Role In Behavioral Intentions Research Articles

CUSTOMER EXPERIENCE AND ROLE IN BEHAVIORAL INTENTIONS CASE STUDY FOR CUSTOMERS OF TOURISM ORGANIZATIONS

The current research aims to study the customer's experience and their role in behavioral intentions in some tourism organizations. This study enriches understanding by providing an overview of the evidence of the customer's experience and its role in the behavioral intentions of a sample of customers. The customer's experience is distinctive at different stages of consumer decision-making, behavioral intentions, and decision-making. The sample amount of the study was (145) samples. The statistical program Spss v.26 and Amos v.26 were used for data analysis. The results showed a correlation between the variable customer experience in its (sensory experience, emotional experience and social experience) dimensions and behavioral intentions and the practical results showed an impact of the variable customer experience in behavioral intentions. The customer experience contributes to the orientation of customers' behavioral intentions, benefiting the Organization and maintaining customer loyalty. Moreover, their non-transfer to competing organizations and the achievement of the competitive advantage.

Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model

Climate change can be combated, and sustainable transportation can be promoted by electric vehicles (EVs). Despite their versatility, they face multiple challenges when it comes to their uptake and habitual use. A comprehensive framework to clarify these factors, specifically in relation to EVs, is available through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Due to perceived risks, many users are hesitant to use electric vehicles despite their potential benefits. to develop and empirically test a model that forecasts the elements that affect consumers' acceptance of electric vehicles, the research aims to construct and empirically validate a model. The risk factor plays a significant role in behavioral intentions and usage of EVs in the South Indian context, as assessed through the reworked United Theory of Acceptance and Use of Technology model (UTAUT). 430 electric vehicle (EV) owners living in South India were surveyed and survey data was analyzed using a variance-based structural equation model (SEM). The newly suggested model explained 67.52% of the variance in terms of behavioral intention, and 43.58% of the variance in terms of actual usage. EV behavior and actual use were primarily influenced by risk factors, with mixed relationships between them, according to the study's empirical findings.

Adopting Green Behaviors in the Construction Sector: The Role of Behavioral Intention, Motivation, and Environmental Consciousness

Non-renewable resources have been becoming scarcer on a global scale by the day, while energy demand has been rising exponentially. To tackle this problem, organizations worldwide have been striving to learn and adopt green practices to sustain themselves and benefit society. In this context, the current study aims to identify and understand the critical factors that encourage individuals working in construction organizations to adopt green behavior. The current study surveyed 121 top managers working in 150 construction firms deployed across Pakistan. It was found that knowledge and awareness significantly contributed to green behavioral adoption. Additionally, behavioral intention, motivation, and environmental consciousness have been found to positively mediate the impact of knowledge and awareness on green behavior adoption. The findings of this study highlight the important factors to consider when developing future policies. Moreover, the research provides a stepping stone for future researchers to evaluate other sectors and regions in similar contexts to draw comparisons and identify areas for improvement.

The Role of Behavioral Intention in the Transfer Process of Novice Teacher Training

The Role of Behavioral Intention in the Transfer Process of Novice Teacher Training

Anxiety, Motives, and Intention for Physical Activity during the Italian COVID-19 Lockdown: An Observational Longitudinal Study.

Background: The coronavirus (COVID-19) pandemic led governments to adopt strict containment measures to avoid spreading the virus. These essential measures led to home confinement that influenced both the physical and mental health of populations. Physical activity plays a key role in preventing chronic diseases and promoting protective psychological factors. In the context of a lockdown, understanding the motives that guide people to enact physical activity is an important issue for public health. The present study aimed to evaluate the relation between autonomous motivation and physical activity, considering the role of behavioral intention and anxiety in a longitudinal moderated mediation model. Methods: Italian participants (N = 86; meanage = 29.74, standard deviation = 9.74; female = 53.5%) completed a booklet composed of different questionnaires (motivation, intention, anxiety, and physical activity) 3 weeks apart. Results: The hypothesized model is supported by the evidence; both autonomous motivation and intention are direct predictors of physical activity. The results also show that the direct effect of autonomous motivation on physical activity is stronger in participants with low anxiety, while high levels of anxiety are a significant moderator of the intention–behavior relation. Conclusions: In conclusion, a multidisciplinary approach should be promoting methods and infrastructures to permit people to adhere to physical activity, as a front line against any health emergency.

Fatalism in the Early Days of the COVID-19 Pandemic: Implications for Mitigation and Mental Health.

