PurposeThis research intends to analyze the innovation ecosystem factors that play a vital role in firm performance. As a result, large-scale empirical studies on the innovation ecosystem are rare, and fewer efforts have been made to determine if and how different factors affect the ecosystem models of firms. There has yet to be a substantial empirical study on the innovation ecosystem.Design/methodology/approachData were acquired from Pakistani IT companies. The results show that factors of the innovation ecosystem significantly contribute to business performance. The essential assumption is that resource endowment, organizational culture, knowledge and competence, and technology capability are allied to the innovation ecosystem.FindingsThe findings are crucial from a managerial view because firms must focus on changing their innovation ecosystem factors model to achieve greater performance. Radical changes in the firms will only be worthwhile if they value their resource endowments. To attain superior firm performance via influential factors of the innovation ecosystem, IT administrators need to build organizational cultural capacities to adapt to changes brought on by digitization quickly and effectively. However, this must be supplemented by improving organizational knowledge, competencies and technological capabilities to enable organizations to modify their ecosystems.Originality/valueEventually, firms can better respond to changes in their settings if they combine these variables by implementing an effective innovation ecosystem model, which leads to greater sector and superior financial performance.