University Reputation Research Articles

Educational Potential of Cities – Russian University Centers as a Factor of Increasing Their Competitiveness

The current stage of the country development is characterized by increasing the role of universities not only in the educational and public space of the country, but also in the socio-economic advancement of cities and regions. Universities forming the educational potential of the cities are flagships of their technological transformation, form the city brand, increase their sustainability, lifeabitity and competitiveness. The aim of the study is the typologization of cities – university centers of Russia, carried out with the help of a comprehensive index of educational potential developed by the authors. The statistical base for assessing the educational potential of cities was the data of the Monitoring of the effectiveness of the educational institutions of higher education in 2022, university rankings of the British company Quacquarelli Symonds (integral QS ranking and 5 integrated areas of study), RA-Expert (integrated and individual in 29 areas of study), the Three Missions of the University rating, and the University Reputation Ranking.The study was carried in 3 stages, each of them involved special methodological approaches. At the first stage, there was a review of existing theoretical and practical research on the subject, the integrated index of the educational potential of university centers was developed. At the second stage of the study on the bases of this index a typology of university centers of the Russian Federation was carried out. At the third stage, there was a comparation of the previous results with their positions in the Sustainable Urban Development Index and realization of creative potential. The implementation of educational potential of the most sustainable competitive university centers was separately analyzed in the context of the strategy of internationalization and export of education.National project “Science and Universities” aimed at formation of 100 universities as centers of scientific, technological and socio-economic development by 2030, as well as the program for the construction of 25 world-level modern campuses increase attention to cities as centers of localization of higher education, their educational potential, and, ultimately, their competitiveness.The scientific importance of the research is the development of methodological approaches to assessing the educational potential of cities – university centers and its testing on the example of 1208 universities located in 306 cities of 84 regions of Russia. As a result, a typology of Russian university centers was carried out according to the level of educational potential: 6 types of cities were identified, differing in the city-forming role of higher educational institutions, their role in brand formation and the competitiveness of the city.The typology makes it possible to assess the educational potential of university centers in Russia to form effective strategies for their development in the context of the realizing the national development goals of Russia.

Validation of measurement scales for undergraduate students' self-perceived employability and university commitment in the United Arab Emirates

PurposeThe purpose of this study is to validate the psychometric properties of the Self-Perceived Employability Scale in the context of the United Arab Emirates (UAE-SPE) and to verify the model fit of the UAE-SPE and University Commitment Scale (UC) (Rothwell et al., 2008) for undergraduate students.Design/methodology/approachA cross-sectional survey study was carried out to collect the data using a web-based survey tool (Qualtrics) at a public university in the UAE. The sample was 646 undergraduate students.FindingsAs a result of the factor analysis, the study validated three factors of SPE for undergraduate students in the UAE that explain their perceptions of their university reputation, their field of study, the state of the UAE labour market and confidence in their skills. Confirmatory factor analysis verified good model fit indices of UAE-SPE and the UC scale. In addition, the study found a statistically significant positive relationship between the UC scale and the three factors of UAE-SPE.Originality/valueCurrently, there is a scarcity of published research on self-perceived employability amongst undergraduate students in higher education institutions in the UAE and the Arab region. This article not only contributes to research on this topic but also validates two scales, allowing cross-cultural comparisons of SPE and UC of undergraduate students in the Arab region and worldwide.

Analisis Persepsi Mahasiswa Terhadap Ketidakjujuran Akademik : Studi Kasus di Fakultas Teknik UNS

<em>Academic dishonesty is a deliberate violation of academic rules for personal gain. Academic dishonesty can reduce the reputation of students and universities, as well as dishonest behavior in the world of work, so research is needed regarding engineering students' perceptions of academic dishonesty. This study aims to determine perceptions, experiences, reasons why engineering students commit academic dishonesty, and to determine the influence between perceptions and experiences of witnessing acts of academic dishonesty. The population used in this study were S1 students from the UNS Faculty of Engineering and the samples taken were 97 respondents. The results of the study show that engineering students' perceptions of academic dishonesty are that students know that academic dishonesty is important, can have an impact on damaging moral character, including actions that violate social and religious norms, so that it becomes the student's responsibility, and must be responsible for caring for the integrity of other students. . The experience of engineering students with academic dishonesty is that students have committed dishonesty but support existing policies, often use unauthorized material during exams, work on papers or articles without including references, and ask for help from seniors who have taken exams but rarely submit assignments properly. pay someone else to complete it and rarely miss out on group assignments. Academic dishonesty policies already exist but sanctions and supervision need to be tightened to reduce academic dishonesty. The reason engineering students commit academic dishonesty is because they don't get sanctioned or punished, the attitude of the lecturer, many friends who do this, will make grades better, difficulty working on questions, easy internet access and fear of failure and lack of study time. Most of the respondents committed academic dishonesty due to internal factors. There is a positive and significant influence between perception and experience of witnessing techniques on the experience of committing academic dishonesty. So that when the perception and experience of witnessing gets higher, they will not commit academic dishonesty.</em>

