Rice Market Research Articles

Rice Marketing Strategy in Increasing Sales to Rice Factory Group (Poktan) Parung Kembang, Jasinga District, Bogor District

Rice Marketing Strategy in Increasing Sales to Rice Factory Group (Poktan) Parung Kembang, Jasinga District, Bogor District

Performance and macro-economic scenarios of rice market outlook in India

The study looks into past trends and volatility in the demand and supply components of the last 50 years (1970 to 2019) besides assessing the reliability of macro-economic scenarios of rice by 2020 to 2030 published by OECD and NITI Aayog. The study infers the growth in the area under rice cultivation is 0.30 per cent per annum but yield growth is 1.79 per cent per annum. Yield growth rather than area growth would drive future increases in rice production. Scanning of scenarios of reduced rice land revealed that India would need to boost its rice yield by a maximum of one tonne per hectare to maintain future output levels. The reliability of the projection of rice by OECD and NITI Aayog is very high since the mean absolute percentage error of demand is below 2 per cent and of supply is below 16 per cent. Discussion on future outlook suggests that India needs to either boost up its agri-infrastructure or free up some of its rice area in favour of resource conservation and crop diversification. The outlook for rice throws light on upcoming possibilities and challenges and suggests recommendations for alternative policy options to address the dynamics in the rice sector.

KORELASI ANTARA MOTIVASI PETANI MENGIKUTI KOPERASI DAN KEWIRAUSAHAAN DALAM USAHATANI DENGAN PERSEPSI TERHADAP KEBERHASILAN KOPERASI

Entrepreneurial activities in Indonesian agriculture, especially food crops, are still carried out traditionally. It is different from that in Mlatiharjo Village, Gajah District, Demak Regency, where people who work as rice farmers who jointly built the Citra Kinaraya Multi-Business Cooperative in which there are business activities such as rice cultivation, rice production and rice marketing using a touch of innovation and supported by the use of modern technology so as to produce quality and competitive rice which is named Beras Melati. In developing these business activities, farmers will not be separated from farming motivation and entrepreneurship within themselves so that they can build a business activity that can continue to survive in the midst of advances in agricultural science and technology. The purpose of this study was to determine the relationship between farmers' motivation to join cooperatives and entrepreneurship in farming with perceptions of the success of cooperatives. This research uses a quantitative descriptive approach. The research sample was taken by purposive sampling method and using Rank Spearman correlation analysis tool. The results showed that all independent variables had a positive and significant correlation with perceptions of cooperative success. The motivation variable of farmers joining cooperatives has a strong relationship with cooperative success while entrepreneurship in farming seen from the innovation variable has a weak relationship, the risk-taking variable has a moderate relationship and managerial ability also has a moderate relationship with business success in cooperatives.

PEMBERDAYAAN SDM PETANI DAN AKSELERASI TEKNOLOGI INOVATIF MEWUJUDKAN KECUKUPAN DAN PERTAHANAN PANGAN BERDAYASAING PASCA PANDEMI COVID19

Food is the most basic needs of human life. The quality and adequacy are an important role in determining the quality, the level of intelligence of human resources. The increase rice production program, in sufficient quantities and at reasonable prices remains the top priority objectives and national agricultural development. With qualitative description methods, this paper aims to review and present various levels of technology application, the level of technical efficiency, and profitability of rice farming in the various agro-ecosystems. Agriculture as nationally and regionally, still important role and occupy a strategic place and remains a major priority development policy program is contribution to Gross Domestic Product (GDP). Therefore, providing the necessary strategy and information technology as needed, the existence of adequate operational policies, support the functioning of the various institutions (research, extension, marketing), as well as government policy support a more focused and aligned to accelerate the achievement of specific technological innovation. acceleration of the application of technological innovation, improvement of national rice products and productivity, can be pursued through: increasing productivity/optimizing the potential of agricultural resources; increasing planted area and land management; support for production facilities and capital; guarantee of grain prices, selling prices and marketing of grain and rice that provide production incentives; decrease in rice consumption; improvement of management, technical, data and information; and increasing the role and capacity of related institutions. Adequate operational policy tools are needed, the functioning of various supporting institutions (research, counseling, marketing), as well as government policy support that is more focused and impartial to accelerate the achievement of location-specific technological innovations. It is necessary to evaluate agricultural development policies from the aspect of food institutions, so that strategies and efforts to accurately formulate policies in support of increasing national rice production in the future.

