Quarantine Restrictions Research Articles

Flora of the Canary Islands – revised checklist to a classic arena of botany

The Canary Islands are a popular location for botanical collections that resulted in a series of seminal works, including the description and documentation of many endemic plant species (Fig. 1, 2, 3) in herbaria. Viera y Clavijo, Christ, Webb, Berthelot, Sventenius, Pitard, Kunkel, or Bramwell, to name but a few, majorly contributed to the knowledge about the flora of the Canary Islands. Alexander von Humboldt’s botanical description of Tenerife during his stay in 1799 also motivated Charles Darwin to explore the island. Unfortunately, Darwin was not allowed to set foot on land during his voyage with the Beagle due to quarantine restrictions. In recent years, a number of data bases containing detailed information about the plants of the Canary Islands emerged. This botanical legacy evokes the expectation that detailed information about the flora of the archipelago is available, with high agreement about taxa and status between different sources. To test this expectation, we elaborated an extensive floral checklist for the Canary Islands, documented which taxa are accepted in global taxonomic reference systems, and additionally checked their coverage in databases that are a common sources in biogeographical and ecological research.

ANALYSIS OF THE CURRENT STATE AND DEVELOPMENT TRENDS OF THE HOTEL INDUSTRY IN EU COUNTRIES

Objective. The objective of the article is to analyze the main indicators of the functioning of the hotel industry in the EU countries and determine the current development trends. Methods. In order to achieve the set goals and objectives, the following research methods are used: analysis and synthesis (to determine indicators of the development of the hospitality industry of EU countries suitable for further analysis), statistical research, namely the construction and analysis of dynamic series (to determine and evaluate trends and regularities development of the hospitality industry of the EU countries), comparative analysis (for a country comparison of the EU countries hotel industry development indicators), cartographic method (for a visual demonstration of the spatial location of hotels and similar accommodation facilities in the EU countries), graphic and tabular methods (for a visual representation of statistical material ). Results. A study of the hotel industry development in EU countries is carried out based on the analysis of the main indicators of its functioning over the period 2012-2022, namely: the number of hotels and similar accommodation establishments; number of beds in hotels and similar accommodation establishments; the number of persons staying in accommodation establishments; number of overnight stays in accommodation establishments. The analysis of the main indicators of the EU countries hotel industry development in 2012-2022 allows us to identify the following trends: 1) constant growth in the number of hotels and similar accommodation facilities with an average growth rate of 2.19% and a negative growth of 3.8% in each of 2020; 2) significant national disparity in the number of hotels and similar accommodation facilities, as well as the rates of their positive and negative growth. Thus, the highest rates of growth were observed in Croatia, Romania, Slovenia, Portugal, Lithuania and Malta, while negative growth was recorded in Germany, Greece, Hungary, Finland, Luxembourg; 3) a significant difference in the number and dynamics of beds in hotels and similar accommodation facilities by EU countries. Thus, the largest increase in hotel capacity occurred in Croatia, Portugal, Slovenia and Lithuania, while the most significant negative increase was recorded in Hungary and Luxembourg; 4) a gradual steady increase in the number of arrivals at tourist accommodation establishments in the period 2012-2019 and a sharp decrease in 2020 by 53.28% under the influence of the Covid-19 pandemic and quarantine restrictions; 5) a gradual steady increase in the number of overnight stays in accommodation facilities of EU countries, their rapid reduction due to the impact of Covid-19 in 2020 (-50.54%) and the restoration of a positive trend in 2021 due to the relaxation of quarantine restrictions and the introduction of vaccination ( +28.8%).