Impact of brand equity and service quality on the reputation of universities and students’ intention to choose them: The case of IIUM and UIN

Background:Numerous studies have been carried out on the impacts of brand equity and service quality of higher education institutions (HEIs) on their reputation and students’ satisfaction. This research aimed to compare the impact of brand equity and service quality on universities’ reputations, namely Universitas Islam Negeri (UIN) in Indonesia and International Islamic University Malaysia (IIUM) in Malaysia, and Indonesian students’ intention to choose the universities, which is moderated by study expense (price). UIN and IIUM are HEIs with a similar university concept, and Indonesian students have recently shown a high interest in them. The two universities have faculties not only in the field of Islamic studies but in general fields of studies as well, which are usually held by non-Islamic Universities. Therefore, their competitiveness against non-Islamic universities, especially the University of Indonesia (UI) has increased.Methods:The statistical measurement tool used was structural equation modeling (SEM). The number of items stated in the questionnaire was 45. Therefore, minimum data to be collected were 5 × 45 or 225 which rounded up to 228 from Indonesian students at UIN and IIUM (114 UIN students, and 114 Indonesian student respondents from IIUM).Results:The study results show that the universities’ reputations are strongly affected by their brand equity and service quality, which then affect students’ intention to choose the universities. Students had a higher intention to choose IIUM than UIN. The limitation of this research is that the effect of study expense on the intention of Indonesian students to study at UIN or IIUM has not yet been conducted. It will be conducted in the next study.Conclusions:These results are expected to be useful to UIN, IIUM, and especially Politeknik Negeri Jakarta (PNJ) in determining a strategy to enhance their reputations and the intention of Indonesian students to study there.

An Exploration of Information Technology Security Education and Training Strategies for Higher Education Teaching Services

In the context of information technology and the digital era, people's life has been inseparable from the support of information technology, contemporary college students are using cell phones and the Internet every moment. However, information technology is a double-edged sword, in bringing convenience to our study, life, and work, there are also information security risks, especially college students have a low sense of precaution, and they may face all kinds of information security threats in the process of surfing the Internet. In the face of information technology security risks and threats, the Teaching Department of universities must take active measures to strengthen information technology security education and training to protect the privacy and rights of teachers and students, enhance the competitiveness of students' future careers, and safeguard the reputation of colleges and universities and the quality of teaching. The article first introduces the significance of information technology security education and training in the teaching department of colleges and universities and then gives effective strategies for information technology security education and training in the teaching department of colleges and universities.

The Promising Ethics and Competitive Advantage on Higher Education As A Part of International Collaboration Programs

Promises ethics in service triangle context on higher education can be met if performance improves superior performance and be given the implications for competitive advantage. The purpose of this study was to analyze and determine promising ethics in service marketing triangle and competitive advantage of higher education. The research method used is survey method, namely descriptive and explanatory. The number of respondents in the study is 330 students of the polytechnic in West Java, which is determined by sampling technique, which is cluster proportional random sampling. The hypothesis testing was done using a multivariate statistical test of the Partial Least Square (PLS). The data processing was done with smartPLS 2.0 programs and Statistical Programs of Social Science (SPSS) for Windows. The results show that: The promising ethics in service triangle context and competitive advantage influence as well but not quite good. The goal of internationalization of higher education are: (1) improve the quality of education (2) improve the quality of research (3) improve the competence and capacity of academic staff and researchers (4) improve the competence and capacity of graduates (5) enhance the college's reputation in the eyes of the international and financial gain (6) respond to the demands of the labor market of qualified internationally. There are five (5) general principles of corporate governance known as good corporate governance (GCG). Those are: Transparency, Accountability, Responsibility, Fairness and Indepandency.

