Responsibility Campaigns Research Articles

Gambling-specific metacognitions, depression, and responsible gambling in Macao, China

The Self-regulatory Executive Function model elucidates how metacognitions link to the development and maintenance of gambling disorder, however whether, and how, metacognitions explain responsible gambling remains unknown. This study is the first to address this knowledge gap by: (a) examining whether both generic and gambling-specific metacognitions explain variances in responsible gambling; and (b) testing the mediating role of depression between generic/gambling-specific metacognitions and responsible gambling. A two-stage cluster random sampling method was used to obtain a probability sample of 837 Chinese adult gamblers (48.5 % men, mean age = 41.11, SD = 14.31) in Macao, China. Hierarchical regression analysis indicated that gambling-specific metacognitions contributed to an additional 23 % variance explained in responsible gambling after considering generic metacognitions and demographics. Path analysis further showed that the direct paths from generic, positive and negative gambling-specific metacognitions to responsible gambling were all significant while the positive type showing a stronger effect. Moreover, depression partially mediated the effects of both generic and gambling-specific metacognitions on responsible gambling. Findings suggest that responsible gambling campaigns should consider improving the awareness of metacognitions and emotion regulation in depression among Chinese adult gamblers.

The Evolution of Advertising: From Traditional Media to Data - Driven Personalization, Automation, and Socially Responsible Campaigns in the Digital Age

The Evolution of Advertising: From Traditional Media to Data - Driven Personalization, Automation, and Socially Responsible Campaigns in the Digital Age

Relazioni pubbliche: pars communicans della «sociologia pubblica»?

The contribution seeks to position public relations (PR) as a communicative component of public sociology (PS), tracing the evolution of PR from its inception to the modern-day constructs that form its theoretical foundation and practical activities. It argues that concepts such as stakeholder, relationship, and reputation are not merely central to PR but also intricately intertwined and utilized within the realm of sociological inquiry. The paper underscores the societal impact of PR, especially emphasizing corporate social responsibility (CSR) and social campaigns. These efforts aim to propagate specific issues, cultivate a collective awareness, and ultimately provoke transformation in social attitudes and behaviors. A notable tension exists within PR between empirical practices and scientific precision, drawing attention to the need for interdisciplinary strategies and mid-range theories to bridge this gap. PR, while not exclusively, is primarily situated within the social sciences and, more specifically, within the Sociology of Cultural Processes as an academic discipline. This article calls for a deeper integration between PR and PS, advocating for the use of shared concepts, categories, methods, and tools. Additionally, PR targets the identification of distinct publics and the initiation of active, participatory dialogue with them. Although the predominant literature and major journals in PR are American, the article acknowledges that PR’s application on local grounds is where the synthesis of local and global takes place, demonstrating the field’s wide-reaching relevance and adaptability.

Esporotricose felina: Sinais clínicos e prevenção em animais e humanos

Sporotrichosis is a mycosis caused by the fungus Sporothrix sp, which is found in plants, trees, and soil, associated with decomposing plant remains. The disease can affect various species, especially felines which, in turn, are the main transmitters of sporotrichosis to humans. Infection by Sporothrix sp. occurs through contact between injured skin and surfaces contaminated with the fungus, or scratching or biting by diseased animals. In addition to the skin manifestation, sporotrichosis can also occur in extracutaneous form, affecting multiple organs such as the lungs, lymph nodes, liver, spleen and kidneys. There is no preventive vaccine for the disease and it is treated with synthetic fungistatic agents with a broad spectrum of antifungal activity. Sporotrichosis is considered one of the most relevant mycoses in veterinary medicine and an underdiagnosed zoonosis, mainly due to the lack of control and prevention initiatives, which consequently leads to a lack of public awareness. In the states of Pernambuco, Rio de Janeiro and in some cities in states of São Paulo, Minas Gerais Bahia, Rio Grande do Norte and Paraíba have compulsory notification of cases. Since December 1, 2020, the notification of sporotrichosis in dogs and cats has become mandatory in the city of São Paulo. The purpose of this review is to emphasize that sporotrichosis is an emerging zoonosis that is underdiagnosed in Brazil. Information and publicity campaigns are needed to reinforce the importance of treatment and the potential for a cure, as well as effective educational measures related to public health programs for the control of human and animal sporotrichosis. Responsible pet ownership campaigns, which emphasize the importance of neutering and restricting street access, are of paramount importance for the epidemiological control of the disease. Veterinarians have a fundamental role to play in guiding the guardian, emphasizing that the lack of treatment, in addition to causing great suffering to the affected animal, can contribute to the spread of the disease, including to humans.

