Reuse Intention Research Articles

Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention

Reserving existing customers is significantly more meaningful than acquiring new customers, particularly for logistics service providers. This long-standing view emphasizes the importance of customer retention for maintaining favorable relationships between logistics service providers and their clients. Drawing on the framework of the stimulus-organism-response model, this study proposes a model that integrates entertainment, interaction, trendiness, customization, and electronic word-of-mouth to examine how social media marketing activities and trust affect brand equity and reuse intentions for logistics services, both directly and indirectly. Empirical evidence was obtained from an online survey using WeChat and QQ, which administered a structured questionnaire to individuals with prior experience in logistics services at least once a week. We collected the data using a purposive sampling method from 932 participants, who represented the demographic of adult Chinese consumers. By applying partial least squares structural equation modeling, this study shows that interaction, trendiness, customization, electronic word-of-mouth, and trust positively affect the brand equity of logistics services, while the effect of entertainment on brand equity is not significant. In addition, the brand equity of logistics services positively affects the logistics service reuse intention. Furthermore, the result of the mediation analysis revealed that brand equity mediates the connection between interaction, trendiness, customization, electronic word-of-mouth, trust, and logistics service reuse intention. This study’s uniqueness lies in its thorough analysis of logistics service providers’ social media marketing efforts, trust, and their combined impact on brand equity and reuse intention. This study offers valuable perspectives on the significance of brand equity within the logistics sector, emphasizing the importance of prioritizing brand equity enhancement to improve performance and competitive edge.

Pengaruh E-service Quality terhadap Reuse Intention yang dimediasi oleh E-Satisfaction Pengguna DIGI by Bank BJB

Until 2022, the number of DIGI Bank BJB mobile banking users more than 849 thousand users. The frequency of DIGI transactions by Bank BJB also increased by 46 million transactions from 2021. However, research conducted by Populix in 2022 shows that DIGI by Bank BJB is not yet the main choice for customers when using mobile banking. Moreover, on PlayStore and AppStore, the DIGI by Bank bJB application only received a rating of 3.2 and 3.3 out of 5 stars respectively, and there are still complaints from users. This research aims to analyze the influence of electronic service quality on electronic satisfaction and intention to reuse the DIGI by Bank BJB application. This research uses a quantitative method obtained from survey results using a questionnaire with a Likert scale, then the statement is tested for validity and reliability and then analyzed using simple regression, multiple regression, Sobel test and T test with the help of SPSS version 25. The research sample consists of 93 respondents using the convenience sampling method and it was found that e - Satisfaction and reuse intentions can be influenced positively and significantly by the quality of e-services. In addition, e-satisfaction significantly influences reuse intention, and e-service quality influences reuse intention through e-satisfaction.

E-waste in the environment: Unveiling the sources, carcinogenic links, and sustainable management strategies

E-waste refers to electrical and electronic equipment discarded without the intent of reuse by choice or at the end of its functional lifespan. In 2022, approximately 62 billion kilograms of e-waste, equivalent to 7.8 kilograms per capita, was generated globally. With an alarming annual growth of approximately 2 million metric tonnes, e-waste production may exceed 82 billion kilograms by 2030. Improper disposal of e-waste can be detrimental to human health and the entire biosphere. E-waste encompasses a wide range of chemicals, including heavy metals, Polychlorinated Biphenyls (PCBs), Per- and Polyfluoroalkyl Substances (PFAS), Polycyclic Aromatic Hydrocarbons (PAHs), Polychlorinated Dibenzo-dioxins and -furans (PCDD/Fs), Polybrominated Diphenyl Ethers (PBDEs), and radioactive elements. Improper disposal of e-waste equipment can directly contaminate the aquatic and terrestrial environment, leading to human exposure through ingestion, inhalation, dermal absorption, and trans-placental transfer. These contaminants can directly enter the human body from the environment, potentially fueling carcinogenesis by modulating cell cycle proteins, inducing oxidative stress, and mutations. Heavy metals such as cadmium, mercury, arsenic, lead, chromium, and nickel along with organic pollutants like PAHs, PCBs, PBDEs, PFAS, and radioactive elements, play a crucial role in inducing malignancy in humans. Effective collection, sorting, proper recycling, and appropriate disposal techniques are essential in reducing environmental contamination by e-waste-derived chemicals. Hence, this comprehensive review aims to uncover the global environmental burden of e-waste and its links to carcinogenesis in humans. Furthermore, it provides an inclusive discussion on potential treatment approaches to minimize environmental e-waste contamination.