Linkage between Students’ Skills and Employability: Moderating Influence of University Reputation

Linkage between Students’ Skills and Employability: Moderating Influence of University Reputation

Online Teaching Quality Evaluation: Entropy TOPSIS and Grouped Regression Model

With the continuous progress in Chinese higher education, the quality of online teaching has become the key to influencing that of the operation and reputation of universities and colleges. Nevertheless, the results of traditional teaching quality evaluation methods are considerably influenced by objectivity due to limitations in single-index and outdated methods. Hence, the construction of a reasonable online teaching quality evaluation model for universities and colleges presents important research significance to optimize the existing evaluation process. An online teaching quality evaluation index system for teachers at 26 observation points was set up from the perspectives of teaching objectives, process, and effect. The Technique for Order Preference by Similarity to Solution (TOPSIS) scores of 215 teachers from six universities in Henan Province, China, were evaluated using the entropy TOPSIS method. In addition, the significance of influencing factors in the ranking results of online teaching quality by teachers was analyzed using a hierarchical regression model. Results demonstrate that the weights of teaching attitude, teaching contents, and cognitive objectives were the highest and occupied the top three positions with weights of 14.94%, 12.99%, and 12.96%. By using three level-1 indexes of teaching objectives, process, and effect as the explanatory variables, students’ scores for teachers are all significant under the 1% level. According to the Chow test, the results are F (4, 207) = 2.725 and p = 0.031 < 0.05, indicating that using the online teaching duration of teachers as a grouping variable brings structural changes. Results can optimize online teaching quality evaluation and provide scientific references to evaluate the teaching quality of teachers.

Impact of brand equity and service quality on the reputation of universities and students' intention to choose them: The case of IIUM and UIN.

Background: Numerous studies have been carried out on the impacts of brand equity and service quality of higher education institutions (HEIs) on their reputation and students' satisfaction. This research aimed to compare the impact of brand equity and service quality on universities' reputations, namely Universitas Islam Negeri (UIN) in Indonesia and International Islamic University Malaysia (IIUM) in Malaysia, and Indonesian students' intention to choose the universities, which is moderated by study expense (price). UIN and IIUM are HEIs with a similar university concept, and Indonesian students have recently shown a high interest in them. The two universities have faculties not only in the field of Islamic studies but in general fields of studies as well, which are usually held by non-Islamic Universities. Therefore, their competitiveness against non-Islamic universities, especially the University of Indonesia (UI) has increased. Methods: The statistical measurement tool used was structural equation modeling (SEM). The number of items stated in the questionnaire was 45. Therefore, minimum data to be collected were 5 × 45 or 225 which rounded up to 228 from Indonesian students at UIN and IIUM (114 UIN students, and 114 Indonesian student respondents from IIUM). Results: The study results show that the universities' reputations are strongly affected by their brand equity and service quality, which then affect students' intention to choose the universities. Students had a higher intention to choose IIUM than UIN. The limitation of this research is that the effect of study expense on the intention of Indonesian students to study at UIN or IIUM has not yet been conducted. It will be conducted in the next study. Conclusions: These results are expected to be useful to UIN, IIUM, and especially Politeknik Negeri Jakarta (PNJ) in determining a strategy to enhance their reputations and the intention of Indonesian students to study there.

SOCIAL MEDIA IMPACT ON UNIVERSITY REPUTATION AND ENROLLMENT

This study examines the influence of social media on university reputation and enrolment, specifically focusing on private universities in the Klang Valley. As digital communication continues to permeate every aspect of society, higher education institutions must adapt to remain competitive and attract prospective students. The primary objective of this research is to explore the relationship between a university's online presence and students' enrolment decisions. A quantitative survey method was employed, drawing a representative sample of students from private universities in the Klang Valley. Data were collected using a structured questionnaire that assessed students' perceptions of university reputation, social media usage, and the role of online presence in their enrolment choices. Preliminary findings indicate a positive correlation between an institution's social media presence and both its perceived reputation and enrolment rates. The study highlights the significance of effective social media strategies for private universities, emphasizing the need for institutions to leverage digital platforms to enhance their reputation and attract potential students. Further research is recommended to explore the long-term impact of social media on university performance and student success.

