial behaviour. It examines how values and approaches derived from African culture may or may not be affecting managers and the functioning of organizations. It examines how African managers diverge from managers in other countries. It concludes by emphasizing that there are many shortcomings in research on the African culture-managerial behavior dynamic. It points to various suggestions that may help clarify the inconclusive results in this area of research.