We investigate whether combining the two principal valuation techniques – a price multiple model and a discounted model – can improve the quality of equity valuation. Specifically, we empirically implement the theoretical valuation model in Ohlson and Johannesson (2016), which we refer to as the OHJO model (or OHJO), as a hybrid of a price multiple model and a discounted model, and develop a novel way to estimate the model’s unique parameter – the normal forward P/E ratio. We find that our implementation produces intrinsic values that are more accurate and generally less biased, and that are better at explaining stock prices, than popular discounted models such as the Residual Income Valuation Model (RIV) and the Ohlson-Juettner Model (OJ), as well as price multiple models. OHJO’s superior valuation performance is robust in subsamples, and is more pronounced for slow growing, less risky, and larger firms. In addition, the implied cost of equity estimated from OHJO captures systematic risk and information asymmetry better than that from RIV and OJ. These results demonstrate the usefulness of a hybrid method for equity valuation and support the empirical validity of OHJO.
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