Mediation of customer satisfaction: E-service quality, brand trust, and reuse intention

The purpose of this study is to explain the role of customer satisfaction in mediating e-service quality and brand trust on reuse intention in the Traveloka application. The theories used are the Techlonogy Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). This research is a type of quantitative research that is associative in nature. The population in this study are all Traveloka application users who have transacted at least three (3) times in one year. The sampling technique used purposive sampling with a total sample member of 205 respondents. Respondent data collection was carried out by distributing questionnaires. The data analysis technique in this study used PLS-based SEM. The results showed that all variables had a positive and significant effect. Customer satisfaction acts as a partial mediation in mediating the effect of e-service quality and brand trust on reuse intention on the Traveloka application. The results of this study can provide an empirical contribution about the relationship between the variables of e-service quality, brand trust, customer satisfaction, and reuse intention for the development of the Technology Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). Traveloka management can implement a marketing strategy that emphasizes service quality and information accuracy to increase customer intention to reuse the Traveloka application.

Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences

Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences

AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse

In this modern era, high-tech companies are launching their AI assistants, considering their role in shaping consumer behavior. This research sheds light by building a conceptual framework using dual process theory to determine the impact of AI assistant advantage on user engagement and user emotional disclosure, subsequently influencing the intention to reuse AI with the moderating role of performance expectation. Using a random sampling method, a structured questionnaire was used for data collection from 644 consumers. The findings show that AI assistant advantages positively impact user engagement, and user emotional disclosure increases the intention to reuse AI assistants. This impact of user engagement and user emotional disclosure, along with performance expectations, maximizes the reuse intention of AI. Managers and marketers in the AI environment can insinuate the study methods to increase the intention of reuse and may transform their marketing strategies to promote their businesses using AI more effectively.

In ChatGPT We Trust? Unveiling the Dynamics of Reuse Intention and Trust Towards Generative AI Chatbots among Iranians

In ChatGPT We Trust? Unveiling the Dynamics of Reuse Intention and Trust Towards Generative AI Chatbots among Iranians

What do battery electric vehicle (BEV) users think of the charging infrastructures launched in expressway service areas? Evidence from China

ABSTRACT The emergence of electric vehicles (EV) presents new opportunities for transportation decarburization and sustainable transportation in cities worldwide. However, previous research has primarily focused on EV charging infrastructures within urban areas, with limited attention to those launched in expressway service areas. Addressing this gap is crucial in alleviating EV users’ range anxiety on expressway journeys. This study investigates the BEV users’ reuse behavior toward charging infrastructures on expressways. Focusing on the BEV users who had used the charging infrastructures on the expressway, the structural equation modeling and the multi-group analysis are employed to reveal the effect of psychological factors on BEV users’ reuse intention and explore the heterogeneity across different socio-demographic groups. Results reveal that Attitude and Subjective Norm drive the reuse intention. Perceived Risk has an indirect negative effect on reuse intention. Attitude has a more significant effect on reuse intention among elder users, high-frequency users, and low remaining State of Charge (SOC) users. This paper offers new insights for charging infrastructures’ planning and operation in expressway service areas.

