Reputation Of Enterprises Research Articles

Growth Prospects of Franchising Under Current Business Scenario

The article aims to objectively examine the history of Franchising in Europe by focusing on ties between franchisors and franchisees. We also carried out a comprehensive study, interacted with numerous prospective European franchisors and franchisees, and have been in service since 2003. Our results suggest that Europe has a very difficult negotiating franchise agreement. Franchising, which promotes strengthening of mutual links between countries at this point in the history of world economic relations, penetrates virtually every field of economic activities, is thus one of the powerful instruments for the transition to the creative development of the States, thereby ensuring their sustainable development, franchising supports improving trade ties between countries at this point of their growth since, nowadays, this is one of the most efficient and democratic forms of transcending national economies, affecting almost all fields of economic operation. Because of this, it is essential for the research. Comprehensive research of the contradictions in perceptions and real commitments on all sides of the franchising arrangement helps one resolve misunderstandings and remove automated performance ambitions. This article aims to have real consequences for the growth of Franchising in Europe, which will boost the performance and reputation of franchise enterprises by offering a comparative review to a preliminary screening of subjective hypotheses about the advantages of franchising and to suggest incorporating additions and clarity to the partners.

Analysis of Online Advertising Strategies of Small and Micro Enterprises in the Era of Big Data

With the continuous development of information technology, the Internet facilitates our life, and also brings opportunities and challenges to the growth of small and micro enterprises. More and more small and micro enterprises use audio, video and other multimedia technologies to spread information. With the constant change of the public aesthetic, how to achieve better advertising effect in numerous online advertising will be the challenge and opportunity faced by enterprises. In the era of big data, online advertising can better improve the visibility, influence and reputation of enterprises and brands. This paper will use the theoretical knowledge of online advertising to analyze the development status and problems of small and micro enterprises, and put forward corresponding countermeasures, hoping to provide reference for online advertising strategies of small and micro enterprises.

СУЧАСНИЙ СТАН РОЗВИТКУ ПІДПРИЄМСТВ У СФЕРІ ГОСТИННОСТІ

The foundations of the development of hospitality enterprises, which are an important driver of the development of the modern national economy of Ukraine, are considered. Hospitality enterprises, as an element of the structure of tourism, are one of the constituent sources of income to the budget, and also form the image of the country, serving foreign tourists. Correct management of the hospitality sector increases its profitability, which positively affects the efficiency of development without a developed hotel base. Entrepreneurial activity in the field of hospitality provides a significant contribution to the economy of the state, creates additional jobs and creates the image of the state. Today, the market of the hospitality industry is represented by many means and forms of accommodation that can satisfy customers' various needs and opportunities: hotels, international chains, motels, departmental hotels, boarding houses, sanatoriums, club rooms, boutique hotels, beach hotels, guest houses, mini- hotels, hostels, tourist camps, boats, flotillas, bungalows, campsites, tourist bases, private houses and cottages and much more. The main indicators of the activity of accommodation facilities in Ukraine for the period 2018–2020 indicate an increase in indicators during 2019, compared to 2018, but due to the pandemic, these indicators decreased significantly in 2020. Due to wartime, information for 2021 is not available on the website of the Main Statistics Office of Ukraine, so it is not included in the information tables. The main goal of the hospitality industry is profit, which is directly dependent on the quantity and quality of services provided. Every enterprise in the hospitality industry strives to increase the volume of its services and is faced with a barrier – the presence of fierce competition on the market. The real success of hotels always requires new, completely unique ideas. Competition is the highest stimulating factor for the discovery of fresh innovative ideas. Unconditional in this case is the following principle of successful business: what was invented today is no longer relevant today. The field of hospitality in Ukraine acquaints tourists with the historical and cultural heritage of the peoples who lived in the territory of the country, which in turn positively affects the establishment of mutual understanding between Ukraine and other countries in the world, which serves as a means of international relations. Rapid changes in the hospitality industry require new impulses to strengthen their positions in the competition, because the use of only reserves lying on the surface is not a guarantee of stable income, operation and development of the business. The hotel enterprise's analysis, research and use of current global business trends affects the improvement of service quality, competitiveness, image and reputation of hospitality enterprises, makes it attractive and unique for customers.

