Rhetorical Scholarship Research Articles

Delivering Textual Diaspora: Building Digital Cultural Repositories as Rhetoric Research

This essay considers the dispersed Samaritan manuscripts as a challenge for digital and rhetorical scholars. Although the entire Samaritan population of 760 lives in Israel and the Palestinian Authority, most of their manuscripts are housed in libraries, collections, and museums across the world. Drawing on interviews and archival research, I introduce the term textual diaspora to describe how some Samaritan Elders are strategically thinking about the future digital delivery of manuscripts in diaspora, and I suggest the importance of engaging with stakeholders when building digital repositories in the humanities.

Gender, Material Chronotopes, and the Emergence of the Eighteenth-Century Microscope

This essay expands on previous feminist rhetorical scholarship to account for the ways that material, spatial, and temporal rhetorics operate together to enable gender performances and relations. Extending M.M. Bakhtin's concept of the literary chronotope, we offer the concept of the “material chronotope” to examine how routinized engagements with material objects, such as emerging technologies, and their surrounding material–rhetorical contexts facilitate particular embodied performances of gender. Drawing from the example of the eighteenth-century microscope, we demonstrate how three coexisting designs—the pocket microscope, the solar microscope, and the standard microscope—each positioned women users differently in time and space, facilitating different relationships to science, nature, and femininity. Whereas previous scholarship has emphasized the extent to which new technologies are incorporated into existing social institutions, becoming complicit in the maintenance of gender dichotomies, we draw from this example to argue that these boundaries are not simply maintained but constantly under renegotiation.

Privileging Pedagogy: Composition, Rhetoric, and Faculty Development

This article considers connections between the work of composition and rhetoric and the growing field of faculty development. It defines faculty development, explores reasons composition and rhetoric scholars might be drawn to and successful in faculty development positions, and examines existing and potential intellectual connections between these two fields of inquiry.

Disciplining the Vernacular: Fair Use, YouTube, and Remixer Agency

Disciplining the Vernacular: Fair Use, YouTube, and Remixer Agency

The Pedagogy and Politics of Art in Postmodernity: Cognitive Mapping and The Bothersome Man

This essay inquires into the pedagogical and political dimensions of art in the contemporary moment. Specifically, it seeks to reanimate Fredric Jameson's notion of “cognitive mapping,” which he introduced as a response to the postmodern problem of representing the social totality. To that end, the essay begins by explicating the twin impulses of cognitive mapping. It, then, undertakes a sustained rhetorical analysis of Jens Lien's award-winning 2006 Norwegian film, The Bothersome Man, demonstrating how the film employs entropic satire to, at once, map and critique the cultural logic of late capitalism. The essay concludes by reflecting on the important contributions rhetorical scholars can make to a renewed interest in cognitive mapping.

Ideas and Consequences: Richard Weaver, Sharon Crowley, and Rhetorical Politics

Although it has been ten years since Sharon Crowley called for Richard M. Weaver's exclusion from the canon of rhetorical history, Weaver's rhetorical positions have never been stronger, utilized in movements such as the Tea Party and current conservative rhetoric. While Crowley (2001) argued that Weaver's Platonism came from his reaction to Roosevelt's politics, this archival study suggests that Weaver was much more pragmatic than his political pronouncements have led scholars, such as Crowley, to believe. Before Weaver wrote polemical works such as “To Write the Truth,” he operated within the constraints of the philosophically rigid institutional culture of neo-Aristotelianism, and the archival record demonstrates his attenuation to this rhetorical situation. The implications for these findings diminish the effectiveness of his appropriation by political movements that are based in foundationalistic rhetoric. These implications also demonstrate how rhetorical scholarship has utilized the polemical nature of Weaver's writings in the advancement of the professionalization of the discipline.

Obscene Demands

Obscene Demands

Temptation and Its Discontents: Digital Rhetoric, Flow, and the Possible

This essay explores the role of rhetoric in everyday online activities, arguing that scholarship in digital rhetoric can be informed by Raymond Williams's theory of media flow. Turning to Martin Heidegger and John Poulakos, I argue that the Web's rhetoric of the possible encourages a momentum of text consumption by which users are tempted to further immerse themselves in a “flowing” media experience. As digital technologies provide new opportunities for the surveillance and personalization of our Web practices, this article concludes by encouraging scholars to be critical of the tempting possibilities—and possible selves—crafted by this rhetoric.