Sustainable Healthcare in China: Analysis of User Satisfaction, Reuse Intention, and Electronic Word-of-Mouth for Online Health Service Platforms

Online health service (OHS) platforms can provide sustainable healthcare services in China where healthcare demand continues to grow along with the scarcity of healthcare resources. This study investigated the levels of satisfaction of Chinese consumers’ experiences with OHS platforms and their reuse and electronic word-of-mouth (e-WOM) recommendation intentions. This study provides data for educating consumers on OHS platforms and for guiding strategic business planning for the OHS market. The theoretical model applied was the theory of planned behavior, augmented by integrating factors such as perceived service quality and subjective knowledge into its framework. Data were collected in April 2024 through an online survey of Chinese consumers who had used OHS platforms in the past year. The data were assessed using structural equation modeling and multiple group analysis. The findings indicate that various factors, including attitudes, perceived interaction quality, behavioral control, perceived system quality, perceived information quality, and subjective knowledge concerning OHS platforms, are significant enhancers of user satisfaction and reuse and e-WOM intentions. Health consciousness is a moderating variable in the dynamics between consumer satisfaction and their propensity to engage in e-WOM. Strategies targeting factors that influence satisfaction require development.

The Role of Consumer Satisfaction as a Mediating Factor in Mediating the Influence of Usability on the Intention of Reuse of the Shopeefood Application in the City of Denpasar

Shopee Food is one of the providers of food delivery services but currently holds the second position when compared to its competitor. This is attributed to the limited interest of consumers in reusing the application, influenced by the ease with which a consumer can use the application. This study aims to analyze the factors of consumer satisfaction in mediating the influence of usability on reuse intention of ShopeeFood application in Denpasar City. The study was conducted in Denpasar city with a sample size of 120 respondents, The findings of this research include: 1) ease of use significantly and positively influences reuse intention, 2) ease of use significantly and positively influences consumer satisfaction, 3) consumer satisfaction significantly and positively influences the reuse intention, and 4) consumer satisfaction acts as a mediating variable in the influence of usability on the reuse intention.

THE ROLE OF USER SATISFACTION IN MEDIATING THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON REUSE INTENTION (STUDY OF TIKET.COM USERS IN DENPASAR CITY)

The purpose of this study is to determine the influence of perception of ease of use and perception of benefits on reuse intention through user satisfaction and determine the role of user satisfaction in mediating the relationship between perceived ease and perceived usefulness and reuse intention. The research was conducted in the city of Denpasar, aimed at e-commerce users Tiket.co. The results of the t-test show that perceived ease of usage has a positive and significant effect on the reuse intention and user satisfaction of the platform users. In addition, user satisfaction is able to mediate this relationship, and is a mediator in this process.

Sustainable entrepreneurship through customer satisfaction and reuse intention of online food delivery applications: insights from China

Advancements in the online food delivery market in China have resulted from the rapid development and popularity of mobile communications and smartphones, which are currently applied by mobile and online application developers to restaurants and food delivery services for high sales revenue and fulfilment of Chinese consumers at home. The current work aims to thoroughly examine the four information quality dimensions (i.e. intrinsic quality, contextual quality, representational quality and accessibility quality), perceived ease of use, perceived usefulness, and perceived convenience and their subsequent implications on user satisfaction and reuse intention of online food delivery applications. By analysing the roles of these factors, we underscore how innovative technology and entrepreneurial strategies can drive customer engagement and satisfaction in the rapidly evolving online food delivery market. The theoretical model proposed in this study was tested through partial least square structural equation modelling (PLS-SEM). Resultantly, intrinsic quality, contextual quality, representational quality, accessibility quality, perceived usefulness, and perceived ease of use showed a positive and statistically significant effect on user satisfaction, whereas contextual, representational, and accessibility quality, perceived usefulness, perceived convenience, and customer satisfaction positively and significantly affected users’ intention to reuse the online food delivery applications. The key determinant of reuse intention was customers’ personal satisfaction. In order to improve the continuous usage intention of online food delivery applications, application developers and the food industry should therefore focus on providing accurate and up-to-date information, which is expected to boost user satisfaction and reuse intentions.

