ABSTRACT Conservation of flagship and umbrella species has popular support and benefits coexistent species. We investigated whether the Caribbean sharpnose shark Rhizoprionodon porosus gathers necessary attributes of a ‘flagship umbrella’ species in the region of the Artificial Reef Complex of Guaxindiba (ARCG), southeastern Brazil. To do so, we compared fish community in areas and periods with and without this species, including areas with artificial reefs (ARs) and control areas (CAs); we combined these data with interviews with fishers. Ichthyofauna richness and abundance were higher in co-occurrence with the Caribbean sharpnose shark mainly in ARs. Thus, from an ecological standpoint, this shark can be considered an umbrella species. Moreover, this species raised awareness among fishers for conservation, mainly because of its commercial value and risk of losing their income, characterizing it as a flagship species. Therefore, it is recommended that sharks become symbols in conservation actions aiming the sustainability of the ARCG.
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