Organic food is getting much preference worldwide because they are free of diseases pure and possess good physiochemical features. Taking the beneficial impact of organic production, into account, this study was conducted under a poly tunnel system using five organic media mixtures including. T0: (Control) Soil + Sand (1: 1), T1 Soil + Silt + Farm Yard Manure (1: 1: 1), T2: Soil + Silt + Leaf Manure (1: 1: 1), T3: Soil + Silt + Poultry Manure (1: 1: 1) and T4: Soil + Silt + Coconut Coir Dust (1: 1: 1). Effects of these growing media on the reproductive growth parameters and subsequently on the quality of parameter of its fruit strawberry (Fragaria annanasa Duch.) cv. “Chandler” were recorded by using randomized complete block design (RCBD) with three replicates. Result showed that different reproductive growth parameters of the strawberry plant were also affected by the different growing media. It was observed that coconut coir dust based medium (T4) proved to be the best medium in many aspects. Treatment T4 produced favorable effects on other relevant growth stages. Its influence was also positive on the average number of trusses with (4.33), average number of flowers per truss (6.33), average number of flowers (96), flower size (1.90 cm), average number of fruit set (16.00), average number of fruits (72.96) and fruit size (3.01 cm). Improvement in the fruit weight was observed on T3 (10.0 g). Effect of T4 growing medium was also prominent on fruits color with maximum value of luminance, L* (32.67), redness, a* (29.00), chromaticity, C* (26.00) with low value of b* (7.500) and hue angle, h° (14.00) due to which fruits were more bright and reddish in color. Moreover it also improved the ascorbic acid contents (68.00 mg 100-1 ml) in fruits. The growing medium, T1 improved the total soluble solids (6.26%) of the fruits with an additional improvement in total sugars (15.92%). A significant effect on total sugars was also induced by T4 (15.22%) in strawberry fruits. Key words: Strawberry (Fragaria ananassa), growing media, total soluble solids, ascorbic acid, total sugar, trussess, farm yard manure, coconut coir dust, leaf manure, poultry manure, growing media.