This research assessed fatalism toward COVID-19 and its role in behavioral intentions to support mitigation efforts (e. g., social distancing) and mental well-being. A COVID-19 fatalism measure was developed, and a messaging manipulation (fatalistic vs. optimistic vs. no message) was created to examine causal links between fatalism scores. Support for mitigation efforts and negative affect (anxiety, fear, depression, and insecurity) were measured to examine the consequences of fatalism toward COVID-19. Results showed that the fatalistic messaging condition increased fatalism whereas the optimistic message reduced it. The effects of the messaging manipulation were also apparent in the downstream measures of support for mitigation and negative affect through the mediator of fatalism toward COVID-19. Specifically, fatalism negatively predicted intentions to support mitigation. Regarding mental health, fatalism was positively associated with depression but negatively associated with fear and insecurity. Implications for COVID-19 mitigation efforts and mental health in the face of the coronavirus pandemic are discussed.

The Effect of Breastfeeding Training Based on the Theory of Planned Behavior on the Continuation of Exclusive Breastfeeding in Drug-Dependent Mothers: A Randomized Clinical Trial

Objectives: Considering the low rate of exclusive breastfeeding in mothers using drugs and the role of behavioral intention as one of the effective factors on breastfeeding, the present study aimed to determine the impact of breastfeeding training based on the theory of planned behavior on the continuation of exclusive breastfeeding in drug-dependent mothers. Materials and Methods: This clinical trial was performed in three hospitals of Mashhad in 2018. To this end, 52 drug-abusing mothers were randomly divided into experimental and control groups. The intervention protocol consisted of four separate training sessions with an emphasis on the theory of planned behavior. The follow-up process was performed 2 and 4 months after delivery, and the theory of planned behavior and breastfeeding continuity questionnaire was completed accordingly. Data were analyzed by the SPSS (version 16) using the independent t test and chi-square, Mann-Whitney, Friedman, and Wilcoxon tests. Results: Two months after delivery, 88.5% and 3.8% of mothers of the intervention and control groups performed exclusive breastfeeding while this rate was 65.4% and 0.0% four months after delivery, respectively. The results of the chi-square test showed a significant difference between the two groups at 2 and 4 months (P<0.001). Two months after delivery, the average score of maternal performance on the continuation of exclusive breastfeeding was 91.8±9.2 and 50.8±24.5 in the intervention and control group although it was 89.0±8.7 and 31.0±15.9 4 months after delivery, respectively. Based on the results of the Wilcoxon test, significant differences were found between the groups after 2 and 4 months (P<0.001). Eventually, the average score of all constructs of the planned behavior theory improved immediately after the intervention, and 2 and 4 months after delivery in the intervention group (P<0.001). Conclusions: Thus, the implementation of breastfeeding training based on the theory of planned behavior is recommended for drug-dependent mothers to continue exclusive breastfeeding.

The association between health literacy and theory of planned behavior with performance of cancer screening tests among rural patients: Cross- sectional study

Low health literacy is one of the social health determinants associated with cancer-related disparities. The aim of this study is to explore the relationships between health literacy and theory of planned behavior in performance of cancer screening tests by person undercover of rural health centers in Fasa, Fars Province, Iran in 2018. In this cross-sectional study, 850 persons older than 18 years of age were selected with cluster sampling. Data were collected by a questionnaire consisting of four sections evaluating demographic information, cancer screening behaviors, subjects’ health literacy and constructs of theory of planned behavior. The frequency of acceptable health literacy was respectively in Comprehension (39.41%), Reading (37.41%), Decision making (36.70%), Availability (36.23%) and Evaluation (35.76%). 37.65% of subjects (n = 320) had an acceptable health literacy level (n = 320), 46% (n = 391) had medium level and 16.35% (n = 139) had weak level. Results indicated that, there is significant relationship between health literacy and undergoing breast self-examination, Pap smear test, prostate specific antigen test (PSA) and Fecal occult blood test (FOBT). Also, theory of planned behavior predicted 41% variance in breast cancer screening behavior, 39% in cervical cancer screening, 40% PSA, 37% in mammography and 42% in FOBT. In each four cases, the role of behavioral intention was considerable. This study confirmed the correlation between cancer screening behaviors, health literacy and constructs of theory of planned behavior. Therefore, for promoting cancer screening behaviors and health literacy, theory of planned behavior can be used as a principle in health education and promotion programs.

