Organizational Reputation Research Articles

Shadows of Corporate Social Responsibility: An Experimental Study on Intensity, Motives, and Legitimacy in Organizational Reputation

ABSTRACTThe study examines when and how corporate social responsibility (CSR) intensity (high vs. low) leads to higher perceived organizational reputation. Drawing on stakeholder theory, the study also theorizes the mediating role of perceived organizational legitimacy and the moderating role of CSR motives (strategic vs. altruistic). Two studies, using a 2 × 2 between‐subject experimental design, are empirically tested using analysis of variance and Process macro moderated mediation analysis. Findings affirm that high CSR intensity leads to higher perceived organizational reputation via perceived organizational legitimacy. Additionally, the study demonstrates that altruistic CSR motives significantly strengthen the relationship between CSR intensity and positive stakeholder perceptions, compared with strategically driven motives. This finding offers essential empirical evidence regarding the impact of CSR implementation, shedding light on the psychological processes that stakeholders engage in when evaluating an organization's legitimacy and reputation. By focusing on how these cognitive assessments are formed, the research deepens our understanding of the nuanced role CSR motives play in shaping stakeholder perceptions.

The Impact of Sustainable Practices on Organizational Reputation: The Mediating Role of Social Responsibility in Saudi Organizations

This research paper deals with a study on the relationship between sustainable practices and organizational reputation through the mediating role of social responsibility in Saudi organizations. The main purpose of the research is to contribute to understanding how sustainable practices can enhance organizational reputation. The study uses a quantitative research design, and surveys data collected from a sample of 304 administrators working in a number of Saudi organizations. The organization of literature sources and problem-solving methods indicate that the importance of this scientific problem lies in the need for an empirical examination of how sustainable practices can improve organizational reputation through the mediating effect of social responsibility. The methodological tools of the research included the use of SPSS v.23 and AMOS v.23 to test the hypotheses. The results of the empirical analysis show that sustainable practices positively affect organizational reputation, and this relationship is mediated by social responsibility. The results of the study confirm that the application of sustainable practices can enhance the organization's reputation by enhancing its social responsibility. The results also confirm that there are no gender differences in the perception of the practices of the study variables. The results of this study can also be useful to policy makers and university administrators who seek to promote sustainable practices and enhance the organization's reputation through effective social responsibility initiatives. Keywords: corporate social responsibility; environmental sustainability; organizational image; reputational management; sustainable business practices.

Perceived Organizational Reputation and Employee Outcomes: Looking in the Organizational Mirror, What do Employees See?

Bureaucratic Reputation Theory focuses on external stakeholders, but it is plausible that reputation also plays an important role for internal stakeholders. This article therefore asks whether employees’ perception of their organization’s reputation matters for their organizational identification and job satisfaction. Based on a balanced panel with 193 employees from three Danish agencies surveyed in 2019 and 2020, the article finds that employees’ perception of their organization’s reputation relates positively to their job satisfaction and that this relation is partly mediated by employee’s identification with their organization. In addition to being important externally, this implies that organizational reputation is also a managerial asset in public organizations.

Building Organizational Reputation through Inclusive Leadership and Inclusive Culture: The Mediation Role of Organizational Competitiveness in the Era of Digital Transformation (Case Study on Employees of the Semarang City Regional Revenue Agency)

The purpose of this study is to see how inclusive leadership impacts organizational competitiveness and corporate reputation as a mediating variable in the digital era. The ever-evolving digital era demands organizations to adopt a more inclusive leadership approach in order to increase competitiveness and maintain corporate reputation. Inclusive leadership is becoming increasingly relevant because of its ability to manage diversity and create a work environment that supports innovation. This study uses a quantitative approach with a path analysis model to examine five hypotheses related to organizational competitiveness and corporate reputation: inclusive leadership, organizational competitiveness, inclusive culture, and corporate reputation. This study is expected to provide a better understanding of how inclusive leadership shapes an inclusive culture and how it impacts organizational competitiveness and corporate reputation. The results of this study can be a reference for organizational leaders who are developing more inclusive leadership strategies to face challenges in the current technological era.

