Resource-based View Research Articles

Pizza Town Sukkur: sustaining in the current competitive environment

Learning outcomes After reading this case students will be able to understand the role of General Environment analysis in strategic decision-making; to understand the use of different models such as Porter’s Five Forces, SWOT and resource-based view; and to enable graduates to apply different strategies such as business level and growth strategies and environmental analysis to any company or industry on their own. Case overview/synopsis Pizza Town Sukkur, once a popular spot for delicious pizzas, was facing a tough situation. New competition was threatening its success, and the manager, Mr. Faisal Gul, was torn between sticking to old ways or trying new ideas. A surprise invitation to a special industry summit added excitement but also uncertainty. The restaurant, started by Honey Bhai in 2007, used to be a hit, but now it struggled with challenges like not having online ordering and falling behind in marketing. Other pizza places in Sukkur, like Pizza Mart, Pizza King and Pizza Grill, were giving tough competition. The story unfolded in the lively setting of Sukkur's food scene, with Pizza Town at a crossroads – whether to embrace change and technology or risk fading away in the face of new rivals. Complexity academic level Undergraduate and Graduate Supplementary material Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Gauging the impact of M-marketing capabilities on perceived sales performance of organization

The aim of this study to address the purposeful question for the managers and researchers is how organizational resources through mobile marketing (M-marketing) capabilities can improve sales performance of organizations. The study considered training, internal marketing, organizational culture and product-related knowledge as organizational resources that enhance perceived sales performance through different M-marketing capabilities like accessibility, cost saving and quick decision making. This research incorporated dynamic capability and resource-based view (RBV) theories to construct the research model. 396 responses were received from SMEs employees from ten big cities of Pakistan and structure equation modelling used to examine the research model. Findings showed that the organizational resources (training, internal marketing, organizational culture and product-related knowledge) and M-marketing capabilities (accessibility, cost saving and quick decision making) significantly impacted the PSP. M-marketing capabilities significantly partially mediate among the relationships of organizational resources and PSP.

The Intersection of Gender, Operational Barriers, and Diversification Strategies: Evidence from Chinese Female Business Owners

This study examines the strategic responses of Chinese female business owners to perceived operational barriers, integrating insights from the Resource-Based View, Signaling Theory, Institutional Theory, and Social Role Theory. Data from the World Bank Enterprise Survey (conducted in China in 2012; the sample comprises 2,700 firms from diverse China’s industries) was analyzed with advanced path modeling techniques. All statistical analyses were conducted using R (version 4.0.2) and SPSS 29. The R packages lavaan and semTools were utilized for implementing Structural Equation Model (SEM) techniques. How female ownership influences diversification strategies was investigated with the mediation effect of business environment barriers and the moderation effect of international certifications. It is revealed that female entrepreneurs are more likely to pursue international diversification due to heightened perceptions of business environment barriers. Perceived regulatory barriers are positively related to product

THE INFLUENCE OF COUNTY ASSEMBLIES’ COORDINATING ROLE ON THE IMPLEMENTATION OF STRATEGIC PLANS IN THE NAIROBI CITY COUNTY GOVERNMENT, KENYA