Application of Public Relations Management Concept as A Communication Strategy for Corporate Social Responsibility Campaign #BeautyDiQuity PT Luxury Cantika Indonesia (Luxcrime)

Luxcrime conducted a public relations program campaign, in 2023 by choosing the campaign moment to coincide with International Women's Day with the theme "Beauty in Diversity and Equality" #BeautyDiQuity which means that beauty in diversity and equality. In the #BeautyDiQuity campaign, Luxcrime invited five disabled models to campaign for beauty in diversity and equality, Luxcrime also invited the audience to take part and support the #BeautyDiQuity program by buying International Women's Day Bundle products which later ten percent of the revenue will be donated to the Unique Project Theatre Foundation and Nali Tari Yogyakarta. The response obtained through the BeautyDiQuity CSR event as part of Luxcrime's public relations activities was positive and supported. Where Luxcrime celebrates the diversity of beauty. This is already based on CSR activities that have previously been carried out by Luxcrime. So the expected response from this activity remains oriented to the Luxcrime brand image as a brand that upholds empowerment values and not just selling.

THE EFFECT OF TRUST IN BANKING INSTITUTIONS ON BEHAVIOURAL INTENTIONS FOR E-SERVICES

The adoption rate of electronic banking services (e-services) by consumers has increased significantly in recent years. For example, in the European Union, according to EUROSTAT data, the rate of individuals using the internet for internet banking increased by more than 25% between 2012 and 2023 (Eurostat, 2024). This may be due to several factors: the evolution of technology, the COVID-19 pandemic period, the time needed to complete a transaction, the availability of services, etc. The main objective of this paper was to assess whether trust in banking institutions can influence consumers' behavioural intentions when discussing the use of e-services. The following dimensions were considered to measure trust in the banking unit: Ability, Integrity, Benevolence (Bhattacherjee, 2002). A scale with the following dimensions was also used to measure behavioural intentions: loyalty, switch, pay more, external response (Zeithaml et al., 1996). The relationships were tested both between the "trust" and "behavioural intentions" dimensions taken as a whole and between the "trust" dimension taken separately and the "behavioural intentions" dimension taken as a whole. To achieve the objective of this study, the author collected data from 500 respondents in Romania via an online questionnaire. The surveys were conducted between April and August 2022. Partial least squares (PLS-SEM) was used for data analysis. The PLS-SEM results confirmed the significance of three out of four direct relationships. For one of the hypotheses, the dimension "integrity" was removed from the proposed conceptual model due to preliminary tests. These findings can help credit institutions to take various measures to increase public trust in such institutions and encourage the use of e-banking services. The areas targeted by these measures include: financial education programmes; corporate social responsibility (CSR) campaigns; transaction security; quality of banking staff; and transparency of credit institutions. For future research, it would be valuable to know what results can be obtained in other geographical areas. It is recommended to adapt and create new scales that can measure trust in companies and consumer behavioural intentions. These tools can help companies develop in their industries.

Influence marketing in social media

This article aims to comprehensively explo­re the evolving landscape of influence mar­keting, specifically focusing on its impact on brand perception and consumer engagement. Delving into influencer characteristics, the evolution of marketing strategies, and successful campaigns, the study seeks to illuminate the multifaceted dynamics that contribute to the effectiveness of influence marketing in the digital era. The analysis reveals that influence mar­keting serves as a cornerstone for building authentic connections in an era marked by digital saturation. Insights into emerging trends, such as the rise of nano-influencers and purpose-driven collaborations, underscore the pivotal role influencers play in shaping brand narratives. Innovations like virtual reality integ­ration further highlight the dynamic nature of influence marketing. The emphasis on long-form storytelling, sustainability, and genuine enga­gement reinforces the enduring importance of influencers as cultural mediators and trusted conduits between brands and consumers. The scientific novelty lies in a nuanced exploration of influence marketing, transcending traditional promotional strategies. The study delves into the psychological impact of influencer endorse­ments, the effectiveness of specific content formats, and ethical considerations surrounding virtual influencers. By addressing these dime­nsions, the research contributes to a deeper understanding of influence marketing dyna­mics, providing valuable insights for resear­chers and industry professionals alike. The prac­tical value of this research is two-fold. Firstly, it offers marketers actionable insights into navigating challenges, adapting to emer­ging trends, and refining influencer strategies. Secondly, the exploration of ethical considerations and the impact of technologies in influence marketing equips industry profess­sionals with the knowledge needed to make informed decisions, fostering responsible and effective influencer campaigns. This article encourages continuous inquiry, ensu­ring that influence marketing remains not only a dynamic force in the digital landscape but also an ethically grounded and impactful strategy for building brand connections