A Study of Residential Property Purchase Decisions in India: The Role of Behavioral Intention as a Mediating Factor

A Study of Residential Property Purchase Decisions in India: The Role of Behavioral Intention as a Mediating Factor

Determinants of the Use of E-Wallet for Transaction Payment among College Students

This study aims to determine the factors that influence behavioral intentions to use E-wallet. The factors tested include application quality, perceived usefulness, perceived ease of use, and attitude toward using. The population in this study is college students in Jember Regency, Indonesia. Data analysis is carried out using Variance-based Partial Least Square. The number of samples used is 180 college students as users of the e-wallet application. Six hypotheses are tested, and four hypotheses are successfully accepted. Perceived ease of use has a positive effect on perceived usefulness. Perceived usefulness has a positive effect on attitude toward using e-wallet applications. Attitude plays a vital role in behavioral intentions to use e-wallets. The quality of the e-wallet application does not affect the level of perceived usefulness. The perceived ease of use of the application has no direct effect on attitude. This study's results are beneficial for e-wallet providers to increase the level of the use of e-wallet.

The Moderating Role of Product Type in Network Buying Behavior

This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions with the environment. Based on a sample of 392 Chinese consumers, this study reveals that consumer attitudes toward green buying and subjective norms significantly influence network buying. The empirical results provide strong evidence for the mediating role of behavioral intentions in the relationship between the attitudes toward green buying and network buying. This study empirically tests a model, including the moderating effect of product type toward green products through network buying. Green consumption through network buying will help consumers to live a healthy life together with achieving environmental sustainability and consumer well-being at large. Interestingly, the current study suggests that network buying can drive sustainable consumption.

Observasi Penerimaan Sosial Berbasis Aplikasi Realitas Tertambah di Bamboo Bar Sanur

The opening of internet access to the public in 1991 pushed information into people's daily needs (Birger, 1997). Telephone manufacturers adopt the internet naturally in their products by launching mobile phones that have evolved into smartphones (Ira, 2012), allowing the internet to be accessed all the time. Economic aspects soon followed, assimilated in cyberspace into E-commerce that allows transactions of goods and services in cyberspace (Botha et at., 2008). In the world of tourism, the use of modern technology has become a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is Augmented Reality (AR). Augmented reality technology allows users to receive information in the form of a display that contains a combination of real and virtual objects in the real world in real time. Technology is accessed via an app that is installed on a smartphone.This research aims to analyze the role of behavioral intention based on augmented reality applications in mediating the effect of perceived usefulness and perceived ease of use on the actual system use in bamboo bar Sanur. An augmented reality prototype application was developed specifically for this research. Quantification of human behavior is possible by combining the branch of psychology theory of planned behavior with e-commerce based mobile computing context (Imielinski & Korth, 1996).
 Keywords: behavioral intention, aplikasi, augmented reality, smartphone, e-commerce, TAM, Mobile computing Text

Do Sexual Assault Bystander Interventions Change Men's Intentions? Applying the Theory of Normative Social Behavior to Predicting Bystander Outcomes

The high prevalence of sexual assault on college campuses has led to the implementation of health communication programs to prevent sexual assault. A few novel programs focus on primary prevention by targeting social norms related to gender and masculinity among men through bystander intervention. Guided by the theory of normative social behavior, this study sought to examine the relative effect of campaigns communicating positive versus negative injunctive norms and the interaction between exposure to such campaign messages and perceived descriptive norms and relevant cognitive moderators (e.g., outcome expectations, injunctive norms, group identity, ego involvement) among men. A 2 (high/low descriptive norms) × 2 (high/low moderator) × 3 (public service announcement) independent groups quasi-experimental design (N = 332) was used. Results indicated that messages communicating positive injunctive norms were most effective among men who were least likely to engage in bystander intervention. Furthermore, descriptive norms played a significant role in behavioral intentions, such that those with stronger norms were more likely to report intentions to engage in bystander behaviors in the future. Similarly, the moderators of aspiration, injunctive norms, social approval, and ego involvement had a significant positive effect on behavioral intentions. These findings have important implications for future message design strategy and audience segmentation.

Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan

AbstractQuality of life of the future generations depends on the efforts of current generations to protect environment. The purchase decisions based on their green behavioral intentions not only helps the society, but also helps companies to gain a green competitive advantage. In this study, the relationships between green satisfaction, green trust, green equity and behavioral intentions are examined. Data were collected from Turkey, Finland and Pakistan with self‐administered questionnaires regarding with green white goods. The hypotheses were tested with structural equation modeling. Results of a structural model reveal positive relationships green satisfaction, green trust and green brand equity across three countries. In addition, green brand equity plays a remarkable role in behavioral intentions towards green white goods in general. Managers should consider green trust, green satisfaction, and green brand equity while implementing green marketing strategies in a global marketplace.