BUILDING THE REPUTATION OF PRIVATE UNIVERSITIES BASED ON LECTURER AND STUDENT RESEARCH PERFORMANCE

A good reputation is one of the important things in building the trust of all stakeholders in private universities. High level of trust from the community will have a positive impact on the operations of universities, especially for sustainability in the present and in the future. One of the important factors that need to be considered in building a reputation is the publication of research performance of lecturers and students through trusted media. This paper discusses how the reputation of universities is built through published works, both by lecturers and students individually and in the publication team. The method of discussion uses descriptive analysis accompanied by several case studies of the reputation building process. Based on this discussion, information and various steps needed to build a sustainable reputation through the performance of publications that are beneficial to the wider community can be concluded. Sustainable publications with high quality have a positive impact on the reputation of accreditation performance and university rankings which are one of the main factors to gain public trust.

BUILDING THE REPUTATION OF PRIVATE UNIVERSITIES BASED ON LECTURER AND STUDENT RESEARCH PERFORMANCE

A good reputation is one of the important things in building the trust of all stakeholders in private universities. High level of trust from the community will have a positive impact on the operations of universities, especially for sustainability in the present and in the future. One of the important factors that need to be considered in building a reputation is the publication of research performance of lecturers and students through trusted media. This paper discusses how the reputation of universities is built through published works, both by lecturers and students individually and in the publication team. The method of discussion uses descriptive analysis accompanied by several case studies of the reputation building process. Based on this discussion, information and various steps needed to build a sustainable reputation through the performance of publications that are beneficial to the wider community can be concluded. Sustainable publications with high quality have a positive impact on the reputation of accreditation performance and university rankings which are one of the main factors to gain public trust.

A bibliometric analysis to reveal the drivers of university reputation

ABSTRACT University reputation is a topic that is attracting increasing interest. The first analysis of university reputation through the twin perspectives of performance analysis and scientific mapping is presented. The aim of this study is to employ bibliometric tools to visualize the thematic development, the relations, and the tendencies between the topics related with university reputation. In particular, (i) identify the structure of the relationships between past, present, and future research topics; and (ii) determine emerging research trends in the topic research from a longitudinal perspective. Concretely, a bibliometric analysis based on the co-occurrence of keywords (co-word analysis) was carried out, drawing from a sample of 219 papers extracted from the Web of Science. The main results indicated that the university reputation has, as a research topic, only started to attract academic attention more conclusively since 2006. Above all, for the differentiation of some terms from other concepts such as image and where a maturity of analysis has yet to be reached, especially in such topics as university governance and social networks (digital reputation). Moreover, there are topics considered emerging that leave possibilities for research development. Finally, there is a growing interest in academics in relation to the university reputation.

Разработка репутационного механизма вуза

Purpose: The paper explores the new role of business reputation in the formation of competitiveness of a modern university. Methods: Open Internet data, tools of ecosystem and project approach, methods of system analysis, theory of synergetics and innovation management were used. Results: The definition of “business reputation” and “goodwill” of the university was analyzed. It is shown that the reputation mechanism of the university in the context of a new geopolitical agenda and challenges to national technological sovereignty can and should become an applied tool for the transformation of domestic universities in all development tracks. Practical significance: a graphical model of the university's reputation mechanism is proposed as a set of measures to build a sustainable impact model of the university based on ecology, social policy and corporate governance. The implementation of the activities of the reputation mechanism will become a driver for the key tracks of the university’s policies and projects based on, on the one hand, media activity (both individual employees and departments, and the rector), and increasing the added value of services on the other hand.

Listening: A way to improve university reputation and governance

Since 2018, the University of Navarra (Spain) has been using surveys and focus groups to analyse and evaluate the perceptions of its key audiences. This has helped provide a nuanced understanding of the university's reputation, and has given the institution indicators of ideal university performance and brand sentiment. This information can be used to design scorecards for monitoring perceptions. Indicators facilitate decision making that improve the university community’s day to day life. This project confirms that listening introduces new forms of participation and can lead to improvement in university governance. It is also a good method for learning about an institution's reputation. With the collaboration of Fundación Funciva 2023.

Determinants of Competitive Advantage of A and Excelled Accreditation Study Programs at Private Universities: A Concept Analysis with Mediation of Performance

The purpose of this study is to examine the link between the determinants of competitive advantage and competitive advantage itself at private institutions by mediating the performance of A and Excelled accredited study programs. This study employs a qualitative approach to study which comprises a literature review. With data gathered from documents relating to competitive advantage, the factors of competitive advantage, and the success of A and Excelled accredited study programs at private institutions. This study discovered that study program performance has a significant positive impact on competitive advantage and can mediate the link between study program accreditation, university reputation, graduate quality, and lecturer quality, as well as competitive advantage. As a result, efforts must be made to improve the performance of study programs by developing curriculum that is in line with industry needs, improving the quality of graduates and lecturers, and increasing the accreditation of study programs and the reputation of higher education institutions as a whole to increase competitive advantage in study programs that have A or Excelled accreditation at a private university.