Public Relations Campaign Management for Supporting Responsible and Sustainable Tourism

Local community in Thousand Islands should know how to manage public relations campaign properly for supporting responsible and sustainable tourism. This research aims to know how Jejak Seribu can involve youth community in Tidung Island in managing public relations campaign for education exploration : Jelajah Edukasi : Entrepreneur Millenials 2019. This study uses qualitative-descriptive research approach with case study. The method of data collection in this study is in-depth interviews with the head of Jejak Seribu, the head of entrepreneurship division of Jejak Seribu, and members of Jejak Seribu. The results of this study show that Jejak Seribu has implemented the stages of campaign management in conducting the Entrepreneur Millennials campaign, and the application of the concept of responsible tourism, sustainable tourism and public relations campaign proves more effective in achieving campaign objectives.This research only focused on the very specific program of "Jelajah Edukasi Jejak Seribu: Entrepreneur Millenials 2019" conducted in Tidung Island. This study has a small sample size that may not represent the population. This study is expected to provide useful insights for any community in the management of public relations campaign.

ELECTIONS AND THE DIGITAL CAMPAIGN CODE OF ETHICS: EFFORTS TO CREATE A CAMPAIGN BASED ON DIGNIFIED JUSTICE

Elections, as a cornerstone of democracy, are encountering unprecedented challenges in maintaining ethical standards and justice values, primarily due to the surge in digital campaigning. Ethical concerns arising from the unregulated use of digital campaign media underscore the urgent need to formulate and implement a Digital Campaign Code of Ethics. This code is envisioned as a guide to integrity for political communicators in the digital space. The research explores the imperative nature of establishing a digital campaign code of ethics to foster responsible election campaigns reflective of justice and dignity. It also seeks to identify challenges and obstacles associated with its implementation. Using a legislative and conceptual approach, this normative legal research scrutinizes regulations related to elections and campaigns, reviewing legal doctrines and principles pertinent to forming a digital campaign code of ethics. Primary and secondary legal materials are collected, analyzed descriptively and analytically, and formulated into logical arguments to address legal issues. The findings emphasize the critical urgency of a digital campaign code of ethics in realizing responsible election campaigns aligned with justice and dignity. The prevalence of digital media and social networks as primary campaign channels heightens the risk of these campaigns becoming tools to advance specific interests without considering justice. The code of ethics is deemed essential to provide legal certainty, delineate ethical boundaries, and prevent the misuse of digital media. Additionally, it guides campaign participants to engage in political competition with integrity and dignity. However, the challenges associated with implementing digital ethics codes are complex. Control over ethical standards is challenging due to the swift dissemination of campaign content, delayed oversight and sanctions, and social media's vulnerability to misinformation and personal attacks. Active cooperation among authorities, election organizers, and social media platforms is crucial for effective monitoring and response to digital campaign content that violates ethical standards.

Analisis Konten Aktivitas Corporate Social Responsibility Kampanye Goals pada Website MNC Peduli

This research was conducted to find out the message of the Goal Campaign's Corporate Social Responsibility (CSR) activities in the form of news published by the MNC Group through the MNC Peduli website. In this study, we analyze news message categories, news message content approaches, and CSR news message values. This research was carried out using qualitative methods and content analysis. The findings from this research are that the message categories used by companies in making CSR news messages are hard news and features. The content approach used in creating MNC Peduli's CSR news messages is a social and spiritual approach. MNC Peduli's CSR news message values have fulfilled the five elements of message values. The conclusion of this study is that MNC Group, through MNC Peduli, publishes messages on Corporate Social Responsibility (CSR) campaign goals in the form of published news quite optimally by using categories, content approaches, and values that are in line with stakeholder.

Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models.

This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed in the slogans to reveal how gambling is positioned in social contexts. Second, two framing devices-i.e., conceptual metaphors and the frame of gains/losses-are examined to understand how these framing devices reinforce the persuasive message while interacting with each other. Two models of persuasion emerge from our data-one encouraged 'grounded games' for enjoyment, while the other discouraged gambling due to its potentially 'harmful' consequences. We advocate for a gestalt view on the theoretical constructs that contribute to the overall effectiveness of persuasive messaging. These constructs should be integrated into an analytical framework, with particular attention given to the framing effect of conceptual metaphors and the gain/loss frame, and their interplay.

Investigating the impact of 'dark nudges' on drinking intentions: A between groups, randomized and online experimental study.

