The rheological behaviour of aqueous solutions of two commercial anionic hydrophobically modified alkali-swellable emulsions (HASE), Acrysol TT615 and RM5, was studied. These polymeric systems, initially in the form of low-viscosity latices at low pH, tend to swell and increase their viscosity when neutralised with base. The steady-shear and dynamic properties of these polymers were measured over a wide range of concentration, at constant pH=9 and temperature of 20°C. The intrinsic and zero-shear viscosities were used to identify the concentration regimes of the polymer solutions. In the case of Acrysol TT615, the solution exhibited shear-thinning characteristics at a concentration above 500 ppm. The Carreau model described well the viscosity function of the 1000 and 2000 ppm solutions. Considerable viscosity enhancement and a change in the flow curve profile were observed at concentrations above 2000 ppm. At high polymer concentration. the zero-shear viscosity was not detectable, and the power law model was adequate to characterize these solutions. By contrast, the RM5 solutions exhibited nearly Newtonian behaviour over the whole concentration range considered. Elasticity measured from the first normal stress difference indicated that Acrysol TT615 was more elastic than Acrysol RM5. Dynamic measurements revealed that both storage (G′) and loss (G″) moduli increased with polymer concentration. In the higher frequency and concentration regions, G′ > G″ was obseved for TT615, whereas G″ > G′ for RM5.