Earth-a-lujah!: The Prophetic Environmental Discourse of Reverend Billy

Although rhetorical scholars often examine forms of prophetic discourse, such efforts have primarily focused on the jeremiad or similar rhetorical forms that place emphasis on exhorting the people to return to following the covenant or face negative consequences. However, such messages do not represent the breadth of rhetorical techniques utilized by the biblical prophets. Thus, this study will suggest a new genre of prophetic discourse that activist and performance artist Reverend Billy embodies in his environmental critique of JP Morgan Chase. Implications from this analysis concern both the importance of identifying and understanding this rhetorical form of the “imaginative prophet” and how Reverend Billy uses this approach to advance his view of environmental agenda.

The Rhetoric of the Hanging Chair

The empty chair used by actor-director Clint Eastwood during his headline-grabbing speech at the Republican National Convention is a particularly compelling example of a widely circulated image that resonated for the balance of the 2012 presidential campaign. Eastwood had criticized and mocked the empty chair as if the Democratic president were sitting in it. Following the convention, at least two incidents were reported where an empty chair was hung from a tree by a rope, interpreted by many as racially offensive displays meant to symbolize the lynching of President Barack Obama. Analyzing publicly recognizable images is an important endeavor for rhetorical scholars because images have the capability of embodying public identity and contributing to the formation of public culture. This study investigates how the circulation of particular images, such as the empty chair, during a political campaign may develop verbally unspoken arguments and provide additional insight about American identity as it relates to issues of race.

Purifying Islam in Post-Authoritarian Indonesia: Corporatist Metaphors and the Rise of Religious Intolerance

Abstract Following a democratic uprising in 1998, the Muslim-majority nation of Indonesia embarked on a transition from four decades of authoritarian rule to become the world's third largest democracy. A recent surge in religious intolerance, however, has sparked concern over an apparent backlash against the political and religious pluralism of the new democratic era. As the world looks to this vast country of 237 million as a model for other Muslim nations now rebelling against their own dictatorships, it is important to understand this political turn marked by a growing incapacity to deal with otherness. This article examines public discourse surrounding accelerating attacks on religious minorities in Indonesia to provide insight into a similar rise in intolerance worldwide, and to address a pressing question for many rhetoric scholars: how does religion work to legitimate or eliminate violence?

Discourse-Based Methods Across Texts and Semiotic Modes

As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism.

The Lacanian Real as a Productive Supplement to Rhetorical Critique

The purpose of this essay is to advance the importance of the Lacanian registers for rhetorical scholarship by focusing (paradoxically) on the register of the Real. We argue that the Real functions as a condition of (im)possibility of critical invention for rhetorical critique. We advance five varieties of the Real that disrupt the coherence of rhetorical method/perspective and rhetorical formations: (1) the Real as Void, (2) The Real as Return, (3) The Real as Enjoyment, (4) The Real as Recalcitrance, and (5) The Real as Materiality.

Risky Appeals: Recruiting to the Environmental Breast Cancer Movement in the Age of “Pink Fatigue”

This essay analyzes and contrasts the rhetorical appeals of Breast Cancer Action and Breast Cancer Fund, the two national breast cancer organizations devoted to prevention and environmental activism. Following in the tradition of rhetoric scholars who understand rhetoric as constitutive of its audiences, I elucidate not only how these organizations recruit new audiences to their cause, but who they construct as recruitable. Ultimately, I demonstrate that one of these organizations' rhetorics is successful as constitutive rhetoric (the other's less so), but worry over the political and social actions potentially precluded by its successes. This organization's rhetoric, as I show, retains and thus recirculates many individualistic assumptions and regressive notions of femininity associated with the more mainstream breast cancer movement and, well beyond, with most hegemonic US discourses.

Giving Way on One's Desire:

In my article, “Coming to Terms with the Antagonism Between Rhetorical Reflection and Political Agency,” I argue that academic desire is inherently frustrated by motives in tension with each other (2012). As rhetoric scholars, we are supposed to explore what we find politically interesting or important by isolating a chosen element of the political in order to perform a systematic study of that element and generate some insight about it. Yet graduate students quickly learn that moral fervor and political commitment are not the same thing as studying something that they care about. And this moment of revelation is no less true for a partisan in the throws of a political campaign than it is for an academic shut away in an archive. For example, political campaign operatives charged with polling a subset of the electorate are not, in the act of designing and performing the poll, acting as political operatives. Rather, in their role as pollsters, they must resist their own wishes or expectations or they will not actually be of any service to their campaign or party. Instead, to be of service, they must apply methods that are intended to return results that would be valuable to anyone who might have access to them. This is why campaigns hide their internal polls from both the public and competing campaigns. They do not want either the public or competing campaigns to know what they have learned precisely because such malleable knowledge could be applied by others in ways that might thwart their own campaign’s strategy. Nevertheless, the difference between a political campaign’s internal polling operation and an academic should be clear. Like internal pollsters, academics engage in systematic study in order to produce results that anyone could potentially use. However, unlike pollsters, academics do not

