This article examines the personalist leadership style of Fabio Vásquez, a founding member of the Ejército de Liberación Nacional (ELN), the Colombian guerrilla group. Personalism, as a theoretical framework for understanding Latin American leaders, has primarily focused on traditional political practices, emphasizing the tensions and conflicts among formal institutions, political parties, and personalist politicians. While these studies provide valuable insights, they overlook leaders who operate outside conventional political structures who also rely on personalist strategies to attract and retain followers. This article seeks to bridge this gap by presenting a case study of Vásquez’s leadership style. In an era marked by the resurgence of populism and renewed interest in the effects of personalism on conventional politics, this article argues that examining personalist leadership within revolutionary insurgent groups that reject conventional party politics is necessary for a thorough understanding of the phenomenon. In particular, it offers a comprehensive overview of how Vásquez’s personalist strategies shaped the ELN’s early insurgency, ultimately revealing the strengths and vulnerabilities of such leadership within revolutionary movements.
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