Exploring the Factors that Influence University Selection: Insights from College Students

Purpose: Due to the significant pace and divergence in higher education, choosing the university that best suits the student's goals is crucial. The university's ranking may also influence students' decisions in choosing. Universities face rising competition from other institutions, such as new or internationally emerging universities, colleges, and even organizational training courses, on a national and global level. Thus, this study aims to identify the broad categories of determinants in the information required of college students who expect and need when selecting a university to continue their studies. 
 Methodology: Using questionnaires, research data was gathered from Omani college students. They addressed their requirements, expectations, and understanding of choosing a university. Using the SEM-PLS software, these data were thematically examined. 
 Findings: The study found that factors like infrastructure and location of the university had little influence on students' decisions. But it was found that the university reputation was significantly influenced by choosing a university. The findings imply that criteria like location and infrastructure may be less significant than a university's reputation, which is crucial in decision-making among college students

THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0)

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the constantly changing consumers or stakeholders. Market research, positioning, and building the university's reputation are conducted in such a way that the relevance and accuracy of the strategies are always appropriate. The university's vision, mission, programs, and strengths cannot be recognized without promotion through good marketing management. This paper uses a qualitative method with data collection techniques through interviews, observations, and documentation. The results of this study show that UIN Raden Mas Said Surakarta has implemented marketing management to increase enrollment sustainability with new innovations according to the demands of society 5.0. Furthermore, UIN has also utilized social media platforms such as Facebook, Instagram, YouTube, Twitter, website, alumni network, and others as marketing tools.

Research on endogenous internet public opinion dissemination in Chinese universities based on SNIDR model

During an emergency, the negative Internet public opinion in colleges and universities, especially the negative endogenous public opinion, will have a serious impact on the reputation of colleges and universities. It is of great significance to find out the negative influencing factors of endogenous public opinion and explore the mechanism of public opinion dissemination for resolving the crisis of public opinion in universities. The existing research does not distinguish the endogenous Internet public opinion in colleges and universities from the general Internet public opinion in colleges and universities, and the SIR model adopted fails to fully reflect the difference between students and other dissemination subjects of endogenous public opinion in campus. In addition, various research methods and models currently used focus on the static expression of dissemination results, and the explanation of results is insufficient. The reason is that they do not well express the dynamic interaction mechanism between influencing factors and the dynamic conversion rate between roles. In this study, based on the improved infectious disease model and system dynamics theory, AnyLogic software is used to simulate the improved SNIDR model of infectious disease, to analyze the sensitivity of school supervision, school intervention, school response time and information transparency and to study the dynamic conversion rate between different roles. The SNIDR model effectively simulates the process of endogenous public opinion dissemination in colleges and universities after emergencies. The results show that, what has the greatest impact on the dissemination of public opinion is the school’s supervision and intervention efforts, which can suppress the dissemination from the source. Information transparency is an auxiliary variable and cannot function independently. During the dissemination period, the timelier the school responds, the faster the spreaders will drop to zero, and the better it will be to control the secondary dissemination of public opinion.

Factors Influencing Reputation of a Malaysian Private University from a Strategic Communication Management Perspective

Reputation studies have gained attention tremendously as a significant area of research in corporate communication and business-related studies. Universities today have realized the importance of having a solid reputation to attract their stakeholders, mainly the students (customers) as they are the largest stakeholder for the survival of the university. This study aims to investigate the predicting factors of tangible and intangible resources and their impacts on the university reputation of a private university in Klang Valley from the student’s perspective. The study applied Resource-Based View Theory as an underpinning theory to explain these relationships. The study applied a quantitative survey design and generated 400 valid responses. The data were analyzed using descriptive statistics and multiple regression analysis. The findings revealed that tangible resources (university logo, university facilities) and intangible resources (university heritage, university image) are the predictors of the university's reputation, where university heritage appears to be a prominent predictor among the other determinants. The current study contributed to the corporate communication and marketing scholarship by clarifying the gaps between image and reputation as two different constructs. This has called upon the management and marketing department of the private university to pay attention to the determinants highlighted, especially the heritage of the university as it is a unique selling point for the institution to differentiate from its rivals. Conclusion, implications, and suggestions for future study were also discussed.