Analysis of Food Security in Regional Context: West Java Provincial Government as a Case Study

Food security in Indonesia is still experiencing problems, especially in the West Java region, starting from the problem of food availability and the ability of the community to meet food needs. The goal of food security is access for every household or individual to obtain food for the purposes of a healthy life with requirements for receiving food in accordance with prevailing values or culture by taking into account socio-economic conditions, access and availability of food. This study describes the condition of food security in the West Java Region as an implementation of food security policies issued by the Regional Government of West Java. This study uses a qualitative method. The data collected is sourced from primary and secondary data. The primary data comes from interviews with informants, including the heads of farmer groups, millers, rice and grain marketers and related agencies at the provincial level of West Java. Secondary data is sourced from the West Java Province Agriculture and Food Crops Office, the West Java Provincial Food Security Agency, and the West Java Regional Division of Bulog (Divre). The results of the study show that the food security policy of the West Java regional government in realizing food security has not made any significant changes to the yields of food crops obtained in West Java, even though the Regional Regulation of West Java Province No. 4 of 2012 concerning Regional Food Independence and other policies has been enacted in terms of food policy.

Effects of Social Media on Rice Marketing Innovation System in Fufore Local Government Area, Adamawa State, Nigeria

Effects of Social Media on Rice Marketing Innovation System in Fufore Local Government Area, Adamawa State, Nigeria

Nilai Tambah Usaha Penggilingan Padi Di Kecamatan Way Serdang Kabupaten Mesuji

Rice milling is a meeting center between production, post-harvest, processing and marketing of grain or rice so that it is an important link in the national rice supply which is required to be able to contribute to the supply of rice, both in terms of quantity and quality and the purpose of research to analyze the cost, profit, BEP and added value produced in the rice milling business in Way Serdang District, Mesuji Regency. The research method used is a survey method conducted from April to June 2022. The research was conducted in Buko Poso Village, Kebun Dalam, Genesis, Labuhan Baru, Labuhan Batin and Suka Agung, Way Serdang District, Mesuji Regency. The samples in this study were determined by the purposive sampling method of 7 rice milling businesses in Way Serdang District, Mesuji Regency. The results of the research costs incurred by the large-scale rice milling business amounted to Rp. 2,854,015,278 and the small-scale rice milling business amounted to Rp. 234,376,744. The profit of large and small-scale rice milling business in one production amounted to Rp 749,735,222 and Rp 173,863,256. The BEP of the large-scale rice milling business unit is 492.33 kg and the BEP rupiah of the large-scale rice milling business is IDR 4,430,986 while the BEP of the small-scale rice milling business unit is 67,925 kg and the BEP rupiah of the small-scale rice milling business is IDR 2,098,905. The added value, namely the added value obtained from large-scale rice milling of Rp. 417.74 and small-scale rice milling of Rp. 240.00 shows a positive value so that it can be concluded that the profit of large-scale rice milling is higher than that of small-scale rice milling.

Effects of entrepreneurial behaviour on market outlets choice: Evidence from rice producers in Ashanti Region, Ghana

Smallholder rice producers have limited demand for their locally produced rice due to the complex market outlets choice decisions challenges they become confronted with as well as their limited knowledge of appropriate entrepreneurial traits required for successful rice production and marketing. This study assessed the entrepreneurial behaviours of smallholder rice producers in Ashanti region of Ghana. Using multi-stage sampling technique, the study used primary data collected from 200 rice producers in the Ashanti Region of Ghana. Entrepreneurial behavior index (EBI) and the multivariate probit model were the methods of analysis. The results showed that most rice producers have medium level of risk-taking ability, innovativeness behaviour, proactiveness behaviour, self-confidence, and decision-making ability. Also, majority of the producers consider retailers as the most appropriate market outlet among the diverse market outlet alternatives in the region. In addition, innovative behaviour, self-confidence, and decision-making ability influenced the choice of market outlet by the rice producers. The study recommends that smallholder rice producers should enhance their entrepreneurial competencies through enrollment and participation in social groups and farmer-based workshops to equip them with networking and social skills. Also, programs designed to improve the entrepreneurial skills of smallholder rice farmers should adopt a tailored approach by taking into account the fact that different farmers have different levels of entrepreneurial skills.

Market competition and discrimination

This paper studies the effect of competition on ethnic discrimination by carrying out a field experiment in the context of the rice market in Bangladesh. We recruit professional rice buyers (middlemen) to act as judges in a rice competition by providing a quality rating and a price quote for rice samples that we randomly associate with farmers bearing ethnic majority or minority names. First, we find that there is no ethnic difference in buyers’ evaluation of rice quality. Second, we find that local buyers, who have local monopsony power, discriminate against ethnic minority farmers by quoting a lower price for their rice relative to that of ethnic majority farmers. Third, we find that wholesale buyers, who face fierce competition in the marketplace, do not price discriminate against ethnic minority farmers. A second lab-in-the-field experiment and survey information indicate that both local and wholesale buyers are prejudiced against ethnic minority farmers. This suggests that market competition can eliminate the discrimination of wholesale buyers.

