President's column From the earliest drilling operations, the need for operators to see the penetrated formation was paramount, in their minds. They needed to distinguish not only the rock properties but also their content and deliverability. The first electrical well-logging operation took place in 1927 after many years of successful experiments with surface resistivity measurements by Conrad and Marcel Schlumberger. The operation, in France, took more than 5 hours to record the resistivity over an interval of 140 m from a depth of 279 m. Henri Doll, one of the three wellsite engineers at the operation, wrote “We began making our measurements. Someone had to unplug the connector, someone else turned the winch. Someone had to run to the rig floor to look at the counter on the sleeve. I wrote down the measurements on a pad together with the depth... Then it was unplugged, rolled up one meter at a time.” (Schlumberger 2007) Four years later the spontaneous potential of a formation could be measured, thus allowing permeable rock to be distinguished from nonpermeable rock. These measurements are far from the sophistication of today, but for me this demonstrates how seemingly simple innovations have made such a tremendous impact on our industry. The equipment currently used for logging wells and capturing and transmitting data is a far departure from the rudimentary operation that took place 85 years ago. The point is that the industry saw the need for the nascent technology, and its use all over the world allowed not only the measurements around a wellbore, but also provided results with which the geologists could match well correlations, map a field, and obtain the structure of the horizons. Innovative ideas emerging in other industries began to have an impact on our well evaluation operations. The development of electronics in the 1930s led to a number of new developments in logging operations. The miniaturization of rugged circuit boards and components led to new tools that suffered less damage, which in turn reduced lost time during rig operations. The introduction of computers permitted the capture and interpretation of data. Transmission of data from wellsite to office has been enhanced by innovation in the telecommunications world, and remote logging operations have been enhanced by the use of satellite and other forms of telecommunication. Modern technology now permits multilocation access to live data from rig sites, thus permitting real-time management of situations that leads to speedy interpretation. When I worked on a wellsite in the late 1960s, logs were developed on site and physically moved by road, boat, or helicopter to the office-based engineers for evaluation; subsequently, further instruction was transmitted back to the wellsite by unreliable high-frequency radio. I can still recall the smell of ammonia used for printing those logs. I recently mentioned this to a few young engineers and the blank look on their face made me feel as if I was from the Stone Age, but that is what innovation has done in our industry.