Abstract: Gold prices are among the most important indicators in the global financial market. The international gold price has continued to rise in recent years, repeatedly setting new records, accompanied by a boom in gold consumption and investment. The rapid rise in gold prices is due to a combination of factors. Supply and demand, economic conditions, and geopolitical events can lead to price fluctuations. Among them, economic conditions depend on monetary policy, inflation expectations, and market volatility, which may affect the trend of gold prices. The rise in gold prices has exacerbated market volatility and put higher demands on risk management for financial institutions. At the same time, the rise in gold prices has also affected the entire financial industry and changed traditional asset allocation strategies. This article examines the influence of increasing gold prices on the financial market and proposes potential preventive measures or solutions through a survey of literatures, theoretical analysis and logical reasoning. At the same time, this can help financial traders plan their funds reasonably, reduce the impact of inflation and currency devaluation, and better cope with changes in international trade and exchange rates, thus allowing the financial market to operate better.