Детерминанты привлечения инвестиций в точки роста экономики Дальнего Востока России

Due to the sanctions imposed by foreign states, modern Russian economy greatly depends on the economy of the Far East characterised by the formation and stimulation of investment in the territories of advanced development (TADs). However, at the present stage, economic growth measures are not working effectively in all Far Eastern regions. The article presents the results of an analysis of factors shaping the investment attractiveness of the territories of advanced development established in the Russian Far East. The study examines regional socio-economic indicators, accounting statements of residents and non-financial information on business reputation of enterprises. Since territories of advanced development are considered economic growth points of the Russian Far East, the research aims to identify relevant patterns and rank TADs according to the importance of the factors of investment potential and risks. To this end, the methods of econometric analysis and modelling were applied. The developed methodology for assessing investment attractiveness includes indicators adapted for TADs, component factor analysis and modelling. Based on the analysis, factor models were constructed and the factors were grouped according to their impact on the investment potential and risks of the territories of advanced development of the Far Eastern Federal District. The obtained results indicate that the initial development stage of economic growth points is characterised by various financial and social problems, insufficient investment and uneven distribution of investments to ensure advanced economic growth. The established factor models explain the importance of creating a favourable investment environment, attracting investments for the construction of infrastructure, increasing the efficiency of resource potential in the Far Eastern regions. Factors of the internal business environment of residents — financial condition and the initial stage of enterprise operation from the moment of state registration — are seen as constraining. Priority ranking of factors revealed key directions for improving the mechanism for attracting and distributing investments in the regions. Additionally, it can help coordinate the work of government bodies, development institutions and entrepreneurship and direct business support measures to important areas of territorial development, reducing the impact of constraining factors and risks.

Development of management mechanisms and implementation of social responsibility of agricultural enterprises and corporations

The subject of the research is theoretical principles and practical proposals for improving the mechanisms of management and implementation of social responsibility (JI) at the level of agricultural enterprises, corporations (CSR) and other agribusiness and agribusiness entities in general. The purpose of the work is to substantiate the mechanisms of management and implementation of social responsibility of agricultural enterprises and corporations, taking into account current trends in informatization, innovation and competitive environment in practice. The methodological basis of the article is historical, monographic, system-structural analysis and synthesis, statistical-economic, problem-target. Results of work. The main results of the article are substantiation of theoretical aspects and development of practical proposals for improving the mechanisms of management and implementation of social responsibility (JI) at the level of agricultural enterprises, corporations (CSR) and other agribusiness and agricultural entities in general. It is determined that they mark a combination of interrelated components – institutional, organizational, financial and economic, incentives and motivation, which can be distinguished in separate systems quite conditionally. At the same time, social responsibility should undoubtedly be present as a constant factor in agricultural management as a kind of gratitude to business for economic benefits in the form of solving social and environmental problems. Therefore, the mechanisms of its implementation and management should be aimed at the end result: not only increasing the volume of JI, but also improving the reputation of agricultural enterprises, strengthening the image and on this basis – profitability. Therefore, the use of social responsibility mechanisms should be based on a business process approach. It is also necessary to take into account the increased role in the implementation of social responsibility and its management of information and informatization and digitization of activities. They contribute not only to its programming and effective management, but also to control over financial and other resources. Field of application of results. In educational institutions of higher education, in personnel management of agricultural enterprises, corporations. Conclusions. The structure of the integrated mechanism contains general information on the formation of social responsibility of economic entities. It has the form of interconnected blocks, the basis of which is based on the business process concept of management and business decisions aimed at developing and selecting the best possible alternative solutions to a particular problem. The proposed approach allows to develop an enlarged model that can be detailed, identifying the main stages of implementation of the mechanism of formation of social responsibility in the enterprises of agricultural and agro-industrial production in the future.

Investment attractiveness in the system of management and business reputation of agricultural enterprises

The article considers the issue of increasing the investment attractiveness of agricultural enterprises in terms of the effectiveness of their management system and business reputation. It is proved that in the conditions of digital transformation of the economy, as well as the manifestation of crisis phenomena, in particular, the Covid-19 pandemic, certain adjustments are made in business processes, which requires agricultural enterprises to improve the quality of management and management system in general. It is established that the effectiveness and quality of management are indicators of the level of development of the management system, which characterize the potential and actual levels of potential of the management system of any business entity. It is substantiated that the business reputation of an agricultural enterprise in terms of digitalization is a decisive factor in increasing the investment attractiveness of the organization, and the quality of the management system is characterized by the degree of development of senior managers and professionalism of employees who contribute to achieving business reputation. The components of the formation of external and internal business reputation of the enterprise, which determine the added value, are systematized in the form of a reputational premium that its owner can receive when selling his organization on the market. The definition of investment attractiveness of an agricultural enterprise as a general characteristic that reflects the efficiency and reliability of investing in the development of the enterprise includes the state, innovation and efficiency of its assets, their liquidity, solvency and financial stability, as well as strategic prospects for the industry. It is proved that the quality of the management system of the enterprise affects the business reputation of the enterprise, the awareness of investors about the profitability of the business, the profitability of shares, which contributes to the intensification of investment activities. The system of a balanced system of indicators has been adapted to assess the impact of business reputation on the investment attractiveness of an agricultural enterprise. It is substantiated that in order to protect investments, the shareholder exercises managerial influence on the enterprise, increasing investment attractiveness is formed by the investment management subsystem and the dividend management subsystem. Key words: investment attractiveness, business reputation, management system, agricultural enterprise.