Keeping a close eye on the searching behaviour of the mass-reared parasitoid Dichasmimorpha longicaudata: addressing a standardised test

ABSTRACT Tephritid fruit flies are responsible for many losses in the fruit market due to direct damage to fruits and their quarantine restrictions. Augmentative parasitoid releases are an effective method of biological control that is complementary to the sterile insect technique (SIT) currently used for the management of many tephritid species. However, mass-produced parasitoids must exhibit high-quality attributes that are crucial for the reduction of pest populations. Females must be able to disperse and locate host larvae following kairomones. Nevertheless, there is currently no standardised, fast-processing method to assess the quality of searching parasitoids. Since parasitoid effectiveness is linked to flight ability, we developed a test with a larval-odour device that aimed to measure the quality of female parasitoids via their ability to locate host larvae by their odour. As an odour source, we applied a used or clean artificial host diet on a 3 × 2 cm piece of filter paper. We diluted the diets in ethanol at 1/1, 1/2, 1/3, and 1/4 (% mass/vol) to obtain an odour gradient. Female wasps landed and attempted to oviposit more frequently on devices treated with used diet than on those treated with clean diet. We suggest that this test can be implemented as a simple and fast method to evaluate the searching behaviour of mass-reared parasitoids of fruit fly larvae.

Representative Virtual Material Collections about University Scientists: The Experience of the Uzhhorod National University Library

Objective. The research is aimed at studying practical experience of creation and application of the representations of virtual material collections about the scientists of the Uzhhorod National University, as one of the important popularization mechanisms of the university science. Methods. Using our own developments, we attempted to familiarize the library community with the specialized methodology of representation work of the scientific library of the Uzhhorod National University during quarantine restrictions and martial law in Ukraine. Using the comparative analysis, the efficiency of the representations of virtual material collections, created by the library as publicizing the development of university science and culture of the region and the interest of remote users in them has been proven. Results. The substantiation of the obtained results is based on the characteristics of the Uzhhorod National University library during remote work of the institution, aimed at increasing the interest of virtual users in the content of the library. The efficiency of using the method of representations of information products of libraries during the period of difficult physical access to the library funds of Ukraine has been confirmed. Analysis of the expansion of the library’s information services and the practical recommendations regarding the active popularization of scientists and prominent figures of the Zakarpattia region are considered as one of the methods of reorienting the work of the library and its services in accordance with today’s challenges. Conclusions. The important role of library support in the popularization of science and culture of the region, as an important factor of practical library assistance to society during the times of trials for Ukraine, has been confirmed.

Світовий досвід державно-приватного партнерства для фінансування соціального житла

In the current socio-economic environment, the issue of providing vulnerable population with affordable and accessible housing has become acute, requiring the public authorities to invest heavily in this area. This problem is relevant not only for Ukraine, where many residential buildings were destroyed as a result of military aggression, but also in other European countries, as quarantine restrictions have caused significant damage to their economies. Another reason for the growing demand for social housing is urbanization, migration, and growing social inequality. The solution to this problem is complicated by the fact that the growing demand for social housing increases the necessary costs for territorial communities, which they cannot always fully cover with budget revenues. On the other hand, private investors need a return on their investments, so they cannot finance social housing projects on their own. As a result, the public-private partnership model has become one of the ways to finance social housing. The purpose of the article is to analyze various public-private partnership mechanisms to provide financing for the construction and allocation of social housing. Since 1980s, public private partnership (PPP) is gaining global popularity as a viable alternative to public funding for building and financing infrastructure projects. PPP is a means to effectively deliver projects in the public sector because it emerges against the backdrop of financial constraints and management capacity in the public sector to support largescale infrastructure projects. PPP not merely means a way to accomplish financial problems by bringing private capital, but it also aims to bring private sector efficiency and best practices in delivering infrastructure. Although, focus of the current debates is primarily on economic infrastructure, but investment on social infrastructure has received surprisingly little attention and it is predicted to continue growing. Governments have a central role in policies and regulations to provide a transparent and fair 'investment field', as well as providing payments to private parties. In investing, the private sector actually requires stability, predictability and a framework that supports their investment in social infrastructure. Meanwhile, the private sector has a role to provide expertise in building social infrastructure efficiently and has added value in innovation. It is recommended to implement a modified PPP model in Ukraine to include international public and private partners as financial donors to compensate for lack of the national budget resources at the moment.

