Abstract
The interest of researchers on consumption and conflicts is explained by the fact that consumption behavior leads to conflicts. Most of the studies on the topic are done in other contexts, and little research on the subject has been conducted in the context of Burkina Faso. This research aims to explore the concepts of alcohol consumption and conflicts in Burkina Faso, and underline the role of culture in management. Burkina Faso is a country where religion has an important place. In this religious environment, ignorance and the lack of innovation in the alcohol production sector are barriers towards qualitative products and ethical consumption. The research is a mixed approach. Thus, qualitative data is collected by the means of some semi-structured interviews and the quantitative data is collected by the means of a paper questionnaire. The qualitative data is analyzed with the qualitative version of sphinx IQ. The quantitative data is also analyzed using the quantitative version of Sphinx IQ. The results show a strong relationship between alcohol consumption and conflicts. It also appears that conflicts also affect alcohol consumption. Key words: Alcohol, consumption, conflicts, development, management, Burkina Faso.
Highlights
The results show that alcohol consumption is a source of street conflicts in the context: ‘‘(...) alcohol consumption is a source of conflicts between people
Some studies slightly point out that in the context of Burkina Faso that industrial alcohol consumption may be a trigger of social conflicts (Nasse et al, 2016), the present research clearly shows that alcohol consumption in the context of Burkina Faso is a source of street conflicts
The main conceptual contribution is the enrichment of the literature on alcohol consumption and conflicts
Summary
Researches on religion and consumption have been done everywhere in the world and in the context of Africa (Bagozzi et al, 2000; Heiman et al, 2001; Fam et al, 2002; De Mooij, 2003; Ger, 2005; Lord and Putrevu, 2005; Khalla, 2006; Cleveland et al, 2010; Patel, 2010; Ruzeviciute and Ruzevicius, 2011; Mansori, 2012; Diop, 2012; Porter, 2013; Benabdallah and Jolibert, 2013; Nurbasari, 2015; Nasse et al, 2019; Morsy and Néji, 2016; Nasse, 2018). In the context of Burkina Faso, there is not a deeper knowledge on alcohol consumption and conflicts in term of research, though the phenomenon is a daily social challenge. Conducting a research on the concepts of alcohol consumption and conflicts in the context of Burkina Faso is justified by the fact that previous studies on consumption in other contexts have used such concepts in management. In Burkina Faso, an observation is that the revealed religions are in favor of non-alcoholic drinks consumption, while companies of the drink sector tend to encourage the alcoholic drinks consumption (Nasse et al, 2019). An imperative questions is: What is the perception of religious consumers on the consumption of alcoholic drinks?
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