The critical role of golf course service quality in driving customer satisfaction, reuse intention, and word-of-mouth

The critical role of golf course service quality in driving customer satisfaction, reuse intention, and word-of-mouth

중국 O2O 서비스 사용자의 오프라인 외식업체 플랫폼에 관한 연구

The development of O2O services is only about 10 years old, and there is no company that monopolizes the O2O platform in each field yet. Regarding these problems, O2O platform managers can succeed only when they are accurately aware of the nature of O2O and the company's future development. This study is a study on offiine factors that affect offiine satisfaction and reuse intention using China's offiine O2O delivery platform as a research model. The factors affecting oftline satisfaction were studied by dividing them into oftline service quality and delivery company quality. Oftline service quality was divided into delivery quality and menu quality. Oftline delivery company quality was divided into product quality and environmental quality. A total of 152 valid questionnaires (160 issued in total) were collected through an online survey in China, and basic statistics (SPSS 23.0) and hypothesis testing (Smart PLS 4.0) were used after data research. The results of the study are as follows. In oftl ine service quality, delivery quality had a positive effect on offiine satisfaction, but menu quality did not. In offiine delivery company quality, product quality had a positive effect on offiine satisfaction, but environmental quality did not have a positive effect. Offiine satisfaction had a significant positive effect on intention to reuse. In conclusion, we tried to improve the oftline platform and customer's reuse intention by breaking away from the online platform that is continuously being studied in the O2O delivery service. In O2O, we propose a strategy to strengthen the offiine platform to increase the securing of sustainable customers for delively services.

The Effect of Customer Trust and E-Service Quality on E-Wallet Application Reuse Intentions Mediated by Customer Satisfaction: A Comparative Study on Master of Management Students in Indonesia and Malaysia

This study aims to understand the factors that influence the intention of Master of Management students in Indonesia and Malaysia to reuse e-wallet services. Specifically, this research examines the roles of customer trust and e-service quality in shaping customer satisfaction and reuse intention. This causal associative research focuses on Master of Management students in Lombok (Indonesia) and Cyberjaya (Malaysia) as the population. Data analysis was conducted using the Partial Least Square-Structural Equation Model (PLS-SEM) with Smart PLS 3.0 software. The results indicate that customer trust significantly influences the intention to reuse e-wallet services in Indonesia but not in Malaysia. Conversely, e-service quality significantly impacts reuse intentions in both countries. Additionally, in Indonesia, customer trust positively affects customer satisfaction, while in Malaysia, no significant relationship was found between customer trust and customer satisfaction. Furthermore, e-service quality positively affects customer satisfaction in both Indonesia and Malaysia. However, customer satisfaction does not significantly affect the intention to reuse e-wallet services in either country. These findings suggest that to maintain and enhance the reuse of e-wallet services, companies must focus on both customer trust and e-service quality, alongside customer satisfaction. Investing in the improvement of e-service quality and the strengthening of customer trust can be an effective strategy to retain the user base and increase customer loyalty in an increasingly digital market.

Influence of Convenience, Usability, Price, and Promotion on Reuse Intentions: Muslim Awareness Moderation

Online transportation has transformed the transport industry by offering practical and innovative solutions embraced by the public. This study evaluates the impact of ease of use, usefulness, price, and online promotion on the intention to reuse online transportation services, with Muslim consumer awareness as a moderating variable. Focusing on Grab users in Jakarta, the research uses a quantitative approach with 110 respondents from South and Central Jakarta, analyzed using Warp PLS. The results show that ease of use, usefulness, and online promotion positively and significantly affect reuse intention, while price has a negative and significant impact. Muslim consumer awareness moderates the effects of ease of use, usefulness, and online promotion on reuse intention but does not moderate the effect of price. These insights aid online transportation service providers in crafting effective marketing strategies for Muslim consumers in Jakarta.

The influence of aesthetics and emotions on reuse intention and compulsive behaviour in food delivery usage

