A novel residential demand response (DR) program is proposed to encourage microgrid customers to participate in demand reduction using a house energy consumption scheduler (HECS) to maximize social welfare by optimally reducing the cost of electricity and to receive maximum incentives. In this research, both Price-based and incentive-based DR programs are considered, and the demand-price elasticity approach is implemented to model them. To make the DR model more effective, customer behavioral response is taken into account, by leveling the customers according to their price elasticity. An optimized non-cooperative energy game theory framework and a Nash equilibrium strategy are employed to model customer response under a multi-time of use (TOU) pricing and incentive scheme, with the aim of achieving the best scheduling of home-controlled appliances while preserving customers’ privacy. This approach maximizes social welfare by minimizing the electricity consumption cost for customers while simultaneously saving on generation costs. The negative externality effect on price rate is internalized between the customers of different consumption levels using multi-dynamic consumption-level pricing and incentive scheme (MDCLPIS). The suggested model distinguishes between consumers’ behavior in response to changes in energy prices and their behavior in response to changes in incentives. Finally, numerical and simulation results demonstrate the suitability and effectiveness of the proposed model and its advantages in terms of customer saved cost by up to 21.26%, microgrid saved cost by up to 29.44%, and getting benefits by optimal scheduling of their load.
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