Repurchase Intention Research Articles

The Role of Functional and Emotional Value Co-Creation Within Sharing Economy Platforms on Repurchase Intention

Repurchase Intention is part of consumer behaviour that aspires for repeat purchases on the products or services of an organization. Consumers begin with a consideration on the necessities to purchase. Continuing this, consumers then decided on how many products will be purchases. The aim of this paper is to investigate and examine the role of functional and emotional value creation in the relationship between customer ethical perceptions and social support sharing economy platform with repurchase intention. This paper selects 402 consumers using sharing economy platforms in Indonesia and tests the regression relationships of the five constructs using Structural Equation Model with the AMOS 24.00 tool. This finding indicates that social support and consumer ethical perception showed an important antecedent towards Functional Value Co-Creation and Emotional Value Co-Creation and that the two has a positive impact of Repurchase Intention. This suggests that Functional Value Co-Creation and Emotional Value Co-Creation possess an important role as a mediator between social support and consumer ethics perception with Repurchase Intention. With a literature review related to consumer behaviour, consumer ethics, value co-creation, and sharing economy platforms, this paper proposes a unique analysis on the relationship roadmap for customer participation and consumer ethics with Repurchase Intention

Reviving small-sized retail: emotional experience and ethical perspectives as keys to customer repurchase intent

ABSTRACT The paper aims to clarify the role of cognitive and emotional shopping experience in small-sized retailers and its impact on satisfaction and repurchase intention. Also, an ethical perspective of the shopping decision is analyzed. Based on prior studies, we develop a quantitative study (n = 390) in Spain, where small-sized retailers represent most of the retail industry. The advent of new retail formats -online and offline- puts pressure on the traditional ones to evolve. Accordingly, results demonstrate that consumers emotional experience and ethical perception have a very notable impact on repurchase intention. Many small-sized retailers base their strategy on experiential marketing, the goal is to enhance consumers positive in shop experience. The findings also reveal that traditional retailers purchase is linked to consumers’ ethical beliefs or perceptions. Facing a shopping decision, consumers ask themselves about the impact it has on society, environment, and nature. Small-sized traditional retailers are facing, consequently, a double challenge. On the one hand, to keep developing awareness of the paramount societal role of this type of retailer and, on the other hand, to provide consumers with shopping options that boost their needs.

Perceived ease of use, perceived usefulness, and customer satisfaction as driving factors on repurchase intention: the perspective of the e-commerce market in Indonesia

Perceived ease of use, perceived usefulness, and customer satisfaction as driving factors on repurchase intention: the perspective of the e-commerce market in Indonesia

The Effect Of Product Innovation And Lifestyle On Brand Trust, Customer Satisfaction And Repurchase Intention

This study aims to identify the relationship between product innovation and lifestyle on brand trust, customer satisfaction and repurchase intention at Pizza Hut Restaurants in the West Jakarta area. The population in this study were all Pizza Hut Restaurant customers in the West Jakarta area. This study involved 230 respondents who were collected using questionnaire distribution with purposive sampling technique. The requirement for purposive sampling is that customers have visited Pizza Hut Restaurants in the West Jakarta Area, at least twice. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study indicate a significant influence between product innovation on brand trust, customer satisfaction and repurchase intention. In addition, lifestyle also influences and has a significant impact on brand trust, customer satisfaction and repurchase interest. Brand trust has a significant influence on customer satisfaction. Customer satisfaction also has a significant impact on repurchase intention. As a result, it is important to maintain trust in consumers in an effort to improve purchasing decisions. Therefore, it is important to maintain brand trust and satisfaction in an effort to increase repurchase interest. Because the higher the level of customer trust and satisfaction with a brand, the higher their interest in making repeat purchases.

Digital Marketing Opportunities in the Nigerian Petroleum Industry: A Post Subsidy Removal Assessment of Petrol Stations

This study investigates the relationship between digital marketing and Customer loyalty of Petrol Stations in Nigeria. The objectives of the study were to investigate the influence of online video displays, social media posts and digital display ads on Customer Loyalty. The study adopted the quasi-experimental research design which employed the cross-sectional survey design. The choice of this survey approach is because it will scientifically look at the situation on ground and will empirically analyse it to get result that can be attributable to the accessible population. Based on the objectives of the study, a research questionnaire was designed and one hundred (100) copies were distributed to customers of the petrol stations who constituted the population of the study, the researchers purposively administered the questionnaires to selected customers of the petrol stations. After data cleaning, a total of ninety-two (92) copies of the distributed questionnaire were retrieved. These copies were analysed and the hypotheses were tested using the Spearman’s Correlation Coefficient with the aid of SPSS Version 25.0. The result revealed that; there is a significant relationship between online video displays and customer patronage, social media posts and customer retention and digital display ads and repurchase intention of customers of the petrol stations in Nigeria. Consequently, the study recommended amongst others that; Petrol stations should invest more on the promotion of their brands through online video displays as this is a potential way of wining and maintaining the patronage of a sizeable number of customers.