The Influence of Service Quality, Satisfaction, and Loyalty on Word of Mouth Intention Among BPJS Ketenagakerjaan Participants at Banyuasin Pangkalan Balai

The role of BPJS Ketenagakerjaan in providing social security, particularly for informal sector participants, is crucial in supporting individuals with high levels of independent decision-making. This research aims to investigate the influence of service quality, customer satisfaction, and loyalty on word-of-mouth (WOM) intention among participants of BPJS Ketenagakerjaan at the Banyuasin Pangkalan Balai Branch. A quantitative research method with a causal approach was employed, involving a survey of active participants who had previously made service claims. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The results reveal that service quality, satisfaction, and loyalty significantly and positively affect WOM intention, with loyalty emerging as the most influential factor. The model explains 75.8% of the variation in WOM intention, while the remaining 24.2% is attributed to other factors. These findings underscore the strategic importance of enhancing service quality, customer satisfaction, and loyalty to boost WOM, providing valuable insights for the management of BPJS Ketenagakerjaan to improve participant engagement and organizational reputation.

Talent Management and its Impact on Organizational Reputation at Jordanian Social Security Corporation

Talent Management and its Impact on Organizational Reputation at Jordanian Social Security Corporation

A Conceptual Framework for the Interplay of Leadership, Technology, Total Quality Management, and Sustainable Practices in Driving Organizational Performance and Innovation: A Multi-Sector Analysis

In today’s rapidly evolving business landscape, organizations face the challenge of improving operational efficiency and fostering innovation while maintaining service quality and employee well-being. This conceptual study develops a comprehensive framework that integrates leadership styles, technology integration, Total Quality Management (TQM), and sustainable business practices to drive organizational performance and innovation. The framework draws on existing literature to explore how transformational, servant, and knowledge-oriented leadership styles influence employee well-being, creativity, and organizational learning, and how these leadership approaches moderate the effects of technological advancements, such as Business Intelligence (BI) tools and blockchain. The study highlights the role of TQM in enhancing service quality, customer satisfaction, and retention, particularly in sectors such as healthcare. Additionally, sustainable business practices, including environmental and human resource sustainability, are shown to foster innovation, reduce operational costs, and improve organizational reputation. By focusing on multi-sector contexts, particularly in developing economies, the research provides insights into how organizations can achieve long-term growth and competitiveness by integrating these key elements. The study also suggests future research directions, including empirical validation of the framework, sector-specific studies, and investigations into the role of emerging technologies. This research contributes to the growing body of literature by offering a holistic approach to understanding the interconnectedness of leadership, technology, TQM, and sustainability in driving organizational success.

Word-of-mouth referrals between patients are a critical component of medical tourism for pediatric hematopoietic cell transplantation.

The increasing popularity of medical tourism has sparked interest from policymakers, researchers, and the media. Factors influencing medical tourism include service quality, availability, economics, and cultural differences. This study aims to analyze the key factors that influence destination selection for medical tourists. We conducted a thorough examination of hematopoietic cell transplantation (HCT) data from the pediatric population at our institution from 2006 onwards, focusing on the aspect of medical tourism. Most connections to services were made through encounters in patients' daily lives and environments, such as word-of-mouth (WOM) from previously treated patients, family, or friends; connection through other services; referral from health care professionals; and seeing the service in their neighborhood. The results of our study indicate that the outcomes of these patients were comparable to those of patients with unrelated donor HCT who were not from an international background. Approximately 55% of our patients were referred to those who previously received treatment. Effective WOM referrals between patients are essential to the success of a medical tourism business. Patients referred to hospitals tend to have higher satisfaction rates and are more likely to become repeat customers. This ultimately leads to increased revenue and a stronger reputation in the industry. Additionally, positive feedback from satisfied patients can significantly enhance an organization's reputation and attract more potential clients. Chinese tourists and Taiwanese people share language and history. Engaging in direct conversations with physicians regarding personal matters has proven to be more effective than depending on the translator. WOM referrals are critical components of the medical tourism industry. The results indicate that WOM referrals play an essential role in conveying patients' experiences, leading to increased revenue and a stronger reputation in the industry.

The Impact of Sustainability Leadership on Job Performance in Nigeria University

In an era marked by escalating challenges such as climate change, resource scarcity, and social inequality, the imperative for sustainable leadership practices has intensified. This study explores the impact of sustainability leadership on staff performance in three major universities in Kano State Nigeria, and examines its influence on performance outcomes, societal impact, and environmental sustainability. Employing a descriptive survey methodology, the research investigates the relationship between sustainability leadership and organizational performance using two research instruments and formulating two hypotheses to test these relationships. Data collected from 150 staff members were analysed using the Pearson product-moment correlation coefficient to measure statistical associations between sustainability leadership and staff performance. The findings reveal significant and positive correlations, indicating that universities led by sustainable leaders exhibit higher levels of employee job performance. Additionally, substantial positive relationships were identified between sustainability leadership and the advancement of environmental, social, and economic sustainability goals within these institutions. These results underscore the critical role of sustainable leadership in enhancing organizational effectiveness and promoting sustainable development outcomes. Leaders who integrate sustainability principles into their practices are well-positioned to drive positive impacts on employee engagement, organizational reputation, and resilience amid global challenges. This study contributes to the understanding of how sustainability leadership influences organizational performance in the Nigerian context, advocating for the adoption of sustainable leadership strategies to achieve business success and broader societal benefits. Future research should further explore the mechanisms through which sustainable leadership practices can be effectively implemented and scaled across diverse organizational settings, ensuring sustained positive impacts on both organizational and societal outcomes.