In Nairobi County, just like the rest of Kenya, the county assembly is responsible for legislation, oversight, and representation of the county executive who implements the county strategic plans developed from the devolved functions of the devolution. However, the achievement of strategic plans is still with flaws despite this. The purpose of the study was to assess the influence of the coordinating role on the implementation of strategic plans in the Nairobi City County Government, Kenya. The study was guided by the McKinsey 7s model, the Dynamic Capability Model, and the Resource-Based View Theory. The study was conducted using a quantitative research design. The target population was 123 members of the County Assembly, consisting of 85 elected and 38 nominated members. The population also included 3 officials from the County Assembly's Financial and Budget Office, Procurement Office, and Planning Department. The study involved 85 elected and 38 nominated county assembly members, using simple random sampling. Officials from the Financial and Budget Office, Procurement Office, and Planning Department were selected by census. Primary data was collected with 5-point Likert scales. SPSS regression analysis tested the relationships between dependent and independent variables, with multiple regression used due to activity interconnectedness. Results were presented in descriptive figures and tables, with regression outcomes shown in tables. The study's findings reveal a strong positive correlation (r = 0.847, p < 0.01) between the coordination role of MCAs and the implementation of strategic plans. The standardized coefficient (β =0.847; p =0.000) confirms the strong positive relationship between the coordination role and strategic plan attainment. The differing views among MCAs on coordination roles highlight the need for NCCG to enhance stakeholder engagement by creating clear communication frameworks, organizing regular interaction forums, and involving stakeholders in resource allocation to align their efforts with strategic objectives and improve the execution of strategic plans.

Market-orientation, entrepreneurial-orientation and SMEs’ performance: the mediating roles of marketing capabilities and competitive strategies

PurposeAppealing to the resource-based view and the resource advantage theory, this research aims to ascertain the complementarity of entrepreneurial and market orientation in enhancing the performance of small and medium enterprises.Design/methodology/approachFollowing a survey design, a self-administered questionnaire containing scales adapted from leading previous studies was used to collect data from 400 executives working in small and medium enterprises in Pakistan. Partial least squares-based structural equation modeling was performed to analyze the measurement and the structural models and test the significance of the hypothesized relationships.FindingsIt has been found that market orientation and entrepreneurial orientation enhance firm performance directly and indirectly with marketing capabilities and competitive strategies (partially or fully) mediating these causes and effects relationships.Practical implicationsThe study adds to the literature on entrepreneurship, marketing and strategy and has significant ramifications for managers and public policymakers desiring to boost the performance of small and medium enterprises, which is crucial to the economic growth of developing nations, through nurturing and leveraging intangible resources such as market orientation, entrepreneurial orientation and marketing capabilities.Originality/valueIt is one of the rare attempts to investigate the complementarity of entrepreneurial orientation and market orientation, channeled through marketing capabilities and competitive strategies to boost SME performance, that too in the context of a developing country.

Analyzing the Impact of Executive Excess Compensation on Organizational Technological Innovation: Evidence from Bangladesh Pharmaceuticals & Chemicals Industry

This study analysing the impact of executive excess compensation (EEC) that is influencing the quality and efficiency of Organizational Technological Innovation (OTI). Using the Agency Theory, the Resource-Based View (RBV) and Upper Echelons Theory perspective in this study, the study has identified the compatibility of Executive Excess Compensation (EEC) with Organizational Technological Innovation (OTI) and then it has focused on investigation of the relationship between Executive Excess Compensation (EEC) with Organizational Technological Innovation (OTI) and for this quantitative analysis has been done by the usage of a structural equation modelling (SEM) approach by the usage of SmartPLS software. The findings regarding the compatibility of EEC with OTI suggest even a strong alignment between the executive compensation levels and the organization’s innovation capabilities. This indicates that companies offering the executive excess compensation which tend to demonstrate greater innovation efforts that is potentially driven by incentives linked to the compensation structures. Further, the analysis has revealed that higher levels of EEC were consistently associated with the overall greater technological innovation efficiency and to the technological innovation quality which is indicating on a robust relationship between executive pay and innovation performance. The results of this study ultimately provide empirical support for the notion that executive compensation plays a crucial role in case of driving innovation initiatives within organizations which is particularly in the pharmaceutical and chemical sectors of Bangladesh. The findings of the study can give insights for researchers, industry practitioners, policymakers, investors and for academics. However, the study is with some limitation and by acknowledging that further research is definitely needed to explore on the potential areas of improvement on this untapped or unique field.