The Effect Of Live Streaming Selling And Product Quality On Women's Fashion Repurchase Interest At Shopee

Online selling is nothing new in today's marketing system. Many people have been shopping online since they became familiar with the internet, so after the pandemic ended, people are already too comfortable with shopping online. In buying and selling products, the most common transaction is social networks such as Shopee because this application makes it easy for sellers to have a web page that can be connected to share information and communicate between sellers and buyers. Live Streaming has become a new trend in online shopping and the high competition for product quality is something that must be considered by sellers. The purpose of this study is to determine and explain the effect of live streaming selling and product quality on repurchase interest in women's fashion at Shopee. This research uses quantitative methods. Collecting questionnaire data with a Likert scale and using SmartPLS (Partiqal Least Squares) software to analyse the data. The results showed that live streaming sales affect repurchase intention and product quality does not affect repurchase intention in fashion products at Shopee.

Pengaruh Brand Image dan Product Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Kopi dalam Kemasan Siap Minum Luwak White Koffie di Kota Bandung

This study aims to analyze the effect of Brand Image and Product Quality on Repurchase Intention mediated by Customer Satisfaction on ready-to-drink packaged coffee products Luwak White Koffie in Bandung City. This study used a questionnaire as a research instrument involving 120 respondents selected using convenience sampling techniques, including in the nonprobability sampling category. Data collection was conducted in a cross-sectional or one shot study. The research instrument was tested for validity and reliability. Data analysis was carried out using verification analysis which included multiple regression analysis and sobel test. Of the seven hypotheses proposed, all hypotheses are supported by empirical data. The results showed that Brand Image has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, Brand Image has no positive and significant effect on Repurchase Intention, Product Quality has a positive and significant effect on Repurchase Intention, Customer Satisfaction has a positive and significant effect on Repurchase Intention, and Customer Satisfaction does not mediate the effect of Brand Image or Product Quality on Repurchase Intention.

The Effect of Product Completeness, Store Attributes, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction Alfamart in West Bandung Regency

This study aims to examine the effect of Product Completeness, Store Attributes, and Store Atmosphere on Repurchase Intention Mediated by Customer Satisfaction at Alfamart in West Bandung Regency. 117 consumers who experienced shopping at Alfamart in West Bandung Regency were involved as respondents. The method used to collect data is cross-sectional. The instruments that were used have undergone extensive reliability and validity testing. The strategy for data analysis is structural equation modeling (SEM) with SmartPLS version 3.0. Six of the 10 hypotheses that were proposed have been supported by actual data. The result of this study indicates that product completeness, and store attributes have a direct effect on repurchase intention. Meanwhile, store atmosphere has no effect either directly or indirectly on repurchase intention. It is believed that the study's findings would be beneficial for managers and future researchers in the industry being evaluated or similar retail sectors when it comes to developing relevant methods to improve the caliber of these attributes.

The Effect Of Online Retailers And Perceived Risk On Repurchase Intention Mediated By Trust

This study focuses on online retail consumers who actively make purchases through the leading e-commerce platform, namely Shopee. This study emphasizes more on consumer experience and psychological factors that influence their purchasing decisions. The purpose of this study is to investigate online retailers, perceived risk, and trust on online retail consumers' repurchase intention, by mediating the role of trust. This study aims to provide a better understanding of the factors that influence consumer repurchase intention in the context of e-commerce, so that it can provide valuable input for business practices in improving their marketing strategies and brand management. The sampling technique used is non-probability sampling that has and uses the online retail shopee. In this study, data was collected from 125 respondents who met the criteria. The results of the analysis show that online retailers on trust and trust on repurchase intention have a significant influence. The implications of this finding are that increasing repurchase intention through planned and consistent branding efforts can be the key to increasing consumer trust and preference.

