Roland Barthes Semiotics Research Articles

Analisis Semiotika Pesan Moral Iklan Layanan Masyarakat Perilaku Konsumtif di Kanal Youtube Bagas Dwi Rizqi

Social marketing is a form of marketing created to address various social issues in society. Basically, social marketing has the same principles as commercial marketing in general. Both are forms of persuasive communication programs, where commercial marketing aims to gain financial profits, while social marketing aims to shape changes in behavior, both individuals, groups and social order. Researchers will further explore the moral message content of Consumer Behavior Public Service Advertisements contained in Bagas Dwi Rizqi Hidayat's YouTube content in a content analysis review. The theories used are mass media theory, analysis theory, moral messages, messages, morals, public service advertising theory, advertising, consumer behavior, factors causing consumer behavior, social media, YouTube, semiotic theory, Roland Barthes semiotics. The type of research taken by researchers is descriptive qualitative. The research data collection stage is carrying out the process of observation, documentation and literature research, data reduction results, formulating the problem, presenting the data, which is analyzed by the researcher until the stage of drawing conclusions. The author took five scenes to fulfill the needs of research conducted by researchers based on Roland Barthes' semiotic analysis which emphasizes the search for meaning of denotation, connotation and myth. Based on the results of this research, the researcher concluded that the Public Service Advertisement "Consumptive Behavior" directly describes events in society, especially the behavior of Indonesian people in shopping to the point of ignoring their own needs.

The Defeat of the Arabs in Nizar Qabbani's "Hawamish 'ala Daftar an-Naksah" Poem (Roland Barthes Semiotics Study)

This study aims to describe the Arab defeat implied in the poem "Hawāmish 'ala Daftar an-Naksah" by Nizar Qabbani through the process of translation and in-depth analysis. This research uses a qualitative-descriptive method by observing existing data, looking for patterns of relationships with various concepts, analyzing, then providing understanding and explanation. The data were collected through literature study and internet search, then analyzed using Roland Barthes' semiotic theory. The results of this study show that from the analysis of 12 stanzas of poetry, denotation and connotation meanings were found that reflect the defeat of the Arabs. Through this analysis, it is hoped that readers can understand the poem "Hawamish 'ala Daftar an-Naksah" both from its literal meaning and implicit meaning.

Image of "Host" in Infotainment Broadcast "SILET"

This research is entitled Citra "Host" in the Infotainment Show "SILET" (Roland Barthes Semiotics Analysis). This research aims to determine the meaning of denotation, connotation, image and myth contained in a host in the infotainment show Silet that airs on RCTI. The method used in this research is descriptive qualitative and uses the semiotic theory of Roland Barthes, which presents the concept of connotation and denotation as the key to the analysis. This study's results discuss that many meanings are implied in a host when presenting infotainment shows. According to Thamrin Amal Tomagola, from the five images above, everything is related to the physical appearance that can be seen. This is included in one of the elements of the 5-p image (pigura, pillar, pinggan, peraduan, perga). Since the formation of image and meaning is born from a perception, each person will interpret something from a different point of view. The above explanation indicates that the female host is a professional when presenting an infotainment show.

The Meaning of Fasadu in QS. Ar-Ruum [30]: 41; Semiotic Analysis of Roland Barthes

The phenomenon of demage on earth both on land and in the ocean carried out by human hands has disturbed living things and their surroundings. Basically, this phenomenon has occured since ancient times until today. Whereas Allah has warned regarding the demage in QS. Ar-Ruum: [30]; 41, therefor it is necessary to understand the word structure contained in the verse so that damage can be prevented. This article aims to reveal how Roland Barthes semiotics analyzes QS. Ar-Ruum [30]: 41 and how the meaning of the word fasadu QS. Ar-Ruum [30]: 41 explained in several books of interpretation? To answer these questions, the author uses the literature study method using the Roland Barthes semiotic approach. The result of this research is that according to the linguistic system, it is a person who does damage. While the connotation meaning is people who do damage to the environment physically or materially and the myth contained in it is people who do damage both physically and non-physically in the sense of someone who experiences moral and moral depravity because advice and warning do not want to be heard anymore.

Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart

This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.

Librarian Representation in the Film Summer Strike 2022

This article discusses the depiction of the film Summer Strike which shows the librarian profession. The aim of the research is to determine the professional competence of librarians and the personal competence of librarians depicted in the film Summer Strike. This research uses a qualitative descriptive research type with Roland Barthes' semiotic study approach by revealing denotative, connotative and mystical levels of meaning. The results of the research illustrate the representation of the professional competence of librarians depicted in the film Summer Strike as librarians who are skilled and expert in caring for libraries and their contents including selection, processing of library materials, preservation, and expertise in the field of technology. The Summer Strike film also explains librarians' knowledge of the contents of papers and librarians can channel their knowledge to readers so that librarians can be said to be intellectual actors. The Summer Strike film shows that librarians are not only experts in the field of library science, but can also research expertise in other fields. The representation of personal competence depicted in the film Summer Strike is the personality of a librarian who is too closed. This does not reflect the basic attitude of librarians in implementing the code of ethics. The librarians in this film also quickly realized and improved their librarian service attitudes so that the image of librarians was positive. The Summer Strike film also depicts librarians' attentive and caring attitude towards library users and materials. Keywords:Librarian, Librarian Competency; Roland Barthes Semiotics, Representation

Analisis Semiotika Terhadap Tokoh Utama Perempuan dalam Film Perempuan Tanah Jahanam

Horror is still a popular genre in the growth of Indonesian films. Female characters are often featured iconically in the narrative of a horror film. However, there is a negative stigma about the presence of female characters in horror films who appear as antagonistic characters. Female characters often play the role of ghosts, victims of crimes, and other complementary characters. This study uses qualitative research and Roland Barthes semiotics to analyze the representation of female characters in Perempuan Tanah Jahanam. This research focuses on the main female characters in the movie. The results of this study explain the denotation that describes the female characters in Perempuan Tanah Jahanam as women who become the main characters in filling various important roles in horror films, while in the connotation there are various meanings that the main female characters have social strengths such as courage in fighting patriarchal culture, supporting fellow women, working hard and being independent, from the denotation and connotation that the author found formed a myth in the form of elements of feminism that were constructed on the four main characters in the film. Researchers found that the main female character is no longer represented as a victim or a seductive and sexy ghost. Female characters are also not used as a means of supporting the success and interests of commercialism in a horror film.

Elements of Batak Culture in Ngeri-Ngeri Sedap Movie (Roland Barthes Semiotics Analysis)

This research is entitled "Elements of Batak Culture in Ngeri-Ngeri Sedap Movie (Roland Barthes Semiotics Analysis)". This research is motivated by the author's interest in one of the films in Indonesia entitled Ngeri-Ngeri Sedap which was released on June 2, 2022, this film tells the Batak culture and how disputes occur in the family. The purpose of this research is to find out the meaning of denotation, connotation and myth that presents the elements of Batak culture. The approach method used in this research is descriptive qualitative research that utilizes qualitative data and is described descriptively. Data collection techniques include observation and documentation. The data analysis technique of this research is Roland Barthes semiotics. After analyzing the data in the form of a series of images in each scene in the Ngeri-Ngeri Sedap film. The results of this study show that in the Ngeri-Ngeri Sedap film there are denotation, connotation and mythical meanings in the film, and there are also elements of Batak culture in the Ngeri-Ngeri Sedap film such as the use of Batak language, Bolon house, Ulos cloth, Mi Gomak, gathering at Lapo, sulang-sulang pahompu, sending children to law school, marrying a fellow Batak tribe, and the last child to inherit the house.

Gong dan Mantra sebagai Simbol Komunikasi bagi Masyarakat Dayak Kalimantan Barat

Modern era directs the younger generation of Dayak people in West Kalimantan towards cultural identity, especially gongs and mantras in meaning and function.. The purpose of this research is to identify the role of gongs and mantras as symbols of cultural communication. Through a qualitative method with the type of Roland Barthes semiotics, it is a way to reveal research on the role of gongs and mantras which is also accompanied by Susanne Knauth Langer's communication symbol theory. The gong as an accompaniment to the wood products and the mantra as a request imply a communication message between humans and God in the Nyobeng ritual of the Dayak Bidayuh community. The communication message implies the good side for the welfare of the Dayak community.

