In this work, we have thoroughly investigated the modulation of room temperature luminescence characteristics of our recently reported stilbene-appended heteroleptic Ru(II)-terpyridine complexes of the type, [(tpy-PhCH3)Ru(tpy-pvp-X)](ClO4)2, wherein X =naphthalene, anthracene, and pyrene moiety via aggregation through the use of appropriate solvent mixtures. Taking profit of the polyaromatic motif, the complexes display both aggregation-induced emission quenching as well as emission augmentation, depending upon nature of the solvent mixtures. By virtue of the presence of stilbene unit, the complexes undergo trans–cis isomerization upon irradiation of light. We have previously investigated the reversible trans–cis isomerization of the non-aggregated form of the complexes upon alternative treatment of visible and UV light. In the present study, we have also undertaken the trans → cis photoisomerization of the aggregated forms of the complexes. The rate constant and quantum yield of photoisomerization in the aggregated form of the complexes are also estimated and compared with their non-aggregated counterparts.