PurposeThis study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing strategies.Design/methodology/approachA quantitative analysis of data collected from 1,029 FDA users was employed, using the PAD (Pleasure, Arousal, Dominance) theory to investigate how aesthetic design and formality affect emotions and consumer behaviour towards the applications.FindingsThe study reveals that aesthetic appeal and formality significantly impact emotions of dominance, arousal, and pleasure, which are decisive in users' decisions to continue using FDAs and in the manifestation of compulsive usage behaviours.Research limitations/implicationsThis study presents inherent limitations due to its cross-sectional design, which prevents offering a longitudinal perspective on the evolution of consumer behaviour regarding FDAs. The actual purchasing behaviour is not examined, but rather the suggested experiences. Future research could be enriched by considering cultural, social, and demographic factors, the influence of sustainability on the perception and use of FDAs, and the importance of specific sustainable practices. Adopting a longitudinal approach and utilising actual usage data would allow for a deeper and more nuanced understanding of consumer behaviour towards FDAs, taking into account both personal factors and functional attributes of FDAs along with their aesthetic appeal and emotional reactions.Practical implicationsThe findings provide guidelines for FDA companies to optimise their interfaces to enhance user experience, foster loyalty, and prevent compulsive usage. They emphasise balancing aesthetics and functionality to induce more conscious and sustainable consumption behaviours.Social implicationsThis study highlights significant social implications stemming from the integration of aesthetic appeal and formality in Food Delivery Apps (FDAs) and their effect on consumer emotions, which in turn influences reuse intention and compulsive use. Amidst the COVID-19 pandemic, consumer behaviours have shifted towards increased electronic transactions and hedonic consumption as responses to stress, anxiety, and boredom, leading to a reevaluation of life experiences through technological means. The research underlines the critical role of emotions, particularly pleasure, dominance, and arousal, in promoting the intention to reuse FDAs, which has far-reaching implications for consumer engagement, compulsive usage patterns, and the need for responsible, sustainable consumption practices. It suggests a new avenue for businesses and policymakers to consider emotional impacts and consumer satisfaction in the design and regulation of FDAs, aiming to mitigate potential adverse effects of compulsive usage and to encourage sustainable, responsible consumption behaviours.Originality/valueThe research offers a novel perspective by exploring how aesthetic and emotional dimensions affect consumer loyalty and compulsivity. These areas are still to be examined in depth in the marketing literature. The findings enhance the theoretical and practical understanding of FDA marketing, demonstrating how design can influence consumer well-being and the sustainability of purchasing behaviour.HighlightsNovel use of PAD theory to analyse FDA’s aesthetic appeal and formality on user emotions.FDA’s aesthetic appeal significantly influences reuse intentions and compulsive usage.Emotions of pleasure, dominance, and arousal are directly linked to FDA reuse intention.Pleasure and reuse intention influence the compulsive use of FDAs.

Promoting customer satisfaction and reuse intention using ride-hailing taxi services: role of consumer perceived value, personal innovativeness and corporate image

Purpose This study aims to investigate the impact of several factors on customer satisfaction and intention of reusing ride-hailing services that is a new type of passenger urban transport service.Design/methodology/approach This research applied the Partial Least Squares Structural Equation Modeling analysis method to examine the measurement scale and to analyze the primary data collected from 388 passengers in Vietnam.Findings This study demonstrates that three dimensions of perceived value, namely, functional value, hedonic value and economic value, positively influence customer satisfaction. The other dimension of perceived value, which is social value, has an ambiguous effect on satisfaction. In addition, personal innovativeness promotes all dimensions of perceived value. In particular, this study highlights that customer satisfaction and corporate image positively impact reuse intention, and corporate image moderates the relationship between customer satisfaction and reuse intention.Originality/value This study enriches knowledge about customer behavior using services based on the sharing economy business model. In particular, theoretical and practical implications are provided for researchers and enterprises to find suitable strategies for business.

The reuse intention of honda e-care application with an extended TAM

The reuse intention of honda e-care application with an extended TAM

로봇바리스타에 대한 경험이 관계의 질과 재이용의도에 미치는 영향

The purpose of this study is to investigate the influence of experience with robot baristas on the quality of relationships and intention to reuse. This study was limited to users with experience with robot baristas in the Seoul area and used a Judgment sampling method among non-probability sampling methods. The survey questions consisted of a total of 19 items, and an online survey was conducted using Google. The data used in this study was the SPSS 27.0 program. As a result of hypothesis testing, Hypothesis 1 experience had a positive (+) effect on the quality of relationships. Hypothesis 2 Relationship quality had a positive (+) effect on reuse intention. Hypothesis 3 Experience had a positive effect on intention to reuse. This study is different from existing research by conducting a study on the impact of experience with a robot barista on relationship quality and reuse intention. We hope that the analysis results will be used as basic academic data and achievements in food tech-related fields.