Analysis of the Effect of Brand Equity on Purchasing Decision towards Organic Rice in Special Region of Yogyakarta

The community’s need for organic rice increases every year along with changes in people’s lifestyles towards a healthy lifestyle. This has made many organic rice brands appear on the market. Each of these brands needs to implement the right marketing strategy to increase its competitive advantage. The study aims to analyze the influence of brand equity elements (brand awareness, brand association, perceived quality, and brand loyalty) on purchasing decisions for organic rice. The Structural Equation Modeling-Partial Least Square (SEM-PLS) is used to analyze the data, with a purposive sampling data collection technique. Respondents in this study were 105 consumers of organic rice “Lingkar Organik”. The “Lingkar Organik” brand was chosen because it is the market leader in the branded organic rice market in Special Region of Yogyakarta. Based on the results of the study, it was found that the perceived quality and brand loyalty variables have a significant effect on the purchase decision towards organic rice. Brand association and brand awareness variables have no significant effect on purchasing decisions.

A Public Policy Review: Evaluating RTL's Effectiveness on Lowering Rice Prices: a Local Perspective from the Countryside of the Philippines

This study evaluated the Rice Tariffication Law’s (RTL) effectiveness in lowering rice prices. A sample of 100 respondents was selected through convenience sampling. Data were collected mainly through a questionnaire Google Forms disseminated to the targeted groups. The findings revealed that based on farmers' perspective, RTL has a less significant impact on the reduction of rice prices. The study also revealed the farmers’ view on the main reason why the prices of rice remain high despite the implementation of RTL, and it is because of the high cost of inputs in rice production. The majority of the farmers suggested creating a new policy that focused on government support/subsidies, lowering the price of agricultural inputs, and establishing mechanisms to govern rice cartels to avoid price manipulation. It is recommended that the government should revise the current policies and programs of RTL to address the complexities of the rice market and consider the diverse needs of all stakeholders

Determinants of Climate Risk Management in Paddy and Milled Rice Marketing in Nigeria

Determinants of Climate Risk Management in Paddy and Milled Rice Marketing in Nigeria

An Investigation into the Spatial Rice Market Integration in Bangladesh: Application of Vector Error Correction Approach

An Investigation into the Spatial Rice Market Integration in Bangladesh: Application of Vector Error Correction Approach

Pengaruh Operasi Pasar Perum BULOG terhadap Stabilitas Harga Beras di Provinsi Bali

The Effect of Perum BULOG’s Market Operation towards Rice Price Stability in the Province of Bali
 Rice as a strategic food commodity has an important role in improving food security and stabilizing the economic, social, and political aspects of the Bali Province people. The stability of rice price is one of the problems considered and finds a way out by the government. To stabilize the rice price, the Government through The Division of Regional Logistics Agency of Bali (BULOG Divre Bali) conducted Rice Market Operations. The purpose of this study was to perceive, (1) the condition of retail price stability of medium quality rice and (2) the effect of BULOG’s Rice Market Operation in 2015-2017. The method of data collection in this study used the study literature, interview, and documentation. The data analysis method used coefficient of variation and descriptive analysis. The results showed that in 2015-2017 the price stability of medium rice in The Province of Bali was quite stable. BULOG’s Rice Market Operations had effect on stabilizing the rice price at the consumer level in Province of Bali. In order to increase the effectiveness of the Rice Market Operations activities in stabilizing the rice price in Bali Province, BULOG needs to be more selective in choosing the location of Rice Market Operations and there needs to be good coordination between the government and BULOG so the Rice Market Operation activities is effective in stabilizing rice prices in The Province of Bali.

Analisis Kesediaan Membayar WTP (Willingness To Pay) Konsumen terhadap Berbagai Jenis Beras Organik di Kota Denpasar (Studi Kasus Toko Satvika Bhoga Sanur)

Analysis of Consumer Willingness to Pay for Various Types of Organic Rice in Denpasar City (Case Study at Satvika Bhoga Shop, Sanur) 
 Currently, the need for organic rice is increasing along with changes in people's lifestyles that are healthier. The relatively expensive price of organic rice triggers consumer attraction that forms the segmentation of the organic rice market and consumer behavior in buying or paying for organic food products above the selling price of non-organic food. This study aims to describe consumer market segmentation, analyze consumers' willingness to pay for organic rice and analyze the factors that influence consumers' willingness to pay for organic rice. Analysis of the data used is descriptive analysis, Contingent Valuation Method dan Structural Equation Model-Partial Least Square. The sample in this study were 150 respondents who are consumers of Satvika Bhoga Shop in Sanur. The results showed that the consumer market segmentation in demographic segmentation is more likely to make a major contribution in determining the value of Willingness to Pay. Somya Pertiwi Red Organic Rice is the most popular with an average WTP value of Rp6.720 per kg. The variables of income, product quality, product price, product safety and lifestyle have a positive and significant effect on Willingness to Pay for various types of organic rice at the Satvika Bhoga Shop in Sanur. Based on the original sample value, the research shows that the factor that most influences Willingness to Pay is product security.