The impact of logistics service quality through the perceived organizational image on performance: cold chain logistics provider in Thailand

The impact of logistics service quality and perceived organizational image on firm performance, are explored using the structural equation modeling analysis for Thailand's cold chain logistics provider. The objectives of this study were to direct, indirect, and total impact of logistics service quality through perceived organizational image on the performance of cold chain logistics providers, assessed by customers receiving services from cold chain logistics service companies. This quantitative research method uses a questionnaire to collect data from 541 respondents. Moreover, the results obtained from logistics service quality have a significant enhancing effect on the perceived organizational image, and both have significant positive effects on performance. Additionally, the role of the perceived organizational image as a mediating variable between logistics service quality and performance is emphasized. Logistics service quality has the most direct significant effect on perceived organizational image. Additionally, corporate image perception significantly mediates the relationship between service quality and logistics efficiency. These findings have contributions, relevant support, and benefits in academic, managerial, and important implications for cold chain providers in Thailand. It empirically demonstrates that the impact of logistics service quality can be supported through the perceived organizational image. This image is built on past experiences, emotions, and perceptions about the organization's reputation and the quality of its logistics services, including management logistic flow.

The Effect of E-Recruitment on Company Attractiveness with the Role of Organisational Reputation as a Mediating Variable

This recruitment process is very important in selecting the right candidates for jobs in the company. Traditional methods such as newspaper and television advertisements have been replaced by electronic recruitment (e-recruitment) systems as a result of technological advances, particularly the Internet. This study looks at how e-recruitment affects an organization's attractiveness from the point of view of prospective employees who use this system to apply for jobs. This study used a quantitative approach and was designed as a survey. A purposive sampling technique was used to select 213 freshmen. Participants were selected based on certain criteria related to the study. The partial least squares (PLS-based) structural equation modeling (SEM) method was used to analyze data collected through an online questionnaire. The results showed that e-recruitment had a major impact on fresh graduates' perceptions of the attractiveness and reputation of the organization. Factors such as e-recruitment content quality, website design, and communication and feedback systems play a major role in shaping these perceptions. The findings help us understand how e-recruitment can increase an organization's attractiveness and how this has practical implications for companies in designing a website.

The Impact Map of the "Spor Toto Organization" in Turkish Sports

The aim of this study is to analyze the contribution of the Spor Toto Organization Presidency to Turkish sports and sporting activities. Within the scope of the research, the level of institutional support provided by the Spor Toto Organization Presidency to sports activities is examined. The study employs SWOT analysis, one of the qualitative research methods. This analytical approach is used to systematically evaluate internal and external factors related to organizations, projects, or sectoral products. The study is limited to data from the years 2004–2017. According to the results derived from the data, the contributions of the Spor Toto Organization Presidency to Turkish sports demonstrate a significant impact across a wide spectrum, including sports financing, infrastructure development, support for amateur sports, and the organization of international events. The institution's robust financial structure is evidenced by its provision of 18.141 billion Turkish Lira to the treasury and the construction of 2,547 sports facilities during the 2004–2017 period, substantiating its effectiveness in promoting sports development. However, the lack of detailed information about its activities after 2017 highlights a transparency deficit regarding resource allocation and efficient usage, which stands out as one of the institution's weaknesses. This lack of transparency poses a risk of undermining the organization's public reputation and credibility. Additionally, economic fluctuations are perceived as a threat that could challenge the institution's financial models. Changes in government policies and legal regulations regarding betting may negatively affect the organization’s revenue streams. The politicization of sports emerges as another external threat, potentially jeopardizing the independence and reputation of the organization. The Spor Toto Organization Presidency plays an indispensable role in financing and developing Turkish sports. Nevertheless, a strategic roadmap is required to optimize its strengths and opportunities, address its weaknesses, and take proactive measures against threats.

How charitable giving affects litigation duration? Empirical evidence from China.