The Performance Implications of Management Control Systems and Dynamic Capabilities: Evidence from Vietnam

Drawing on the resource-based view and dynamic-capability view, this study examines the relationship between the interactive use of management control systems, dynamic capabilities, and firm performance in the Vietnamese information and communication technology industry. The research model and hypotheses have been tested by partial least squares-structural equation modelling (PLS-SEM) with 240 survey samples obtained from managers working in Vietnamese information and communication technology firms. The results indicate that the interactive use of management control systems has a positive effect on dynamic capabilities. Additionally, both the interactive use of management control systems and dynamic capabilities have direct positive effects on firm performance. The results reveal that dynamic capabilities complementary mediate the relationships between the interactive use of management control systems and firm performance. This study provides theoretical and managerial implications for Vietnamese information and communication technology firms that are striving to develop management control systems and dynamic capabilities for enhancing firm performance.

NAVIGATING BUSINESS INTELLIGENCE TOOLS: STRATEGIES TO DRIVE BUSINESS GROWTH

This study explores the evolution and current state of business intelligence (BI) tools and their strategic role in driving business growth. The research utilizes a combination of market analysis, industry case studies, and theoretical frameworks, including the DIKW hierarchy and Resource-Based View, to examine BI adoption trends. The results highlight the importance of data quality, cross-functional collaboration, and user adoption in maximizing BI effectiveness. Key findings indicate that cloud-based and self-service BI tools significantly improve data-driven decision-making, while challenges remain in data governance and integration. To address these challenges, organizations must implement robust data policies and empower users through training and self-service capabilities. The study concludes that integrating BI tools into digital transformation initiatives provides a competitive edge, enabling strategic planning, operational efficiency, and innovation. This research offers new insights into how organizations can leverage BI tools for sustained growth and enhanced decision-makingl.

Proposed Study on the Existing Body of Literature on Innovation Performance in China’s High-Tech SMEs

This study investigates the intricate relationship between top management capability, relational capability, technological capability, learning capability, innovation strategy, and innovation performance within the context of high-technology Small and Medium Enterprises (SMEs) in China. Through a synthesis of the Resource-Based View and Dynamic Capability Theory, this research delves into how these diverse capabilities intersect to shape innovation outcomes in a rapidly evolving market landscape. Drawing upon empirical data collected from a comprehensive sample of high-tech SMEs operating across various industries in China, this study examines how top management capability influences the firm's strategic direction and innovation agenda. Furthermore, the research explores the role of relational capability in fostering collaborative relationships with stakeholders, such as customers, suppliers, and partners, to access valuable resources and knowledge for innovation initiatives. Moreover, the study investigates how technological capability enables firms to harness advanced technologies and expertise to drive innovation, while learning capability facilitates the absorption, assimilation, and application of new knowledge and insights to fuel continuous innovation efforts. Through an analysis of innovation strategies adopted by high-tech SMEs and their alignment with dynamic capabilities, this research elucidates the mechanisms through which firms leverage their diverse capabilities to formulate and execute effective innovation strategies, ultimately impacting innovation performance. The findings contribute to both theoretical understanding and practical implications, providing insights for high-tech SMEs in China on how to develop and leverage dynamic capabilities across multiple dimensions to enhance innovation performance and achieve sustainable competitive advantage in today's dynamic business environment.

The Nexus between Corporate Governance and Economic, Social and Environment (ESE) Practices: Bangladeshi Banking Paradox

This study aimed to investigate the relationship between corporate governance and sustainability practices at 45 scheduled commercial banks in Bangladesh. The study specifically focused on the impact of corporate governance on bank sustainability practices, using the Global Reporting Initiative (GRI-4) sustainability guidelines. The resource-based view theory was used to explain the relationship between corporate governance and sustainability practices. Panel data used for this analysis was derived from the annual and sustainability disclosure reports of these banks from 2017 to 2021. This study explores dimensions of corporate governance, including board size, independent board members, CEO duality, gender diversity, audit committees, risk management committees, and audit firm size, highlighting their importance in strategic decision-making. It also explores sustainability practices from a corporate perspective, focusing on economic, social, and environmental performance indicators and emphasizing the importance of strategic resource allocation and disclosure. Four hypotheses were formed, and ordinary least squares (OLS) regression was employed to test the relationship between corporate governance and bank sustainability practices. The statistical results showed that CG has a direct effect on firms overall sustainability as well as social and environmental sustainability practices. It was also seen that the size of the board has a significant effect on the overall sustainability measures (ESE). The study suggests that pro-active measures should be taken to improve sustainability practices in Bangladesh.

