While many operations management journals are now publishing interpretive studies, there is still a need for more material on how to carry out such work under the interpretive gestalt. By offering a research account of a longitudinal interpretive multi-case study, this paper seeks to contribute to the literary gap in ‘how to do it [interpretive research]’. The purpose of this paper is to document a longitudinal operations management study in three micro-firms, where the catalyst for this study is the implementation of an electronic operations management system in each case. The paper chronicles the authors’ experience in a four-year multi-case study, and as such provides insight into design, development and execution of longitudinal interpretive operations management research, and the building of a theoretical model. While blueprints are not the purpose of such reflections, they can provide insight and advice to researchers, which is the underlying goal of this paper.
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