Abstract
ABSTRACT Cities throughout North America are experiencing a population boom in the city centre, fueled by changing consumer preferences, particularly amongst young adults. However, not all communities have experienced this phenomenon equally. In Prince George, a mid-sized city located in northern British Columbia, the downtown has not undergone a population resurgence. Instead, development continues to expand outwards at the edge of the city. Using a web-based survey, this research seeks to better understand the attitudes of young adults in Prince George, to gauge their perspectives about living downtown, and to understand the factors that constrain market demand. Our findings indicate that respondents hold negative perceptions about the downtown, which leads to soft market demand and impedes plans for population growth in the downtown.
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