Islands and remote rural communities throughout the USA pay some of the highest costs for electricity and heating fuel in the nation. For areas with such high energy costs, the benefits of energy efficiency can be significant but rural residents face several geographic, financial, and awareness barriers that make it difficult to invest in home energy upgrades. These barriers combine to create a market failure that we call the “rural energy efficiency gap.” The existence of the rural efficiency gap is supported by data collected from Alaska, Maine, New Hampshire, and Vermont which indicate that the “energy burden,” or percentage of household income spent on energy bills, is 33% higher in rural areas and that participation in residential energy efficiency financing and rebate programs can be significantly lower. The combination of higher energy burdens and greater barriers to participation can lead to inequitable distribution of available resources for energy efficiency, meaning that those who could benefit most from efficiency upgrades are often least able to access them. This work is designed to be a resource for energy efficiency program administrators but may also be of interest to energy efficiency program implementers, policymakers, and regulators. It provides data about the rural energy efficiency gap and identifies barriers to energy efficiency in rural communities. It also highlights strategies that are helping to bridge the gap by making it easier for residents in cold climate, petroleum-dependent states—those with high thermal energy burdens—to increase comfort and safety in their homes while also reducing energy bills. The barriers to rural energy efficiency identified in this paper have been grouped into three categories: geographic barriers, financial barriers, and awareness and access barriers. There are many differences between rural areas across the country, e.g., demographics, utility model and rate structures, energy sources, and consumption patterns. This paper is not intended to suggest that the strategies documented here will necessarily be applicable to all rural areas in the USA
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