This study explored how 'dark nudges' (tactics used in alcohol industry-funded responsible drinking campaigns) affect drinking intentions, perceived source credibility and whether individual differences in perceptions of prototypical drinkers moderated these effects. Two 2 × 2 between-groups online experimental studies. Study 1 (N = 164) presented three alcohol health messages per condition, comprising social norm (healthy/unhealthy ("dark nudge")) by frame (loss/gain). Study 2 (N = 229) presented one message per condition, comprising cancer causality (single cause/multiple causes (dark nudge)) by funding disclosure (disclosure/non-disclosure (dark nudge)). Outcomes were drinking intentions and perceived source credibility. Exploratory analyses considered prototype perceptions as a between-subjects moderator. No significant effects of message frame, social norm, fundi or multiple cancer causality arguments on drinking intentions were found. In Study 2, in the dark nudge multiple cancer causality conditions, perceived source credibility was high when funding was undisclosed, but significantly lower when it was disclosed. Exploratory analyses suggested effects were moderated by prototype similarity. In Study 1, higher perceived similarity to a heavy drinker and lower perceived similarity to a responsible drinker were associated with higher drinking intentions in the unhealthy norm/gain frame condition, but lower drinking intentions in the other conditions. Framing, social norm, funding disclosure and multiple causality manipulations as tested in this study did not exert a dark nudge effect on drinking intentions. However, the exploratory analyses suggest it could be hypothesised that the types of messages used in alcohol industry-funded responsible drinking campaigns may result in greater drinking intentions among those who identify more as heavy drinkers and less as responsible drinkers. Perceived prototype similarity may be an important moderator of the impact of alcohol health messages that warrants further research. Study 2 suggests disclosure of industry funding guides judgements of the credibility of sources of misleading messages about alcohol and cancer.

Reprint Retrospective: The Funhouse Mirror from Empowered: Popular Feminism and Popular Misogyny

Abstract: This article is the first chapter from the 2018 book Empowered: Popular Feminism and Misogyny (Duke University Press). It critiques corporate feminist ads for focusing predominantly on individual empowerment and sentimentality, overlooking systemic barriers and broader inequalities. The chapter suggests these ads fit into shallow corporate social responsibility campaigns driven by consumerism. It also examines popular misogyny, detailing how men's rights groups parody feminist campaigns, often portraying women as threats to male power. Banet-Weiser urges readers to scrutinize the efficacy and intentions of feminist messaging in advertising, emphasizing the need to address existing power structures that disadvantage women in various spheres, including media and politics.

How do resource scarcity reminders influence consumers’ CSR engagement?

Purpose This study aims to understand consumers' reactions to hospitality corporate social responsibility (CSR) campaigns under different resource scarcity reminders, an important but overlooked contextual factor, and examine how such scarcity reminders interact with message framing, a widely used technique in CSR communication. Design/methodology/approach Three experimental studies were conducted. Studies 1 and 2 examined the main effect of resource scarcity reminders (environmental vs personal) on consumer engagement via self-other orientation. Study 3 further investigated the interactive effect between resource scarcity reminders (environmental vs personal) and message framing (gain vs loss) with hope as a key mediator. Findings Studies 1 and 2 show that environmental (vs personal) scarcity activates a more salient other orientation, subsequently increasing consumers' donation and word-of-mouth intentions. Study 3 reveals that environmental (vs personal) scarcity makes people more hopeful with gain-framed messages. Moreover, the elevated hope enhances perceived efficacy (attitude toward the company), leading to higher donation (word-of-mouth) intention. Practical implications Hospitality marketers could remind consumers of the harsh environment to elicit other orientation and encourage CSR participation. Using gain-framed messages or other hope-inducing appeals would be particularly advantageous in engaging consumers in CSR campaigns during heightened environmental scarcity. Originality/value Focusing on consumer responses to CSR campaigns, to the best of the authors’ knowledge, this research is the first to reveal reminders of resource scarcity as a novel antecedent factor and further uncover how such reminders interact with message framing to affect CSR engagement.

A qualitative evaluation of a video gambling campaign among young Australians

Gambling is an emerging public health issue within Australia, which can lead to various adverse impacts on individuals and society. Online gambling is becoming increasingly popular and is considered a high-risk environment where problem gambling is likely to occur. This rising prevalence emphasises the need for prevention and responsible gambling initiatives in Australia. C’Mon Australia Don’t Let the Game Play Ya! is a recently developed responsible gambling video campaign. The campaign focuses on online gambling and aims to promote responsible gambling messages towards young Australians, a vulnerable population at risk of gambling-related harm. This study qualitatively evaluated the campaign to gather feedback and understand whether the campaign raised awareness of gambling participation and associated risks. The sample (n = 8) was comprised of young adults in Australia, who were aged between 18 and 24 and were not required to be gamblers to participate. Semi-structured focus groups were conducted and responses were analysed using thematic analysis. Results revealed mainly positive feedback, commenting on the design elements, the messaging, and the dissemination of the campaign. The feedback highlighted likeable features of C’Mon Australia Don’t Let the Game play Ya! and provided suggestions for revisions. This study provides valuable insight to inform the development of future responsible gambling campaigns, and future research is recommended to evaluate the campaign across varying contexts, timeframes, and demographics.

