We study the N-point Coon amplitude discovered first by Baker and Coon in the 1970s and then again independently by Romans in the 1980s. This Baker-Coon-Romans (BCR) amplitude retains several properties of tree-level string amplitudes, namely duality and factorization, with a q-deformed version of the string spectrum. Although the formula for the N-point BCR amplitude is only valid for q > 1, the four-point case admits a straightforward extension to all q ≥ 0 which reproduces the usual expression for the four-point Coon amplitude. At five points, there are inconsistencies with factorization when pushing q < 1. Despite these issues, we find a new relation between the five-point BCR amplitude and Cheung and Remmen’s four-point basic hypergeometric amplitude, placing the latter within the broader family of Coon amplitudes. Finally, we compute the q → ∞ limit of the N-point BCR amplitudes and discover an exact correspondence between these amplitudes and the field theory amplitudes of a scalar transforming in the adjoint representation of a global symmetry group with an infinite set of non-derivative single-trace interaction terms. This correspondence at q = ∞ is the first definitive realization of the Coon amplitude (in any limit) from a field theory described by an explicit Lagrangian.