The frozen food industry plays a significant role in the economic relations between Thailand and Japan. This study addresses two research inquiries; (a) what are potential impacts of modern transportation management systems (TMS) on the optimization of frozen food delivery between Thailand and Japan; (b) what are the challenges and benefits associated with the adoption of such technologies within this particular context? This study elucidates the role of advanced TMS in optimizing the distribution process, overcoming challenges, and maximizing benefits for stakeholders. The research used a narrative review approach, whereby data was collected from reputable academic publications, industry reports, and regulatory papers. The selection criteria were established by considering variables such as relevance, timeliness, and trustworthiness. Advanced TMS provides several benefits, such as enhanced route optimization, the ability to monitor operations in real-time, automated documentation procedures, and increased communication with relevant parties involved. These solutions have resulted in financial savings, decreased transportation durations, and enhanced product excellence. Although the implementation of sophisticated TMS offers evident benefits, there are still persistent hurdles related to technology integration, training, and initial investment expenses. Nevertheless, the enduring advantages, such as enhanced financial gains and heightened client contentment, surpass the early obstacles. Advanced TMS has emerged as a catalyst for significant changes in the frozen food distribution industry between Thailand and Japan. These systems provide innovative solutions to long-standing obstacles, therefore facilitating a more streamlined and environmentally conscious trading partnership. The stakeholders, including producers, distributors, and policymakers, have the opportunity to use the findings from this evaluation in order to make well-informed choices pertaining to the implementation and enhancement of TMS within their respective operations.