Aligning theory and measurement in behavioral models of water conservation

Discussion in the water literature has called for research on the role of behavioral intentions in explanations of both water demand and water conservation. But previous research has suggested that individual-level motivations are not good predictors of metered household water consumption. Two possible reasons for the lack of association between intentions and actual water conservation are that: (i) conservation behaviors are habitual and (ii) conservation behaviors and intention are measured at different levels of analysis. These explanations were tested in a sample of 415 residential households who provided permission to access their water consumption billing records. The effects of intentions, habit strength, and their interaction were examined in single-person households where the alignment of theory and measurement were the same. While behavioral intentions were associated with self-reports of past water conservation and habit strength, none of these variables were good predictors of water conservation. The implications of these results for the development of attitude theory using metered consumption data are discussed.

Behavioral intention, use behavior and the acceptance of electronic learning systems: Differences between higher education and lifelong learning

Widespread implementation of e-learning systems – learning management systems, virtual learning environments – across higher education institutions has aroused great interest on the study of e-learning acceptance. Acceptance studies focus on the predictors of system adoption and use, with behavioral intention to use the system as a proxy for actual use. This study proposes a TAM3-based model – with the inclusion of two additional variables: personal innovativeness in the domain of information technology and perceived interaction – to study the factors influencing the acceptance of e-learning systems. Attention is also brought towards the role of behavioral intention, especially in its relation with use behavior. In order to do so, two different settings were considered: higher education and lifelong learning; data was gathered from a survey administrated to Spanish graduate and lifelong learning students, and partial least squares analysis was used to test the research model. Results supported TAM relations, except for the intention-behavior linkage, and unveiled a dual nature of perceived usefulness – with one component related to efficiency and performance, and another component related to flexibility. The adequacy of applying TAM3-based models in educational contexts and suitability of actual system usage measures are also discussed.

Job Satisfaction and Turnover Among Nurses

A meta-analytic study investigated the causal relationships among job satisfaction, behavioral intentions, and nurse turnover behavior. A theoretical model was proposed in which behavioral intentions were viewed as a direct antecedent to turnover behavior. Job satisfaction was expected to be indirectly related to turnover by virtue of the mediating role of behavioral intentions. Consistent with these expectations, a strong positive relationship was indicated between behavioral intentions and turnover; a strong negative relationship between job satisfaction and behavioral intentions; and a small negative relationship between job satisfaction and turnover. The results of the modifier analysis suggested that effect sizes are fairly robust to differences in study designs, response rates, and methods of measuring job satisfaction, but the manner in which behavioral intentions were operationalized appeared to moderate the relationship between behavioral intentions and turnover and job satisfaction. Of variables related to nursing job satisfaction, work content and work environment had a stronger relationship with job satisfaction than economic or individual difference variables.

The role of behavioral intentions in turnover of salespeople

Behavioral intentions play an uncertain role in turnover of salespeople. To assess relationships between behavioral intentions and turnover, this study tests three path models derived from Mobley's (1977) turnover model using a longitudinal sample of salespeople. In the best model, thinking of quitting predicts intention to leave; intention to leave predicts intention to search; and intention to search predicts turnover. The findings imply that researchers need to examine separately determinants of searching for another job as opposed to those of intention to leave. Another implication is that a salesperson can intend to quit yet remain in a job indefinitely

The role of perceptions of political tactics in predicting turnover from behavioral intentions

The role of behavioral intentions in predicting turnover has received considerable attention in recent years. The purpose of the present study was to examine the potential moderating impact of a person's perceptions of political tactics (PPT) on the relationship between turnover intentions and voluntary turnover. The research sample consisted of 404 white-collar employees working for a textile manufacturing firm. Logistic regression indicated support for the hypothesized moderator effect. Results suggested that turnover intentions were less predictive of turnover for individuals who perceived political tactics to be useful in attaining organizational success as compared to those who perceived them not to be useful. Future research suggestions are provided.

The Role of Behavioral Intentions in the Prediction of Behavior

Abstract Fishbein's assertion that behavioral intentions are the immediate antecedents to behavior is tested through path analysis. A sample of New York State probation officers (N = 113) completed a questionnaire which included their sentence recommendations for a period of six months (behavior); their proposed recommendations for six standardized case studies (behavioral intentions); their attitudes toward probation and incarceration (attitudes toward the act); and their beliefs about what sentences their fellow officers, supervisor, judge, and the public would prefer (social normative beliefs). The direct explanatory power of each predictor was examined, and each contributed independently to the measure of behavior. Fishbein's contentions that behavioral intentions mediate the effects of attitudes and normative beliefs was not borne out.