현실과 인공지능의 만남: 인간과 가상 인플루언서가 Z세대 여행객들의 책임 관광 캠페인 참여 의도에 미치는 영향

현실과 인공지능의 만남: 인간과 가상 인플루언서가 Z세대 여행객들의 책임 관광 캠페인 참여 의도에 미치는 영향

A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States.

The frequent consumption of sugary beverages is associated with many health risks. This study examined how persuasive appeals and graphics were used in different media campaigns to encourage and discourage sugary beverages and water in the United States (U.S.) The investigators developed a codebook, protocol and systematic process to conduct a qualitative content analysis for 280 media campaigns organized into a typology with six categories. SPSS version 28.0 was used to analyze rational and emotional appeals (i.e., positive, negative, coactive) for campaign slogans, taglines and graphic images (i.e., symbols, colors, audiences) for 60 unique campaigns across the typology. Results showed that positive emotional appeals were used more to promote sugary beverages in corporate advertising and marketing (64.7%) and social responsibility campaigns (68.8%), and less to encourage water in social marketing campaigns (30%). In contrast, public awareness campaigns used negative emotional appeals (48.1%), and advocacy campaigns combined rational (30%) and emotional positive (50%) and negative appeals (30%). Public policy campaigns used rational (82.6%) and positive emotional appeals (73.9%) to motivate support or opposition for sugary beverage tax legislation. Chi-square analyses assessed the relationships between the U.S. media campaign typology categories and graphic elements that revealed three variables with significant associations between the campaign typology and race/ethnicity (χ2(103) = 32.445, p = 0.039), content (χ2(103) = 70.760, p < 0.001) and product image (χ2(103) = 11.930, p = 0.036). Future research should examine how positive persuasive appeals in text and graphics can promote water to reduce sugary beverage health risks.

Exploring Tourists’ Responsible Behavior: Evidence from Thailand

The study aims to measure tourists’ responsible behavior, and to develop a structural equation model of responsible tourist behavior among Thai tourists. A questionnaire survey was conducted using an online questionnaire. A total of 503 Thai domestic tourists who practiced responsible behavior participated in the study. The data were analyzed through structural equation modeling with a two-stage approach. The results of the analysis revealed a good fit with the empirical data (CMIN/DF = 2.62, RMSEA = 0.06, CFI = 0.94, TLI = 0.92). Moreover, the findings highlight two underlying factors which emerged for responsible behavior, namely impact consideration and local connections. The establishment of an extended Theory of Planned Behavior (TPB) model with two additional predictors including environmental and social concern, and pro-environmental behavior in everyday life, explains the formation of tourists’ responsible behavior. Destination managers and marketers can encourage tourists’ responsible behavior by implementing meaningful experiences with various low-impact tourism activities. Relevant government agencies and policy makers can promote responsible campaigns and events to enhance responsible behavior.

Personal Social Responsibility Campaign for Helping Others in Facing COVID-19 Pandemic

As one can see, people who have tested positive for COVID-19 and self-isolated are at a risk of experiencing inconvenience such as stigma, lack of support from the environment, loneliness, depression, and anxiety, which may increase premature mortality. They may save their lives if they receive greater attention and support, especially from the closest people in their community besides people who have got support from the community to recover faster from the virus. The act of kindness is a prosocial action in this form called personal social responsibility (PSR). The objectives of the study are to elaborate on the prosocial behavior of PSR and provide a campaign strategy for encouraging people to carry out PSR activities in their community as prosocial action or altruism to support COVID-19 sufferers, especially those who self-isolate and are infected by COVID-19. This study uses a systematic literature review as its method. Data was collected by searching and accessing relevant literature. The data was analysed based on a thematic and descriptive analysis of the selected literature. The study found that PSR plays a significant role in overcoming social burdens among citizens, including in dealing with the COVID-19 pandemic. To articulate the PSR Campaign, the researcher refer to communication strategies and social campaign models. Through the campaign, prosocial behaviors must generate in many terms of giving product, money, thought, time, or other forms of concern related to feelings.

Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management.

Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing.