Flexible pavements experience premature deterioration due to several factors, such as high volumes of traffic, repeated wheel loads, overloading, adverse weather conditions, inferior quality of materials, and other related issues. One of the most commonly found types of distress is rutting, which severely affects pavement performance; hence, the prediction of rutting behaviour is crucial. Research has been done by adding various industrial wastes, chemicals, additives, and modifiers such as rubber, natural rubber, polymers, and waste plastic into the bitumen. These materials are expected to have a substantial impact on enhancing the strength, durability, and performance of pavement while simultaneously reducing the cost of construction. The present research deals with a laboratory investigation of bituminous mixes using both Marshall stability and rutting tests. The performance tests were carried out by Roller Compactor cum Rut Analyzer (RCRA) equipment and Finite Element (FE) analysis in ABAQUS. The experimental findings show that the modified bitumen exhibits 48% greater strength and 20% more resistance to rutting than the conventional bituminous mixes. The model analysis was successfully validated by experimental results. The findings of the research resulted in the development of a mathematical equation that helps to calculate in-service pavement rut depth.