The issue of publish-or-perish is essentially a matter of the complementarity (or lack thereof) of teaching and research roles. Role complementarity is a traditional concern of social psychology, and theories of role complementarity are applicable to the teaching-research relationship. While available evidence shows little objective incompatibility of teaching and research roles, it is possible that misperceptions of incompatibility may act as a self-fulfilling prophecy. Those concerned about incompatibility of teaching and research should find ways of heading off this process. Some ways are suggested.