Peran Social Media Marketing dan Electronic Word of Mouth dalam Repurchase Intention pada Traveloka di Kota Bandung

The objective of this research is to examine how Social Media Marketing and Electronic Word of Mouth influence Repurchase Intention via TikTok among Traveloka users in Bandung City. A quantitative approach with purposive sampling technique was employed in this study. The research sample consists of 90 respondents who meet specific criteria. The research population includes individuals who have used and transacted through the Traveloka application. Data were collected using questionnaires distributed online and analyzed with hypothesis testing, multiple linear regression, classical assumption tests, reliability tests, and validity tests. The findings indicate that both social media marketing and electronic word of mouth exert a notable impact on repurchase intention among Traveloka users, both individually and collectively.

An Empirical Study on the Impact of E-Commerce Live Streaming Features on the Repurchase Intention of Agricultural Products

An Empirical Study on the Impact of E-Commerce Live Streaming Features on the Repurchase Intention of Agricultural Products

An Empirical Study on the Assessment of the Impact of Service Quality on Customer Repurchase Intention in Retail Chain Stores of Khulna District of Bangladesh

Purpose: The study aims to identify how various aspects of service quality impact customer repurchase intention in retail chain stores in Bangladesh. Methodology: The study has been conducted following the quantitative research method. Data were gathered from 100 shoppers via direct surveys done at multiple retail chain stores in Khulna city of Bangladesh. A questionnaire with a five-point Likert scale was used in the study to collect consumer feedback on several elements related to service quality and repurchase intention. SPSS 25 (Statistical Package for the Social Sciences) was used to analyze the data for Reliability tests, correlations analysis, and regression analysis. Findings: The data show that responsiveness, assurance, and empathy have a substantial effect on customers' likelihood of repurchasing from retail chain stores. Surprisingly, tangible elements such as store appearance and reliability had little influence on customers' propensity to return. Practical Implications: According to the findings, retailers should focus on developing a customer-centric strategy that emphasizes prompt service, trust-building efforts, and encouraging sympathetic relationships. Originality/Value: The study has transformative potential for the retail chain sector, guiding strategic adjustments for enhanced customer experiences, competitive advantages, and long-term growth. Limitations: While the study provides useful insights, its limitations include a limited geographic scope, small sample size and inherent biases caused by the convenience sampling method. To clarify subtle customer behaviors across multiple retail landscapes, future research should include broad retail segments and locales.

How Customer Value and Customer Self Construal Influence Repurchase Intentions Moderated by Customer’s Country Origin: Study of Gen Z in Indonesia-Malaysia

This research aims to analyse the influence of Customer (perceived) Value and Self-construal in Gen Z on their decision to repurchase fashion products online in e-commerce such as e-Matahari, Zalora, and Pomelo, with country of origin as the moderating variable. This research uses the SEM-PLS method with SmartPLS software to analyse 236 data generated from online questionnaires to consumers in Indonesia and Malaysia. This research variable was determined after conducting text mining analysis using the orange application, which produces keywords and sentiment analysis to become a reference in deciding variables. The results of the study show that Customer (perceived) Value and Self-construal are directly able to influence Repurchase Intention significantly. At the same time, the country of origin cannot moderate this influence.

Service quality and repurchase intentions in the airline industry: a multiple mediation analysis through customer citizenship behaviour

ABSTRACT Building on expectation confirmation theory (ECT), this study examines the nexus between service quality and consumer repurchase intention in the airline industry, with a particular emphasis on the mediating role of customer citizenship behaviour (CCB). Utilising data from 260 respondents in the United Kingdom, the research employs partial least squares structural equation modelling (PLS-SEM) for the analysis. The findings indicate that service quality has a direct positive effect on CCB and repurchase intention. The study indicates that CCB, manifested through advocacy and tolerance, exerts a significant positive impact on consumer repurchase intention. The study uncovers that advocacy and tolerance behaviours serve as mediators in the relationship between service quality and repurchase intention, while feedback and helping do not play this role. The findings of the study contribute to the literature in the field of CCB and service quality in the airline industry.

Pengaruh Service Quality terhadap Repurchase Intention melalui Customer Satisfaction: Perspektif Penumpang Lion Air

The development of air transportation in Indonesia is increasingly rapid, and low-cost airlines (low-cost carriers) dominate the market share of domestic airline passengers in Indonesia. Lion Air is one of the leading low-cost airlines (LCC), which has a high number of passengers. This research aims to test the influence of service quality on customer satisfaction, service quality on repurchase intention, and the relationship between service quality on repurchase intention which is mediated by customer satisfaction. The research methodology used is descriptive-quantitative causality. The data analysis technique uses structural equation modeling with partial least squares (SEM-PLS) with SMARTPLS 3 software. The results of hypothesis testing show that service quality (PV, RD, SI) has a statistically significant influence on customer satisfaction and also state that service quality (EC, SA) does not have a significant influence statistically on customer satisfaction. Service quality has a direct impact on the likelihood of customers making repeat purchases, just as customer satisfaction also influences the likelihood of repeat purchases. Customer satisfaction is influenced by service quality, which in turn influences repurchase intentions.