Issues in rice marketing system: a case of central terai

This study was conducted to understand the challenges and prospects of ricemarketing by taking case of central Nepal. Two focus group discussionsalong with eight key informants’ interviewswere conductedinBara and Parsa districts of Nepal.Also, secondary information was collected by reviewing the related literatures.The study revealed that the consumer price of rice is almost double than the farm gate price, possibly due to the presence of several intermediaries in different nodes of the supply chain.Key market actors like large collectors, millers and wholesalers have a dominating role in price negotiation and supply of rice in the market. The rice value chain is not strong enough, which might be due to poor vertical and horizontal as well as backward and forward linkages among the key players. The demand of fine and aromatic rice is gradually increasing due to changing food habits of the consumers and their access to purchasing capacity as well.The high yielding short duration varieties of fine and aromatic rice need to be identified and developed to meet the growing demand of consumers.In addition, to boost productivity and profitability of rice, a better investment climate, risk sharing mechanism and strengthened value chain with efficient research and extension services are required.

Competitiveness among Asian Exporters in the World Rice Market.

With the gradual reduction in trade barriers led by the process of globalisation, more emphasis is now being placed on promoting export competitiveness. Asia is the home of many of the world’s top rice exporters. The food-price crisis has divided Asia into “rice haves” and “rice have-nots”. In order to describe the processes involved in securing and maintaining international competitiveness in rice exports, the present study has used the Balassa and White indices of revealed comparative advantage and revealed competitive advantage respectively. Results have revealed that Pakistan is the most competitive country in rice trade and ranks first in both agricultural product trade and total merchandise exports. JEL classification: C12, C43, Q17 Keywords: Asian Countries, Competitiveness, Revealed Comparative Advantage, Revealed Competitive Advantage.

Pola Pemasaran Beras di Kabupaten Grobogan

This study aims to determine the pattern of rice marketing channels and analyze the margins and marketing efficiency of each marketing channel at each rice marketing agency in Grobogan Regency. The research location was chosen deliberately because the area is the largest contributor to rice production in the Central Java Province. The method used survey and interview. The data collected includes primary and secondary data. The results showed that there were three marketing channels in the distribution pattern of rice in Grobogan Regency, namely: (1) the first channel (farmers – middleman – rice millers – collectors/wholesale traders – retail traders – consumers); (2) the second channel (farmers – middleman – rice millers – retailers – consumers) and (3) the third channel (farmers - rice millers - wholesalers/collectors – consumers). In general, the level of rice marketing efficiency in each marketing channel formed in Grobogan Regency is included in the efficient category.

Market channel participation amongst smallholder rice farmers in the northern region of Ghana

PurposeThis study examines the drivers of marketing channel participation amongst smallholder rice farmers in the northern region of Ghana.Design/methodology/approachUsing a sample of 397 smallholder rice farmers drawn from a multistage sampling procedure, the study employed multivariate probit (MVP) model in the empirical estimations. In this context, the model assumes that a rice farmer should at least participate in one market channel.FindingsThe study reveals that the wholesaler market channel is the most commonly used channel among farmers, followed by the aggregator channel. However, the processor market channel is the least patronized one in the study area. The results also show statistically significant correlation coefficients in four out of the six possible combinations, implying that market channel participation among smallholder farmers is not mutually exclusive. Rice market channel participation is positively and significantly influenced by age, gender, household headship, access to credit, extension service, irrigation, improved seed and access to price information.Research limitations/implicationsThis study is limited in extending the analysis to include the impact of market channels on some outcome measures. This is due to data limitation.Originality/valueThe findings of this study add to the growing literature on smallholder market channel participation in Ghana.

Digital Marketing Adoption Between Rice Farmer and Farm Trader

Rice marketing, largely, is still traditional, wherein farmers sell their products to traders, who then sell them to consumers. On the other hand, the use of digital media is fast developing in society currently. It is also growing in rice marketing. Digital media can be utilized by farmers to shift from traditional marketing channels to direct online marketing to consumers. The question is which category, i.e., farmers, or traders, can better adopt digital marketing. The purpose of this study is to compare the adoption rate of digital marketing between farmers and traders. If this adoption is higher, then there is a possibility of direct online marketing replacing the traditional ways of rice marketing. The research was conducted by surveying farmers and traders in certain rice production centers in Indonesia. The location of the research was Gantar District in Indramayu Regency, West Java province. The location was chosen because Gantar District is the highest rice producer in Indramayu Regency; furthermore, this Regency is the largest rice producer in West Java. The province of West Java is the ultimate rice producer in Indonesia. The results show that the digital media adoption of traders is higher than that of farmers. So, the possibility of a shift to online marketing from farmers to consumers is low possibility.