In-store’ consumer acceptance tests, as part of a four-step program to develop a minimum quality index, were performed to determine the relationship between ripe soluble solids concentration (RSSC) and/or ripe titratable acidity (RTA), and consumer acceptance of ‘Elegant Lady’ peach, ‘Spring Bright’ nectarine, and ‘Blackamber’ plum. For these peach and nectarine cultivars, consumer acceptance was significantly related to RSSC. For ‘Blackamber’, consumer acceptance was significantly related to RSSC and RTA. The results from our “in-store” consumer tests and our previous orchard surveys demonstrated that these RSSC levels could be exceeded by these cultivars if good production practices are used. INTRODUCTION The increase in production of stone fruit in recent years includes new cultivars with different flesh colors, flavors, soluble solids concentrations (SSC), and titratable acidities (TA). Studies have associated high consumer acceptance of fruit with high soluble solids concentration (SSC) in peaches (Parker et al., 1991; Robertson et al., 1988; Kader, 1994). The importance of TA and SSC-TA ratio in oranges (Pehrson and Ivans, 1988) and volatiles (Romani and Jennings, 1971) in other commodities have been pointed out. From our previous research working with ‘Brooks’ and ‘Bing’ sweet cherries (Crisosto et al., 2002, 2003), ‘Hayward’ kiwifruit (Crisosto and Crisosto, 2001), and ‘Redglobe’ table grapes (Crisosto and Crisosto, 2002) we concluded that consumer acceptance was more sensitive to the SSC-TA ratio than to the SSC, but it depends on the cultivar. Tree fruit acidity is determined by several factors such as cultivar, environmental conditions, canopy position, crop load, ripening, fruit maturity (Crisosto et al., 1995, 1997), and rootstock (DeJong et al., 2002). As fruit production is increasing, we believe that it is important to understand the role of fruit SSC and TA in consumer acceptance. MATERIALS AND METHODS ‘In-store’ consumer acceptance tests were carried out on ‘Elegant Lady’ peach, ‘Spring Bright’ nectarine, and ‘Blackamber’ plum during the 2002 season as previously described by Crisosto and Crisosto (2002). Approximately 100 consumers at a major supermarket were interviewed for each cultivar. For each cultivar, each consumer was presented four fruit samples of the four ripe SSC classes. These classes were selected to include the historical SSC levels from previous industry-wide fruit quality surveys. On the day of the consumer test in the morning, all ripened fruit of the cultivar to be tested were placed at room temperature (20oC). On each fruit to be used for the consumer test, a dime-size piece of skin was removed from one cheek and the flesh firmness measured with a UC firmness tester equipped with an 8 mm tip. If the fruit was ripe, i.e. 4.4-17.8 N flesh firmness, a number code was written on the tip of the fruit and the flesh firmness recorded. Then a longitudinal wedge was removed from the same area as the flesh firmness, placed between two layers of cheesecloth and the juice expressed for subsequent soluble solids concentration (SSC) and titratable acidity (TA) measurements. The coded fruit was placed in one of four boxes of the correct SSC class (A, B, C, D) based on the SSC measurement. This single fruit RSSC and RTA measurement technique reduced the fruit to fruit variability within each SSC class. For each fruit sample, the consumer was asked to taste it, then to indicate if he/she “likes”, “neither likes nor dislikes”, or “dislikes” the sample. Then, the consumer was asked to indicate his/her degree of liking/disliking: slightly, moderately, very much, or extremely. The consumer’s response was recorded using a 9-point hedonic scale (1-dislike extremely to 9-like extremely). Consumer acceptance was measured as both degree of liking (1-