Ethical Limitations on the State's Use of Arational Persuasion

Policymakers frequently use arational appeals – such as those relying on emotion, cognitive biases, and subliminal messaging – to persuade citizens to adopt behaviors that support public goals. However, these communication tactics have been widely criticized for relying on arational triggers, rather than reasoned argument. This Article develops a fuller account of the non-consequentialist objections to arational persuasion by state actors, as well as the arguments in favor of such tactics, that have been presented by scholars of rhetoric, political theory, and cognitive science. The Article concludes by proposing ethically justifiable limitations on state communications that should be compelling to both critics and advocates of arational persuasion.

Anxieties of Legitimacy: The Origins and Influence of the “Classicist Stance” in American Rhetoric Studies

ABSTRACTThis article describes an origin of the “classicist stance,” Nan Johnson's term for the emphasis on the classical past in American rhetoric historiography. It argues that adherence to the classical past arises from an anxiety about conducting research evident in the field in the early twentieth century, an anxiety that develops into fears about institutional legitimacy later in the century. The article closes by urging scholars of rhetoric in the modern era to embrace print modernity as their researh framework, rather than classicism.

Anxieties of Legitimacy: The Origins and Influence of the “Classicist Stance” in American Rhetoric Studies

This article describes an origin of the “classicist stance,” Nan Johnson's term for the emphasis on the classical past in American rhetoric historiography. It argues that adherence to the classical past arises from an anxiety about conducting research evident in the field in the early twentieth century, an anxiety that develops into fears about institutional legitimacy later in the century. The article closes by urging scholars of rhetoric in the modern era to embrace print modernity as their researh framework, rather than classicism.

Entertainment as Key to Public Intellectual Agency:

��� Scott Welsh is likely to elicit a sigh of relief from the many academics who struggle with what, if any, public intellectual persona they should adopt. Welsh (2012) argues against a broad swathe of mostly left-leaning rhetorical scholars that the academic’s democratic duty is adequately discharged by providing suitably ambivalent rhetorical resources for others to use in their political struggles. For Welsh, following Slavoj Žižek (2008), the scholar’s first obligation is to “enjoy your symptom”—that is, to demonstrate in one’s discursive practice the problematic nature of trying to claim epistemic privilege in a society ostensibly of equals. The main conceptual difference between Welsh’s and my own conception of academics as public intellectuals is that he understands the rhetor’s imperative to deploy “all the available means of persuasion” collectively, whereas I understand it distributively. Thus, Welsh calls for a very tolerant attitude toward the exact rhetorical register in which academics engage with the public, calling on Kenneth Burke (1969) and Terry Eagleton (1990) as witnesses to the essential unpredictability and “polyvalence” of discursive uptake. In short, given sufficient time and space, anything said in any way in any context might just work, from which Welsh concludes that we should not be too judgmental of how our colleagues approach the public intellectual’s role. Moreover, there may be something interesting to say—via Žižek—about the nature of the anxiety generated by the status of academics as public intellectuals. In contrast, I believe that each public intellectual is obliged to exploit the distinct communicative resources afforded by

Presidential Disfluency: Literacy, Legibility, and Vocal Political Aesthetics in the Rhetorical Presidency

The presidency was once a carefully scripted and carefully controlled site of speech production. Today's media environment has not lessened efforts at control, but it has rendered these efforts increasingly difficult. Previously disruptive and disfluent ways of speaking now serve a useful role in presidential address, allowing mass-mediated audiences to apprehend the presidency in ways that appear to be more intimate and more authentic than careful scripting allows. In response to this new and fast-evolving rhetorical landscape, this essay develops an analytically, historically, and conceptually wide-ranging argument, inviting rhetorical scholars to supplement their abiding interest in traditional forms of presidential eloquence with a commitment to the study of presidential disfluency. Awkward pauses, verbal hiccups, botched colloquialisms, confessionals, and overly personalized speech—all transgress the norms and expectations of presidential eloquence, allowing scholars to reflect on the longstanding, rhetorical discrepancy between presidential speech as it appears in the official historical record and presidential speech as mass-mediated audiences actually hear it.