Charitable donations are an important manifestation of corporate social responsibility. Current research focuses on the economic effects of corporate donations while ignoring their legal effects in the litigation field. This paper utilizes litigation and arbitration data from A-share listed companies in Shanghai and Shenzhen from 2008 to 2021 to investigate the impact and mechanism of charitable donations on the litigation duration of listed companies. The study finds that: (1) Charitable donation behavior can significantly shorten the litigation duration of listed companies. (2) This effect is particularly significant when listed companies are plaintiffs, but not significant when they are defendants. (3) The negative relationship between charitable donations of listed companies and litigation duration is achieved through reputation mechanisms. (4) This effect is more significant for listed companies located in the Northeast region and regions with a lower degree of marketization when facing civil and arbitration cases. (5) Additionally, by constructing panel data on whether companies are involved in litigation and as defendants, it is shown that corporate charitable donations not only have the function of "compensating" reputation but also serve as a kind of "insurance" for reputation. After robustness tests and overcoming endogeneity issues, the above conclusions still hold. This paper clarifies the implicit interaction mechanism between listed companies and judicial departments, enriches research in the field of organizational reputation theory, and is of significant importance for deeply understanding the motivation of corporate charitable donations.

Методологическое сопровождение исследований социального капитала организации

Introduction. The purpose of this article is to present a synthesis of the theoretical, methodological and empirical research findings pertaining to the social capital in organisations, and as well as to describe the diagnostic tools used in its assessment. According to the concept of social capital in organisations as a unified semantic space encompassing the employees of various organisations, the key components of social capital in organisations that can be quantified are identified. These components are trust, commitment to goals and values, the constitutive interaction norms, and the organisational reputation. Methods. A theoretical and methodological analysis revealed the main principles of social capital study. This analysis allowed us to create a generalised model for the study of social capital. Based on the aforementioned model, validation methodology for measuring social capital including a calculation of the consolidation index was proposed (IXCO). Results. The model demonstrates that the principal components can be qualitatively and quantitatively characterised, and social capital accumulation may have both positive and negative implications. The concept of “social capital consolidation in organizations” is introduced, reflecting the unity of its main components. This study reveals the differences in the structure of social capital depending on the socio-demographic characteristics of organisations' personnel. Furthermore, empirical studies are conducted to confirm the theoretical and methodological approaches to the study of social capital in organisations in different spheres of activity, including business, education, as well as in issue of generational differences.

The burden of being atypical: The impact of (A)typicality in leader profiles on organizational reputation

Despite growing interest in appointing top leaders with atypical biographical profiles, many organizations follow typical expectations of what a leader’s profile looks like and avoid deviations from such expectations. This article aims to answer why such changes to leadership atypicality can be difficult by examining a major disadvantage of atypical leader profiles—organizational reputational penalties. Drawing on institutional theory and leadership categorization theory, we propose that atypical components in a leader’s profile are met with greater skepticism and scrutiny of leadership capability from external stakeholders, thereby leading to reputation losses. We examine this argument by developing and testing hypotheses on the reputational impact of atypicality in deans’ profiles in American law schools from 1998 to 2016. Our results show that atypical attributes of a leader’s profile are negatively associated with organizational reputation across a broad spectrum of deans’ key profile attributes, including their career path, education credentials, and gender minorities. We discuss the implications of these findings for the study of organizational atypicality and reputation.

Generating Credibility in Crisis: Will an AI-Scripted Response Be Accepted?

ABSTRACT Increasingly, practitioners are using artificial intelligence (AI) to strategically monitor and respond to crises. However, there is little evidence indicating whether a crisis response, disclosed as AI-scripted, will be accepted by stakeholders and what effects the disclosure may have on message credibility, attribution of responsibility, message acceptance, and organizational reputation. Using Situational Crisis Communication Theory (SCCT), this 2 (type of crisis) x 2 (presence or absence of AI label) online experiment explored how the disclosure of AI-generated content affects post-crisis organizational outcomes. Participants (n = 238) were randomly assigned to a vignette featuring a victim (e.g. shooting) or accidental (e.g. data breach) cluster crisis and a detailed response that either disclosed or did not disclose that the content was AI-generated. Results revealed no effect of disclosure on message credibility or attribution of responsibility. However, message acceptance served as a mediator between message credibility and attribution of responsibility on organizational reputation. This study contributes to SCCT and provides contextual evidence for practitioners who are considering AI for crisis responses. Ethical implications and future directions are discussed.

