Retail Business Research Articles

Econometrics and Finance Applications in the Retail Business Industry in Europe

Econometrics and Finance Applications in the Retail Business Industry in Europe

Efek Citra Toko terhadap minat Beli Konsumen pada Brastagi Supermarket Gatot Subroto Medan melalui Persepsi Nilai dan Kesadaran Merek

The aim of the research is to analyze the effect of store image on consumer buying interest at Brastagi Supermarket Gatot Subroto Medan through perceived value and brand awareness. The data collection technique in this research used an electronic Google Form questionnaire from 135 respondents who had shopped at Brastagi Supermarket Gatot Subroto Medan. This research uses Smart Partial Least Squares Analysis (SmartPLS). The research results show that price, consumer service, trade products and architecture have a significant effect on store image. Apart from that, this research also shows that store image has a significant positive effect on consumer buying interest through perceived value and brand awareness. The conclusion is that retail businesses, especially supermarkets, must consider these variables if they want to increase consumer buying interest. Keywords: Architecture, Price, Customer Service, Trade Products

Pengembangan Bisnis UMKM "Toko Anugrah" Menggunakan Strategi Pemasaran Marketing Mix

The tight competition of retail businesses in the Gresik Regency area makes Anugrah stores must have a superior business strategy in order to survive and compete. This study aims to determine the marketing strategy that has been implemented and the application of the marketing mix at the store and find the right business strategy at the Anugrah store through marketing mix analysis. The research method used in this study uses a qualitative method with a phenomenological approach. The research was conducted with one owner, two employees and five customers of Anugrah shop on Jl. Education No. 2, Bunderan Village, Sidayu District, Gresik Regency. The results showed that the Anugrah shop has three marketing strategies in running its business and has implemented the marketing mix in the company's operational system.

PENERAPAN DATA MINING TERHADAP DATA PENJUALAN DENGAN MENGGUNAKAN ALGORITMA APRIORI PADA TOKO CITRA UTAMA

Citra Utama Store is a retail and wholesale business aimed at meeting the needs of local residents for their daily household shopping. The problem lies in the difficulty of identifying consumer shopping trends for products in the store, and the inefficiency of the stock placement system. In a competitive business environment, it is crucial for us to obtain information that can help develop our business. One source of such information is the sales transaction history. Using data mining with the apriori algorithm and association rule, we can extract sales transaction data to derive information that can be used to identify frequent itemset combinations, which can then be analyzed to determine products frequently sold together, the most popular items, and customer preferences. The analysis of association rules formed from the apriori algorithm calculation yielded the highest itemset combination pattern, namely EGGS → AQUA GLN, with a support value of 2.84% and a confidence value of 34.13%. By setting minimum support >1.5% and minimum confidence >30%, this research can assist the store in devising sales strategies and managing stock inventory, and uncover association rules that can be used as purchasing patterns by consumers

E-PAYMENT INFORMATION SYSTEM AT FAMILYMART BRANCH PT. AT INDONESIA

The study aims to design e-payment information systems at FamilyMart, one of AT Indonesia's branches, in response to business dynamics and technological developments in the retail sector. By initiating a need analysis step through a deep understanding of FamilyMart's retail business processes and customer preferences, the study explores the potential for implementation of e-betalings technology to improve operational efficiency and provide a more comfortable shopping experience. Through direct observation methods, interviews with stakeholders, and literature, the study attempts to identify key features of e-payment systems, integrate them with existing cashier systems, as well as highlight necessary security aspects. In the deeper scope, the research includes conceptual modelling, analysis of software needs, and development of waterfall models as early stages of implementation. The development focuses on security aspects and integration with existing information technology infrastructure. The results of this research are expected to provide a strategic foundation for PT AT Indonesia in the face of an increasingly digitalized business era.

Manajemen Pemasaran Online melalui Penerapan Iklan secara Digital

This research discusses online marketing management through the application of digital advertising. With the rapid development of technology and increasing use of the internet, traditional marketing methods are increasingly shifting towards digital marketing. Digital marketing offers various advantages, such as the ability to reach a wider audience, more precise targeting, and more efficient costs. This research aims to identify effective strategies in online marketing and evaluate the impact of digital advertising on consumer behavior. The development of the internet is changing the way of doing business, including in the retail business where the business model utilizes digital services in the transaction process which is known as e-commerce. This research aims to examine how in online marketing to implement online advertising and realize consumer buying interest. This research also uses a descriptive survey method using a verification approach. The population in this research is Lazada consumers in the city of Bandung, with a sample of 96 customers. The findings show that the implementation of online advertising has a direct impact on purchasing interest on the Lazada site. This research concludes that online marketing management through the implementation of digital advertising is a crucial component in modern business strategy. Companies that adopt this approach well can gain a significant competitive advantage in an increasingly digitally connected marketplace.

