Abstract
The opening of internet access to the public in 1991 pushed information into people's daily needs (Birger, 1997). Telephone manufacturers adopt the internet naturally in their products by launching mobile phones that have evolved into smartphones (Ira, 2012), allowing the internet to be accessed all the time. Economic aspects soon followed, assimilated in cyberspace into E-commerce that allows transactions of goods and services in cyberspace (Botha et at., 2008). In the world of tourism, the use of modern technology has become a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is Augmented Reality (AR). Augmented reality technology allows users to receive information in the form of a display that contains a combination of real and virtual objects in the real world in real time. Technology is accessed via an app that is installed on a smartphone.This research aims to analyze the role of behavioral intention based on augmented reality applications in mediating the effect of perceived usefulness and perceived ease of use on the actual system use in bamboo bar Sanur. An augmented reality prototype application was developed specifically for this research. Quantification of human behavior is possible by combining the branch of psychology theory of planned behavior with e-commerce based mobile computing context (Imielinski & Korth, 1996).
 Keywords: behavioral intention, aplikasi, augmented reality, smartphone, e-commerce, TAM, Mobile computing Text
Highlights
Pariwisata dan teknologi merupakan dua hal yang berjalan beriringan dan berasimilasi
naturally in their products by launching mobile phones that have evolved into smartphones
the use of modern technology has become a necessity for many destinations to remain competitive
Summary
Technology Acceptance Model (TAM) atau Model Penerimaan Teknologi dipilih menjadi landasan teori penelitian. Model penerimaan teknologi digunakan untuk menjelaskan bagaimana pengguna dapat menggunakan atau menerima teknologi tertentu. Faktor pertama adalah persepsi pengguna terhadap manfaat teknologi (Perceived Usefulness) yang didefinisikan oleh Fred Davis sebagai "sejauh mana seseorang percaya bahwa menggunakan sistem tertentu akan meningkatkan kinerja pekerjaannya". Faktor kedua adalah persepsi pengguna terhadap kemudahan penggunaan teknologi (Perceived Ease of Use) yang didefinisikan Fred Davis sebagai "Sejauh mana seseorang percaya bahwa menggunakan sistem tertentu akan bebas dari usaha" (Davis, 1989). Kedua faktor tersebut mempengaruhi kemauan untuk memanfaatkan teknologi (Usefulness).Model penerimaan teknologi memiliki dua tujuan, yaitu meningkatkan pemahaman terhadap proses penerimaan dan memberikan wawasan teoritis baru ke dalam desain dan implementasi sistem informasi. Model ini dipilih penulis karena Model Penerimaan Teknologi asli berfokus pada penerimaan penggunaan sistem komputer untuk para manajer, yang bertujuan untuk menjelaskan perilaku pengguna yang tidak menjadi prioritas dalam penelitian ini
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