The Influence of the Code of Ethics and Corporate Social Responsibility on Consumer Buying Behaviour

Objective: To analyze the impact of Corporate Social Responsibility (CSR) on organizational reputation and assess how codes of ethics influence consumer behavior. Theoretical Framework: This study examines CSR principles, focusing on aspects like ethical labor practices, community development, and environmental sustainability. It includes an exploration of "Greenwashing," a practice where companies promote sustainable values without significant eco-efficient actions. Method: A survey was conducted with 230 Portuguese consumers to evaluate their awareness and perceptions of CSR and ethical practices in organizations. Results and discussion: Findings indicate that CSR and ethical behavior are important to consumers when making purchase decisions. While many participants value CSR, there is limited awareness about Greenwashing among Portuguese consumers, highlighting a need for better consumer education on corporate environmental claims. Research Implications: This study underscores the importance of transparency and genuine CSR efforts in shaping consumer trust and brand reputation, and highlights the influence of CSR on consumer purchasing behavior. Originality/value: This research provides insights into Portuguese consumer perspectives on CSR and ethical codes, contributing to understanding the importance of CSR in corporate reputation management. It also offers new data on Greenwashing awareness among consumers.

NMR metabolomics as a complementary tool to brix-acid tests for navel orange quality control of long-term cold storage.

Quality control plays a crucial role in maintaining the reputation of agricultural organizations by ensuring that their products meet the expected standards and preventing any loss during the packaging process. A significant responsibility of quality control is conducting periodic product assessments. However, subjective interpretation during physical inspections of fruits can lead to variability in reporting. To counter this, assessing total soluble solids (Brix) and percent acidity (Acid) can provide a more objective approach. Nevertheless, it is essential to note that many fruit metabolites can impact these parameters. Nuclear magnetic resonance (NMR) spectroscopy, particularly 1H-NMR, has become a popular tool for quality control in recent years due to its precision, sample preservation, and high throughput analysis. This manuscript investigates if the standard Brix/Acid tests are directly related to the levels of metabolites during cold storage. Using citrus as the model system, a metabolomics analysis was conducted to identify patterns in the cold storage metabolite profiles of the juice, albedo, and flavedo tissues. The results show that Brix (or total dissolved solids) correlates well with sucrose, glucose, and fructose levels and moderately with choline levels. Acid(percent acidity) levels displayed a negative correlation with both fructose and choline levels. Interestingly, the formate levels were susceptible to storage time and directly related to Acid measurements. This study suggests metabolomics could be a complementary technique to quality control of fruits in cold storage, especially with cost-effective desktop NMR spectrometers.

Community sports leaders' perceptions of the risks and benefits of gambling sponsorship in community sport.

Gambling sponsorship of professional sport, particularly relating to online wagering, has been a key focus of global regulatory reform efforts to address the normalization of gambling. In Australia, gambling companies and venues (including community clubs and hotels) also sponsor and develop relationships with community (non-professional) sports teams and clubs. In-depth interviews (n = 24) were conducted with senior leaders in community sporting organizations in Australia with an aim of understanding the factors that shape decisions about accepting or refusing gambling sponsorships and partnerships. A reflexive approach to thematic analysis was used to construct three themes from the data. First, participants considered the alignment of values between the sponsor and the community sporting organization. While most stated that gambling and sport should not be aligned through sponsorship, some forms of sponsorship (for example from community clubs) were perceived as less harmful than others (such as online wagering). Second, some thought that while there were ethical ways to engage with gambling sponsors such as not promoting sponsors' products, they were concerned about how gambling sponsorship might have an overall impact on the community. Third, was the impact of gambling sponsorships on the organization's reputation, and balancing this with a need for financial stability. Decisions to accept (or reject) gambling sponsorship were influenced by a range of perceived risks and benefits. Addressing the acceptance of gambling sponsorships among community sporting organizations could involve several approaches to interventions, including regulation, formal policies to guide sponsorship decisions and education about the risks of accepting these sponsorships.

Making the Most of Workplace Missteps

This article provides a comprehensive framework for turning workplace mistakes into opportunities for growth and strengthening one's organizational reputation. Drawing on scholarly literature and the author's extensive consulting and academic research experience, the brief outlines a step-by-step approach including quickly acknowledging the error, analyzing root causes, developing a thoughtful remediation plan, communicating transparently with affected parties, and reflecting on lessons learned to incorporate into one's professional practice going forward. Written in a conversational, practitioner-focused style with real-world industry examples, the framework empowers professionals to navigate mistakes with courage, humility, and a commitment to continuous improvement, positioning themselves as trusted, adaptable, and indispensable members of their organizations.