CREATIVE TASK AS A FORM OF FINAL CONTROL FOR FUTURE JOURNALISTS: THE VIEWPOINT OF STUDENTS

The article is devoted to the issue of final control for core disciplines in the specialty 061 «Journalism». The survey of more than 100 students of the Department of Journalism in V. N. Karazin Kharkiv National University was held. It is presenting the students’ vision of a creative task as a form of verification test or exam. The questions were about the distribu- tion of points for certain types of tasks, features of creative tasks’ preparation, problems of creative tasks’ production in the distance learning setting etc. The survey provided different forms of answers: both option selection and extended comments. Questionnaires were filled out by students of the Bachelor and Master levels, full-time and correspondence courses and by graduates of the Department of Journalism.It was found that the majority of students see the creative task as a mandatory component of the verification test or exam. At the same time, the ideal form of final control is considered to be combined (a presentation of a creative task and a theory test). It was established that journalism students prefer individual production of creative works, although they assume team formats.The main challenges for future journalists in the distance learning setting within the context of creative tasks’ production are highlighted. It was found that after the beginning of the full-scale phase of the Russian-Ukrainian war, the number of difficulties increased and they became more frequently related to the inner state of students. A search for motivation or inspiration, work under stress, finding topics for materials are most often mentioned problems by respondents. The problems of education organizing by universities have faded into the background compared to the quarantine restrictions’ period caused by the coronavirus pandemic.It was concluded that despite the existing difficulties of the distance learning, students still consider a creative task as a form of final control for core disciplines in the both prepared in advance and done during the exam ways.

Crowdfunding as a socio-economic opportunity for state support

In the current economic environment, most enterprises have been affected by the political, economic, social situation in the country and the quarantine restrictions of 2019-2021. In the context of the development of computerization and informatization, the role of crowdfunding as an alternative way of financing creative ideas, startups, innovations, new technologies, and socially significant projects is growing. The purpose of the study is to reveal the essence of the concept of crowdfunding, its formation and development in Ukraine. The study is based on theoretical generalization, comparative analysis, methods of analysis and synthesis, which made it possible to argue the prerequisites for the successful development of crowdfunding in Ukraine and the directions of its state legislative management. It is found that crowdfunding is a tool for financing small or medium-sized business projects through an open call on the basis of social networks or the Internet, having a material or moral basis for the interest of potential investors. The principles that are characteristic of crowdfunding in terms of targeting, investor interest in the project, publicity, and the benefits of the future investor are outlined. Thanks to the SWOT analysis conducted in the study, the types of crowdfunding business models were revealed. The criteria for assessing the level of development of crowdfunding are proposed: the degree and timeliness of information support, the level of activity, diversification of platform types, interaction of the resource with the banking sector, the level of public awareness, the level of government influence. The state regulatory policy on crowdfunding in different countries is analyzed and its financial management in Ukraine is proposed. It is established that in the conditions of insufficient financial resources, crowdfunding is a qualitative alternative to standard investment methods, and its main environment of subjects in Ukraine is medium-sized enterprises. The practical value of the study is to identify the factors that impede the development of an alternative method of financing in Ukraine, as well as to provide recommendations for the further functioning of crowdfunding in the country

