Synthetic fibres like carbon and glass fibres are commonly used as reinforcing material in polymer composites used by the construction industry to retrofit reinforced concrete (RC) structures. Natural fibres can be developed as a more sustainable alternative to these synthetic fibres in polymer composites. In this study, a kenaf fibre reinforced polymer (KFRP) laminate was designed and fabricated to strengthen an RC beam in flexure. Four-point bending test was carried out on a full-scale control and KFRP-strengthened beam. The beams were also modelled numerically with the ANSYS finite element software. The kenaf fibre laminate increased the ultimate load of the RC beam by 77.9% and reduced beam deflections at similar loads with the control beam. The results from the numerical analysis in terms of the beams load–deflection response, ultimate load and crack plots compared well with the experimental investigation. This study provided further insight into the design and use of a more sustainable material for strengthening RC beams and shows how numerical analysis can enhance the development of emerging materials.