The Effect of Tam Factor on Repurchase Intention in E-Satisfaction Mediation on the Millenial Generation: Study on Go-Pay E-Wallet

Every firm in technology industy needs to adapt in the current business environtment so they can adapt and survive in the midst of intense competition. Technology Aceptance Model (TAM) is one of the tools that can be used to penetrate the current business environtment. The purpose of this study is to analyse the effect of TAM factor on repurchase intentention using e-satisfaction as mediating effect. The variable used in this study are security, ease of use, privacy concern, e-satisfaction, repurchase intention. This research use quantitative method using quesionaaires. The population used in this study are millennial generation in the city Surabaya who used e-wallet Gopay. The sampling technique in this research is using non probability sampling and consisted of 385 people. Data were analyse using SEM-PLS method. From the result of the study concluded that among all variable were found to have positive and significant effect towards repurchase intention exlude the variable of privacy concern.

An Empirical Study on K-Pop Livecast Concerts in Cinema: The Next Best Experience to a Real Live Concert?

This study examines participants’ experiences of K-pop livecast concerts, a new phenomenon where audiences watch live-streamed online concerts together in cinemas. The study is in three stages—social media analysis, qualitative interview, and quantitative questionnaire survey—each generates knowledge on the experience in different dimensions. The first two stages lay the foundation for the final test of the service quality model, which illustrates the effect of service quality factors and artist attachment on satisfaction and repurchase intention. The results show that content quality, convenience, and physical interaction affect satisfaction, among which physical interaction has the strongest effect. Fandom is vital in determining repurchase intention regardless of satisfaction with the current livecast concert participation. This study predicts that livecast concerts will enjoy continuous popularity post-COVID-19 and provides practical insights into future strategies for operating and marketing livecast shows.

The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones

The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones

Pengaruh Ease of Use dan Information Quality Terhadap Repurchase Intention Pengguna Aplikasi Grabfood Di Kota Mataram

This research aims to determine the effect of Ease of Use and Information Quality on Repurchase Intention of Grabfood application users in Mataram City. The population in this study were all Grabfood application users in Mataram City, while the sample for this study was 100 Grabfood users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, significance tests (t tests) and coefficient of determination (R2) were carried out. Based on the research results, it shows that: (1) Ease of Use has a positive and significant effect on Repurchase Intention (2) Information Quality has a positive and significant effect on Repurchase Intention

Boosting repurchase rates in B2C e-commerce: the role of customer satisfaction and relationship factors

This study examines the impact of critical factors on customer behavior in the B2C e-commerce sector, particularly focusing on e-customer satisfaction, electronic word-of-mouth (e-WOM), e-service quality, electronic trust (e-trust), perceived value, and the intention to repurchase. Using a structured questionnaire, data were collected from 418 respondents in Jakarta Province, Indonesia, and analyzed via Partial Least Squares-Structural Equation Modeling (PLS-SEM) 4.0. The research confirms the significant influence of all 13 hypothesized relationships on the tested variables, both directly and through mediating effects. Key findings reveal that e-customer satisfaction, e-WOM, e-service quality, e-trust, and perceived value serve as critical mediating factors that significantly shape repurchase intentions. Specifically, e-customer satisfaction has been identified as a crucial moderating variable, enhancing the direct effects of other factors on repurchase intentions. Furthermore, the study underscores the paramount importance of e-service quality and e-trust in fostering a positive perceived value among customers, which in turn enhances e-customer satisfaction and encourages repeat purchases. These insights provide valuable strategic perspectives for online retailers aiming to enhance customer loyalty and facilitate repeated purchases. The study advances the understanding of the interplay between these key factors and their collective impact on customer loyalty in e-commerce. It underscores the necessity for e-commerce platforms to maintain high levels of customer satisfaction and trust, ensuring consistent service quality and leveraging positive e-WOM to build enduring customer relationships. Additionally, the implications of these findings are relevant for cross-cultural studies and can be applied across diverse product categories, suggesting broad applicability for future research and practical implementations in e-commerce. This comprehensive analysis not only contributes to the academic discourse on e-commerce but also offers practical recommendations for online retailers to optimize their strategies in a competitive market.