МАРКЕТИНГОВА ДІЯЛЬНІСТЬ НІШОВИХ ТУРОПЕРАТОРІВ В УМОВАХ КРИЗОВОГО СТАНУ ТУРИСТИЧНОГО РИНКУ

The war in Ukraine, the closure of airspace and drastic changes in demand affected the marketing, advertising, eventing and logistics of tour operators. In this regard, the segment of bus tours, which allow tour operators to avoid logistical problems, is actively developing. Entry into the niche of bus tours by new competitors presupposes the active use of marketing tools by all market participants. Marketing in the segment of bus tours is changing radically under the influence of the recent pandemic and quarantine restrictions, the war in Ukraine, the economic crisis, the active implementation of information technologies and digitalization, the emergence of new generations of consumers, environmental activities and other factors. Theoretical aspects of bus tourism marketing are developed and practices of using marketing tools by tourist operators of the bus tour segment in the crisis state of the domestic tourist market are generalized in this article. The essence, goals and objectives of marketing activity in the field of organized bus tourism are considered. The concept, specifics and types of bus tourism are described. It is proposed to understand bus tours as trips of organized groups of tourists on their own or rented buses of tourist operators along a certain route and a formed excursion program. Factors affecting the development of bus tourism and tourist demand for bus tours are noted. The marketing practice of domestic tourist operators in the «bus tours» segment is summarized and it is concluded that they understand the threats and modern challenges, therefore they actively use marketing tools to successfully compete and maintain their market share. The considered practices of marketing activity form cases for players of the tourism market to adapt their offer to modern realities related to the crisis state of the domestic tourism market caused by the war, a decrease in demand, population migration, the change of generations of consumers and demonstrate experience in using new communication channels, tools of sustainable tourism, etc.

Implementation of the Internet of Things in the Global Library Environment: Bibliometric Analysis

The relevance of the topic. Even though the potential of IoT in optimizing library processes and creating innovative services is meaningful, we can observe a lack of research focused precisely on the implementation and application of IoT in libraries. Studying IoT in the context of libraries requires an in-depth analysis and a systematic approach to expand the opportunities for developing recommendations and guidelines for library institutions.
 The purpose of the article is to analyze bibliometric data obtained from the Scopus scientometric database concerning the application of Internet of Things technologies in library and information production.
 The methodology of the research includes the methods of analyzing information regarding data obtained from the Scopus database and its generalization.
 Conclusions. The analysis and systematization of data from the Scopus database showed that research focuses on innovative applications of IoT, data security, and library services’ development. The identified trends and dynamics of publications indicate that the role of IoT technologies in the modern library sector is persistently growing. Given the increasing number of publications from 2010 to 2022, a positive trend in the number of scientific studies in this area is expected, especially after the reduction of COVID-19 related quarantine restrictions. These conclusions can serve as a foundation for further research and the development of strategies for implementing IoT in libraries.
 Scientific novelty of the paper is evident because no article containing the analysis of bibliometric data in the sphere of library industry has ever been published. These data were retrieved from the Scopus scientometric database concerning the application of the Internet of Things technologies in libraries worldwide.

СТРАТЕГІЧНЕ УПРАВЛІННЯ ДІЯЛЬНІСТЮ ГРОМАДСЬКОЇ ОРГАНІЗАЦІЇ: ОСНОВНІ ЕЛЕМЕНТИ ТА МЕХАНІЗМИ

The relevance of the topic is determined by the need for democratization of society, which is manifested in civil initiatives, the creation of rural, urban and regional communities that take care of local self-government and become an effective force in making important political decisions. However, in connection with the unstable political and economic situation, in particular total quarantine restrictions and the war, it becomes necessary to implement strategic approaches to managing the activities of public organizations. It is strategic and operational planning in today's conditions that can ensure the stability of the activities of public organizations, and vectoriality for long-term functioning affects the formation of trust in society and local self-government structures. The purpose of the study is to justify the need to use strategic and operational planning in the activities of public organizations. The article indicates the goals and tasks of strategic planning of the activities of public organizations in the Ukrainian social and political conditions. Attention is focused on the fact that strategic planning is a process that takes place constantly, responding to the challenges of today and changes within the organization itself, therefore making adjustments is not only a natural phenomenon, but also necessary. The components of the strategic plan of the public organization were considered. A mechanism for implementing project management by public associations is proposed. The introduction of strategic and operational planning of the activities of public organizations will allow to maximize their efficiency, which in the future will give an opportunity to bring them to a new high-quality level of management.

