The research focuses on the important interdisciplinary issue of the agile marketing management systems implementations under the design stage of the entrepreneurship structures. Today the entrepreneurship ecosystem is under massive impact of global and macroeconomic challenges, actualized by different instances of global problems and behavioral factors. The competitiveness of the entrepreneurship structures depends upon the agile marketing systems of market data processing. The task is to show the great role of global changes and local response of the target audience behavior. During the process of the decision-making, the entrepreneurship structures are analyzing the statistical data to ensure that the decision is correct, or wrong. There are different sources of marketing data to manage competitiveness in international business environment. More available and accessible data is the statistic – obtained during the sales, processing, manufacturing, etc. also, if the market is new for the business, we can analyze macroeconomic, branch or local statistics to create the strategy or approve the decisions for the entrepreneurship design. Another possibility, which does not replace but complements the existing data sources, is the behavioral data from the services like Google analytics, Google trends, Google ads, other behavioral data sources, available online. The Agile-marketing concept let the marketing manager use combined data sources in the decision-making process. Agility in the decision-making and data processing is the key to the competitiveness building during the entrepreneur structures design process. The macroeconomic and global challenges, provoked by the global problems of today are important – among them, ecology problems, education problem, hunger, global partnership building, etc. These problems are important for the social responsible marketing systems, gaining popularity all over the world. Also, competitiveness depends upon the agility in the marketingmix of the entrepreneur structures – the speed of response and decision-making in the changing or undefined environment. During the market research, the results may show that the strategy is correct, but some elements of marketing-mix are misused – in this circumstances the marketing-mix must be changed immediately. This is the agile marketing management systems main task in the changing market environment.