Analisis Semiotika Terhadap Fenomena Bullying Dalam Animasi “A Silent Voice”

This research aimed to analyze bullying scenes in "A Silent Voice" animation from Kyoto Animation Studio directed by Naoko Yamada. In this study, the researcher used Roland Barthes Semiotics analysis research method consisted of three analysis meanings which are denotation, connotation, and myth utilized an analysis unit which are some scenes in "A Silent Voice" animation, and used information source in a form of documentation from "A Silent Voice" animation. The research result indicates that "A Silent Voice" movie has bullying scenes which can be categorized into three types namely physical bullying, verbal bullying, and relational bullying. Other than that, "A Silent Voice" animation illustrates that there are still many unjustice and bullying in school. This movie is useful so that people do not ignore bullying cases in school or other places

Representation of Forms of Sexual Harassment in Women Through Film in the Perspective of Muted Group Theory

Sexual harassment is a serious issue that takes many forms, such as exploitation, coercion, or sexual abuse without consent. This type of harassment is a form of gender injustice that can manifest in various forms of marginalization and subordination towards women. Women can feel restricted in their ability to express themselves freely due to the dominance of men in society. As a result, there has been an increase in the number of cases of sexual harassment of women in society. This has prompted film directors to address the issue in their works, such as the film Virgin the Series. This research aims to analyze the representation of sexual harassment towards women in this film, which is available on the Disney+Hotstar application, using the perspective of muted group theory. The theoretical framework used in this study includes the concept of representation by Stuart Hall, the concept of sexual abuse, adolescence, and women, as well as Roland Barthes's semiotic theory and the grand theory of silence (The Muted Group Theory). The researchers utilized a qualitative research method and applied Roland Barthes's semiotics approach to analyze the text and visuals in this film. The findings indicate that the film portrays various forms of sexual harassment toward women, such as physical, oral, non-verbal, gestural, visual, and psychological harassment. These depictions further strengthen the position of women as subordinates, as explained by the muted group theory

Penggambaran Terorisme Dalam Film “Sayap - Sayap Patah”


 Film has become a familiar audio-visual communication medium enjoyed by people of all ages and social backgrounds. The film Sayap - Sayap Patah, which recently appeared on Indonesian film screens, has become a public concern and is trending on Twitter social media. This is because the story behind it tells about the terrorist atrocities that occurred in the film. Apart from that, the film shows the scene of the main terrorist mastermind to invite his colleagues to carry out their duties under the pretext of religious interests under the guise of politics. The purpose of this study is to explain the representation of terrorism in the film Sayap-Sayap Patah using semiotic analysis. This study uses descriptive qualitative approach with Roland Barthes semiotics to find out the depiction or representation of terrorism that occurs in the film sayap – sayap patah. The results of the research that can be taken are in this film that there are scenes that contain symbols and signs regarding representations depicting acts of terrorism both through scenes and dialogues which are analyzed using the semiotics of Roland Barthes' perspective, namely emphasizing the system of meaning of signs or symbols used in a film goes through two stages, namely the meaning of denotation and connotation where in the second stage, namely connotation, the sign works through myth (myth).
 Keywords: semiotics, film, terrorism

Representasi Kisah Percintaan Di Era Milenial Dalam Film Bad Boys Vs Crazy Girls

This study aims to determine the Representation of Romance in the Millennial Era in the Film Bad Boys vs Crazy Girls, this research is a qualitative study using the data analysis technique used by researchers is Roland Barthes semiotics, the results of this study show that films as one of the community's favourite entertainment facilities are always interesting and there are many messages that can be taken. One of them is the film Bad Boys vs Crazy Girls, namely Sign and Code (signs and codes) contained in the meaning of Representation of Romance in the Millennial Era, the denotation in this story is initially Liam and Kate, two of the most popular students in school who hate each other then over time they have the same feeling of falling in love until finally Kate and Liam are dating. Furthermore, the connotation in this film changes from hating each other to loving each other which describes a journey that usually occurs in romance stories, then the myth in this film is that someone who hates each other with the passage of time who is always together will cause feelings of love. The selection of signs and codes focuses on the scene of Liam and Kate falling in love again. Through semiotic studies, researchers at least find signs and codes that are significant to the research objectives in the scenes of teenage life summarised in the denotation and connotation tables.

ANALYSIS OF DENOTATION AND CONNOTATION MEANINGS IN THE SONG LYRIC “LA LA LOST YOU” BY NICOLE ZEFANYA (NIKI)

The purpose of this study is to examine the meaning of denotation and connotations in the lyrics of the song La La Lost You by NIKI solo singer from Indonesia who Go International. The formulation of the problem in this study is first. How is the denotation meaning of the lyrics of the song La La Lost You by NIKI? second What is the connotation of the lyrics of the song La La Lost You by NIKI? third What is the short meaning of the lyrics of the song La La Lost You by NIKI? and the method used in this research is to use a qualitative descriptive approach to reveal the meaning of denotation and connotation. The technique of data collection was done by using sentence expression analysis. While the data analysis technique is Roland Barthes Semiotics analysis. This study concludes that first, the connotative meaning contained in the lyrics of the song La La Lost You by NIKI is to tell about the bitter taste of being in a relationship with a lover who eventually has to break up, but he is often curious about how his ex is doing. Second, the denotative meaning contained in the song is telling about enjoying the beautiful sunset and thinking if he is on the subway and if I am driving will he take the L-train.
 Keywords: Connotation, Denotation, La La Lost You lyric, Meaning, Roland Barthes

Problematika Kekayaan Sumber Daya Alam Kalimantan dalam Puisi Di Sini Karya Dahri Dahlan (Kajian Semantik-Semiotik)

This research focuses on the problematics of Kalimantan's natural resource wealth in the poem "Di Sini" by Dahri Dahlan. The research used semantic theory and Roland Barthes's semiotics as the basis of analysis. The purpose of this research is to analyze the meaning contained in the language of the poem. In-depth interpretation is carried out by analyzing the language of poetry through denotation meaning, connotation meaning, and the relationship of cultural elements. This research is a literature study with a qualitative descriptive approach. The object of research is the poem "Here" contained in the poetry collection " Hal-Hal yang Pergi" by Dahri Dahlan. The data were obtained using listening and note-taking techniques. The results of the study outline two important meanings, (1) Dahri's poem "Di Sini" can be interpreted as a representation of loss and helplessness; and (2) Dahri Dahlan's poem "Di Sini" shows the wealth of natural resources as a form of real damage and loss.

Representation of Parent and Adolescent Conflicts in Film Copying Light

Film has become a means of necessity for society. Films can present a form of real life reality experienced by everyday people. The purpose of this study is to find out how the conflict between parents and children is represented in the film Copying Light. The method used in this research is qualitative by using Roland Barthes's semiotic analysis method. This method is used because this research is included in the research category with research subjects that are described using existing facts. The final result of this study based on the discussion above is that this study uses the Roland Barthes Semiotics method, which consists of Denotation, Connotation, and Myth. Meanwhile, the theory used in this research is Parent and Child Conflict Theory which consists of Family Conflict based on Social Agreement, Family Conflict based on Responsibility, Family Conflict based on Family Relations, Family Conflict based on Social Life, Family Conflict based on School.

REPRESENTASI FEMINISME PENERIMAAN DIRI DALAM VIDEO KLIP LAGU TUTUR BATIN

This research was conducted to find out the message to be conveyed by the lyrics and music video Tutur Batin by author Yura Yunita. Pop vocalist Yura Yunita has hit the Indonesian music scene since childhood. One of the songs written and performed by Yura Yunita is called Inner Speech and features her singing. This is what interests academics to conduct a more in-depth analysis of the music video for the song Tutur Batin. By breaking the video clips into various scenes related to the representation of feminism and categorizing them according to Barthes's view system which includes denotative meaning, connotative meaning, and myth, the analysis technique used in this research is data analysis using Roland Barthes semiotics. The research findings show that the videos depict strong women who can express themselves by being themselves. She had the choice to be like other women in society's eyes, but she chose to be herself. This is the same as the principle of self-acceptance feminism, which states that in order for women to live as equals in society, they must have the freedom to express themselves however they choose.

Roland Barthes Semiotics Analysis in Tokopedia Advertising Ramadhan Special

Pandemi COVID-19 yang telah melanda seluruh dunia termasuk negara Indonesia berdampak pada banyak faktor terutama mobilitas masyarakat dalam menjalankan kegiatan sehari-hari. Untuk membantu mengatasi masalah tersebut, Tokopedia yang merupakan salah satu e-commerce terbesar di Indonesia melakukan salah satu kegiatan komunikasi melalui iklan yang berjudul “Dekatkan yang Jauh, Kirim yang Bermakna” edisi spesial Ramadhan. Iklan yang ditampilkan oleh Tokopedia sangatlah menarik, karena dalam iklan tersebut menceritakan atau menggambarkan kondisi masyarakat di masa pandemic COVID-19. Sehingga penulis melakukan analisis semiotika pada iklan Tokopedia yang berjudul Dekatkan yang Jauh, Kirim yang Bermakna” edisi spesial Ramadhan dari alur, ekspresi wajah, gestur, dan latar belakang dengan menggunakan pendekatan semiotika Roland Barthes untuk membedah makna-makna dari tanda yang ditampilkan dalam iklan Tokopedia secara konotasi, denotasi dan mitos. Kesimpulan penulis dari analisa yang telah dilakukan adalah melalui iklan Tokopedia ingin menciptakan mitos bahwa ‘jauh’ mempunyai artian yang berbeda-beda tergantung dari bagaimana seseorang menagnggapinya, selain itu Tokopedia juga ingin menyampaikan pesan bahwa sejauh apapun jarak yang menjadi batas selama masa pandemi bisa dijangkau oleh Tokopedia. Melalui penelitian yang dibuat, dapat diketahui bahwa peran dari alur, ekspresi wajah, gestur, dan latar belakang dalam sebuah iklan sangatlah penting dalam penyampaian pesan kepada masyarakat sehingga, perlu direncanakan dan ditampilkan dengan baik.

Konstruksi Nilai-Nilai Moral dalam Film Dancing In The Rain

This study examines the Film Dancing In The Rain produced by Screenplay Films Legacy Pictures which tells the life of an autistic child who gets discriminated against from the surrounding environment. The purpose of the study was to examine the moral message contained in Dancing In The Rain using Roland Barthes' Semiotic Analysis. Researchers specifically examined how the background to the emergence of Dancing In The Rain, how semiotics analysis of Dancing In The Rain, and what are the moral messages in Dancing In The Rain. This study uses qualitative methods by researching film series and audience responses. The data collection techniques used are observation, interview, and documentation. The results of this study show that the background of the emergence of Dancing In The Rain is the idea of the screenwriter to make a humanist film so that the audience can see that we are not perfect or surrounded by imperfect people and in order to better appreciate imperfections. The study also found pieces of the scene that had a moral message that the authors of the analysis used Roland Barthes Semiotics Analysis. The meaning of the denotations, connotations, and myths of the film has been mentioned in the chapter's findings. The moral message contained in this film is 3, namely the message of friendship, the message of non-discrimination that is how the life of autistic children is treated in society, and the message of sincerity and sincerity in friendship.

Commodification of Culture in Marjan Syrup

This study examines how Marjan raised the folklore culture of Lutung Kasarung and Purbasari in his advertisements. This study uses the theory of semiotic analysis of Roland Barthes and the commodification of Vincent Mosco. The purpose of this study was to determine the commodification of culture in Marjan syrup advertisements in the month of Ramadan, the version of Kutukan Lutung Kasarung and Purbasari by using Roland Barthes Semiotics Analysis of Marjan Syrup Advertisements. The research method used is qualitative. By using Roland Barthes Semiotics as an analytical knife of this research. The results showed that using Roland Barthes' semiotic analysis, it was found that there was a commodification of culture in the Marjan syrup advertisement. The actual use of the folklore culture of Lutung Kasarung and Purbasari has absolutely nothing to do with industry or products. However, it is used as an exchange rate whether in an economic concept or not. Marjan brought the folklore of Purbasari into his advertisement because what Purbasari felt was very suitable with the circumstances we face in fasting. From the initial feeling of joy, then getting a big obstacle to getting back with patience, just like when we run fasting, welcome with joy, run with many trials after successfully being able to feel the day of victory.