Internet Representative Offices of Libraries in the Period of Social Shocks in Ukraine: Theme Of Content

The purpose of the article is to highlight the online representation of Ukrainian libraries in the conditions of quarantine restrictions and martial law, to analyze the subject of the presented content. The methodological basis of the article was institutional, systemic, structural-functional and socio-communication approaches. Analysis, cognitive, synthesis, generalization and librarian methods are also applied. The scientific novelty of the study consists in arguing for the adaptation of the functioning of Ukrainian libraries in the conditions of quarantine restrictions and martial law of the library of Ukraine, when they reoriented their work to a remote form and offered online services and electronic products, actively started blogs, pages in social networks and created YouTube channels. Conclusions. On the website, blogs, pages of social networks, in a difficult period of social upheavals, the libraries of Ukraine cover both news of library life, as well as educational, entertainment, information, and local history materials. The bibliographic, factographic, and multimedia products created help to represent the cultural life of communities, creative, literary, and cultural achievements of prominent regions and present the best assets of Ukraine to the world. The epidemic, and then the full-scale war, put Ukrainian libraries in a situation where it is necessary to quickly respond to the urgent needs of society and do it mainly with the help of online services. This is what became for the majority a test of viability and stability, of professionalism and demand. During this time, most of the important and necessary resources were created, blogs, pages were launched in various social networks, YouTube channels were established, and new information technologies and products were actively introduced into library processes. Ukrainian libraries will be in demand and useful only through active development in the digital age. Keywords: libraries of Ukraine, library affair, information society, content, digitization, library website, digitization.

Differences in family functioning before and during the COVID-19 pandemic: an observational study in Peruvian families

The COVID-19 pandemic has had a major impact on family relationships, as several families have lost family members due to COVID-19 pandemic and become physically and emotionally estranged due to lockdown measures and critically economic periods. Our study contrasted two hypotheses: (1) family functioning changed notably before and after the COVID-19 pandemic initiation in terms of cohesion, flexibility, communication and satisfaction; (2) balanced families have a greater capacity to strictly comply with quarantine (i.e., social confinement), compared to unbalanced families. We performed an observational study comparing family functioning between two independent groups, evaluated before and during the first wave of the COVID-19 pandemic in Peru. A total of 7,980 participants were included in the study. For the first hypothesis, we found that, during the pandemic, families became more balanced in terms of cohesion (adjusted before-during mean difference or β1= 1.4; 95% CI [1.0–1.7]) and flexibility (β2= 2.0; 95% CI [1.6–2.4]), and families were less disengaged (β3= −1.9; 95% CI [−2.3 to −1.5]) and chaotic (β4= −2.9; 95% CI [−3.3 to −2.4]). Regarding the second hypothesis, we confirmed that families with balanced cohesion (adjusted prevalence ratio or aPR = 1.16; 95% CI [1.12–1.19) and flexibility (aPR = 1.23; 95% CI [1.18–1.27]) allowed greater compliance with quarantine restrictions; while disengaged (aPR = 0.91; 95% CI [0.88–0.93]) and chaotic families (aPR = 0.89; 95% CI [0.87–0.92]) were more likely to partially comply or not comply with the quarantine. Finally, family communication (aPR = 1.17; 95% CI [1.11–1.24]) and satisfaction (aPR = 1.18; 95% CI [1.11–1.25]) also played a role in favouring quarantine compliance. This new evidence enlightens the family systems theory while informing future interventions for improving compliance with quarantine measures in the context of social confinement.

Modern challenges and prospects for the development of remote education: A systematic review of the literature