Fostering organizational performance through innovation: the roles of environmental policy instruments, organizational learning supports, and intellectual capital

This study aimed to examine the key factors that influence entrepreneurial innovation and organizational performance, specifically focusing on the impact of environmental policy instruments, intellectual capital, and organizational learning. In the context of the resource-based view and institutional theory, the authors developed a comprehensive research model to establish hypotheses about the relationships between these factors. Utilizing a survey-based technique with random sampling, this study analyzes the complex relationships between variables by employing structural equation modeling. Data were obtained from 323 members of management teams from Vietnamese firms. The results emphasize the significant advantage of accruing intellectual capital and fostering organizational learning in response to the impact of environmental policy instruments on entrepreneurial innovation. Furthermore, integrating intellectual capital, entrepreneurial innovation, and organizational learning is shown to improve organizational performance. Entrepreneurial innovation plays a role in connecting organizational performance with intellectual capital and organizational learning. The study’s findings provide valuable insights for scholars and professionals, enhancing comprehension of complex interactions among various elements. Entrepreneurs can utilize these observations to develop inventive tactics that harness both internal and external resources to effectively promote innovation and improve business performance.

Unlocking Organizational Innovativeness: Exploring the Role of Entrepreneurial Orientation and Financing in an Emerging Economy

Organizations and small startups play a significant role in improving the economic progress of newly industrialized countries. Their contribution to economic growth depends mainly on their innovativeness. Based on the resource-based view theory, this study seeks to understand how these enterprises use internal and external resources to uncover opportunities for innovative practices. Specifically, we examine entrepreneurial orientation (innovativeness, autonomy, risk-taking, competitive aggressiveness and proactiveness) and external financing for ventures. Through a comprehensive survey encompassing 200 ventures in Pakistan, this study reveals the significant impact of three dimensions of entrepreneurial orientation (innovativeness, risk-taking, and competitive aggressiveness) and entrepreneurial finance on organizational innovativeness. This finding is important because it contributes to the growing body of literature on entrepreneurial finance and shows how financing influences innovativeness in startups, thus advancing knowledge within this field. Although the study uses a small sample, it serves as a launch pad for further studies to explore different forms of capital and their unique effects on organizational innovativeness

The Effects of Supply Chain Alliance Orientation on Ambidextrous Innovation and Market Performance: A Multigroup Study of US and Korean Firms

This research explores the effects of supply chain alliance orientation on ambidextrous innovation and market performance with evidence from South Korean and US firms amid COVID-19. Three theories underpin the conceptual framework including the resource-based view, relational view, and ambidextrous innovation while psychosomatic items generate the variables: supply chain alliance orientation, exploration innovation, exploitation innovation, and market performance. Hypotheses are posed through a literature review. A multigroup analysis of 427 firms using MICOM with PLS-SEM is employed to reveal differences between South Korean and American companies. Here Korean firms generate ambidextrous innovation and market performance better than US firms. Mediation tests are also conducted. Implications are provided.

Trade Facilitation: Do The Custom Administration Procedures Matter?