Research on Credit Strategy of Small and Medium Enterprises Based on Subjective and Objective Comprehensive Evaluation

In order to study the adjustment of national policies on medium, small and micro enterprises, and to determine the credit risk and credit strategy of banks to medium, small and micro enterprises. Firstly, the enterprise strength and comprehensive reputation of small and micro enterprises are analyzed, and their weight is determined by the subjective and objective comprehensive evaluation method, and the credit risk factors of each enterprise are calculated. A dual objective optimization model was established and solved by simulated annealing algorithm. The optimal profit amount and annual average interest rate of banks for different industries and different categories of credit strategy are obtained. Analytic Hierarchy process and Fuzzy Bayesian network are used to explore the influence of multiple emergent factors on banks adjustment credit strategy.

ІСТОРИЧНІ АПСЕКТИ СТАНОВЛЕННЯ І РОЗВИТКУ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ В УКРАЇНІ ТА СВІТІ

The article analyzes the main stages of development of corporate social responsibility in the world. Stages of formation of social responsibility in Ukraine from Kievan Rus are highlighted, where social responsibility was manifested as patronage and charity, which in our opinion is a manifestation of the national mentality of the population before the establishment of the Center for Corporate Social Responsibility. as well as to properly compile non-financial reports which contain information about social and environmental programs of companies. The relevance of the chosen topic is justified by the fact that today corporate social responsibility is considered not only from a theoretical perspective but also from a clear effective practical. The introduction of corporate social responsibility in enterprises is the basis for effective business development. In order to meet the high demands of society, the company must address important social issues in the long run with clearly defined goals, objectives and results to be achieved. The most important competitive advantage of enterprises is CSR, which will improve the reputation of enterprises, which will lead to increased financial performance. The article proposes to consider corporate social responsibility as a three - dimensional interaction of business - state - society. However, it is business that must assume the role of a leading link in the mechanism of coordination in the economy and society of individual and group interests. Every corporation must be responsible for the results of its activities, to employees, partners, shareholders, stakeholders and society as a whole. Examining the history of corporate social responsibility, we can conclude that it has slowly evolved over time and has become part of the daily vocabulary only in the last decade. Today, much attention is paid worldwide to the development of corporate social responsibility, because it is not only economic prosperity but also preparedness for crises that occur around the world. Ukrainian business is ready to implement the concepts of corporate social responsibility, which should be regulated by state legislation.

Innovation Diffusion of Mobile Applications in Social Networks: A Multi-Agent System

Mobile application innovation diffusion can be used to enhance the reputation and competitiveness of Internet enterprises. However, few works have explored the process of mobile application innovation diffusion from the individual perspective. Therefore, this paper employs multi-agent methods to simulate the innovation diffusion of mobile applications from the perspective of social networks. Specifically, we combine psychology, sociology, game theory and network effect theory to model user behaviors of adoption and rejection decisions for mobile applications. The multi-agent model was built in Anylogic 8 to simulate the communication and interaction between individual users. Then, this paper discusses the evolution of decision-making of social network user groups with different network structures and network effects. We also investigate the impact of different firms’ promotion on innovation diffusion. Our findings suggest firms could make better strategies and achieve better diffusion effects from mobile applications.

PROBLEM OF ASSESSING POTENTIAL THE BUSINESS REPUTATION OF SERVICE ENTERPRISES

In today's economy, the focus of scientists and practitioners was the problem of assessing potential the business reputation of service enterprises in order to manage their sustainable market and industry development. This is far from a new problem for the economy, in modern conditions, weighed down by stochastic processes, increasing instability of the environment, uncertainty political and legal decisions and increasing competitive pressure from developed countries, has gained particular importance. The significant importance of goodwill for a business that is part of the intangible part of business assets, that is, capitalization, necessitates well-defined methods for analyzing and measuring it. The business reputation of any modern enterprise is a very complex system that can be assessed using both quantitative and qualitative indicators. There are a number of approaches and methods that make it possible to evaluate some aspects of the established business reputation, the corporate governance system in its aspects and principles, such as the professed principle of social responsibility.