The events of recent years in the world and Ukraine (quarantine restrictions due to the pandemic and Russian military aggression) directly affect the format of educational services and create the need to introduce online education, which will guarantee all subjects of the educational process the acquisition of knowledge, preservation of life, as well as psychological and physical health. The research aims to conduct a literature review of the peculiarities of online education at the present stage in Ukraine and analyse its main advantages and disadvantages. As a result of a systematic analysis of the literature, the interpretation of the “online education” concept by various Ukrainian researchers and the peculiarities of online learning under martial law were analysed, and a detailed analysis of the main pros and cons of online education in Ukraine was carried out. The context of the new challenges (the coronavirus pandemic and Russia’s full-scale invasion of Ukraine) makes distance learning strategically important for ensuring the provision of educational services and preserving the physical and psychological health of all participants in the educational process. The study confirms the active development of online education in Ukraine, with important improvements in infrastructure, teaching materials and teacher training. The importance of online education in both normal and crises is substantiated, and its advantages and disadvantages are identified. The need to learn how to use these technologies while preserving the value of personal communication in education is emphasised. The studies of foreign scholars are analysed and a comparative analysis of education in crises abroad and Ukraine is carried out. It has been found that online education is a promising and necessary form of education, it is developing very actively and can respond quickly and successfully to the needs of society. The practical significance of the study lies in its contribution to the further development of the field of educational technologies and education reform in Ukraine

Analysis of Online Learning Issues within the Higher Education Quality Assurance Frame: ‘Pandemic Lessons’ to Address the Hard Time Challenges

Amid the challenges posed by the COVID-19 pandemic, this study conducts a rigorous analysis of the online learning landscape within higher education. It scrutinizes the manifold issues that emerged during the era of quarantine restrictions, investigating the perspectives and experiences of students and academic staff in this transformative educational paradigm. Employing a comprehensive suite of research methodologies, including content analysis, observation, comparative analysis, questionnaires, correlation studies, and statistical and graphical methods, this research unearths the substantial challenges faced by participants in online learning. It meticulously evaluates the advantages and limitations of this pedagogical shift during the pandemic, probing into satisfaction levels regarding the quality of online instruction and the psychological aspects of adapting to new learning environments. Moreover, this study offers practical recommendations to address the identified challenges and proposes solutions. The findings serve as invaluable insights for higher education management, particularly within the framework of quality assurance, equipping administrators with the requisite tools and strategies to confront the extraordinary challenges that have arisen in contemporary higher education. These lessons gleaned from the crucible of the pandemic’s trials also hold a unique promise. The results of this research are not confined to a singular crisis but carry a profound implication: the effective application of online learning, even under the most arduous conditions. These ‘pandemic lessons’ become the guiding light for resilient education in the face of any adversity.

Crowdfunding as a socio-economic opportunity for state support

In the current economic environment, most enterprises have been affected by the political, economic, social situation in the country and the quarantine restrictions of 2019-2021. In the context of the development of computerization and informatization, the role of crowdfunding as an alternative way of financing creative ideas, startups, innovations, new technologies, and socially significant projects is growing. The purpose of the study is to reveal the essence of the concept of crowdfunding, its formation and development in Ukraine. The study is based on theoretical generalization, comparative analysis, methods of analysis and synthesis, which made it possible to argue the prerequisites for the successful development of crowdfunding in Ukraine and the directions of its state legislative management. It is found that crowdfunding is a tool for financing small or medium-sized business projects through an open call on the basis of social networks or the Internet, having a material or moral basis for the interest of potential investors. The principles that are characteristic of crowdfunding in terms of targeting, investor interest in the project, publicity, and the benefits of the future investor are outlined. Thanks to the SWOT analysis conducted in the study, the types of crowdfunding business models were revealed. The criteria for assessing the level of development of crowdfunding are proposed: the degree and timeliness of information support, the level of activity, diversification of platform types, interaction of the resource with the banking sector, the level of public awareness, the level of government influence. The state regulatory policy on crowdfunding in different countries is analyzed and its financial management in Ukraine is proposed. It is established that in the conditions of insufficient financial resources, crowdfunding is a qualitative alternative to standard investment methods, and its main environment of subjects in Ukraine is medium-sized enterprises. The practical value of the study is to identify the factors that impede the development of an alternative method of financing in Ukraine, as well as to provide recommendations for the further functioning of crowdfunding in the country