This paper seeks to address the effect of customs administration procedures on trade facilitation in Kenya. The study employs an explanatory research design and administered questionnaires as the data instrument to gather data from 200 customs officials in Keny a. The study findings indicated that declaration of goods, documentation and verification of goods had a positive and significant effect on trade facilitation. From the results, the study concluded that customs administration procedures ha ve a significant influence on trade facilitation in Kenya. This study was anchored on Resource Based View (RBV) Theory. This research study adds to the existing knowledge and improves understanding to the building of a solid framework. The ultimate objective of enhancing t rade facilitation is evaluated against significant custom procedures such as declaration of goods, documentation completeness and verification of goods. Kenya Revenue Authority should enhance declaration of goods by ensuring that declaration of goods follo ws the international standards; should ensure accurate completion of required export documentation, comply with import/export documentation requirements and produce documents such as invoice for the goods; and should ensure thorough inspection of the goods , conduct complete inventory inspection and application of scanners in verification of goods.

Brand Equity in Pakistan’s FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture

This study explores the relationships between employee engagement, brand orientation, and corporate social responsibility (CSR) initiatives in enhancing brand equity in Pakistan's fast-moving consumer goods (FMCG) sector, using organizational culture as a moderator. Grounded in the Resource-Based View (RBV), this research highlights how internal organizational resources can provide sustainable competitive advantages through brand equity. A structured questionnaire was distributed to employees within FMCG firms, and data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that employee engagement, brand orientation, and CSR initiatives positively influence brand equity. Additionally, organizational culture significantly moderates the relationship between brand orientation and brand equity, while its moderating impact on employee engagement and CSR initiatives is less pronounced. The study offers valuable theoretical contributions by integrating internal factors within the RBV framework and practical insights for FMCG managers aiming to enhance brand equity. Limitations include the cross-sectional nature of the study and sector-specific focus. Future research should consider longitudinal approaches and explore additional moderating variables across different markets.

Nexus Among Administrative Environmental Innovation and Firm Financial Performance

This paper explores the effect of administrative environmental innovation (AEI) on firm financial performance (FFP) by considering the dynamic capability theory and resource-based view. Specifically, this study tests the linkages between administrative environmental innovation (AEI) and firm financial performance (FFP)by using worldwide data from 685 companies from 42 countries for the period 2004 to 2020. In the final sample, we have 4368 year-annual observations. In this study, AEI is segregated into internal AEI and external AEI. The findings of this study show that Internal AEI and external AEI both enhance FFP under a dynamic capability approach. In this way, this study provides some managerial implications such as the implementation of AEI helps in green innovation strategy that can raise firm profitability in the long run period.

Trustworthiness in the Media Industry and its Significance for the Strategic Programme Planning of Moving Image Providers in Germany

This paper examines the evolving landscape of strategic program planning in Germany's media industry, focusing on the integral role of trustworthiness for linear TV broadcasters and streaming service providers. In media convergence and dynamic market structures, we analyze how trustworthiness is cultivated and leveraged as a strategic asset in program planning decisions. Conduct a comprehensive literature review, we delve into the resource-based view to understand trustworthiness as a rare and inimitable resource, crucial for sustaining competitive advantage in the rapidly changing media sector. The study compares and contrasts the strategic approaches of linear broadcasters and streaming service providers, highlighting their distinct and converging tactics in response to shifting audience preferences and technological advancements. We also explore the impact of brand identity on trust establishment, and how programming strategies are influenced by the audience's evolving consumption patterns. The findings illuminate the nuanced interplay between program planning and trustworthiness, offering insights into future trends and underscoring the need for adaptable, audience-centric strategies to pursue sustainable market success in the media industry.

