The purpose of this study was to examine effects of program design on the bureaucratic and professional role conceptions of registered nurses in baccalaureate nursing programs. Attention to how programs are set up and function has relevance for theory and practice and enables improving frameworks for program planning. The study design embodied qualitative and quantitative elements and used six processes of socialization in organizations as a conceptual guide. Qualitative data collection concerned comparative case studies of three baccalaureate nursing programs and data analysis included narratives detailing program organization and describing student experience. Quantitative matter involved mailed questionnaires to determine graduates' bureaucratic, professional, and service role conceptions. Data analysis (analysis of variance) revealed statistically significant differences in role conceptions (F[3.56] = 4.51) of registered nurses graduating from different baccalaureate programs in nursing. Indications are that nursing programs can be set up to produce equal education and reach certain stated outcomes, yet implicit program processes can impact student learning.