Directions of social partnership of employers and universities in the sphere of economic education in Ukraine

The article is devoted to the analysis of the possible directions of social partnership of employers and economics universities. In order to generalize the experience of partnership in the field of vocational education, the choice of partnership approaches and the assessment of the possible benefits from partnership, there was conducted a study of employers in Ukraine. The results of the study allowed us to identify the possible barriers that arise during the formation of partnerships and the most significant areas of social partnership between employers and economics universities. Successful partnership between employers and universities will ensure relative sustainable development of higher economic education, on the one hand, and, on the other hand, improve the image and reputation of enterprises, which means their sustainable development and competitiveness. This will confirm the importance and demand of the enterprise as a mandatory partner for improving the quality of higher education.

Evaluation of dynamics of changes in load indicators and management of corporate culture of machine building enterprises

The indicators of property status of mechanical engineering enterprises have been analyzed int this article. In order to determine the effectiveness of corporate culture management at the machine-building enterprises, it is necessary to analyze the indicators of property status. It has been determined that the property of machine building enterprises can be used in internal circulation or outside of it - directed to repay the receivables invested in securities or involved in the turnover of other enterprises in the form of investment income. The indicators of the property status have been distinguished and analyzed: balance currency, average value of fixed assets, capital assets and return on capital assets, fixed assets in assets, depreciation factor of fixed assets, factor renewal of fixed assets, factor of asset mobility. It has been revealed that the volume of activity of the enterprises of mechanical engineering, liquidity and solvency depends on their size and size. It has been proved that stable financial and market position of the enterprises of mechanical engineering is the best indicator of a well-developed and competently implemented strategy. It was determined that the indicators of the property status affect the size of the profit of the enterprises of mechanical engineering, credit rating, reputation and image of enterprises, quality of products, the level of prices for products, motivation of work and the morale of the staff, the status and efficiency of corporate culture. It has been revealed that there is a tendency in the machine-building enterprises to reduce the currency of the balance sheet, the coefficient of average value of fixed assets, decrease of the coefficient of capital assets, increase of physical depreciation of fixed assets, outflow of labor force, decrease of the coefficient of mobility of assets, which negatively affects the state of corporate culture in the analyzed enterprises. Managing corporate culture is effective only in the case of a well-developed strategy of corporate culture, which contributes to increasing the chances of success for machine-building enterprises. Financial indicators of property status are increasing, and workers consider this enterprise the best place for their work.

Environmental policy instruments, environmental innovation and the reputation of enterprises

Environmental policy is an important means to promote the environmental innovation of enterprises, and environmental innovation is a concrete manifestation for enterprises to follow environmental regulations and assume social responsibility. This study constructs a relationship model of environmental policy instruments, environmental innovation, and corporate reputation along the logical line of "policy-behaviour-performance". Three hundred and six manufacturing enterprises are selected as the research sample, and the influence of three kinds of environmental policy instruments and their combination on the environmental innovation of enterprises is also tested by using a structural equation model and multiple regression analysis. The influence of environmental innovation on the reputation of enterprises is also analysed. The results show that the market-based instrument and information-based instrument have significant positive effects on the three dimensions of an enterprise's environmental innovation, while the command-and-control instrument only has a significant positive effect on eco-organization innovation; eco-organization innovation, eco-process innovation, and eco-product innovation play the role of improving corporate reputation. In addition, as to eco-organization innovation, the combination of the command-and-control instrument and the market-based instrument, as well as the combination of command-and-control, market-based, and information-based instruments, have synergistic effects; as to eco-product innovation, the combination of the command-and-control and information-based instrument has synergistic effects. According to the research conclusion, this study gives the corresponding management implications and points out future research directions.

The Contribution of Cement Companies to the Achievement of Sustainable Development Goals and its Effect in Building Trust in their Communities

Companies have reoriented their actions in contributing towards the attainment of the Sustainable Development Goals (SDGs). The SDGs enhances the reputation of enterprises and builds confidence in their stakeholders. People's confidence toward the company generates favorable attitudes and behaviors. Therefore, the purpose of this paper is to identify the level of contribution of cement companies to achieve Sustainable Development Goals and its effect on the trust of its local communities. In achieving the purpose of this work, we study the perception of people about the actions that the company makes in favor of sustainable development. The study variables correspond to 9 of 17 SDGs classified into two categories (people and environment). The nine variables are compared with confidence. Data are also analyzed with statistical standardization and chi-square tools. The results show that only 40% of the actions carried out by the company contribute to the achievement of the SDGs. However, there is no significant relationship between the population's confidence in the company and the actions that the firm makes in favor of sustainable development.

Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business

Several investigations are commonly found in marketing literature but there are relatively few theoretical and empirical researches that associate marketing with corporate social responsibility (CSR). There are even less empirical investigations that relate these two important constructs with firm reputation of enterprises aimed to small and medium-size enterprises (SMEs) which shows a clear void in literature regarding the existing relation between CSR activities, brand image of products or services created by enterprises and their firm reputation. For this reason, the main objective of this research paper is the analysis of the existing relation between CSR activities, firm reputation and brand image of products or services of SMEs by using a sample of 308 enterprises from Aguascalientes State. The results obtained show that CSR activities have positive and significant effects in both the firm reputation and brand image of products or services created by SMEs.

Corporate Philanthropy and Corporate Value—From the Reputation Perspective

Corporate philanthropy has become an important strategy to some extent. This paper uses theoretical and empirical method to explore the impact of reputation on the relationship between corporate philanthropy and corporate value. We find that if the investors have already got the information about corporate charity, the external investors are likely to choose to invest in companies under specific conditions. Through the theoretical analysis, we find that the reputation has positive effect on the corporate value. We use the A-share listed private companies from 2009 to 2014 as the sample to explore the relationship between corporate philanthropy and corporate value in this empirical study. This paper has got some results: first, corporate philanthropy can increase the reputation of enterprises in the capital market. Second, the reputation of the company in the capital market can increase the corporate value. Third, corporate philanthropy can not increase the reputation of company in the business credit market.

Экологическая деятельность предприятий для повышения их деловой репутации и конкурентоспособности

Environmental activity is considered as one of the components of the competitiveness and reputation of enterprises. The main directions of development of the environmental performance of enterprises, which assigned codes of environmental responsibility, open and systematic reporting standards of ISO 14000 are identified. It is shown that the development of environmental performance of the company contributes to the formation of the image of an environmentally responsible company that cares about its employees and society.

Constraints function of reputation on embezzlement behavior of controlling shareholders: a study about the listed companies of China

In China, listed companies in China have the behavior of embezzlement for a long time. In the micro level, this seriously damages the interest of creditor and minority shareholders. In the macro level, this also harms the healthy development of the capital market and the national economy. So, it is very important to study the constraint for embezzlement behavior of controlling shareholders. Among many constraints mechanisms, reputation mechanism is considered to be the most perfect governance mechanisms because of its advantage of low cost and big punishment. Through the theoretical study, the game study and empirical study, this research will examine the reputation’s constraints function for embezzlement behavior of controlling shareholders. Theoretically reputation has constraints function for embezzlement behavior of controlling shareholders, and the constraints function is reflected in reputation of controlling and reputation of enterprises. In Chinese listed companies, the accumulated reputation of controlling shareholders has constraints function for embezzlement behavior of controlling shareholders. However, the reputation of enterprises is not well reflected.

Customer Satisfaction Augmentation in Lithuanian Small and Medium Enterprises

Investigations of prior published academic works regarding the augmentation of customer satisfaction which centers the attention on the pioneering ways for competitive advantage attainment have revealed that this field is highly unexplored in the context of small and medium enterprises. With this in mind, the current study thesis aims to identify the factors that generate customer satisfaction and in the same time serves as a tool for the Lithuanian small and medium enterprises performance improvement. After the examination of literature review, the conceptual research model has been designed incorporating seven constructs with causal relationships that embody: customer satisfaction, trust, perceived price fairness, perceived product quality, reputation of small and medium enterprises, prior experience and service quality. Regarding the empirical study, internet surveys were chosen as the data-gathering exercise and in overall, it was obtained 362 filled questionnaires, yielding 356 valid questionnaires. The statistical methods such as multiple linear regression and hierarchical linear regression were utilized in order to measure the collected data. The findings implied that 6 hypothesis out of 11 were supported. Therefore, the hypothesized associations have been scrutinized in the section of conclusion

Computer-assisted Webnography

Through social media applications, consumers are increasingly participating in information processes. When booking a journey, consumer opinions exchanged via modern media shape the reputation of enterprises like travel agencies and thus have a major impact on the decision to book a journey. Online market research is regarded as a crucial tool to steer these online discourses, with the emphasis on quantitative analyses. However, looking at the Web as a social forum can provide additional insights. Taking user-generated data has the advantage that it is collected within a natural setting. Webnography is an attempt to capture this information in a systematic way. Therefore, in this article, Computer-Assisted Webnography is presented as an innovative control method. It is based on the practical modification of ethnographic methods. Computer-Assisted Webnography is meant to combine quantitative and qualitative methods and merges both the approaches on a virtual working platform, so that the semiotic codes of any given target group can be extracted efficiently and precisely. The results shall be used to create individual reputation management strategies.