Mind mapping in foreign language classes: review of online mind map constructors

The article deals with the peculiarities of the educational technology of mind mapping, reviews several digital applications for creating mind maps, and practically proves the effectiveness of using mind mapping in foreign language classes.The digitization of the educational process, the globalization of knowledge and the availability of educational information arrays, in combination with quarantine restrictions and the war in Ukraine, have presented significant obstacles to foreign language teachers. Although mind mapping technology is relatively new, it has many supporters among linguists. The essence of educational technology based on compliance with the radial type of brain perception of an array of information, which is more natural than linear, is analysed in detail in the article. The appropriate systematicity, structure, simplicity and adaptability of this method of material demonstration, in contrast to the traditional ones, were delivered through the characterization of the main elements of the mental map structure and the basic rules for its creation. The paper provides an overview of three primary online mind map constructors (Gitmind, Mindomo, and Coggle) according to several requirements, adequate for teaching foreign language grammar to first-year students majoring in “Philology”. Based on the review of the basic and target characteristics of mind map applications, the article’s authors recommended the Gitmind constructor and justified the choice. An example of the practical application of mental maps and the application in foreign language classes was also presented in the article. The stages of creating a teaching mind map for presenting a grammar topic were described. The article presents the results of the final survey of students involved in learning with the help of mind maps, which proved the expediency and effectiveness of using mind maps in teaching foreign languages in general, and the optimality of using a digital mind map constructor in particular.

FORMATION OF A SYSTEM OF CREATIVE MANAGEMENT AT THE ENTERPRISE

Relevance. At the present stage of society's development, new socio-economic processes are coming to the fore, which are inextricably linked to a new understanding of the essence of a person, with the growing role of the individual. In a time of market oversaturation, creativity is the key to a company's competitiveness. Ensuring the continuous development of the enterprise and its competitiveness in the context of capital intellectualization is impossible without the formation of personnel with the necessary knowledge and competencies. The purpose of the study. The purpose of the article is to study the possibilities of applying the creative management system in organizations and enterprises in the field of culture and art in the context of complex socio-economic changes: digitalization, quarantine restrictions, development of information resources that require new approaches to management. Methodology. The study used methods based on general economic statements, in particular, general scientific methods of analysis - detailing individual factors; comparison - highlighting the common features of the impact of individual factors and the method of logical comparison, as well as specific modeling methods - creating models for analyzing the internal environment and expert assessments - summarizing the results of the impact of internal environment factors. Results. One of the main components of the potential for enterprise development is the intellectual resources of management entities. Considering that management entities have different levels of professional training, work experience, collective and individual goals based on needs, preferences, ambitions, etc., the use of intellectual resources for the development of an organization is quite problematic. The concept of creative management is a combination of three concepts: "creativity", "management" and "organization". The term "creativity" (English: creativity, Latin. "creatio) means the creation of something new. There are two main criteria for assessing creativity: the result (quantity and quality); rejection of strategic stereotypes of thinking and action. The study examined the possibilities of applying the creative management system at enterprises in the context of complex socio-economic changes: digitalization, quarantine restrictions, development of information resources that require new approaches to management, identified theoretical aspects of the formation of a creative management system at an enterprise; characterized creativity as a modern trend in enterprise management and formed the principles of creative management implementation, as well as proposed styles for use. Practical significance. The results of this study can be used by enterprises to intensify the generation of ideas, improve the moral and psychological climate in the team and increase the realization of the human potential of employees. Prospects for further research. Further study requires research and definition of the tools of creative management and adaptation of methods and tools to the activities of enterprises in various fields of activity in order to obtain new data on the effectiveness of the application of certain criteria of enterprise activity. Problem statement. In the context of intellectualization of capital, the so-called innovative employees are of particular value to the enterprise, whose competencies include creativity, originality of ideas, creativity, and non-standard approaches to solving professional problems. In line with these trends, a specific branch of management has emerged - creative management, which is aimed at the formation, retention and development of creative employees.