A STUDY ON INDIAN RETAIL MARKETING

Over 10% of India's GDP and about 8% of the workforce are employed in retail, making it the country's largest industry. There is a turning point in the Indian retail business. A number of new competitors have entered the market, making it one of the fastest-growing sectors. Breakeven is tough to get due to the high initial expenditures needed, and many of these players have not experienced success thus far. The market is expanding, government policies are improving, and new technology are making operations easier, so there is hope for the future. The entrance of international businesses in consumer retailing will mark the next phase of development in the Indian consumer markets. Most businesses are optimistic that the retail industry's onerous FDI regulations would soon be lifted. further while domestic Indian businesses have a leg up in the market knowledge department, international competitors will soon be able to undercut them financially and force prices further down. The forthcoming conflict will center on that. Keywords:- India, Retail, Marketing,

Emphatic architecture: an approach to spatial quality concept in achieving adaptive retail resilience

The retail atmosphere is changing fast. A physical-based retail is developed by creating an experience with user empathy. The object of this research is an art fashion retail boutique fashion with art content and experiences that represent the uniqueness of customer segmentation. This type of retail will collapse if there are no repeat visits. Consequently, the retail resilience will be declined. Therefore, it is crucial to conceptualize how the customer experience in a retail setting influences purchasing decision-making. This study focuses on designing for customers with specific needs to gain personal experiences in art fashion retail. This experience is understood effectively through an empathic process. Spatial quality is related to the atmosphere. Understanding the atmosphere and customers is related to the existence of spatial settings, activities, senses, and behavior. The relationship between this aspect becomes the basis for developing the concept of personalizing from the customer's point of view. The strategy used is qualitative research to explore customer interaction experiences with spatial settings and gain a broad understanding of related aspects. The composition of the spatial quality elements of art fashion retail represents the customers' perception, experience, and behavior. Varied experiences include being close to a product, close to space, feeling at home, getting imaginative with settings, and uniting and strengthening social relationships. Then customers gain a comfortable atmosphere, so the existence of retail can be resilient in the latest era of retail business.

The Influence of Marketing Mix on Purchase Intention with Customer Attitude as a Mediating Variable (A Case Study of a New Men's Fashion Retail Business in Surabaya)

Indonesia's textile and apparel industry is experiencing a significant demand, with an anticipated GDP increase of 2022. Surabaya, a major city in Indonesia, is well-positioned to capitalize on this opportunity by establishing a retail business catering to the lower-middle-class segment of the men's fashion industry. This study aims to help entrepreneurs in Surabaya identify factors influencing their decision to establish a retail business in the men's fashion sector using the SEM-PLS method. The research investigates the purchase intentions of men of productive age from the lower-middle-class demographic and the potential marketing mix strategies for businesses in the Surabaya men's fashion sector. Findings from 230 respondents showed that product, place, and promotion variables significantly influence customer attitude, which in turn influences purchase intention. However, price does not significantly influence customer attitude. The study suggests that price, product, and promotion variables can be partially mediated by customer attitude, while the place variable can be fully mediated.

Golden Arches of Success: Enhancing Customer Relationship Management at McDonald's, Wide Angle, Ahmedabad

Customer Relationship Management (CRM) is crucial in the retail business, especially in the highly competitive fast-food sector. This research examines the customer relationship management (CRM) strategies used by McDonald's, Wide Angle in Ahmedabad. The objective is to get insights into their methods of managing customer relationships and improving corporate performance. The goals include evaluating current CRM strategies, identifying strengths and areas for improvement, and offering practical suggestions to increase CRM performance. The study used a qualitative research methodology, including semi-structured interviews with branch managers to get in-depth understanding of McDonald's customer relationship management (CRM) activities. The key results include McDonald's tactics for managing data, techniques for segmenting customers, avenues for contact, and programmes for fostering loyalty. The investigation demonstrates a significant focus on customisation, the use of technology, and the incorporation of client feedback methods. The strengths that have been highlighted include the implementation of comprehensive communication strategies and the successful implementation of loyalty programmes. On the other hand, the problems that need to be addressed are the integration of feedback into practical and effective initiatives.

