Over the past 20 years a rapid adoption process of agricultural technology has taken place in the Jiftlik Valley, west of the Jordan River in Israel. Vegetable production has increased more than tenfold and net income of most of the farmers has increased by an even greater factor, thanks to the improved quality of the produce. This dramatic change can be attributed to the innovativeness and full participation of the farmers. At the start of the technology transfer process the study population was characterized by two socio- economic features: a traditional but stable social structure, and the existence of a continuous market demand for the high-value crops it produced. Against this background the main elements contributing to the development were: (a) suitable agricultural technology; (b) the physical support system, e.g., credit and infrastructure; (c) a balance of privately and publicly supplied extension services; and (d) backing in the form of appropriate intervention by the government.
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