Understanding the factors that control the temporal and spatial evolution of the Lower Triassic Buntsandstein Group, eastern France, is important not just for palaeoenvironmental reconstruction but also because it is an important reservoir for the lithium-rich geothermal brines in the Upper Rhine Graben region. The interval of interest in this study, the Lower Grès Vosgien Formation (LGV), is made up of c. 200 m of clastic deposits of mixed fluvial and aeolian origin. Given the proximity between the outcrops and the areas of mineral and heat exploration, this region offers a unique opportunity for quantitative analysis and correlation between outcrops and reservoirs. The LGV is the thickest Formation in the Buntsandstein Group. However, hitherto, no detailed architectural analysis has been published to reveal the controlling factors of its depositional elements. In this study, high-resolution facies analysis was applied to thirteen outcrops, and a core, to quantify fluvial and aeolian depositional architectures, and to comprehend palaeoenvironmental conditions during their deposition. Two facies associations were identified. The fluvial channel facies association, composed mainly of sandstones deposited in poorly confined, occasionally ephemeral channels, corresponds to 93 % of the total thickness. The analysis of >800 sets of strata characterised by lower-, transitional-, and upper-flow regime sedimentary structures, distributed within different architectural elements, enabled the distinction of temporal and spatial variabilities, and an estimate of fluvial palaeohydraulic characteristics. The wind- and water-laid facies association, which accounts for 7 % of the total thickness, records an architecture controlled by a fluctuating water-table level, and ephemeral floods. Results revealed that aeolian dunes and sand sheets accumulated in distinct temporal moments. The vertical trends, recorded in the core, indicate an upward increase in the frequency of intercalations between the two facies associations, and a decrease in the occurrences of thicker cross-bedded sandstone sets of fluvial origin, which, associated with the overall retrogradational stacking pattern of the LGV, is interpreted as the preserved record of a large distributive fluvial system (DFS). The occurrence of laterally extensive aeolian deposits, overlying fluvial deposits, is often associated by authors with periods of relatively more arid conditions at a regional scale. However, evidence indicates channel belt avulsion as an alternative interpretation for the establishment of the two facies associations. The findings enhance the knowledge about the depositional controlling factors in braided fluvial and aeolian systems, and improve predictive models that account for reservoir heterogeneity in accumulated successions of this type.