The Influence of Start Up Entrepreneurs, Store Atmosphere and Service Quality on Green Marketing is Mediated by Consumer Satisfaction

Along with the development of the retail business, currently the retail business is no longer managed in a traditional way, but in a modern way. The rapid development in the business world can be seen from the rapid growth of modern shopping centers. All of this cannot be separated from the advantages offered by each shopping center. This research aims to determine the influence of start-up entrepreneurship, store atmosphere and service quality on green marketing mediated by consumer satisfaction. This type of research is a quantitative approach with a sample size of 132 consumers using purposive sampling techniques and the SEM-PLS analysis method with the SmartPLS Version 3.0 tool. Based on the research results, it is concluded that start-up entrepreneurship, store atmosphere and service quality have a positive and significant effect on green marketing and consumer satisfaction.

Optimizing retail prosperity: Strategic working capital management and its impact on the global economy

This study explores the critical role of the retail sector in the global economy and the importance of working capital management within retail businesses. Recognizing retail’s influence beyond just income generation, the research examines its impact on economic stability, job creation, and national GDP, and how it links industries such as manufacturing and logistics. Employing a blended-methods approach, the study integrates quantitative analysis using AMOS software with qualitative insights from interviews with financial managers and retail experts. Key focus areas include cash flow management, market demand, and supplier relationship management in the context of working capital management. Findings highlight the necessity of effective working capital management in maintaining financial stability, optimizing shareholder wealth, and ensuring long-term business viability in the retail sector. Strategies for enhancing profitability, such as improving supplier relationships and adapting to market demands, are identified. This research contributes to understanding the economic impact of the retail sector and the intricacies of working capital management. It offers insights for policymakers, retail managers, and academics, emphasizing the need for supportive retail industry measures and effective financial management practices. The study fills a gap in literature and sets a foundation for future research in this critical area of economic studies and retail management.

INVESTIGATION OF OPERATING PERFORMANCE OF MAJOR SUPER MARKETS OPERATING IN INDIA

This thesis delves into the operating performance of major supermarket chains in India, aiming to shed light on their financial health, operational efficiency, and the myriad factors influencing their performance. India, with its burgeoning population and expanding middle class, presents a lucrative market for retail businesses. The supermarket sector, in particular, has witnessed remarkable growth, driven by factors such as increasing urbanization, rising disposable incomes, and changing lifestyles. As consumers increasingly seek convenience, variety, and quality in their shopping experiences, supermarkets have positioned themselves as one-stop destinations offering a wide array of products under a single roof. This shift in consumer behaviour has not only fuel the expansion of existing super market chains but has also attracted new players eager to capitalize on the burgeoning market opportunity. Against this backdrop, understanding the operating performance of major supermarket chains becomes imperative for stakeholders ranging from policymakers and industry analysts to supermarket managers and investors. By analysis key 5% Plagiarism financial metrics such as profitability, liquidity, solvency, and efficiency, this study seeks to provide insights into the financial health of supermarket chains operating in India. Moreover, by investigating the factors influencing their performance, including market dynamics, operational strategies, and regulatory environment, the study aims to unravel the intricacies of the supermarket business landscape in India.

DEVELOPMENT OF GOOGLE SITES-BASED LEARNING MEDIA ON RETAIL BUSINESS MANAGEMENT MATERIAL

This research aims to find out the feasibility of developing Google Sites-based learning media in class XI retail business management material. This research was conducted using the research and development (R&D) method at Tamansiswa 1 Vocational High School Jakarta. The data analysis technique used is expert validation testing. Validation tests will be enforced by media experts, material experts and teachers. The media expert validation test results in stage I got a percentage of 94%, and in stage II got a percentage of 96% which can be categorized as very valid and very feasible. The material expert validation test in stage I got a percentage of 60%, and in stage II got a percentage of 82% which can be categorized as valid and feasible. The validation test by teachers obtained a percentage of 92% which can be categorized as very valid and very feasible. In small group trials conducted on 10 students, the results showed a percentage of 84.4% which was categorized as valid and feasible. The results of this research and development show that Google Sites-based learning media is declared feasible and can be used in the learning process.

Enhancing Customer Relationships: A Case Study of CRM Practices at City Square Mart in Ahmedabad city of Gujarat State

This study paper provides an in-depth examination of customer relationship management (CRM) operations conducted at City Square Mart, a well-known retail business specializing in supermarket trends. This research seeks to provide insights that will improve the development and implementation of CRM strategies in the retail industry by conducting interviews with store managers and analyzing their CRM methods. This study analyzes key elements of consumer engagement channels, such as in-store experiences and online platforms, to understand how City Square Mart effectively combines these channels to provide a seamless and cohesive customer experience. This research also examines consumer feedback methods, loyalty programs, complaint management processes, and initiatives aimed at personalization and customization of goods. The results of this research provide important insights for retail managers who want to improve their CRM strategies and for academics who want to increase their understanding of customer relationship management in the retail industry. This research aims to improve customer interactions and drive company success in the changing retail market by analyzing the unique CRM tactics implemented by City Square Mart