Впливи пандемії COVID-19 на стан світової та національних економік

The article analyses the peculiarities of the global pandemic COVID-19 impact and related quarantine restrictions imposed on the economic growth of Ukraine and other countries of the world. The purpose of the study is to determine the negative consequences of such an impact due to the global pandemic COVID-19, as well as to outline the effectiveness of implemented (planned) measures of governments to neutralize the effects of this impact on the economy. Particular attention is paid to: the study of changes in GDP dynamics, the volume of foreign trade, and the level of public debt in different countries of the world in three phases of the pandemic: I-phase (2019–2020), II-phase (2021-2022) and III-phase (second half of 2022, first half of 2023); determining the effectiveness of anti-crisis measures of governments during the global crisis of 2019–2022. The scientific paper notes that the negative factor influencing the quality to the economic growth of the country’s world (during the pandemic) is non-diversification of economies with emerging markets and their dependence on global foreign trade flows. It has been determined that the increase in social spending and the level of debt in developing countries is a threat to their financial security in the future, since the maximum level of public and guaranteed debt in relation to GDP in some countries exceeded the limit of 60% according to the Maastricht criteria.

NEWCASTLE DISEASE IS A PARTICULARLY DANGEROUS PSEUDOCUMA OF BIRDS

Newcastle disease is a serious infectious disease affecting the internal organs, nervous and respiratory systems. It is caused by paramyxovirus PMV-1 and has a large number of different strains that can cause various forms of the disease. These forms can sometimes "masquerade" as other diseases such as cholera, bronchitis, avian flu or laryngotracheitis. Newcastle disease can only be detected by an accurate diagnosis. Poultry of all ages and breeds are susceptible to the disease, but most often Newcastle disease is diagnosed in domestic chickens. Outbreaks of Newcastle disease are reported worldwide and can cause problems for large poultry farms. Although Newcastle disease does not directly affect humans, a flu-like condition can develop after contact with an infected person. Characteristic signs of Newcastle disease in birds include encephalitis, pneumonia and hemorrhage into internal organs due to their damage.The last outbreak of Newcastle disease in birds in the Republic of Kazakhstan was detected in the village of Akhmet in the Nurinsky district of the Karaganda region on October 4, 2023. On October 6, the Karaganda Regional Territorial Inspection of the Veterinary Control and Supervision Committee of the Ministry of Agriculture declared quarantine in rural areas.The study conducted in the Karaganda region of the Republic of Kazakhstan was aimed at studying the outbreak of Newcastle disease in poultry in the village of Akhmet in the Nurinsky district. During the study, veterinary and sanitary measures were carried out, including sampling for laboratory diagnostics, vaccination of livestock and the introduction of quarantine restrictions. The results of the study showed the high effectiveness of the measures taken to localize and eliminate the source of infection. The virus has been identified, which underlines the need for constant monitoring of the epizootic situation. The data obtained make it possible to recommend the expansion of vaccination programs and the strengthening of veterinary control at poultry farms to prevent the further spread of Newcastle disease.Despite the fact that Newcastle disease has been known to veterinarians for several years, no treatment method has yet been developed. However, the control of Newcastle disease in poultry can be achieved through isolation and quarantine of infected animals, vaccination programs, biosafety measures at livestock facilities, monitoring of animal movements and surveillance

No more parties”: Russian pop music in the context of self-isolation

The article analyzes how Russian pop music has responded to the coronavirus pandemic and its attendant quarantine and self-isolation. The songs that appeared under the quarantine restrictions and directly devoted to the issue could be divided into three theme blocks: politics, romance, and everyday life. In each of these areas, the author finds plot and music patterns that are consistent with the extreme situation or, conversely, attempt to ignore it. The article also deals with the features of video clips that have emerged under the new conditions. In particular, it discusses the contexts involving material quarantine symbols (mask, toilet paper), as well as different ways of incorporating the image of a doctor in the video clips. The article also specifies what distinguishes home-video clips shot by pop stars. In addition, the author analyzes the reasons for the phenomenal success of the song "Crying at a Techno Party" (performed by "Khleb" and "Cream coda"), which was written long before the pandemic, but suddenly became its music symbol.