English colonialism minoritised the Igbo language, but it was a low level of intergenerational transmission, among other fringe factors, that ultimately endangered it. Since the language has a scanty presence in the broadcast media, and it has totally lost the print media domain, any hope of revitalising it lies with the emerging new media networks. Using mixed methods, this study gauges the extent to which a new media organisation has encouraged the acquisition of the Igbo language and filled the gulf created by older Igbo generations’ loss of the crucial family, home, neighbourhood and community pathways to transmitting the language to the young people. Findings show that by publishing on new media sites, BBC News Igbo has created several viable agencies for the production and transmission of literacy and oracy in the Igbo language. Theoretically, the findings substantiate an expert hypothesis that although it is under-utilised for language revitalisation, the internet holds immense hope for the survival for endangered languages.
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