Pengaruh display produk dan kelengkapan produk terhadap keputusan pembelian di Toko Elektronik Kusuma Kecamatan Pakel Kabupaten Tulungagung

Kusuma Electronic Shop is a retail business selling various electronic devices, such as speakers, electrical components, lamps, etc. Kusuma electronic shop is here to make it easier for consumers to find electronic needs. The various conveniences offered by Kusuma electronic shop support product display and completeness in purchasing decisions. This study aimed to examine the effect of product display and product completeness partially and simultaneously on buying decisions. This research was a quantitative study with variables of product display, product completeness, and buying decisions. To collect the data, questionnaires were distributed to 80 respondents who were consumers of Kusuma electronic stores, using incidental sampling techniques. The data analysis in this study used multiple linear regression analysis. The results of partial hypothesis testing show that product display positively and significantly affects purchasing decisions. In contrast, product completeness positively and significantly affects buying decisions. The results of simultaneous hypothesis testing showed that product display and completeness positively and significantly impact buying decisions. In multiple regression analysis, product completeness results have a more dominant influence on purchasing decisions at the Kusuma electronics store. Kusuma electronics store is expected to improve product arrangement and add product types and brands to diversify the product range. Kusuma must maintain and continue to improve product arrangement and product availability

A Study on Store Operations at Spencer’s Retail Ltd.

There are certain aspects that are vital to be observed in any retail store such as front-end operations, back-end operations, store layout, customer relation management, visual merchandising, inventory management, promotional activities. Etc. This study explains all these aspects in particular and emphasizes for an effective way to the retailers to improve their ability to achieve the targeted goals and enhance the profitability of the organization. The project is aimed at the operations (business development) of a store engaged in retail business and studies its management, growth expansion program and other points. Business development is two types first is the income generation and by increasing the business of store. The marketing and business development team is responsible for business development of store and in turn of the organization. They should be creative and proactive to attain the task given .They must know how to take competitive advantage over the competitors. The business development plays an important role in retailing as the organized retailer operates at very thin margins. So any additional income to the store is advantage to the organization. Based on the information presented before on the aspects relating to concepts, objectives, purposes and importance .It is understood that the concept of “business development” is one of the important areas in retailing. Further it is also understand that based on the profile of the organization presented in further study, the organizations is one of the leading and important retail organizations at present.

Research on E-Commerce Retail Demand Forecasting Based on SARIMA Model and K-means Clustering Algorithm

With the rapid development of e-commerce, precise demand forecasting and efficient inventory management have become essential for the success and profitability of retail businesses. This study focuses on demand forecasting for e-commerce retailers using the Seasonal Autoregressive Integrated Moving Average (SARIMA) model and the K-means clustering algorithm. The research utilizes a dataset containing 1996 time series of sales data from various products, merchants, and warehouses, aiming to predict demand changes for the next 15 days. The study initially evaluates three models—Linear Regression (LR), Autoregressive Integrated Moving Average (ARIMA), and SARIMA—by fitting them to historical sales data to forecast future demand. The SARIMA model is identified as the most effective through rigorous evaluation using 1-mWAPE (mean weighted absolute percentage error) and RMSE (root mean square error) metrics. To enhance homogeneity within demand categories, the K-means clustering method is applied to divide products into four distinct groups, further refining the forecasting process.The paper also addresses the challenge of integrating new sequences into the dataset by leveraging clustering results to classify sequences and using cosine similarity to identify analogous historical time series. These matched sequences serve as the basis for demand prediction using the established SARIMA model. The findings highlight the robustness of the SARIMA model in capturing trends and seasonality, providing a reliable framework for e-commerce demand forecasting that can significantly impact inventory strategies and operational efficiency.

Enterprise Digital Retail Business Data Analysis and Forecasting Based on Time Series Analysis

Enterprise Digital Retail Business Data Analysis and Forecasting Based on Time Series Analysis

The Retail Industry's Organizational Culture: A Special Reference to Bangalore City

This study looks at Bangalore's retail industry's organizational culture. By means of an extensive examination of business procedures, employee relationships, and leadership approaches, the study seeks to identify the fundamental components influencing the culture of the firm. The study's insights might help to clarify the distinctive cultural environment of Bangalore's retail industry, providing insightful viewpoints for both scholars and enterprises. The research on organizational culture within the retail sector in Bangalore reveals the internal environment and influences their performance, employee engagement, and overall success. In the backdrop of the bustling city of Bangalore, renowned for its vibrant economy and diverse workforce, this research examines the multi-dimensional facets of organizational culture that shape the behavior, values, and interactions of retail businesses.