Measuring and managing organizational performance based on organizational capitals, service quality and BSC performance outcomes

Purpose The purpose of this paper is to develop and test empirically a new holistic performance measurement model that integrates the best of current performance measurement frameworks and methodologies and builds upon the resource-based view to strategic management. Design/methodology/approach A survey collected responses from 379 top-, middle- and supervisory-level managers from 3 telecommunications service providers in Egypt. The hypothesized direct relationships were tested through multiple linear regression (using SPSS software), and the mediating effect was tested using the structural equation modeling technique (using AMOS software). Findings The results reveal that the proposed model is a reliable and valid instrument for measuring and managing holistic organizational performance. The results also reveal that Egyptian telecommunications companies have primarily emphasized the use of structural and relational capital to enhance their service quality (SQ) and performance outcomes (POs). Moreover, SQ was found to significantly and partially mediate the effect of organizational capitals (OCs) on POs. Research limitations/implications The proposed model is a novel model that needs further investigation using various research designs and multiple research methods to assure its reliability and validity as a holistic performance measurement system. Practical implications The Egyptian telecommunications companies should efficiently manage and leverage all four components of OCs, especially the components of intellectual capital to improve their SQ and consequently enhance their POs. Originality/value To the best of the authors’ knowledge, this is the first research to study the relationships among OCs, SQ and POs, merge them in an integrated performance measurement model and test this model empirically in the Egyptian telecommunications setting.

CSR and Sustainable Environmental Performance: An Exploration of Mediating and Moderating Factors

Taking into consideration the moderating role of perceived organizational support within the framework of the natural resource-based view (RBV) theory, the purpose of this study is to investigate the connection between corporate social responsibility (CSR) and sustainable environmental performance. Specifically, this study focuses on the roles that green capability and green transformational leadership play as mediators in this relationship. Through the use of a survey questionnaire, information was collected from 420 employees working for small- and medium-sized enterprises (SMEs) in Bangladesh. The data were analyzed with the help of AMOS and SPSS. The findings indicate that the level of CSR has a significant impact on the performance of sustainable environmental practices. To a large extent, green capability and green transformational leadership serve as mediators in the relationship between CSR and sustainable environmental performance. Furthermore, perceived organizational support plays a significant role in moderating the relationship between CSR and sustainable environmental performance. The relationship between green transformational leadership and sustainable environmental performance is also significantly moderated by perceived organizational support. This is a significant contributor to the connection. This multidimensional corporate social responsibility model can be used to assess sustainable environmental performance in both industrialized and developing countries, and it can also be extended to other service sectors, according to the theoretical conclusion that can be drawn from the research. This research demonstrates that there is a direct connection between corporate social responsibility and sustainable environmental performance. As a result, practitioners are able to develop strategies that are effective in terms of corporate social responsibility. These findings should be taken into consideration by policymakers and managers who are dedicated to promoting equitable development of the country.

SETTLING INTERNAL STRENGTHS AND EXTERNAL DEPENDENCIES: A CONCEPTUAL FRAMEWORK INTEGRATING RDT AND RBV THEORIES FOR ORGANIZATIONAL SURVIVAL

<p><span lang="EN-US">The purpose of this study is to explore the integration of two mainstream theories of strategic management rooted in resource Dependency Theory (RDT) and Resource-Based View (RBV) in utilizing the internal strengths and external dependencies of companies</span><span lang="EN-US">. </span><span lang="EN-US">This study will explore the area of theory integration by using a literature review method that involves the collection, analysis and synthesis of influential publications on both theories, semi-systematic literature review is carried out with narrative analysis techniques. The results of the study provide a conceptual framework in understanding organizational strategy and to gain stability in managing the main sources of competitive advantage and dependency of the organization. Studies of how organizations are leveraging their internal strengths, and external dependencies can reveal improvement trends and under-explored areas in strategic management research. The implications of exploring the integration of these two key perspectives will enhance the prospect of using both theories together in strategic planning, organizational behavior and decision-making, and serve as an integration view for managers to engage in process utilization. Internal forces and external dependencies are rooted in two mainstream theories: Resource Dependency Theory (RDT)</span><span lang="EN-US"> and Resource </span><span lang="EN-US">Based View (RBV). This study explores the area of integration of these theories using a literature review method that involves the collection, analysis, and synthesis of existing influential publications from both theories. The implications of this research provide a conceptual framework in understanding organizational strategy and to gain stability in managing the main sources of competitive advantage and dependency of the organization</span></p>