This paper draws on professional identity theory to explain how industrial R&D scientists within a large UK firm reconstruct their identities in the context of digitalisation. Whereas scientists routinely conducted most of their experiments manually, the firm’s digitalisation strategy introduced advanced laboratory robotics and data analytics tools which disrupted routine R&D work. We unpack the processes of identity regulation and identity work to identify key factors shaping acceptance and resistance to the firm’s digitalisation efforts. We show how scientists negotiate and adapt to challenges such as a steep learning curve, as well as how managers and co-workers developed strategies to address emerging issues. By examining the interplay between identity regulation and identity work, we argue that R&D scientists undertake three types of identity work to reconstruct their professional identity, namely positive reframing, learning, and technology shaping. We contribute to the literature by offering an analysis of identity construction in the context of the digitalisation of science and developing a conceptual framework that reveals the complex interplay between identity regulation and identity work in the context of digitalisation.
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